Chick-fil-A Successes, Failures and International Expansion Challenges amid LGBTQ Protests

In today’s corporate America, rapid growth and success often comes tied to some form of controversy. Perhaps one of the best examples of this is the restaurant chain Chick-fil-A. Driven by the huge popularity of its chicken sandwiches, Chick-fil-A had propelled itself to 10 billion dollars in annual sales by 2019. However, public backlash in response to donations made on behalf of the company to groups with anti-LGBTQ views has recently slowed the momentum down, raising questions about the viability of the company’s aggressive international expansion strategy. In a recent case study, Dr Bertrand Guillotin explores both the positive and negative aspects of Chick-fil-A, its rise to become a global market leader and the stumbling blocks it has encountered, which have often been self-induced.