Secret Leaders - podcast cover

Secret Leaders

Leaders Mediawww.secretleaders.com
Dan Murray-Serter and Chris Donnelly are two serial entrepreneurs who've built, sold, scaled & failed companies worth hundreds of millions of dollars. In Secret Leaders we get inside the greatest minds and greatest moments in business, because we believe the best way to learn about business is to hear from the people who make it happen. Sponsored by Wise Business and Vanta. Contact: [email protected]
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Episodes

My Favourite Failure: The side business which cost me £150k, my appetite, and my mental health - Gope Walker

Gope Walker is the Founder and CEO of Data Kraken, a data consultancy that helps companies make valuable, data-driven decisions. But whilst Data Kraken is making more money than ever today, the venture downstairs is another story. Gope wanted to create a cafe that brought people together. But instead, it left him with depression, loss of appetite, and a £150,000 hole. He thought he was creating something valuable but customers didn’t see it that way. And when the council had the chance to save t...

Jun 22, 202315 min

My Favourite Failure: Startup lessons from several failures that added up to a unicorn - Wayflyer Co-Founder Aidan Corbett

Entrepreneurs need to reframe failure as the norm, says Aidan Corbett. He is the Co-Founder and CEO of Wayflyer, a unicorn which provides funding for ecommerce companies. Not too shabby, and along the way, he has tried and failed with various initiatives. His failures didn’t all come in one go, but what he learnt added up to some pretty good startup lessons. What happened? If you have any feedback, we’d love to hear it. What would make the show better? [email protected] Sponsor links: pers...

Jun 15, 202313 min

Admiral: How to be a better boss from Co-Founder of £7 billion insurer - Henry Engelhardt

Henry Engelhardt is the Co-Founder and former CEO of Admiral Group. They’re one of Britain’s most valuable companies – currently valued at over £7 billion – and also the only FTSE 100 company in Wales. Chances are, you’ve used one of their many brands at some point: Admiral Insurance, Bell Insurance, Elephant Insurance, Diamond Insurance, Veygo Insurance… if you’ve ever purchased insurance, basically. Or even if you’ve just run a search on Confused.com or Compare.com. In fact, they launched the ...

Jun 13, 202350 min

My Favourite Failure: We built cool stuff but it didn’t solve problems - Kim Little

Being really productive isn’t enough to win at startups. Kim Little is the Co-Founder and CEO of Moments of Space, a successful meditation app, but about 10 years ago he was in a very different space. He was living in Australia, having co-founded a semantic driven products company (yeah we get onto what that means). He put $400,000 Australian of his own money into the company and they launched a series of cool sounding products. But they never got anywhere. What went wrong? ------------------ If...

Jun 08, 202312 min

COOK: Nearly bust to £100m a year revenue - with brother and sister in charge I Co-CEOs Ed Perry & Rosie Brown

Ed Perry and Rosie Brown are the Co-CEOs in charge of high-end ready meal company, COOK. Their USP is using the same ingredients and methods a normal person would use in their kitchens to create ready meals that actually feel home-cooked. A company run by Co-CEOs is pretty unusual but Ed and Rosie are especially unusual because they’re also brother and sister. Ed co-founded the company with Dale Penfold in 1997. His sister Rosie Brown joined the company soon after and then became Co-CEO in 2018....

Jun 06, 202351 min

My Favourite Failure: On the cusp of losing my company, marriage and myself - Mike Dunn

Mike Dunn is the Founder and MD of Excel TLM Group, a telemarketing and lead generation company for construction businesses. Excel today is a solid, growing business but they came within a whisper of collapse - as did Mike himself. It all came to a head on a family holiday they’d saved for years for. Mike thought he could lose everything, including his family. He felt like he’d hurt and failed everyone. What happened and what did he learn from it? ------------------ If you have any feedback, we’...

Jun 01, 202317 min

Just acquired Blinkist Founder on life-changing books, mistakes & finding your ikigai - Holger Seim

Holger Seim is the Co-Founder and former CEO of Blinkist, a subscription service that summarises non-fiction books in 15 minute explainers. The company was started because Holger and his Co-Founders wanted to find a way to read more books in less time whilst together at college in 2012. Blinkist has been downloaded 26 million times and was acquired by Go1 in May 2023, with Holger staying on as Chief Operating Officer. We don’t know how much they were bought for, but Go1 CEO, Andrew Barnes, has i...

May 30, 202353 min

My Favourite Failure: Bombing on stage at a startup pitch final - AJ Keller

AJ Keller is the Co-Founder of Neurosity, who make brain imaging devices you can use at home. But before that he experienced an epic fail that put him on the path to where he is today. AJ’s first foray into brain imagining brought him to a point in the Summer of 2017 when everything was riding on him and his teammates winning an NYU startup pitch competition. If they won, they would get the funding they needed to turn their company into a real thing. Fail, however, and their venture would be ove...

May 25, 202315 min

Elon Musk’s favourite blogger Tim Urban on how to build an audience, no matter your product

Tim Urban is the writer/illustrator behind Wait But Why, a blog he founded with his business partner, Andrew Finn, as well as the man behind one of our favourite TED Talks of all time on procrastination. Tim writes long-form articles covering topics from outer space to love to artificial intelligence. As he puts it, he writes about “almost everything actually”. Each post is also accompanied with Tim’s now-iconic doodles. Content creation is one of the hardest things to monetise effectively, but ...

May 23, 202351 min

My Favourite Failure: How House of Holland was forced to bring in the administrators

Henry Holland is the man behind fashion brand ‘House of Holland’, known for its signature rhyming slogan t-shirts such as 'Cause me pain Hedi Slimane' and ‘“I’ll Tell You Who’s Boss Kate Moss’. At one point they had over a 100 stockists all over the world. Henry produced special collections for Debenhams and Habitat. But at the start of the pandemic, Henry called in the administrators and left the world of fashion to go into ceramics. What happened? If you have any feedback, we’d love to hear it...

May 18, 202315 min

Will AI save us or destroy us, and when? | Mo Gawdat

Mo Gawdat is legendary builder, thinker and now one of the leading voices in the emerging field of AI. This is a topic we want learn more about because it’s going to change our world. Mo spent over a decade as Chief Business Officer for Google X. He’s also the bestselling author of the books Solve for Happy, and most recently, Scary Smart: The Future of Artificial Intelligence and How You Can Save Our World. He’s extremely thoughtful about the positives and negatives we face as a species. As Mo ...

May 16, 20231 hr 2 min

Sweetgreen: How to make a $1b farm-to-table restaurant chain, with Founder Jonathan Neman

Jonathan Neman is the Co-Founder and CEO of Sweetgreen, a farm-to-table restaurant chain making fast food healthy. Unless you’re one of our American listeners, you probably won’t be familiar with Sweetgreen but they’re a staple of the LA, New York and Washington food scenes. They’ve got over 200 sites across the country. You probably don’t think of salad and tech in the same sentence but Sweetgreen love a bit of tech. They’ve run pilots to test the viability of blockchain technology to track and...

May 09, 202352 min

The tricky first year being public - Dan Murray Serter, Chapter 5

Every few months we interview our host Dan to find out what it’s really like being a Founder because his day job is running his VC backed startup Heights. If this is the first episode like this you’ve heard then please stop what you’re doing and search for Dan Chapter 1 in the Secret Leaders feed. He’s got a good origin story. If you’re up to date, in the previous episode with Dan a few months ago we learnt how to develop a product and bring it to market. That’s where we are today. Dan and his C...

May 02, 202349 min

How I Failed: I closed my business because my heart wasn’t in it - Jess Salamanca

Jess Salamanca is the Founder of Moxie Club, a community for female Founders. But before Moxie there was another business Jess started which could’ve been BIG. She had the opportunity to take it to a whole new level but instead decided to close it down. What really happened? -- If you have any feedback, we’d love to hear it. What would make the show better? [email protected] -- Sponsor links: otta.com/secretleaders

Apr 27, 202313 min

Waze Founder - why you should teach your children to fail | Uri Levine

Fall in love with the problem; not the solution - that’s the philosophy of Uri Levine, the serial entrepreneur behind more than ten startups including two unicorns. His best-known success is Waze, the traffic navigation app he Co-Founded in 2007 and sold to Google for over $1 billion six years later. Uri is a well-known speaker but he added “author” to his CV earlier this year, with the release of his book, taking its title directly from his philosophy. He wrote the book to spread entrepreneuria...

Apr 25, 202351 min

How I Failed: nearly dying, quitting singing career & losing $150k on book launch - David Wood

David Wood is a high performance coach. He’s been doing that for 25 years, and has recently taken up acting - but his life has been peppered with failure and tragedy. David will tell you that failure is a part of a life-well-lived because it means you’re pushing yourself. The people you’ve really gotta worry about are the people who never fail because they’re the ones who never try. David has tried a LOT of things and succeeded in several. But we’re here to learn from his most memorable failures...

Apr 20, 202317 min

Why you shouldn't be an entrepreneur - Vorboss CEO and Founder Timothy Creswick

Timothy Creswick is the CEO and Founder of Vorboss. They're an internet service provider for businesses which might not sound riveting but that's only until you hear the story of how it came together and what they’re actually doing. Timothy saw a gaping opportunity that the market had missed because of distractions caused by COVID and he seized upon it. Vorboss have secured £250 million of investment. Their goal is to turn that into £1 billion by deploying the UK’s only dedicated fibre network f...

Apr 18, 202355 min

How to become wealthy - Secret Leaders X Making Money

We've just launched a new podcast at Kindling Media (we make Secret Leaders) helping people learn how to build wealth. It's called Making Money and it's the financial education we wish we'd had. This is the first episode, but dropped into the Secret Leaders feed. You can listen to the rest of the show here: https://link.chtbl.com/secretleaders-mm Or search for Making Money wherever you listen to your pods. Hope you enjoy!

Apr 17, 202349 min

How I Failed: I became an arrogant, egotistical knobhead - Dave Foreman, Managing Partner at Praetura Ventures

Dave Foreman is the Managing Partner at Praetura Ventures. He’s not here to talk about a failure in business like normal, although his failure did seep into his work. Instead, he’s here to tell us about a failure of character. Dave used to be a knobhead. His words, not ours. This is how he turned his life - and himself - around. -- If you have any feedback, we’d love to hear it. What would make the show better? [email protected] -- Sponsor links: otta.com/secretleaders

Apr 13, 202318 min

Linktree Founder - spinning side project into one of top 3 fastest growing companies in the world | Alex Zaccaria

Alex Zaccaria is the Co-Founder & CEO of Linktree, a product that's so simple it’s difficult to imagine nobody thought of it before. It’s a kick yourself kind of product, especially now they are worth over a billion dollars. Linktree solves a unique problem in the social media age. Most social sites like Instagram only allow you to have one link in your bio. For successful people, in all kinds of industries like music, picking that one link is a nightmare. Do you want to send your followers ...

Apr 11, 202349 min

How I Failed: Losing my temper, my marriage and needing emergency psychiatric help - Lisa Collinson

Lisa Collinson is one of the best guests we’ve spoken to in a while. She has been through the ringer, but fortunately, has come out the other side. She’s here to tell us what happened and how you can pull yourself out of the grimmest pits that life can throw you in. Lisa today is the Chief People Officer & Country Manager in the UK of The Next We, a company helping other organisations improve the mindsets of their employees. But before that she was in Berlin, leading the People team at a sta...

Apr 06, 202319 min

Extending human life, with Humanity Co-Founder and CEO Pete Ward

We’re talking to Pete Ward, the Co-Founder and CEO of Humanity. Until now, the thought of slowing or even reversing the ageing process has been pure science fiction. But using readily available technology, Humanity are out to change that. As a society, we’ve fallen prey to the idea that there’s a one size-fits-all methodology that will improve people’s health -exercise more, eat healthier, drink less - you’ve heard it all before. But Humanity, have recognised that everyone is built differently. ...

Apr 04, 20231 hr 1 min

How I Failed: I walked into a room and fired 30 of the 38 people in the company - Retention.com Founder Adam Robinson

Adam Robinson is the Founder and CEO of Retention.com, a SAAS business which is on an insane growth trajectory. But, before Retention.com, Adam failed. In fact, like most successful people, he had a bunch of failures. The one that sticks out most to him is what we’re talking about today, when he walked into a room and fired most of the people at his company. What happened? -- If you have any feedback, we’d love to hear it. What would make the show better? [email protected] -- Sponsor links...

Mar 30, 202314 min

The secret to hiring the best - and getting hired - with Otta Co-founder, Sam Franklin

Do you want to get better at hiring, or being hired? Sam Franklin is the Co-Founder and CEO of Otta, a job search platform that wants to make the experience of job seekers in the tech industry way, way better. Recruitment and jobs boards might not seem the most exciting areas to disrupt but the subject of hiring is so important and can be very nuanced. All businesses succeed because of their people. At Otta, they’re really leaning into the power of the job seeker. And in the fast-growing tech in...

Mar 28, 202350 min

How I Failed: Multi-gold winning Paralympian Natasha Baker - having the most embarrassing fail you can imagine

Natasha Baker is a British dressage rider with 5 Paralympic golds to her name and a load of other top medals. She experienced a very public failure which left her in tears. And then, a few years later, the thing she was most scared of happening in the world, happened. What’s it like when you fall off the literal horse on the big stage? And what did it teach her about failure that we can all learn from? -- If you have any feedback, we’d love to hear it. What would make the show better? hello@secr...

Mar 23, 202313 min

War Paint Founder: I used to steal women’s makeup because of shame, hell of body dysmorphia & turning down all 5 Dragons - Danny Gray

This conversation with Danny Gray is one of our all-time favourites. Danny had a childhood filled with bullying, trauma and mental disorders. It left him with scars that no one else could see, and eventually led him to starting War Paint, a men’s makeup brand that is on an unbelievable growth path. They’re creating a new category. In fact, they’ve already created it and are fast becoming an iconic brand. Plus, Danny went on Dragons Den, got offers from all 5 Dragons and then ultimately turned th...

Mar 21, 202342 min

Startup armageddon: Bank of England was going to allow SVB failure to kill UK startup industry until Founders & VCs stepped in

You probably heard SVB collapsed, but what you probably don’t know is how close the UK startup ecosystem came to collapsing all together. This is the inside story of how a small group of Founders and VCs fought to save the industry. How do we know? Because our host Dan was a small part of it. If the story we’re telling today hadn’t happened, then Dan would be sitting here without a company. This is how the crisis really played out. -- If you have any feedback, we’d love to hear it. What would ma...

Mar 16, 202324 min

Wise Co-Founder: Being Skype's first employee and the difference between winners and losers

Taavet Hinrikus is the Co-Founder and former Chairman of Wise, the unicorn fintech which used to be called TransferWise. He’s now the Co-Founder of Plural, an investment platform for early stage capital built by founders and real operators like Taavet. Oh, and he was also the first ever employee at Skype. Basically, he’s one of the top startup dogs in Europe so we had to get him on to learn what the difference is between great companies and the rest. It’s always amazing hearing about the early d...

Mar 14, 202338 min

How I Failed: Pasta Evangelists Founder - previous luxury smartphone company was just too big a mountain to climb

Alessandro, or 'Alex' Savelli, is the Co-Founder of Pasta Evangelists - a brand you’ve probably come across. Their pasta is delicious and everywhere. But, before he was getting his hands in the proverbial pasta dough, he tried to climb a much tougher mountain - building a luxury smartphone brand. We’re talking hardware and software to compete with the likes of Apple and Samsung but bedecked in precious metals and jewels. They had some big wins, but it didn’t work out - and we’re here to find out...

Mar 09, 202312 min

Teenage prodigy who turned down Facebook as a 15 YO to take them on in VR - Unai Founder Maxim Perumal

Maxim Perumal is the Founder of Unai and we think he’s a certifiable genius. He’s certainly one of the most exciting Founders we’ve ever spoken to - he built the world’s most popular open source VR headset when he was 15 years old, and turned down working at Meta. His company Unai is building a VR headset and virtual world to make human expression in VR feel magical, which is a bold claim but he’s got the people to do it. Maxim has managed to bring together a crack team of ridiculously qualified...

Mar 07, 202346 min
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