Changing Preconceptions with Plant-based Meat Alternative The Meatless Farm Founder Morten Toft Bech

In this weeks episode, I welcome Morten Toft Bech, Founder of The Meatless Farm

Morten and his young family were keen to reduce their meat consumption, but found a lack of tasty and inspiring plant based options were available to them. There in was born The Meatless Farm and a team of nutritionists and chefs were put together to launch a range of meat alternatives.

In episode #213 we chat about:

• Taste, texture and sustainability
• Preconceptions, social media and Gen Z
• Competing and how to get your angle

Let's StartUp!