In this episode Chris Donnelly and Dan Murray Serter, each with over 17 years in the game, share the ultimate guide to starting a business in 2025. They cover everything from identifying the best industries to enter, to building a team and scaling your idea into a thriving company. If you're wondering where the biggest opportunities lie in 2025, or how to navigate the new market landscape, this episode is packed with actionable insights to help you succeed. Whether you’re just getting started or...
Jan 10, 2025•39 min
In this episode, we sit down with the entrepreneur who built the UK’s biggest company, worth an astonishing $176 billion, from an initial $50 investment. He shares the exact steps and strategies he used to scale a small startup into one of the world’s largest companies, proving that massive success can come from the smallest beginnings. He also reveals how he played a pivotal role in saving Apple, and what it was really like working with Steve Jobs during that critical time in the tech giant's h...
Jan 07, 2025•39 min•Season 8Ep. 1
In this video, leading entrepreneurs and experts dive deep into one of the most pressing questions of our time: Is artificial intelligence going to ruin the world? With AI evolving faster than ever, concerns about its impact on jobs, society, and our future are growing. This insightful discussion covers the benefits, risks, and ethical challenges of AI, exploring whether it's a force for progress or a threat to humanity. Whether you're an entrepreneur, business leader, or simply curious about AI...
Jan 03, 2025•12 min
In this episode, we dive into three incredible stories that blew our minds. Lionel Barber recounts his chilling experience interviewing Vladimir Putin at the Kremlin, giving us a rare insight into what it’s like to sit face-to-face with one of the world’s most powerful leaders. James Watt, co-founder of BrewDog, shares the shocking moment when he lost $50 million and Finally, Deborah Meaden takes us back to her early days, offering a fascinating glimpse into her entrepreneurial life before she b...
Dec 27, 2024•23 min
Looking for the best books to fuel your success in 2025? In this video, we dive into the top books that have shaped our entrepreneurial journey and made a lasting impact on our lives. Whether you're just starting out or you're a seasoned business owner, these books offer invaluable lessons on leadership, strategy, mindset, and growth. We’ll discuss how each book transformed our thinking, improved our decision-making, and helped us navigate the ups and downs of building a business. From timeless ...
Dec 20, 2024•41 min
Every entrepreneur dreams of disrupting an industry, but few have done it as boldly as today's guest. In this episode, we dive into the story of a visionary who took on billion-dollar skincare giants like L'Oréal and Nivea—without any prior industry experience—and became the #1 men's skincare brand in France. He rejected conventional practices, bypassed traditional retail, and found success by challenging the status quo in one of the most established markets imaginable. What makes this conversat...
Dec 17, 2024•1 hr 7 min
As series 7 draws to a close, in this episode we sit down to chat about some of our favourite episodes, our personal highlights, some of our regrets and how Dan got rejected by Deborah Meaden. ____________ Sign up to Wise Business banking: https://wise.com/gb/business/?utm_sou... Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'. Valid until 31st January 2025, UK only. T&Cs apply. https://bit.ly/HPOmnibook-SLQ424 Join Van...
Dec 13, 2024•42 min
In this episode, Caspar Lee opens up about why he decided to leave his YouTube career behind, despite having 7 million followers, to focus on a new, exciting chapter: becoming a successful entrepreneur. Caspar reveals the challenges he faced as a content creator and how his passion shifted towards helping other YouTubers build long-term financial security. Now, he's using his experience to invest in fellow creators, helping them turn their earnings into sustainable wealth. Discover Caspar’s jour...
Dec 10, 2024•1 hr 27 min
In this episode we discuss Dan’s embarrassing moment as the first guest on diary of a CEO, we reflect on some of our recent episodes and discuss How Lily Allen and Kate Nash are making the most of OF and we do it all in our brand new studio! ____________ Sign up to Wise Business banking: https://wise.com/gb/business/?utm_sou... Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'. Valid until 31st January 2025, UK only. T&Cs...
Dec 06, 2024•39 min
In this eye-opening episode, we sit down with Dom Smales, founder of Gleam Futures, to discuss why the creator economy is on the verge of collapse and what creators must do to avoid losing their audiences. With a wealth of experience managing some of the biggest names in the industry, including Zoella, Dom shares his insights on the shifting dynamics of the creator landscape. We explore why creators are at risk of losing their influence if they don’t adapt, and how they can successfully transiti...
Dec 03, 2024•1 hr 4 min
Dan and Chris speak with the Founder of a £2 billion brand that takes the bold step of shutting down on Black Friday — the biggest shopping day of the year — and how they continue to thrive! ____________ Sign up to Wise Business banking: https://wise.com/gb/business/?utm_sou... Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'. Valid until 31st January 2025, UK only. T&Cs apply. https://bit.ly/HPOmnibook-SLQ424 Join Vanta...
Nov 29, 2024•30 min
AI bots have scraped 6 billion words of content from Mumsnet. Justine Roberts (Founder of Mumsnet) isn't going away without a fight. In this episode she reveals why she’s suing AI and warns of its potential to destroy the future of content creators. She also reacts to the unfair treatment of women entrepreneurs and shares the challenges she’s faced throughout her own entrepreneurial journey. Plus, she breaks down why Mumsnet’s 9 million users hold significant influence over UK elections. Don’t m...
Nov 26, 2024•1 hr 9 min
Sign up to Wise Business banking: https://wise.com/gb/business/?utm_sou... Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'. Valid until 31st January 2025, UK only. T&Cs apply. https://bit.ly/HPOmnibook-SLQ424 Join Vanta and recieve $1000 off: http://vanta.com/secretleaders
Nov 22, 2024•31 min
In this episode, we sit down with BrewDog founder James Watt to dive into the story behind one of the world’s most disruptive beer brands. From bold marketing stunts to growing BrewDog into a global craft beer giant, James shares the entrepreneurial insights that helped him take the company to the next level. James also opens up about the constant media scrutiny he faces, why BrewDog often attracts bad press, and how he handles the challenges of being in the spotlight. Whether you're an entrepre...
Nov 19, 2024•1 hr 17 min
This Episode is sponsored by Dubai's Department of Economy and Tourism (DET). Discover why Dubai is the ultimate business hotspot here: http://www.dubaibeyondpossible.com AD In just 64 years, Dubai transformed from a small fishing village into a global hub for trade, technology, and innovation. This video explores what drove Dubai's rapid evolution thanks to its world-class infrastructure and business-friendly policies. We dive into Dubai’s status as a magnet for global talent with initiatives l...
Nov 15, 2024•28 min
Richard Harpin turned a simple home repair service into a $5.3 billion empire with Homeserve. Whether you're an aspiring entrepreneur or seasoned business owner, Richard reveals the secrets behind scaling, leadership, and resilience and shares the 8 crucial business lessons that will help you achieve long-term success. Get ready for actionable insights from one of the UK's top entrepreneurs! _________________ Sign up to Wise Business banking: https://wise.com/gb/business/?utm_sou... Thanks to HP...
Nov 12, 2024•1 hr
In this episode, we dive deep into the whirlwind that’s been Elon Musk’s acquisition of Twitter and why it might be his most advantageous move to date. From making headlines with his partnership with President Donald Trump during the election to dominating the news cycle ever since—Elon’s influence is skyrocketing. But why did he buy Twitter? What’s his master plan? We break down the history of Twitter, the motivations behind the $44 billion deal, and speculate on what Elon might be plotting for...
Nov 08, 2024•19 min
In this episode, we sit down with the legendary Deborah Meaden to dive into her incredible entrepreneurial journey—from her early days starting up in business to becoming a household name on Dragons' Den. Deborah shares candid stories from her time on the show, offers invaluable tips for aspiring entrepreneurs, and reveals key lessons she’s learned along the way. We also explore her passion project: a brand-new book aimed at teaching kids about money management at a young age. If you’re looking ...
Nov 05, 2024•55 min
In this episode, we dive deep into the UK's 2024 Autumn Budget, a pivotal moment in British history. With Labour delivering their first budget in 14 years and the first female Chancellor leading the charge, there’s a lot to unpack. We discuss the £22 billion black hole in the nation's finances, the biggest tax shake-up in a generation, and Labour's promise to avoid raising taxes on working people—meaning no increases in VAT, National Insurance, or Income Tax. But what does this really mean for b...
Nov 01, 2024•30 min
Timo Boldt's journey to turning Gousto into a billion-dollar company is a remarkable tale of resilience. Despite facing rejection on Dragons' Den, Timo founded Gousto in 2012 from his one-bedroom flat with a vision to revolutionize home cooking using technology and data. Today, the meal kit delivery service delivers over 1.5 million meals each month, showcasing significant growth potential in a market projected to reach $27.33 billion by 2028. In this interview, Timo shares insights on his trans...
Oct 29, 2024•59 min
In this episode, we dive into the unique business model of Sam Harris, a philosopher, neuroscientist, and best-selling author who’s redefining how to make millions—by charging nothing. We break down how Sam has built a thriving platform by offering his content for free, while giving his audience the option to support his work through voluntary contributions. Learn the psychology behind this bold strategy, how it’s reshaping the traditional business landscape, and why it’s a model more entreprene...
Oct 25, 2024•21 min
In this video, Spencer Matthews shares the life-changing experience of running 30 marathons in 30 days. He opens up about the intense physical and mental challenges he faced, revealing how pushing his body to the limit reshaped his mindset and transformed his life. More than just a personal challenge, Spencer reflects on how this feat has shifted people's perceptions of him—allowing him to inspire others through his journey. Beyond the marathons, Spencer discusses the highs and lows he's encount...
Oct 22, 2024•1 hr 35 min
In this video, we break down what might just be Elon Musk's greatest week yet! From unveiling groundbreaking new products like the Tesla Cab and the futuristic Tesla Robot, to a jaw-dropping SpaceX launch where Musk helped to save stranded the astronauts!
Oct 18, 2024•16 min
In this gripping interview, former Financial Times editor Lionel Barber reveals the secrets behind billionaire Masayoshi Son and shares chilling details about his unforgettable encounter with Vladimir Putin at the Kremlin. Lionel offers exclusive insights from his new book 'Gambling Man,' diving into his time spent with Masa Son and recounting some of his most impactful interviews as editor of the Financial Times. Discover untold stories about global power players, insider business tactics, and ...
Oct 15, 2024•1 hr 19 min
In this episode, we dive into the stories of the ultra-wealthy who’ve quietly built empires and amassed fortunes, all while staying under the radar. From groundbreaking industries to niche businesses, these individuals have become some of the richest people in the world. Discover the incredible businesses they’ve built, the secrets to their success, and how they’ve managed to stay off the mainstream wealth radar. This episode is packed with insights and surprises that will leave you thinking dif...
Oct 11, 2024•34 min
Imagine traveling the world with nothing but a backpack, turning your passion for discovery into a business empire, and selling it for $115 million. That’s exactly what Tony Wheeler, co-founder of Lonely Planet, did. In this captivating interview, Tony shares how he and his wife Maureen went from writing travel guides on kitchen tables to creating one of the most iconic travel brands in history. If you love stories of adventure, entrepreneurship, and the bold steps it takes to follow your passio...
Oct 08, 2024•1 hr
In this episode, we’ll break down exactly how to set up a marketplace business in just 41 minutes. You’ll learn what a marketplace business really is, key strategies to get it off the ground, and the roadblocks you're likely to face. I’m sharing my personal journey of building a marketplace, the wins, the losses, and everything in between. Whether you're thinking of starting your own or just curious about how these businesses thrive, this video has everything you need to kickstart your marketpla...
Oct 04, 2024•43 min
In this exclusive interview, WeTransfer founder Damian Bradfield shares the story behind his 9-figure exit and breaks down how he built a brand that millions of people around the world trust every day. Damian reveals the real strategies he used to scale WeTransfer from a simple idea to a global sensation—PLUS, he drops actionable tips you can use to build and sell your own brand. ——————— Sign up to Wise Business banking: https://wise.com/gb/business/?utm_source=secretleaders&utm_medium=audio...
Oct 01, 2024•1 hr 26 min
Today, we're diving into the latest controversy surrounding Mr Beast's new Lunchly product—a kid-focused meal kit that’s stirring up some serious discussions. As influencers turn their young fans into customers, are they crossing the line? Join entrepreneurs Dan Murray-Serter and Chris Donnelly as they dissect how Mr Beast, with his massive reach, is reshaping the food landscape for kids. Is this a genius marketing move or a dangerous trend that promotes unhealthy eating habits? ________________...
Sep 27, 2024•22 min
Nadhim Zahawi uncovers the secrets of working in government as he gives his hot take on Boris Johnson, the pandemic, and his feelings about the Partygate and Matt Hancock scandal! He also dives into the challenges of navigating Covid-19, sharing candid insights about the highs and lows of decision-making in a crisis. Zahawi reveals how his experience building a billion-dollar company played a crucial role in scaling the successful vaccine rollout. If you're curious about leadership, resilience, ...
Sep 24, 2024•1 hr 16 min
