The Science of Smell

This week, my guest is the biotechnology entrepreneur Dr. Joshua Silverman. As the new CEO of Aromyx, a company that’s digitizing the capture of scent and taste, the future of smell has never been more exciting and ready to enter our mainstream consciousness. Dr. Silverman joins me to talk about the science of smell, minimizing the environmental impact of aromatic ingredients, and the genetics of smell disorders. We also talk about whether he wears scent, why we have over 400 olfactory receptors in our nose, and how were can quantify a smell!

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