In this episode of Search with Candour, host Jack Chambers-Ward interviews SEO expert Alex Galinos. Alex shares insights on how to shift from focusing solely on traffic and SEO metrics to a revenue-driven approach that aligns with business objectives. They discuss the integration of business intelligence with SEO, conversion rate optimisation, and the implications of AI and LLMs on SEO strategies. Alex also provides actionable tips, tool recommendations, and real-life examples from his work at H...
Aug 18, 2025•1 hr 7 min•Season 4Ep. 32
Are you getting the most out of your organic shopping feed? Join host Jack Chambers Ward as he sits down with returning guest Alex Wright, a managing partner for SEO at Dentsu, to uncover the untapped potential of organic shopping feeds in the ecommerce landscape. Learn about the importance of optimising your feeds, the pitfalls to avoid, and the bright future of agentic search in 2025. Follow Alex: Website: https://alex-wright.co.uk/ Dentsu: https://www.dentsu.com/ LinkedIn: https://www.linkedi...
Aug 11, 2025•1 hr 13 min•Season 4Ep. 31
In this episode of Search With Candour, Jack Chambers-Ward is joined by Jarno van Driel to discuss the nuances of structured data, its significance in SEO, and its broader applications beyond search. The conversation ranges from how schema works with AI and large language models to how structured data aids in internal communication, impacts e-commerce, and the evolving landscape of digital marketing tools. Follow Jarno: Jarno’s website: https://invisiblegraph.com/ LinkedIn: https://www.linkedin....
Aug 04, 2025•1 hr 16 min
In this week's episode of Search with Candour, Jack Chambers-Ward and Mark Williams-Cook discuss the evolving landscape of search in the context of Large Language Models (LLMs), the challenges they bring, including A LOT of spam and how they are being manipulated in search. They talk about the potential future of AI search, and the implications for brands and consumers as well as the responsibilities of monitoring and mitigating misinformation, the need for in-depth product data, and the feasibi...
Jul 28, 2025•54 min•Season 4Ep. 29
Jack Chambers Ward dives into the critical nuances of internal communication with renowned communications coach Salvatore Manzi. Salvatore shares valuable insights on the 'rule of 10 seconds' in business meetings, the importance of structure in creating genuine connections, and the method of speaking to the shared interests of your audience. They also discuss practical tips for reducing cognitive load, including scheduling white space and using mind mapping tools like X Mind. This conversation i...
Jul 21, 2025•1 hr 4 min•Season 4Ep. 28
In this episode, host Jack Chambers-Ward is joined by Harry Evans from Twelve Twenty Five to discuss the significance of incorporating video content into SEO and social media strategies for 2025. Together, they explore why video content is a game-changer, share practical tips to get started, and provide insights on engaging your audience effectively. The conversation covers real-world examples, actionable advice, and touches on evolving technologies in digital marketing. 00:00 Introduction 03:46...
Jul 14, 2025•1 hr 15 min•Season 4Ep. 27
Jack Chambers-Ward is joined by Ramon Eijkemanns to discuss how to calculate the value of SEO traffic and if SEO needs rebranding. They explore the value of SEO traffic, the potential need for rebranding within the industry, and how metrics like market share and opportunity cost are redefining the field. Ramon shares fascinating insights from his 20+ years in search marketing, including how to better calculate and communicate the true value of organic traffic. They also discuss the impact of AI ...
Jul 07, 2025•1 hr 14 min•Season 4Ep. 26
Jack Chambers-Ward sits down with Chris Ridley from Evoluted to discuss an innovative solution for managing SEO and PPC campaigns simultaneously.They explore how this tool can help businesses save money by avoiding search term cannibalisation. Chris shares insights on balancing organic and paid strategies, the importance of understanding SERP competition, and the evolving role of AI in search marketing. Links to follow Chris: Website: https://www.evoluted.net/ LinkedIn: https://www.linkedin.com/...
Jun 30, 2025•59 min•Season 4Ep. 25
Jack Chambers-Ward sits down with Nick LerRoy to explore the landscape of SEO jobs in 2025. They discuss how job roles in the SEO industry have changed, the impact of AI, and key skills that will keep professionals relevant. Tune in for valuable insights on effective communication, personal branding, and navigating the job market in the ever-changing world of SEO. Links to follow Nick Nick’s site: https://nickleroy.com/ SEO jobs: https://www.seojobs.com/ SEO for lunch newsletter: https://www.seo...
Jun 23, 2025•1 hr 28 min•Season 4Ep. 24
Jack Chambers-Ward is joined by Dana DiTomaso from Kick Point Playbook to discuss common mistakes seen in GA4 setups in 2025. Jack and Dana get into topics like the importance of proper tag manager setups, dealing with duplicate traffic, and strategies for better data filtering. Dana also shares horror stories from hundreds of GA4 audits and tips on improving GA4 configurations. Don't miss the practical insights and tips to enhance your digital marketing efforts! Follow Dana Website: https://kpp...
Jun 16, 2025•1 hr 15 min•Season 4Ep. 23
Join Jack Chambers-Ward and guest Owain Lloyd-Williams on this week's episode of Search With Candour as they delve into transforming often dry and boring B2B content into fun and engaging material. They discuss the competitive nature of B2B industries, strategies for creating unique content, and the importance of thinking outside the box for impactful SEO. Jack and Owain also share their experiences, ideas, and strategies for working with B2B clients. Links to follow Owain:Website: https://www...
Jun 09, 2025•1 hr 16 min•Season 4Ep. 22
Jack Chambers-Ward gathers an esteemed panel of SEO all-stars: Dawn Anderson, Jono Alderson, Myriam Jessier, and, the birthday boy himself, Chris Green. Together, they discuss the future of search, focusing on key topics such as the impact of AI mode, the evolution of search behaviour, and the transparency of data. Tune in for an insightful discussion from these industry experts about how they are navigating the ever-shifting SEO landscape and what it means for the future of search marketing. Fo...
Jun 02, 2025•1 hr 14 min•Season 4Ep. 22
Jack Chambers-Ward and Mark Williams-Cook explore all the latest updates from Google I/O 2025. There were some HUGE announcements, including AI mode, personalisation in search, and agentic search. The discussion also covers the challenges of tracking traffic from AI Mode, ads in AI Overviews and AI Mode on ad revenue, and the future of content creation for informational websites. Plus, we answer listener questions and discuss reactions from across the SEO industry. Chapters 00:00 Introduction 00...
May 26, 2025•59 min•Season 4Ep. 21
Kobi Omenaka joins Jack Chambers-Ward to explore ways to find keywords for free. They discuss the benefits of using customer conversations, news trends, and various free tools like Google Keyword Planner and Search Console. The episode also delves into the importance of understanding search intent and maximising the impact of small, engaged communities. Tune in for actionable tips and strategies to enhance your keyword research without breaking the bank. Follow Kobi Kobi’s digital marketing: htt...
May 19, 2025•1 hr 5 min•Season 4Ep. 20
Join Jack Chambers-Ward for a conversation with Greg Finn, co-founder of Cypress North and co-host of the fantastic Marketing O-Clock and It's New podcasts. The lads discuss what the next five years will look like for PPC Google Ads, SEO, and digital marketing. Greg shares insights on the evolving landscape of AI in search, the growing integration of ads, and the importance of adapting to new trends and technologies. Jack and Greg also discuss how digital marketers should break out of niche sil...
May 12, 2025•1 hr 9 min•Season 4Ep. 19
Jack Chambers-Ward is joined by Irina Papuc, co-founder of Galactic Fed, to discuss the intricacies of creating content that ranks well in LLMs and AI search engines. Irina has an extensive background in digital marketing (and even worked at CERN on the Large Hadron Collider!), offers valuable insights into optimising content for AI search and the future landscape of SEO. They discuss topics like the importance of authentic content, brand mentions, and the potential decline of traditional link-b...
May 05, 2025•1 hr•Season 4Ep. 18
Join Jack Chambers-Ward in this episode of Search with Candour as he sits down with Tom Winter from SEO Wind to discuss the future of SEO and AI agents. Discover how AI agents can optimise your workflow and solve problems using multiple tools. Tom breaks down the technical aspects and practical applications of AI in SEO, touching on keyword clustering, internal linking, and content creation. Plus, get insights into the latest trends and the future evolution of search and technology. Follow Tom W...
Apr 28, 2025•59 min•Season 4Ep. 17
In this week's episode of Search with Candour, Jack Chambers-Ward is joined by returning guest Matt Kohli. In his third appearance, Matt details his journey from being a freelancer to starting his own marketing agency, Fortitude Marketing. The conversation covers the challenges of transitioning roles, the importance of building a reliable team, learning to trust others, and not overpromising to clients and focusing on delivering results. Matt's recommendations 🛠️Tool Recommendation - Sparktor...
Apr 21, 2025•1 hr 3 min•Season 4Ep. 16
Disclaimer: Sorry for the audio quality, technical difficulties meant we had to use our backup audio! Jack tried his best to fix it - we hope you can still enjoy the episode! Search with Candour and The SEO Mindset podcast bring you another amazing podcast event, live from Brighton! Sarah, Tazmin and Jack will be giving actionable tips and advice on authentic personal branding as well as sharing their own experiences. Together, we’ll explore strategies to define, communicate, and amplify your un...
Apr 14, 2025•1 hr 38 min•Season 4Ep. 15
Jack Chambers-Ward is joined by guest Grace Frohlich, SEO Senior Manager at Brainlabs, to explore how to map user journeys and understand customer paths in search. Grace also shares insights into using AI to create detailed user personas and map motivations behind searches and practical steps for tracking user journeys and keyword tagging to enhance search strategies. Follow Grace Brainlabs: https://www.brainlabsdigital.com/ Follow Grace on LinkedIn: https://www.linkedin.com/in/grace-frohlich/ G...
Apr 07, 2025•58 min•Season 4Ep. 14
Jack Chambers-Ward and Mark Williams-Cook discuss the excitement and preparations for April’s BrightonSEO. Mark gives a preview of his talk, the duo pick some of the talks they’re looking forward to as well as the live podcast Jack is co-hosting with Sarah and Tazmin from the SEO Mindset podcast. The episode also delves into Dr. Pete Myers’ article on the increasing volatility of Google updates, with the delightful pun of 'Google warming,' and how this rapid evolution only makes the SEO landscap...
Mar 31, 2025•42 min•Season 4Ep. 13
Kaspar Szymanski, a former senior member of the Google Search Quality Team, joins Jack Chambers-Ward to discuss what’s important in SEO in 2025. They discuss cutting through the noise to focus on impactful strategies for businesses and cover topics ranging from the hidden value of server logs to a holistic approach to SEO. Links to follow Kaspar: Website: https://www.searchbrothers.com/ LinkedIn: https://www.linkedin.com/in/kasparszymanski/ Bluesky: https://bsky.app/profile/seozen.com Links/reso...
Mar 24, 2025•1 hr 20 min•Season 4Ep. 12
In this episode of Search With Candour, host Jack Chambers-Ward discusses the impact of AI on content creation with guest Erika Varangouli. They discuss how to stand out in an oversaturated market, the importance of brand consistency across channels, and the role of humour and distinct voice in marketing. The episode also touches on the challenges and opportunities LLMs pose, ethical considerations, and potential future trends. Plus, enjoy some banter about heavy metal gigs and what Erika thinks...
Mar 17, 2025•1 hr 9 min•Season 4Ep. 11
Join host Jack Chambers Ward as he sits down with Sam Torres and Tory Gray of Gray Dot Company. They delve into the intricacies of JavaScript and its impact on website migrations, discussing common issues, best practices, and how to navigate the technical landscape. This episode also touches on the existential dread that comes with the future of AI in search engines, learning JavaScript for SEO, and the importance of brand alignment across digital channels. 🎟️Get your free tickets for the live ...
Mar 10, 2025•1 hr 1 min•Season 4Ep. 10
In this week's episode of Search With Candour, Jack Chambers Ward & Mordy Oberstein from Unify Brand Marketing cover how brands can set themselves apart in an increasingly noisy digital landscape. They discuss how brands can effectively manage their SERPs and audience perceptions. The episode explores the significance of brand mentions, scepticism in digital content, and why solid brand identity is crucial moving forward. It’s quite a wide-ranging conversation that touches on everything from...
Mar 03, 2025•1 hr 12 min
In this episode of Search with Candour, Jack Chambers-Ward and Mark Williams-Cook discuss best practices for SEO pagination, a Google patent that targets spam tactics and a theory by Tabby Farrar about gaining links via citations in LLMs. Links 👉 Follow Jack 👉 Follow Mark 👉 Check out AlsoAsked Chapters 00:00 Introduction 01:08 AlsoAsked Merchandise and BrightonSEO Sponsorship 04:40 Can You Gain Accidental Backlinks from AI Content? 10:56 Debate on Pagination Best Practices 22:03 SEO Misconcep...
Feb 24, 2025•47 min•Season 4Ep. 8
Join host Jack Chambers-Ward as he sits down with SEO consultant and trainer Dani Leitner to discuss the complex world of building topical authority in the eyes of Google. Dani & Jack explore how Google might measure topical authority in the future, discuss the importance of recognising and addressing your audience's education level, and break down strategic ways to demonstrate your authority in the eyes of users and search engines. Dani highlights key parts of her strategy for building topi...
Feb 17, 2025•1 hr 20 min•Season 4Ep. 7
In this episode of the Search with Candour podcast, Jack Chambers-Ward is joined by special guest, @ItamarBlauer , Host of SEO Unplugged and Senior SEO Director at StudioHawk. They delve into the evolving landscape of search, focusing on Google’s recent challenges and the rise of AI-driven search platforms. Amidst the rapid advancements and shifting user behaviours, they explore the critical role of personalisation and the potential paths Google must take to regain trust and market share. The co...
Feb 10, 2025•1 hr 5 min•Season 4Ep. 6
In this episode of the Search With Candour podcast, host Jack Chambers-Ward and guest Stephen Schneider cover the importance of strong site structure, internal links, and conversion rate optimisation (CRO). They also discuss the role of user experience (UX) and how to leverage tools like Google Analytics 4 (GA4) and AI to enhance your content marketing efforts. Additionally, Jack and Stephen explore the integration of SEO with other marketing channels and the power of authentic branding and pers...
Feb 03, 2025•59 min
In this week's episode of Search with Candour, hosts Jack Chambers-Ward and Mark Williams-Cook share insights and initiate debates surrounding critical SEO topics. The dynamic duo discusses the role of consensus in SEO, particularly scrutinising how its interpretation affects how much users trust search engines. They delve into the value of technical SEO, especially for small businesses, and question the efficacy of a one-size-fits-all approach. Jack and Mark further explore the concept of traff...
Jan 27, 2025•47 min•Season 4Ep. 4
