Kurtis Cummings founded Switchyard Brewing Company in his garage and then spent 7 years developing the business plan before opening his doors. In this episode, he breaks down the 8 guiding principles that he developed to get there. We're glad you joined us! Topics covered include: Starting the business (5:00) Serving great beer (16:00) Creating a great place to hang out (20:30) Open book management (26:00) A great place to work (37:00) A place to learn (41:00) Giving back to the community (44:00...
Dec 16, 2019•49 min
Chuck Surack founded Sweetwater Sound in his VW Bus. Now he's closing in on a billion dollars annual revenue. Topics discussed include: Resources (5:00) Getting started in a VW Bus (12:30) Old tech vs new tech (16:00) Advantages and disadvantages of audio tech (18:45) How the Kurzweil K250 changed everything (20:00) Customer service and sales training (29:00) Trends in audio (33:00) The NAMM Show (35:30) The Amazon threat? (37:45) Acquiring businesses (46:00) Where’s Sweetwater 10 years from now...
Mar 22, 2019•58 min
Dhar Mann grew LiveGlam from a small business to a booming multimillion dollar success through influencer marketing. Topics: Resources (5:30) Origins (8:45) Growth (15:00) Dhar’s mantra (19:50) Which ideas to pursue (21:00) Learning from failure (24:30) Influencer marketing (32:45) Influencer responsibilities (39:20) How to become an influencer (42:00) Dhar's 5 year plan (45:45) Mentions: Gary Vaynerchuk Measure What Matters Project Management Tool - Monday Special thanks to Dhar Mann for sharin...
Mar 08, 2019•48 min
Pat East, founder of Hanapin Marketing and director of The Dimension Mill , knows the five things it takes to create a healthy profitable business. Do you? Hit play to find out. Mentions: The Tim Ferris Show The 4-Hour Work Week Breakthrough Strategy Siri QuickBooks Digital Marketing Blog Hero Conference Showers Brothers Furniture Factory StoryBrand Clayton Christianson Special thanks to Pat East for sharing his story with us Contributors: Host - Jeremy Goodrich Music Production - Mark Vinten Au...
Feb 20, 2019•1 hr 1 min
You’ve been warned since you were small not to play with glass. It’s sharp, it’s fragile, and you’ll get hurt if it breaks. Abby Gitlitz , founder of The Bloomington Creative Glass Center (BCGC) , agrees. You’ll get hurt if it breaks, and you can count on it breaking if you blow glass. You’ll get burnt too. But it won’t be a big hurt, and you’ll learn to make art using the medium you’ve been scared of since before you can remember. Hit play if you want to hear about: magical realism apocalyptic ...
Feb 06, 2019•51 min
Medical conversations are usually one of two things: confusing, bad news (or both). Join me and Pete Yonkman as we talk medical equipment shop in a way you, your five year old, or your great grandmother would understand. Learn how medical devices changed the face of healthcare forever, how Bill and Gayle Cook went on the entrepreneurial venture of a lifetime, and how Cook President Pete Yonkman once kidnapped a scooter. Along the way, you’ll gain insight into how to create a positive company cul...
Jan 23, 2019•53 min
Have you ever met someone who had their whole life figured out before they’d learned how to tie their shoes? Most of us have no idea what we want to be when we grow up. Or we think we do, but with age and gray hairs realize pro baseball probably isn’t going to happen... Others stumble purely by chance into dream careers, never looking back. Enter Matt Ellenwood of Matte Black Architecture. Join us as he begins his professional journey in the sixth grade on Career Day. Follow him as he builds a f...
Jan 16, 2019•54 min
We all dream of taking the thing we love to do and growing it into a healthy profitable business. Well our guest today has done just that. Since she was a little girl sewing was a curiosity, then a pastime, then a college major, and then a career. Now Margaret is the owner of a sewing and tailoring shop called The Tailored Fit. In this episode she shares about working on Broadway, how to pick the right sewing machine, and what it takes to build a business from scratch. We're glad you joined us! ...
Jan 08, 2019•52 min
Today’s show is the fourth in our series of on-air coaching sessions between veteran executive coach David Quick and an entrepreneur who sits at a crossroads. A big decision point in his or her business. Our guest today has built a painless way for your business to share your expertise with the world. His team includes rock star writers, street-wise marketing gurus, and analytics obsessed techies. When you put that all together, Content Cucumber has created a one stop shop for building your bran...
Jan 01, 2019•43 min
Jeremy walks you through his thoughts on reflecting and projecting for the coming year. He address the year that was and new things that are coming up.
Dec 26, 2018•25 min
When McKenzie and I started Shine Insurance I had very little knowledge of how to run a business and even less about how to sell something. I had been a teacher for 13 years. People brought their kids to my classroom and if I boomed, the immediate consequences were limited. I also knew that people don’t particularly like insurance and insurance agents, maybe next to used car guys, are the basic definition of slimy sales people. We knew we where setting out to change that perception to literally ...
Nov 27, 2018•53 min
The great thing about entrepreneurs is that they come in all categories. On almost any topic you could name business owners across the entire scale. Lets start with money – Jeff Bezos is a pretty rich dude and on the other end, a homeless person on a street corner is doing the best they can with the cards they were dealt When it comes to personality, Bill Gates and Mark Zuckerberg are total introverts while Joe Rogan & The Dwayne Johnson could probably talk to a fish for 8 hours. There are b...
Nov 15, 2018•50 min
There is no one value more important to running a healthy profitable business than being yourself. Maybe that wasn’t true 50 years ago, maybe molding to the established norms was how you succeeded. But not today. Today, authenticity is everything. You don’t have to be polished or perfect, but you do have to be real. Don’t get me wrong, if being yourself means wearing pajamas out into public and you’re the CEO of a high-end fashion company you may not stay CEO for long. But, you may be the next m...
Nov 08, 2018•51 min
Today’s Hosts: Jeremy Goodrich – Owner of Shine Insurance Agency David Quick – Business Coach at Helping Bulls Thrive in China Shops The Crossroads episodes of Scratch Entrepreneur are all about solving a specific point of growth for our guest. David and Jeremy ask thoughtful questions for the first half of the show. Their goal is to get at the heart of the factors that affect this point of growth. The second half of the show is all about solutions. David will offer three next steps and the outc...
Nov 01, 2018•42 min
The best towns, just like the best businesses, have a story. There’s a simple reason why. Because every single one of us is wired to connect with a great story. We connect with the characters, love their simple flaws that remind us of our own, yell at the bad guys in a way we probably couldn’t in real life, and use the story to analyze our own perspectives on the world, how we would have done it, how we would have become the hero…or the villain. Our guest today has actually built the fabric of o...
Oct 23, 2018•55 min
While I don’t have a traditional tech start up, I have a kind of love love relationship with the tech world. Maybe it’s because Tech is the new American Dream. To have an idea that solves a pain point in the world, build a model, have a bunch of tech stuff happen, and voula, you’re a millionaire. One version or another of this story, the story of a magically different life than you have right now, has captured the American imagination from it’s infancy. The very act of immigrating, sailing on a ...
Oct 16, 2018•52 min
I think about my business probably 70% of my waking hours. I’m, not 100% proud of that actually. There’s certainly mental space that needs to be freed for more about family, and fun, and nature, and playing tennis, and riding my bike. But I obsess about the details, the upcoming decisions, internal systems, the right ways to market, do we have enough clients, do we have too many, are they the right clients,on and on. Thinking about your business is a good thing but cycling on it isn’t. McKenzie ...
Oct 10, 2018•53 min
We talk a lot on this podcast about building tribes, groups of customers that love your product, love your company, and feel like they are a part of something special because, well, they are. The tribal metaphor has always worked in my mind for two primary reasons. If you have a community of raving fans then you must be doing something right It’s very easy to tell whether you actually have a tribe or not. Our guest today is a part of a movement, a tribe that is made up of a community of millions...
Oct 01, 2018•34 min
All of us have aspirations. From Elan Musk, who wants to dig tunnels and colonize Mars, to a homeless kid sitting in school and trying to look normal. We all have aspirations. The cool thing about being human is that there are as many visions of a better future as there are people. Everyone’s is different. And even though there are around 7 Billion different sets of aspirations, none of them are wrong. Different than what your parents wanted, maybe. Misguided, at least 40% of the time for sure. ...
Sep 25, 2018•51 min
It's time to get reflective. This episode is all about when Scratch Entrepreneur is at and where we're headed. Jeremy talks why this podcast exists, how we do what we do, where we're at, and what's next. Here's a breakdown: Last Week: How to get your first 200 customers with Jonathan Grzybowski (2:32) Next Week: Mike McAfee – Director of the NFP Visit Bloomington This week on Patreon : Jeremy’s StoryCorp interview with McKenzie Overview of the conversation: Section One: Why we do this How we sta...
Sep 18, 2018•39 min
Standing on the edge of a new venture as a budding entrepreneur is equally exhilarating and bone chilling. To truly do this you have to strap into the harness of friends and family that believe in you, lean out over the abyss that is no longer having a salary or benefits, and jump. Think about the moment you did that. What job did you leave? Have long did it take before you felt confident that you’d be able to pay the next mortgage payment? Those first years are hard and tons of people fail. But...
Sep 12, 2018•38 min
Today's episode starts a new series of one air coaching session between business owners and executive coach David Quick. We start with ourselves, Jeremy & McKenzie Goodrich owners of Shine Insurance. Our crossroads is How Do We Strategically Scale? The Crossroads episodes of Scratch Entrepreneur are all about solving a specific point of growth for our guest. David and Jeremy ask thoughtful questions for the first half of the show. Their goal is to get at the heart of the factors that affect ...
Sep 04, 2018•47 min
Simone & Malcolm Collins are venture capitalists, marketing gurus, entrepreneurs, and authors. They're on a personal and professional journey towards the perfect iteration of themselves. We talk about that, their opinion about where most start up pitches go wrong, and why they feel Latin America is poised for big wins. We’re glad you joined us. Episode topics include: How Malcolm proposed (1:50) Build a business in developing countries (7:45) Presenting your business to investors (9:30) What...
Aug 28, 2018•34 min
Every entrepreneur who’s every read a business book has heard you need to exude confidence, never give up, work hard, use this magical system that some dude with a shabby website invented and will happily share with you for $1997. Everyone wants to tell you how it works. But what they’re usually telling you is simply how it worked for them. Owning a business isn’t magic. It’s collecting the right ideas, setting the right system, your system, and putting yourself in as many right places at right ...
Aug 21, 2018•32 min
Have you ever bought a house? I remember the first time I did. It was a really beat up old bungalow with great old bones. I fell in love immediately even though I probably shouldn’t have. The one thing I didn’t do, that I really should have, is hire a realtor. They probably would have noted that the basement was leaky and flooded every time it rained, or that the bathroom was actually just an old back porch with a shower plopped in it, or that we were paying way too much for the work we were goi...
Aug 14, 2018•46 min
There are a lot of terms that could define entrepreneurship: Risky, busy, confusing, overwhelming, fun, inspiring, and on and on. Starting and growing your own business is one of the most challenging adventures a person can go on. But there’s another word used a lot to describe owning a business and that’s lonely. So many entrepreneurs describe moments of isolation. Maybe it’s physical isolation, especially early on but more often, the isolation is mental. The buck stops with you. And that means...
Jul 18, 2018•53 min
Our guest today is a hero in the Bloomington, Indiana community of artists. Armored with her hand crafted leather notebooks, she started by venturing out and attempting to make a living as an artist. As so many heroes do, she experienced perils, hardship, and moments of doubt. Then she realized that she should band together a collaborative community of artists. Ultimately, she started a brick and mortar store bringing together all of their work into one location. Talia Halliday owner of Gather S...
Jul 03, 2018•48 min
If you own a business, it reflects you, whether you mean for it to or not. Every system, every product, every experience, has you embedded in it. Any business owner that isn’t comfortable with that should run for the hills. The “owning a business is like having a child” metaphor may be over used but there is, of course, some truth to it. The things we build reflect us. But building a healthy profitable business evolves quickly beyond the parenting metaphor. The thing about parenting is we’re mos...
Jun 05, 2018•36 min
There are some jobs it seems like no one would ever want. Who wants to pump a septic tank, why on earth would you ever work in a restaurant dish tank, who in the world would ever deal with dead people? Us humans are infatuated with rationalizing our place in the world by comparing it with those who have it worse. But the concept of “those who have it worse” may just be an invention, a tool to help us look in the mirror and make sense of it all. Yes, of course there are people who truly have it w...
May 22, 2018•56 min
Today’s guests are world renowned in the field of Graphic Design. They’ve worked for some of the biggest design agencies, advised some of the best companies, studied under legends in their field, spoken in front of huge audiences, and built a following of other graphic designers. They themselves have now become a powerhouse couple in their field. Armin Vit & Bryony Gomez-Palacio , owners of the graphic design firm Under Consideration , share their story. We’re glad you joined us. Here's an o...
May 08, 2018•39 min
