School PR Happy Hour - podcast cover

School PR Happy Hour

School PR Happy Hourpodcasters.spotify.com
A place for School PR professionals to come together, share tips, tricks and best practices.
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

Episode 601 - Welcome to Season Six!

Justin and Becca are BACK for season six of School PR Happy Hour. In the midst of massive change both professionally and personally, the duo has returned to deliver a little "different" style of content this season. Tune in and learn about the changes coming to School PR Happy Hour.

Sep 05, 202437 minSeason 6Ep. 1

Episode 517 - School PR and A Seat at the Table

Sorry for the delay on release of this episode! We knew we wanted to end our season on a high note with a great conversation over the research done by School CEO and NSPRA about School PR's role "at the decision table" in the district's they serve. Justin is joined by Brittany Keil from SchoolCEO to talk all about the data! Thanks for being here!

May 17, 202453 minSeason 5Ep. 14

Episode 515 - Strategic Communications with Ask CESO!

For the past 9 months, CESO Communications has been hosting monthly webinars on their Youtube channel. This month Justin and Nicole Kirby, APR are bringing that format to podcast. You can learn more about these professional development opportunities on CESO Communications's LinkedIn and X accounts.

Apr 15, 202451 minSeason 5Ep. 13

Episode 514 - A Teacher's Perspective with Alex Virlas

Becca and Alex, a teacher in Illinois, talk about the role communications and administration play in the day to day for teachers and how we as administers can step up and help out!

Apr 01, 202429 minSeason 5Ep. 12

Epsidoe 513 - Our APR Journeys, Roadblocks and Accountability

Justin is joined by show co-host Becca Latham and School PR pro, David O. to talk about their APR journeys. All three are in the middle of the process somewhere and wanted to share whats working for them, what worries them and some of the roadblocks we all have faced. This is a bit of a different approach to our usual show. We hope you enjoy the raw uncut feel of this very transparent conversation.

Mar 14, 202440 minSeason 5Ep. 11

Episode 512-Communicating Complex Issues with Julie Thannum, APR

Whether it is closing schools due to dropping enrollment or your community questioning all things finance, we are all dealing with complex issues in School PR. Julie and Justin chat about how to communicate during these times. The main focus of this episode is financial transparency, but many of the ideas shared work with many complex issues. Thanks for being here!

Mar 01, 202457 minSeason 5Ep. 10

Episode 511 - Dating a SchoolPR Pro - Valentine's Edition

As you know we like to flip the script a little around Valentine's Day and feature guests that we may not hear from on the regular. In the past it has been spouses, significant others, or kids of the hosts... Today, we get to meet Becca's boyfriend Keith and hear his thoughts on the stresses of School PR.

Feb 15, 202419 minSeason 5Ep. 11

Episode 510 - Staff Recruitment Tactics

Becca is joined by one of NSPRA's Golden Achievement Award Winners, Jacqueline Paul, Director of Communications with Jurupa Unified School District in California. Jaqueline shares some of the creative approaches her HR and Communications team collaborated on to get GREAT results in staff recruitment! Enjoy!

Feb 01, 202433 minSeason 5Ep. 10

Episode 509 - The Hiatus is Over and A Friendly Face Returns

Justin is joined by co-founder of SPRHH, Erin McCann to get an update on her life and talk about the similarities and differences between SchoolPR and the Aviation Industry. We hope everyone had a great holiday season and we are pumped for 2024!

Jan 15, 202443 minSeason 5Ep. 9

Episode 508 - The Perfect Story with Karen Eber

Becca is joined by Karen Eber, the author of the recently released book, "The Perfect Story". They take a deep dive into telling stories that inform, influence and inspire. We hope you enjoy this conversation. School PR Happy Hour is officially on hiatus to spend some time with loved ones over the holiday season, but we will be back with more content and more episodes for you on January 15, 2024! Cheers Happy Hour family!

Dec 04, 202358 minSeason 5Ep. 8

Episode 507 - Distinctly Human Content with Ben Pankonin

Justin is joined by Ben Pankonin from Class Intercom to talk about a new "job title" in Ben's life and how that is forcing him to look at content... and life... a little differently. With the advances in AI of late, we as School PR Pros have to stay connected to content that is distinctly human . What does that mean and how can we use it everyday? Learn more in this episode. Thanks for being here!

Nov 15, 202344 minSeason 5Ep. 7

Episode 506-Relationships, Community and Comparisons with Chris Way

Becca is joined by one of her close, non-#SchoolPR friends, Chris Way, to talk about life in a non-profit and how it directly correlates with our industry. This candid conversation is so much fun and so encouraging! One tip everyone should take from the show... Get Screened! Screening saves lives! #AmericanCancerSociety

Nov 01, 202338 minSeason 5Ep. 6

Episode 505 - All about Branding and a little about Baseball with Bob Noyed, APR

Justin is joined by his colleague and friend, Bob Noyed, APR, Vice President of Communications for CESO Communications to talk about Branding and how it is vital in a competitive marketplace. Justin nerds out easily on this topic, so be warned, this episode is a bit longer than our usual episode. This episode was also recorded during the first round of the MLB Playoffs, and we can't post this one without saying... Go Rangers!

Oct 16, 202352 minSeason 5Ep. 5

Episode 504- The One About AI with Becca Bultsma

Becca is joined today by Becca Bultsma and they are talking EVERYTHING AI and Chat GPT! This topic is a hot one across all of our networks right now. We hope that after you hear this one, you will step outside of your comfort zone and try it out! Thanks for being here.

Oct 02, 202349 minSeason 5Ep. 4

Episode 503 - Profiling Like an FBI Agent w/ Sondra Whalen, APR

We hope you enjoy today's show that takes a bit of a scientific turn. If you are into True Crime or if you are a Dr. Spencer Reid from Criminal Minds superfan, today's topic will be one you love! We are talking about profiling and engaging your community like an FBI Agent. This NSPRA 23 session was a trending session around the seminar and we knew we needed to bring on Sondra Whalen, APR to discuss. Thanks for being here!

Sep 15, 202351 minSeason 5Ep. 1

Episode 502 - Big Things Ahead: Looking Forward with Trent Allen, APR

Becca Lathem, the new co-host of the School PR Happy Hour podcast, interviews Trent Allen, APR, the soon to be incoming president of NSPRA. Trent is the Chief of Staff at San Juan Unified School District. He discusses various topics, including his background in school PR, his journey from tech PR to education PR, the recent launch of a new logo and style guide, and his role as the incoming president of NSPRA. The two also spend time talking about next year's big event Seattle! Thanks for joining...

Sep 01, 202337 minSeason 5Ep. 2

Episode 501 - Welcome to Season 5!

In the Season 5 launch of School PR Happy Hour, hosts Justin Dearing and Becca Latham introduce the new season with excitement and anticipation. They thank their sponsors, Class Intercom and CESO Communications, for their support. Justin expresses his gratitude to Erin McCann APR, the previous co-host, and introduces Becca as the new co-host. They discuss their upcoming plans for the season, including exploring various topics in the school PR industry, featuring guests, and engaging in insightfu...

Sep 01, 202328 minSeason 5Ep. 1

Talkin' Threads on the #Road2NSPRA

Justin and Ben from Class Intercom talk about the latest fish to jump in the pool, Threads. Is it legit? Is it worth playing with? Should your schools be on the platform? Do we really know these answers after only 8 days of life? We also look ahead to the NSPRA Seminar in St. Louis and talk about what School PR Happy Hour have planned for the week! See ya in St. Louis #SchoolPR

Jul 15, 202336 min

Episode 418 - Season 4 Wrap Up

Erin and Justin look back at the goals they set at the beginning of the season and reflect on the fourth season of this podcast. Stick around until the end for a show announcement about Season 5. Thank you as always for listening and engaging with us during this adventure!

Jun 01, 202326 minSeason 4Ep. 18

Episode 417 - Canva can do WHAT?

Join Erin as she chats about the outstanding teaching career and recent change to the EdTech world of Scott Nunes from Canva. They spend some time talking about some of the latest additions to the Canva arsenal when it comes to content creation! We hope you enjoy this conversation!

May 15, 202324 minSeason 4Ep. 17

Episode 416 - Finishing Strong this School Year

Justin is joined by everyone's School PR BFF, Andrea Gribble to chat about her new book, tips to finish strong this school year and a few things you can do this summer to get ahead of the game going into next summer!

May 01, 202339 minSeason 4Ep. 16

Episode 415 - "Clear is Kind" - Communicating with Teachers

Our Brene Brown fans out there are going to enjoy this one! Justin sat down with his friend Tony who was recently named Teacher of the Year for a local high school to talk about how Communications folks can make their job easier. The true gems of this episode come in hearing the passion that Tony has for teaching and impacting his students. There are teachers like Tony in every district out there. We need to find them and show them off!

Apr 17, 202352 minSeason 4Ep. 15

Are We Competing with the Computers? A.I in School PR!

This was a fun conversation between Erin and, the BFF of the SPRHH, Ben Pankonin from Class Intercom on AI's role in School PR. A few office references and a lot of AI nuggets were shared in this episode. Thanks for being here!

Apr 01, 202338 minSeason 4Ep. 12

Episode 413 - Podcasting in Schools in 2023

Justin is joined by Mitch Roush to talk podcasting in schools in 2023! Things may look a little different now than they did before the pandemic, but Podcasting is still a great opportunity to meet your parents where they are and share the story of your district!

Mar 15, 202341 min

Episode 412 - Making an Impact Where You Are

Guest Host Julie Thannum, APR is joined by Melissa Robinette and Ashley-Michelle Thublin, APR to discuss different ways School PR pros can make an impact no matter where they are in their careers!

Mar 01, 20231 hr 6 minSeason 4Ep. 12

Episode 411 - We Heart #SchoolPR!

Justin is joined by Elishia Seals to talk about why the #SchoolPR community is SO special and unique!

Feb 15, 202334 minSeason 4Ep. 11

Episode 410 - Staff Recruitment: Strategies and Tactics!

Erin is joined by Tyler ISD's Jennifer Hines to talk about how Tyler ISD is doing Staff Recruitment differently. Listen to learn more about switching from a school to a business mindset when it comes to recruiting the best in brightest teachers and staff available.

Feb 01, 202338 minSeason 4Ep. 10

Some 2023 School PR Predictions!

Are the Robots taking over? Is Short-Form Video here to stay? What happens when no traditional media folks are hanging out in our districts anymore!? 2023 is shaping up to be an interesting year in the School PR world and Justin is talking about with Sarah-Jane Menefee from Rappoport Academy in Waco Texas!

Jan 17, 202332 minSeason 4Ep. 9

Special Episode - The Twitter Talk

SURPRISE! You didn't think we would go on full hiatus with all the craziness on social media! Justin is joined by Nicole Kirby, APR, Andrew Robinson, and Melissa McConnell to talk #AllTheThings Twitter. With the recent purchase and changes of late, brand managers, celebrities, and others are asking if Twitter is still the spot to share their stories. School PR is no different. We hope this discussion helps your district when analyzing where to share your story. During today's episode, guiding qu...

Dec 15, 202242 min
For the best experience, listen in Metacast app for iOS or Android