"Don't think algorithm, think audience": making data work for you in online content
May 22, 2025•46 min
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Episode description
Digital content strategist and kids IP specialist Nico Lockhart shares what producers can learn about audience development and content production from YouTube. From the importance of a good thumbnail, why a viral video could take years, how the direct-to-audience model is evolving with its audience, and the parallels between so-called traditional media and online media production, get the lowdown on how YouTube is changing the way audiences engage with screen stories.
Resources- Learn more about developing kids IP for YouTube with Nico Lockhart via the Kids IP Incubator webinar.
- Find out more about the Kids IP Incubator workshops and the successful online teams here.
- Interested in developing online content? Check out Screen Australia's Online Funding Podcast episode.
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