Scripting Sales

Scripting Sales aims to explore sales conversation structures, from cold calls, to sales demos, to various sales methods and practices, and more. With a focus on both theory and practicality, this podcast is perfect for salespeople, sales managers, business owners, and anyone interested in the science and art of selling. We'll also feature interviews with industry leaders and successful sales professionals who will share their tips and tricks for conversation scripting success.

Last refreshed: July 11th, 2025 at 12:37 PM ⓘ

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Episodes

Chat GPT VS Humans: Will AI Take Over Cold Calling?

In this episode, Ryan is joined by Brian and Jonah, two of his employees at Superhuman Prospecting. Together, they test to see if AI can write a cold call script that is better than what they write. They also discuss if AI will be able to make cold calls without the help of humans.

Jul 25, 2023•1 hr 7 min

The Role of Word Quantity in Cold Calling Scripts

Listen to uncover a hidden aspect of scriptwriting for cold calls - the quantity of words. Explore the evolution of word limits in emails and cold emails, and delve into the uncharted territory of word limits in cold calling. Gain practical strategies to optimize your script's word count, engage prospects effectively, and drive higher conversion rates in your sales conversations.

Jul 18, 2023•33 min•Season 1Ep. 8

Mastering Cold Call Conversations: The Power of the Hone-In

In this episode, Ryan explores the Hone-In, a critical step in the cold call process that can make or break your success. Discover how to ask the right questions, build rapport, and establish trust with potential clients, paving the way for meaningful conversations. Get ready to revolutionize your cold calling approach and achieve remarkable results.

Jul 11, 2023•24 min•Season 1Ep. 7

Exploring Cold Calling Techniques: A Dive into Sales Structure

In this episode of the Scripting Sales podcast, host Ryan Paris introduces a special segment called "The Structure Segment." This segment focuses on delving deep into various sales structures and discussing their relevance in the present day. Delve into Stephan Schiffman's book, "Cold Call Techniques: That Really Work," as we analyze the five basic elements of an initial cold call and uncover the pitfalls to avoid.

Jul 04, 2023•29 min•Season 1Ep. 6

The Power of Influence: Books That Shaped My Sales Career

Join host Ryan Pereus as he dives into the world of influential books that have made a significant impact on his sales career. Discover the methodologies, philosophies, and strategies from renowned authors that have shaped his sales mindset and approach. Get ready for an insightful discussion on the power of learning from others' successes and applying them to your own sales journey.

Jun 27, 2023•26 min•Season 1Ep. 5

Rex Biberston (Outbound Sales, No Fluff) Interview

In this episode, Ryan talks to Rex Biberston. Rex is the co-author of Outbound Sales, No Fluff. Join Ryan and Rex as they dissect the common pitfalls of cold calling and dive into the intricacies of sales conversations.

Jun 20, 2023•52 min

The Power of Balancing Conversations and Scripts in Sales

In this episode, we explore the crucial balance between scripted messages and natural conversations in the sales domain. Delving into personal experiences and insights, we examine the need for a structured outline while fostering genuine connections and relationship-building. Discover effective strategies for making scripts more conversational, adapting sales approaches to different scenarios, and honing your sales communication skills.

Jun 13, 2023•26 min•Season 1Ep. 4

Crafting Effective Sales Scripts: Balancing Structure and Flexibility

In this episode, we delve into the art of crafting effective sales scripts. Discover the importance of striking a balance between structured guidelines and the flexibility to adapt in real-time conversations. Uncover strategies for building trust, engaging prospects, and achieving desired outcomes through well-crafted sales scripts.

Jun 06, 2023•23 min•Season 1Ep. 3

Unleashing the H2H Method: Redefining Sales Conversations for Maximum Impact

Step into the world of the H2H (Human to Human) method as we unravel its approach to sales conversations. Delve into the origins and philosophy behind the method, driven by a desire to instill trust and create genuine connections. Discover how the H2H method combines structured scripts, adaptability, and a focus on adding value to reshape the sales landscape for the digital era.

May 30, 2023•27 min•Season 1Ep. 2

From Soccer Fields to Sales Calls: Exploring the Passionate Journey of a Sales Professional

In this episode of Scripting Sales, host Ryan Pereus takes you on a captivating journey through his life, from his deep-rooted love for soccer to his evolution in the world of sales. Delve into the challenges and revelations that shaped his approach to selling and discover the driving force behind his mission to revolutionize the sales profession. Tune in for engaging discussions on sales strategies, scripting techniques, and the power of genuine human connection. Connect through Superhuman Pros...

May 23, 2023•35 min•Season 1Ep. 1

Scripting Sales Trailer

Listen to the official trailer for Scripting Sales! Scripting Sales aims to explore sales conversation structures, from cold calls, to sales demos, to various sales methods and practices, and more. With a focus on both theory and practicality, this podcast is perfect for salespeople, sales managers, business owners, and anyone interested in the science and art of selling. We'll also feature interviews with industry leaders and successful sales professionals who will share their tips and tricks f...

May 16, 2023•5 min

Scripting Sales Coming Soon!

May 15, 2023•39 sec

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