It was an honour to attend Google I/O in person. Search is changing radically! Google called it a new era of Search with Gemini 2.5 at its core. This podcast episode was recorded live. Stay up to date on AI with my newsletter: https://mariehaynes.com/newsletter Immediate updates on important AI and SEO news in my community, the Search Bar: https://community.mariehaynes.com/spaces/11879397/feed 0:00 – 0:51 Welcome & recap of Google I/O invitation, outline of the live episode’s agenda 0:51 – 1...
Jun 05, 2025•1 hr 27 min
Google's Agent2Agent (A2A) protocol is here, and it's set to change everything. Announced at Cloud Next 2025, this new standard allows AI agents to talk directly to each other. What does this mean? An internet powered by communicating AI, radical changes for businesses using tools like Agentspace and the Customer Engagement Suite, and a potential upheaval for traditional SEO. I share thoughts about A2A, the Agent Development Kit (ADK), Agent Cards, and why the future of the web might look very d...
Apr 14, 2025•44 min
Dr. Marie Haynes discusses the future of AI, highlighting the massive investments being made by companies like Google, Meta, and Amazon. She acknowledges concerns about job loss and fear for the future but presents an optimistic vision, quoting Sam Altman and Elon Musk who believe AI will lead to greater prosperity and even a universal high income. Marie details how AI is currently used for tasks like organizing thoughts and image generation, but its true potential lies in AI agents. These agent...
Apr 04, 2025•57 min
Is Grok 3 a serious threat to Google? In this LIVE episode of AI News You Can Use Dr. Marie Haynes demonstrates Grok 3 as well as the Deep Research tools from Grok, Gemini and OpenAI. We'll discuss the future of Search and how we can be the leaders of the future as AI changes our world. Join the Search Bar to participate in future epsiodes: https://community.mariehaynes.com/ Marie's Newsletter: https://mariehaynes.com/newsletter/
Feb 26, 2025•59 min
The January 2025 update of Google's Quality Rater Guidelines had many important changes including sections on: -filler content -paraphrased content -Using AI in content creation -Expired domains -Scaled content abuse This was a live episode of Search News You Can Use filmed in The Search Bar. Buy My 2025 edition of my QRG checklist you can use to assess your site like a quality rater: https://www.mariehaynes.com/products/qrg-workbook-2025/ Join the Search Bar: https://community.mariehaynes.com/...
Feb 12, 2025•1 hr 47 min
Buckle up for a thrilling dive into the future of AI! This episode of Search News You Can Use uncovers the mind-blowing advancements in AI, from Google's Gemini 2.0 and its vision of AI agents to OpenAI's groundbreaking projects like Sora and ChatGPT Pro. Marie breaks down what quantum computing is and how Google's Willow chip is potentially a big deal. There's so much going on in the AI world right now!
Dec 13, 2024•36 min
Are Chrome engagement signals used in Google's ranking systems? I'd recommend watching Cindy's video from last week: https://youtu.be/txNT1S28U3M?si=uPi9nz61-1HfJefG Cindy theorized that Google collects all sorts of information from our visits using the Chrome browser. In our talk we discuss whether and how this information could be used in ranking algorithms. Reach Cindy: https://mobilemoxie.com/ https://x.com/Suzzicks Reach Marie: https://mariehaynes.com/contact/ https://community.mariehaynes....
Oct 07, 2024•45 min
Here’s a conversation I had with Gemini about how its vector space works and how it adjusts as it learns. It may be possible for us to influence how Gemini represents our business by having more conversations about the things that are good about your business. Hope you find this interesting! (Also omg how many times did I say the word “interesting” in this episode? 😂 The end of this video includes a podcast made by NotebookLM AI podcasters talking about my conversation with Gemini. Here’s a gre...
Sep 18, 2024•36 min
Thank you to Adam Szmerling from Bayside Psychotherapy who allowed me to publish our brainstorming session. The first 45 minutes or so of this episode are me sharing how Google’s algorithms have changed. Then, Adam and I look in detail at his competition and his website and discuss how to change it so that it is more likely to meet the needs of his potential clients. Watch on Youtube: https://youtu.be/K0FVlM7Xmc0 Links Marie’s book, SEO in the Gemini Era, The Story of How AI Changed Google Searc...
Aug 05, 2024•1 hr 41 min
Navboost is a system we learned about in the DOJ vs Google trial. Did you know that Google stores every query that you search, along with information on what you clicked on and engaged with? I share in this video how this system is described, and also how I believe Google's ability to predict what searchers are likely to find helpful is changing. Mentioned in this video: Blog post on Navboost by Marie: https://www.mariehaynes.com/navboost/ Marie's workbook: https://www.mariehaynes.com/gemini-era...
Jun 25, 2024•12 min
Documents describing Google's ranking systems in great detail have been leaked by someone who sent an email to Rand Fishkin. In this video, I share my thoughts on Rand's post and then at around 35 mins or so I play around with analyzing this document with Gemini 1.5 Pro in AI Studio. Hope you enjoy this type of video. I share a lot of my thoughts on how machine learning systems work to use all of the many attributes described in this documentation. This includes links, clicks, return to search r...
May 28, 2024•1 hr 3 min
Some quick thoughts on Google's AI overviews (formerly SGE). I don't think they're going away. I do believe they will get more accurate. We should be paying attention to which websites Google is showing in the link cards in these. More on changes to my newsletter: mariehaynes.com/newsletter
May 27, 2024•5 min
Finally another podcast episode! I was babbling on to my husband about how similar Gemini 1.5's new architecture was to our brain structures and he said, "You need to do a podcast episode on this!" So, here it is. This is a rambly one. We'll talk about the machine learning models behind search and how Gemini 1.5's new MoE architecture works just like our brains do. Google + Harvard research on 3D modeling of the brain: https://blog.google/technology/research/google-ai-research-new-images-human-b...
May 24, 2024•27 min
Google is changing their SEO starter guide. They're removing a bunch of content. This episode has visuals. Watch on Youtube: https://youtu.be/we3n9NTeSAU In this episode we talk about Google's Search off the Record Podcast and I'll share my thoughts on what is most important when it comes to ranking on Google today. We'll go through the latest Google Search off the Record podcast episode that talks about the changes they are making to the guide. Then, near the end we'll take my notes on this sto...
Jan 25, 2024•33 min
This is an impromptu, unscripted episode with Dr. Marie Haynes, recorded because of a recent news headline from Search Engine Roundtable that said, "Google: Author Bylines Don't Help You Rank Better; Google Doesn't Check Credentials. Barry's article was prompted based on comments from Google's Search Liaison Danny Sullivan regarding yet another Verge article that does not look favourably on SEO. Are author bios a ranking factor? If you've followed my theories and teachings on Google's ranking sy...
Jan 10, 2024•37 min
In this episode, we dive deep into Google's revolutionary new language model, Gemini, destined to be the most impactful technological shift of our time. Host Dr. Marie Haynes unravels its capabilities, which extend beyond text to encompass images, video, and beyond. Discover how Gemini's potential to transform information access, problem-solving, and decision-making could reshape our lives. While we wait for its full potential to unfold in 2024, learn how Bard, soon integrated into Google Assist...
Dec 08, 2023•20 min
Oh boy, finally another podcast episode! This is an unscripted chatting episode where I share the story of what happened to my agency. It formed because of an understanding of AI - except I didn't know that at the time. Imagine my surprise when I realized that wait a second - Panda and Penguin - the Google algorithm shifts that made me obsess over SEO and leave my career as a veterinarian - were machine learning systems. It was understanding AI that created my SEO agency. But, understanding and ...
Dec 04, 2023•47 min
Google has confirmed that SGE (Search Generative Experience) is not just an experiment, it is the future of search. Google's CEO Sundar Pichai said the SGE is "the next step in the journey" and also, "over time this will just be how search works." Here's what we know so far about the SGE, including screenshots of it in action. This is primarily a video episode, but even just listening, it should be quite helpful. Links mentioned in this episode: Marie's Helpful Content Workbook ($150) - This wor...
Aug 01, 2023•28 min
In this long-awaited return episode of Search News, Dr. Marie Haynes explains how Google's helpful content system has radically changed search rankings. She provides background on her experience studying Google's algorithms for over 16 years, and how the company has shifted to relying more on AI systems like helpful content rather than just links and keywords. Marie walks through the evolution of major algorithm updates like Panda and Penguin, and what they revealed about Google's capabilities a...
Jul 20, 2023•53 min
We've had so many updates lately! It's almost impossible to know why your traffic is down. And for many sites traffic *is* down tremendously. In this episode I've discussed the craziness we've seen this year with Google updates. September Core Update. Helpful Content Update. Two spam updates...there are so many things that have happened! On top of that many sites are losing traffic to Google Explore and because of ChatGPT. We also discuss whether topic filter bubbles in search and continuous scr...
Dec 16, 2022•16 min
I interviewed Charles Floate, an SEO known for ranking websites in ways that go against Google's spam guidelines. We discussed PageRank and the importance of links in Google's algorithms. Charles revealed ways he's been able to manipulate Google's guidelines and succeed, though I don't condone such practices. Our chat helped me reform my thoughts on links and their power to move the needle for rankings. Links are most definitely important in Google's algorithms and will likely remain the core fo...
Dec 02, 2022•35 min
This week we learned from Google's HJ Kim that E-A-T is used for every single query searched on Google! In this episode Dr. Marie Haynes shares advanced information on how to assess E-A-T. Audience questions answered: Does E-A-T matter for tech blogs? Is being mentioned on a big news site good for E-A-T? Does adding expert reviewers help? How would an ed-tech platform increase E-A-T? How do you measure E-A-T? Should you update old articles that were not written with E-A-T in mind? Common E-A-T m...
Nov 18, 2022•34 min
The October 2022 spam update had a massive impact on many sites. Many of these were "niche sites" - not overtly spammy, but still breaking Google's spam guidelines. With this update, it looks like Google's AI spam fighter - SpamBrain has gotten much better at finding unnatural links - links made for SEO purposes. This is an important listen, even if you were not impacted by this update. Buy Marie's Quality Rater's Guidelines Book/Checklist: https://mariehaynes.com/book Google's Spam Policies (If...
Nov 04, 2022•38 min
The September Core update feels different to me! In this episode I share my thoughts after analyzing many pages that won and lost following this Google core update. The most important thing a site can work on if hit is ensuring that you are the best option to meet the immediate needs of the searcher. If we thoroughly understand the intent of searchers, we can create content that helps them meet that need better than other sites. In this episode I review two pages that did well following the Sept...
Oct 13, 2022•27 min
SEO is changing so much! In this episode Marie shares what SEOs can learn from Google’s Search On 2022 event. Is Google going to replace Amazon as the place where people go to buy online? Google announced many changes coming to shopping. Many of the upcoming changes to search are going to make the life of SEOs difficult. If you want to stay on top of these changes, listen to Marie’s thoughts on how search is changing and how we can keep up. Marie’s notes on the Search On event: https://twitter.c...
Sep 29, 2022•17 min
The September 2022 Core update is live! The helpful content update has finished rolling out. In this episode we discuss: 1) How the September Core Update and Helpful content updates may be related 2) What to look for in early analytics data to see if you’ve been hit 3) Google has told us specifically how to recover - It’s all about content and E-A-T 4) Why Google’s core update questions are so important - machine learning likely plays a role! 5) A bit on how we analyze competitors’ pages after a...
Sep 15, 2022•36 min
In this special podcast episode Marie welcomes Alan Kent from Google. Alan is a developer advocate who currently works on communicating changes in regards to Google’s product reviews updates. The product reviews updates are discussed in detail. Alan also shares some very interesting thoughts on how machine learning is used by Google in this type of algorithm. Links: Google Search Central videos with Alan Kent All things Google Merchant Center with Alan Kent https://www.youtube.com/watch?v=0EMAqe...
Sep 01, 2022•53 min
Google added more information to the "About this Result" information in the search results. Their wording on what they've added to this feature is very similar to some that is in the Quality Rater Guidelines. In this episode of Search News You Can Use, Marie discusses how we can possibly use this info to improve E-A-T. Links mentioned in this episode: https://blog.google/products/search/information-literacy/ https://developers.google.com/search/blog/2019/08/core-updates https://services.google.c...
Aug 17, 2022•31 min
In this episode Dr. Marie Haynes discusses five interesting changes Google has made to the Search Quality Evaluator Guidelines, including some information from a new Google document about the raters and the work they do. We’ll learn more about what YMYL is and what Google is looking for in terms of E-A-T for the topics you write on. Links mentioned: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf https://www.blog.google/documents/37/How...
Aug 04, 2022•14 min
In this episode Marie discusses the new “pros and cons” SERP annotations you may have seen. These are not produced by structured data! A new Google patent explains how n-grams, terms and phrases can be used to discover attributes about a product or entity and then show those right in the search results Links mentioned in this episode: https://www.mariehaynes.com/pros-cons-and-serp-annotations/ https://www.linkedin.com/pulse/google-proscons-rich-results-annotations-simone-de-palma/ https://toward...
Jul 21, 2022•24 min
