Jennifer Walter (00:00:01) - Hi, and welcome to the Scenic Route podcast. This is the show for building a successful and sustainable business on your terms. My name is Jen, and I'm a rebranding sociologist with a soft spot for rhubarb pie. Each week, I'll strive to expand your branding, business expertise and mindset capacity. I am so excited you're here. And now, let's get into today's episode. Rebel transformative leader Louisa Ferrero empowers entrepreneurs to set up and grow thriving businesses that make them money while impacting lives to accelerate their company's growth and joyfully lead their team of rockstars; she helps them implement the right mindset, business structure and leadership approach. Founder of Life Consulting and Entrepreneur. For 25 plus years, she has been chosen for 15 years by business owners and CEOs across a range of companies, from scale-ups to Fortune 500 and world-leading organizations from 20-plus countries. Louisa Hi. Welcome so much to the Scenic Route podcast. How are you?
Luisa Ferrario (00:01:03) - Hello. I'm very good, thank you. I'm super excited to be here and to have this conversation with you.
Jennifer Walter (00:01:13) - Me too. So, for people who don't know you, who are listening in. Can you briefly walk us through your story, like how you started and how you got where you are today? Like what were your pivotal crossroads and the big moments? I always start with the easy question, so don't worry. Yeah, yeah, exactly.
Luisa Ferrario (00:01:33) - So, how many days do we have to respond?
Jennifer Walter (00:01:35) - I know, and this is so true, though, because you're in for a treat. If you're listening. Louisa, like she has the experience and knowledge of, I don't know, three people. Um, so she's been in business for years and founded a lot of successful businesses. So, this is really interesting in picking your highlights. Louisa So.
Luisa Ferrario (00:01:56) - Yeah, so just to give you a frame, I am 53 years old at the moment. We are having this conversation and so have been in business as an entrepreneur for the past 25 years. And for the past 15 years, I have been in the coaching and mentoring industry. And this is my, um, I don't know if it is the 10th or the 11th business that I founded.
Luisa Ferrario (00:02:26) - I do not.
Jennifer Walter (00:02:28) - I love it. I'm like, I'm not even actually sure anymore. That's awesome. I love it.
Luisa Ferrario (00:02:33) - Yeah, because the last time that I counted on them, I forgot the three that I had in the United States. And so I told me, Oh my God.
Jennifer Walter (00:02:43) - I love it. I do not have as many businesses as I don't remember. So I'm loving this.
Luisa Ferrario (00:02:48) - So, um, has been really a huge startup for most of my life, and I think that this kind of energy is the one that keeps me going because I get bored very quickly.
Jennifer Walter (00:03:02) - Usually, I can relate.
Luisa Ferrario (00:03:05) - Yeah, I need to keep myself engaged in new stuff. And so, yeah, this is part of my of my mindset. But anyway, so yeah, as I was mentioning, I have been in the coaching and mentoring industry for 15-plus years. Yeah. And I have coached and mentored, um, organizations and CEOs and their first line of leaders for 12, 13 years and in 20 plus countries, I think something like that.
Luisa Ferrario (00:03:43) - And um, I'm originally from Italy, so when I started my business, I was mainly working on the local market in Italy, but then I wanted to have more and more international reach. And so I started to, to, to have clients broadly and, um, and then I moved to Cyprus, where I currently live a few years ago. And so it was even easier for me to have this international flow of clients going on. And so I'm connected. I have communities in different parts of the world, in the United States, Northern Europe and Central Europe. Some of them are in India. So yeah, I'm connected internationally and Canada also. Yeah. So what do I do with them? I help them, too. So I mainly today I mainly work with entrepreneurs, with small business owners and uh, because I, I never get bored. So that's the selfish reason why. Yeah, but.
Jennifer Walter (00:04:52) - It's so interesting, right? Like, because, I mean, I, I've been working with big corporations and also small time like.
Jennifer Walter (00:05:00) - Smaller businesses and single entrepreneurs. And I don't know, it's just I get it with the big ones. It's nice because you can do certain things that are not as easily possible when you work with smaller companies, but there's a trade-off. Yeah, yeah, definitely.
Luisa Ferrario (00:05:18) - I wanted to appreciate all the amazing things that I've learned working with corporations. I've worked with Fortune 500 companies. I work with big organizations, very well-known and established corporations, and I am very, very thankful for that. And at a certain point, what I couldn't stand anymore was the bureaucracy. So this system that they have, they are, Yeah. And that was the main reason why I chose to move to a different audience, also because I observed that almost that was happening four years ago. Almost 80%. Yeah, 80% of my customers were those that I was not directly talking to because my marketing was not direct to them. They were small business owners, and they were sort of prisoners. And they were they were reaching out, and they were they were asking for my help.
Luisa Ferrario (00:06:22) - So I told myself, okay, probably it's time just to also to to to shift the the marketing and the message and see what is going on and to see if this is just, you know, something that is happening by chance or if it is something that has more energy in it. And it's something that I should respond to. And actually, I saw that my own energy was even higher when I was working with them. And. Oh, that's.
Jennifer Walter (00:06:50) - A good observation.
Luisa Ferrario (00:06:51) - Yeah, absolutely. Absolutely. There is no way that could be any different than that. Because the point is that when working on leadership with CEOs and their first line of leaders, the point is that the system that they were into was so like an elephant. You know, that every time that you move just one here, uh, you have, you know.
Jennifer Walter (00:07:23) - Yeah, yeah, I know. Yeah, yeah. And I was always like, the little rebel who's like, What happens if we move all the hair at once? Exactly.
Luisa Ferrario (00:07:35) - Exactly. And so, um. And so I told her myself, well, probably I can't really help them get to the point of really being fulfilled with their lives. So because I had this stronger calling to help people to be satisfied with their lives and so, in fact, in one of the proprietary frameworks that we use working and figuring out what kind of lifestyle we want as a CEOs of our own companies, the main reason we should do all the rest. So business should be an output, a byproduct of other kind of choices that we make in our lives.
Jennifer Walter (00:08:27) - Yes, Yeah, I wholeheartedly agree. Right. Because I've been there and restructured everything to kind of like I was really looking at, okay, what are like the most important qualities I want my life to have, which is flexibility, like space and the mixture of like space of like, Oh, this is interesting. I'm going to explore this like, Oh, I'm going to do a podcast, let's see how this goes. And the stability of, of not being too much in, in the clouds because that's not good for me.
Jennifer Walter (00:08:59) - So, and then everything else just comes naturally, right? Like that. Like a byproduct of that was that I don't do like 12 months coaching containers because that's too Oh, I'm like, oh, oh. I'm already getting, you know, like, do three months. And then, when you want to resign, that's cool. You can do that. But having just the thought of having something lined up for the next 12 months is not making me feel good. It's not making me feel expansive, and it's just a byproduct then. Right? I really loved what you said.
Luisa Ferrario (00:09:31) - Yeah, exactly. I totally relate to that. And so, I have two things to add to what you just shared. The first one is that when I talk about lifestyle, I also talk about what we want to have in our lives when we look around. So, for instance, a lot of people are talking about having a dream, a house that could be a villa with a swimming pool and all the amenities and fanciness.
Luisa Ferrario (00:09:57) - This is totally cool. It's not just the kind. A lifestyle that I like to live in because I have a beautiful apartment. I live in many countries in Europe. And.
Jennifer Walter (00:10:07) - Exactly.
Luisa Ferrario (00:10:08) - And this is the kind of lights that I want to have now, the data that I want to change this. I will make different choices, and I will see different results. You know, so it's not just that we have to bring forward other people's wishes or other people's way of envisioning their lives just because we think it is cool.
Jennifer Walter (00:10:33) - Yeah, but it's so true, right? Like that's usually also due to because you don't know how it feels until you have it, right? Like having a big villa and a big pool means you have high utility bills. You will always have to have someone who's taken care of it when you're not there. Like, it's like. As the list goes, it's going to be a rat tail of things. Yeah, yeah. When you're like, I actually value freedom and just moving like, I don't know, moving places.
Jennifer Walter (00:11:03) - Yeah. It's actually not what you might not what you want.
Luisa Ferrario (00:11:07) - Yeah. If I tap into the energy of moving around and living in different countries in the world, this is so sexy for me right now. So juicy. It's exactly what makes me jump out of bed in the morning. So, if I think about the energy of having the villa with the swimming pool and so on and so forth. I don't know. It's not so exciting for me. It's beautiful. I get that. It's amazing. I mean, in Cyprus, we have plenty of villas with super amazing swimming pools and all the amenities. And around you and I usually have daily walks around, and I go, and I pass by those villas, and I enjoy them so much.
Jennifer Walter (00:12:02) - Yes, right. You can have admiration for the fame while knowing this is not your thing in the season you're in. Exactly.
Luisa Ferrario (00:12:09) - Exactly. And so that experience that I do almost daily is so nurturing for me, and it's enough. So I think that we should really know and understand and appreciate our boundaries because sometimes we beat ourselves up in desiring things that are not really our things, and this is one of the things that I really do not want people that work with me to go for because then they are disappointed at a certain point when they reach that that thing that they thought they could give them.
Luisa Ferrario (00:12:48) - Da da da da. They are disappointed; They are fulfilled. And so you are not working with me. If you want to go that way, that is towards the end of fulfilment. I want you to make choices that really nurture you, that expand your life, that add to your life, and not that subtract, you know? So back, back to my story. Um, four years ago, we chose to give a try to this new part of my business, and we found out that we had so much fun and so much joy and so many results, so many results with the entrepreneurs. Usually, they are coaches, they are consultants, they are specialists, they are basically service-based providers, you know, and this is also my own history. Yeah. This is, yeah, the most recent one. And so we, we created so we already had one program that is the Ninja leaders accelerator that is six months longer again, same as you said, same as you shared.
Luisa Ferrario (00:14:05) - Our programs are not one year longer because it's something that doesn't give me joy. So, it's out of the equation. So I like very much short things because with me things happen so rapidly that it's sometimes more than enough. So, one of the two programs that we created three years ago when we started working with entrepreneurs is called the Ninja Business Accelerator, and it can be delivered in two VIP days or in three three months. It depends on the learning style.
Jennifer Walter (00:14:38) - I mean, of course, like it always kind of like what, what is the setting and how fast can can be.
Luisa Ferrario (00:14:43) - Needs of the person and so on and so forth. So, two VIP days or 3 or 3 months or less. It depends. And the other one, the one for leadership, is six months because it also involves the team. So this means that, you know, dynamics are.
Jennifer Walter (00:15:00) - I mean, that's another ballgame. If you work with a team, it just needs more time to, yeah, there.
Luisa Ferrario (00:15:05) - It is more complex, and we have to take that into consideration. Yeah. And so we, we come to, to today, and that's what we do. So we work with this kind of entrepreneur, and we are pretty happy to do that. They have amazing results, and I'll be more happy than that. Yeah.
Jennifer Walter (00:15:25) - Yeah. Thank you so much for sharing. There are two or three things I want to take away from this, and let's start with that. Um, you said like you had, you're kind of like you had a startup mindset, right? It's kind of almost like you planted a lot of startups. And I suppose that was also not really helpful when working with big corporations because they do not have a startup mindset at all, most of them. Um, how do you, for yourself, define the startup mindset and how is this approach helpful for service-based entrepreneurs?
Luisa Ferrario (00:16:06) - Yeah, so this is an amazing question. Thanks for asking that. So basically, I'll start up mindset is when you approach things, um, coming from what if I do this, this, this and that and then yes, then you listen to what your body and mind system gives you back.
Luisa Ferrario (00:16:30) - If it is drawing, if it is expansion, if it is. Wow, this is so cool. You can choose to go for that. If not, it's just an awareness, you know, and you can either go for that with this awareness, or you can choose to go for something different and ask a different question. So this kind of mindset really allows people to be in their own lives with, um, always a fresh approach to things. Uh, it's not that you have to start up or reinvent the wheel every day. It's not that. It's just that having a start-up mindset makes you feel curious, Makes you feel and makes you feel. Hm. What happens if I do that? Mm hmm. If I ask this question. Mm. What happened? You know, this is the kind of mindset that I really appreciate about start-ups. Yeah.
Jennifer Walter (00:17:32) - Yeah. That's like, I love what you said, Especially about, like, that. It has, like, some sort of play in it, right? Like, yeah, it's very playful because we sometimes, like most of us, have forgotten what play is any way in the strict sense of the word because we're always kind of like, Oh, I do this to get that.
Jennifer Walter (00:17:49) - That's not play. Yeah, yeah.
Luisa Ferrario (00:17:51) - No, absolutely. No, no. This is cheating.
Jennifer Walter (00:17:56) - Yeah. Or what? Or something else. But when you really look at the sentence, whatever, right? Like you're kind of. You give yourself permission to almost be kind of silly because we always tend to think of, well, I don't know what could be my next product, what could I release, what could be my next service, Right? Of course, whatever. Inside the current settings, we're in. Yeah. And so when we're unconsciously not really happy with those settings, we just create more of what we actually don't really want. So what if kind of, like, gives you permission to be like? I have everything I need at my disposal, and I just go like, what if? Yeah. So I really like that element because it kind of gives you a bigger arena than just.
Luisa Ferrario (00:18:47) - Absolutely, Yeah, you are just in front of every possibility, and you see what responds, and you then can choose to go for it.
Luisa Ferrario (00:18:58) - Yeah.
Jennifer Walter (00:18:58) - What was the wildest what-if question you've ever asked yourself?
Luisa Ferrario (00:19:03) - The wildest one was What if I live abroad alone? That was the wildest one. And. So before, what I shared earlier. So, 25 years ago, my own life was very different. So, I do not want to make you sad, but it was very different, and my approach to things was very different. And I really had a lot of resistance, and I really hit rock bottom. And I. I had everything that I wanted. I had family, I had the money, all the.
Jennifer Walter (00:19:51) - Things that look good on paper.
Luisa Ferrario (00:19:52) - Yeah, yeah, yeah. I had really everything. And I lost everything. On top of that, I had with my family of origin a lot of, let's say, tricks in terms of, um, coming from an abusive household, older, very addictive household. So I had to because this is something that I had to face, the things that I thought were much bigger than who I was.
Luisa Ferrario (00:20:28) - And so, in doing that, I was losing a lot of my energy. So I was saying yes to fixing things that were not me, the person to fix. And so I was taking responsibility for things that that were not even mine. And this is first, this doesn't work. It doesn't work for you. It doesn't work for the other people.
Jennifer Walter (00:20:53) - But I know we all do it in some parts of our lives. Yeah.
Luisa Ferrario (00:20:59) - This is a matter of boundaries. And this is this is something that we have to be very aware of. Um, and so, uh. I never thought that I could really make this dream come true. I was talking to my daughter yesterday night. We were talking on the phone, and she was telling me, Mom, you are the most inspiring person that I know. Because it's not just when you tell me what your life was before a certain period of time, but it was. I have lived with you, and I have observed and listened to you also.
Luisa Ferrario (00:21:46) - I've also heard people, my ex-husband, that he's her father, her grandparents on her father's side. And she was telling me that they talk about me, um, as a completely different person, that the one that she knows, especially that the one that she knows today. And so for me, that was an amazing way to be acknowledged by my own daughter, who, I mean, she, she could be, um, um, she, she could be not, she could be not, not impartial, but actually she, she's definitely is. And, um, and so that was very, very good. And so my wildest dream was to become a person who could be able to live alone abroad. Also, I have a chronic illness that is from algebra and other things, dyslexia and other things that makes my daily life a little bit more challenging than maybe other people's life and, sure, other entrepreneurs' life. And so for me, this is a huge accomplishment to be able to live alone, to live abroad, to carry on with my life and having my routines and growing the business and working with people and being able to travel.
Luisa Ferrario (00:23:21) - So, if you would ask me this question even ten years ago. That was not even my wildest dream.
Jennifer Walter (00:23:31) - Wow. Thank you so much for sharing that. I love that your daughter almost kind of like reflected back the growth you've gone through because I don't know how it's for you or for anyone listening, but I sure, like, kind of like downplay my growth. And it's not really. Sometimes, I'm not really aware of how, like, how much I've grown. And then I'm like, Well, it wasn't a big deal. Like, I actually was pretty fucked on the road was fucking hard. Um, but, but every now and then, there are certain moments where you, where you are really consciously aware, like either someone reflects back or you're like. Huh? If this situation would have happened a year ago, I would have reacted this way. And now I'm reacting a different way. And I'm so proud of myself. Right. But it's I don't know. There are these rare little moments because it's so hard to slow down to kind of like really and not also like just living in the in the past like but really being focused and like, yes, I, I changed.
Jennifer Walter (00:24:40) - Yeah. This is not this is what happened.
Luisa Ferrario (00:24:42) - Yeah. It would be amazing if we could have if we could record our life on on a on a video and if that could happen, you know, automatically, not with technology or stuff like that. I'm not. I'm just. I'm just dreaming. And. And then, from time to time, we could have, um, you know, episodes played. Yeah, yeah. And some specific episodes just to remind ourselves how amazing we are. We are really powerhouses, especially as women. Um, we tend to underestimate ourselves so much. And this is something that I really do, I really do not want to happen. And so this is also the reason why I advocate for women's equality. Yeah, equality and all these amazing opportunities that we have nowadays to help us and give back. Yeah.
Jennifer Walter (00:25:50) - Yeah. This is so true, right? Like, yeah, the underestimation like that could be another whole episode is why. Yeah. Why we do the things we do.
Jennifer Walter (00:26:01) - I want to pick up on something, and we did kind of like so for anyone listening, and we did a short pre-call, and she consciously reminded me of something, and that's actually very true. And she's always now, and you've always done this now during our conversation; you always spoke of your choices, the choices you've made. And I want to point this out to anyone listening because we had a quite interesting conversation about choices versus decisions. Yeah. And I was like, Yeah, that is so true. I've never really, like, thought about this this way, so. First. Like what is a what to you, Liza? What is a decision, and what is a choice?
Luisa Ferrario (00:26:47) - Okay, so the main difference is that a choice is a limited, predetermined experience that is influenced by external factors. Yeah. And that is related to a specific context, and it is kind of stuck. So when you make a decision, it's that you can tweak a few things, but it's always, you know, it is as if it was, let's say, a box, you know, it's something that has boundaries, borders, Yeah.
Luisa Ferrario (00:27:24) - And okay, like you.
Jennifer Walter (00:27:25) - You can pick the colour of the tiles, but not like tiles of wood or something like, like really. You can change subcategories almost, but not like the entire thing itself.
Luisa Ferrario (00:27:39) - Yeah, exactly. And it is usually bounded in time with time, and it is usually bounded with a plan. So when you make a decision, then you plan something, okay? Or when you make a decision, somehow you already planned something because you can't make a decision. That is something that you will have in the future because the decision is not something that you have in the present. This is another important distinction. It's something that you will realise in the future. And then, you have to have a plan to close the gap between where you are right now and where you will be.
Jennifer Walter (00:28:19) - Oh, I like that distinction. Yeah. Okay. Okay.
Luisa Ferrario (00:28:23) - And on the other hand, um, a choice is, um, about tapping in the present moment into unlimited possibilities and without any restriction whatsoever and without any limitation.
Luisa Ferrario (00:28:45) - And in this precise moment. So. And it can be changed. Every second. So, at this moment, I make the choice to be happy and to feel joy in my heart. The moment that you say that you are already doing that and your being is already in alignment with what you just said. So, a choice is something that you can, I would say, fully control, even if I do not like the word control.
Jennifer Walter (00:29:18) - But yeah, I get what you mean. Okay.
Luisa Ferrario (00:29:22) - Okay. So it's something that, um, it's yours.
Jennifer Walter (00:29:25) - It's just up to the side. Or you just have to be willing. You just have to be like, slow down, take a moment and actually decide. Choose how you want to feel. Yeah.
Luisa Ferrario (00:29:36) - Let's make an extreme example. Let's make that. Yes, let's make the example that I am in jail for whatever reason. Okay? Or I am in jail could also mean that I am in a situation where I feel I am in jail.
Jennifer Walter (00:29:51) - So that feels like a trap.
Luisa Ferrario (00:29:53) - I can't escape. Okay? I feel trapped. I feel no way. Okay. Where to go? Okay. And I have to stay there, assuming this is a real situation so that I have physical walls and all the things that there is in a normal in usual jail. Who says that I can't feel grateful? Mhm. It's a choice. It's just a choice. It's just something that you can control, as I was saying before because it's yours. So nobody can take that away from you. There are no plans involved, and you do not need to have heaviness and complexity and plans and all the things that usually come with the decision that we need to have. Of course. I mean, if someone wanted to become a certain kind of entrepreneur or CEO with their own companies, they have to make decisions. Of course, they do. Okay. But we should be aware that a decision is one thing, and a choice is another thing. So, it's a choice.
Luisa Ferrario (00:31:06) - When I wake up in the morning, maybe my body hurts because of the myalgia symptoms, or my my head is dizzy, and so on and so forth. So today, we are lucky because I can I can think straight and I can speak straight. But there are days when, especially in English, but even in Italian, I have difficulties speaking because that is what it is. But nobody can take away from me that I can feel appreciative. I can feel joyful; I can feel grateful. I can feel my heart with amazing feelings, and I can dream of this or that. So those are all choices. And typically, choices are much more lighter than decisions. And, in my opinion, the most successful decisions can only come from a place of intentional and aware choice. That we keep making day after day. And so this will take us to speak about commitment. That, in my opinion, is a huge piece of any kind of success or any kind of thing that we want to label.
Jennifer Walter (00:32:34) - As something true.
Luisa Ferrario (00:32:36) - Yeah. And so this is so when we commit to choose in a way that is authentic, in a way that is in alignment with who we truly are, in a way that is that gives us awareness in a way that involves the possibilities. Why not? Absolutely. Yes. This is something that we should go for. And then a decision is something that comes to you. So basically, you pull decisions your way.
Jennifer Walter (00:33:10) - I mean, we get hundreds of decisions thrown at us every hour, right? Like, do.
Luisa Ferrario (00:33:15) - We? Exactly. Exactly. Exactly. And I think that it's very important if we want it to be certain. Quality of entrepreneur. That is something that I want to be. It's something that I keep aspiring to be because it's not something that you just do.
Jennifer Walter (00:33:35) - Are know, and it's also not something you ever achieve in the sense of. Right. There's no finish line. Exactly.
Luisa Ferrario (00:33:44) - It's aim to it's aspirational. Yes. So if there are other people listening to this and they wanted to say they need to know that this is a commitment they they they need to make every day and they need to to make this commitment to become the, um, an automated process of the subconscious mind.
Luisa Ferrario (00:34:11) - And then from there, you see things happening. Yeah.
Jennifer Walter (00:34:16) - So can we say that we make better decisions if we choose first?
Luisa Ferrario (00:34:22) - I would say that I wouldn't use the word better because it really doesn't resonate with me. I know that for marketing purposes and for, yeah, also for, you know, to keep things.
Jennifer Walter (00:34:38) - Marketing, hate marketing.
Luisa Ferrario (00:34:41) - In order to keep things, um, simpler. We use words that everybody can understand. So, of course, I would say that a decision that will make as, um, uh, grow and so in a way better. It comes from a specific kind of choice that is in alignment with who we are or like.
Jennifer Walter (00:35:11) - Or can we say like, for example, I don't know, maybe you have a, I mean, this everyone got one of those, One of those. You have a big decision you have to take in your business, and you're kind of pushing it. You're kind of like, well, not want to deal with this right now.
Jennifer Walter (00:35:27) - So you kind of like procrastinate and so on, right? Like we all notice. But then there's a time where you're like, Shit, I really got to deal with this now. Yeah. So I think for me, it probably would be really helpful to really consciously think of, like, how do I choose to feel in a moment I make this decision to kind of like make the decision that feels. I don't know. More. It's more aligned with me.
Luisa Ferrario (00:35:51) - You make the choice that is more in alignment with you. And then you decide. And then.
Jennifer Walter (00:35:59) - Exactly. But you kind of like. You create more space by having the choice, kind of like a filter before the decision time.
Luisa Ferrario (00:36:10) - Absolutely. Absolutely. Yeah. Yeah, yeah. So if your if the choice that you make, um, before making a decision is that you want to appreciate your, um, greatness, for instance, and the decision that you are about to make feels heavy and icky and out of alignment and too complicated, and it makes you sick just thinking about it.
Jennifer Walter (00:36:44) - Um.
Luisa Ferrario (00:36:45) - I wouldn't. I wouldn't. I wouldn't decide that I wouldn't choose chose that and I wouldn't decide that because then you when you make a decision that you, have to plan things in one way or in another, and this will take energy, this will take time. This will always take money. Always take money. Yeah, yeah. And those three energies are important. And so we should be aware of the way we want to use them.
Jennifer Walter (00:37:16) - How you're I'm curious how you're dealing with clients who come, and I'm assuming because I know that's that happened that sometimes the case with my clients um who come to you with sort of duality of decisions, right Like they feel they can only do this or that. Yeah. Like it feels very narrow. Yeah. And both are like not the not so great decision. And they both make you feel, oh, how do you like coach them to deal with that?
Luisa Ferrario (00:37:49) - Okay, so grow.
Jennifer Walter (00:37:50) - Up or like, what's the.
Luisa Ferrario (00:37:52) - Mindset behind that? It's actually a trick.
Luisa Ferrario (00:37:55) - So there are decisions on the level of decisions. So we are going into something.
Jennifer Walter (00:38:03) - Yeah, yeah. We can go to all the weird places. I'm here; I'm cool. That's cool.
Luisa Ferrario (00:38:07) - And, then, there is a meta decision.
Jennifer Walter (00:38:10) - Um, I love all things meta. It's good. It's cool. Yeah. Okay.
Luisa Ferrario (00:38:16) - And so when you, when you make a meta decision, usually this decision is beyond the, the, the, let's say the physical level, you know.
Jennifer Walter (00:38:25) - That's mostly an unconscious mind meta decision, then?
Luisa Ferrario (00:38:30) - No, no, not necessarily. Not not necessarily. It is more than you make a decision on yourself.
Jennifer Walter (00:38:41) - Was okay, like the kind of person you are.
Luisa Ferrario (00:38:44) - Usually, the meta space is the space of values in the space of identity, you know, and then comes the beliefs, then comes all the other things. Um, so in this space, you can make a, um, you can, you can make a decision that is very, very closer to what a choice already is because, in that part of that meta space, they are very, very close.
Luisa Ferrario (00:39:17) - And so this is how I help them with. And during our pre-call, we were also talking about mindset, energy set and emotional set. And so those are the three things that I help them with the most in order to make. Let's use better decisions in order to be more fulfilled, in order to connect with, um, with outcomes that really make them. Joy Yeah. In order to, again, have a lifestyle that makes sense to them. Yeah. And so, yeah, this is the other, the other piece that we use.
Jennifer Walter (00:40:07) - Yeah. So whenever we feel we have only two choices , like two decisions available to us, it feels very limiting, and we like it. Mean, we all know cognitively we have a gazillion of decisions like we can. It's not just like to decide; oh, let's go with that example. It's quite drastic, but let's like we can decide to feed our child pasta or potatoes for lunch. Right? And we feel like these are the only two choices.
Jennifer Walter (00:40:43) - Well, obviously, we have, like, we could feed all different kinds of things. We could also choose not to feed our children. Yeah, but because we made the meta decision that we are a person who cares that we feed our child. It doesn't allow us kind of like to make that decision or to kind of like factor that decision as a viable decision.
Luisa Ferrario (00:41:04) - Where are you going here?
Jennifer Walter (00:41:06) - I know. I'm just curious. Like I am. Yeah, no, I'm just curious, like, because that almost kind of like it. It filters what we see as a decision. So whenever we feel we have. Two limited decisions are available to us. We kind of have to take a step back and be like, what is actually keeping us from seeing more, more possibilities?
Luisa Ferrario (00:41:31) - The point here is that when we think we just have two ways to go, left or right, it's because our points of view are limited. And so we ask ourselves what point of view we are using there that is limiting our choices and the direction we should take or we could take or we want to take.
Jennifer Walter (00:41:56) - So we take a step back. We take, like, almost, or we take a step up and kind of, like, look down.
Luisa Ferrario (00:42:01) - Exactly. Exactly. Yeah.
Jennifer Walter (00:42:04) - Which again, I assume happens with we slowing down and like, really? Yeah. Getting us away from the situation to kind of, like, be exactly detached.
Luisa Ferrario (00:42:15) - Yeah.
Jennifer Walter (00:42:17) - Okay.
Luisa Ferrario (00:42:18) - Absolutely. Yes.
Jennifer Walter (00:42:20) - Let's talk briefly also about, like, the powerful ones that you mentioned before and how they kind of like have to be. I kind of get the sense that, ideally, they have there's an alignment between them. How can we tell what is a telltale sign or a red flag that we are not in alignment with our emotions, that skill set mindset?
Luisa Ferrario (00:42:43) - One thing could be that we are not happy, that we feel that we see things around us in our lives. I mean, the the closer one. That feels weird. Another thing is that we are kind of stuck.
Jennifer Walter (00:43:03) - Yeah, the stock is a big thing.
Luisa Ferrario (00:43:05) - Yeah. We feel impostor. We feel that we have chosen from a place of fear instead of a place of expansiveness. Um, that we question ourselves too much. Am I right? Am I wrong? Am I doing this right? Is this? Should I do this? Should I do that? Okay, wait a minute. Wait.
Jennifer Walter (00:43:33) - Slow. Yeah. Like pulse, right? Because I feel, especially if you're. If you're starting out in your entrepreneurial journey. You mean most of us started because as a service provider, what we do, the service we provide, we do in a very good way. So we're like jumping into that. And then. You start, and you're like, Oh, okay, maybe I should learn more about this. And then you do download the courses and the things and stuff, whereas it often it's not actually what's keeping you stuck, like adding more knowledge, right? Because the skill set is fine. Yeah. Yeah. So, how do you identify which of the three is the one you should actually be working on?
Luisa Ferrario (00:44:20) - Uh, it's.
Luisa Ferrario (00:44:21) - You were talking about alignment, so you work on the three of them because they are so much. I always. I'm. I'm not sure if I'm pronouncing this word correctly. Inter interwoven in the moment.
Jennifer Walter (00:44:36) - Yeah, yeah, yeah. And they're codependent, for sure. Like they're, they're codependent.
Luisa Ferrario (00:44:41) - Absolutely. And so they impact on one another. And so you actually, it's not, I mean, it could be where to start from, but wherever you start from, you always work on the three of them because the result of doing that work is that then you are in alignment. So they are in alignment, and as a result, you are in alignment. And so things happen because of the alignment. So, for instance, yesterday, I got an email from a coach. She had a business audit session with me three weeks ago, and she has been kind of stuck for a few months not having clients. And so she was very, very worried. After the business audit session, she had a lot more clarity.
Luisa Ferrario (00:45:37) - She knew what she had to tweak here. Then, I offered her to use one of my free resources, called the 28-day money mindset fix for entrepreneurs and just a very short training. I mean, it's something that you need to do.
Jennifer Walter (00:45:55) - Do for space out for. Yeah. To establish a habit, I suppose.
Luisa Ferrario (00:45:59) - But just the five minutes, uh, recording that you have to listen with my voice saying very weird things.
Jennifer Walter (00:46:06) - And I'm intrigued. I always say intrigued when people say weird things, I'm like, Ooh, okay, should listen today.
Luisa Ferrario (00:46:13) - This is very rebellious.
Jennifer Walter (00:46:14) - And very.
Luisa Ferrario (00:46:15) - Very weird.
Jennifer Walter (00:46:17) - Okay, I'm sorry. I'm hooked on that. Okay, cool. Yeah.
Luisa Ferrario (00:46:21) - And so and then I was not expecting that she was coming back to me, but she came back yesterday and she sent me this email. I just posted it on my on my Facebook today. And so say she was saying that she was feeling more positive and she got a lot more clarity and things are going better.
Luisa Ferrario (00:46:47) - And that out of the blue, she got a client. And for me, it's not out of the blue.
Jennifer Walter (00:46:52) - Yeah, you're like, this is not a surprise. Out of.
Luisa Ferrario (00:46:56) - Alignment. It's not out of the blue.
Jennifer Walter (00:46:58) - Yeah. If you want to call.
Luisa Ferrario (00:47:00) - This is as if by magic; I am totally fine with that. I love magic, but is so magic happens.
Jennifer Walter (00:47:07) - The natural byproduct. Because you're working on the things, Right?
Luisa Ferrario (00:47:10) - Exactly. Exactly. And that audio works at a very deep, subconscious level in a way. So you do not even have to pay attention to what I say. You can run that when you take a shower, and you do not listen to it. Okay. That's amazing. Listen to it while you are driving. While you are sleeping, while you are doing whatever, you know. So it just gives the impulses to the subconscious, and it, um, let a merger things that that are hidden deep down and that are your most precious, precious resources in your it.
Jennifer Walter (00:47:57) - Releases them or in order to.
Luisa Ferrario (00:47:59) - Move anything in your life, for this one is specific for business and for business results, but you can create different ones for whatever purpose that you have in life or whatever goal or a target or wish you have. Yeah.
Jennifer Walter (00:48:15) - Yeah. I mean, that's, that's so funny. Like when I talked to Lisa about what do you want? Like if there's anything you want to promote on a podcast. You also wrote in many ways, 91 ways you might be leaving money on the table, which also Sounds amazing, but didn't you not have 100 ideas? Lisa, Come on.
Luisa Ferrario (00:48:38) - Am a rebel.
Jennifer Walter (00:48:39) - How did I know? I'm like 91. I love it. I'm just let's go at 90. I love it. If you're intrigued about either 91 ways you're leaving money on the table or the money mindset fixed. They're both free resources that are available on our website. If I if I'm correct, absolutely.
Luisa Ferrario (00:48:56) - Yeah. There is a label for free resources.
Jennifer Walter (00:48:58) - Okay. Awesome. We also got a link both in the show notes so you can check both out. Lisa, Where can you like people? Where do you hang out online? Where can people find you on social media?
Luisa Ferrario (00:49:10) - I am on LinkedIn and on Facebook, and I also have an Instagram account that I do not use that much. I didn't click on Instagram, so I do not like things that I do not understand. And so yeah, I'm on Facebook and on LinkedIn, mainly on LinkedIn, but I'm also very active on Facebook. Yeah.
Jennifer Walter (00:49:30) - Yeah, that's brilliant. Okay. I always have kind of like one last question before we let you go because I'm curious, and I always need new materials. What book are you currently reading? Lisa?
Luisa Ferrario (00:49:43) - Oh, book. What book.
Jennifer Walter (00:49:45) - Or audiobook? If you would rather listen to audiobooks, then. Which is always a personal preference.
Luisa Ferrario (00:49:52) - Yes. So let me check my audible because. Because the problem, you know, the problem with me, Jennifer, is that I usually read or listen to 6 or 7 books at the same time.
Jennifer Walter (00:50:06) - This is not a problem. This is how we roll, Louisa. This is what we do. Seriously, this is so funny. Most of my guests are like, I do have to pick one. Uh, I have, like, several on my night, like, on my nightstand at the moment. I'm like, Yes, I know you do because we are all alike. We're seeing a group of people. We have a gazillion books, audiobooks, and podcasts. We're all listening at the same time.
Luisa Ferrario (00:50:30) - Yeah, exactly. So my audible says that the one that I am listening to right now is getting good with money of Tiffany the Virginia Star.
Jennifer Walter (00:50:41) - Oh yeah, yeah. I have hers on my to-read pile. Yeah. Oh, I.
Luisa Ferrario (00:50:47) - I am very, very fond of, um, investments. I am also an investor. And. And so I was curious to know more because I watched something on Netflix. I think that was a program, a docu-series, something like that.
Luisa Ferrario (00:51:05) - So where the what Tiffany the Mr. was one of the of the coaches are helping people. Yeah, yeah, it's very cool. I think it is on Netflix, if I recall. Well, it could be Netflix or Amazon Prime Video, one of the two, but it probably it is Netflix. Yeah. And so I found out about her, and she was the one who was intriguing me the most, and so I, Yeah, I got this book.
Jennifer Walter (00:51:31) - Yeah yeah. Right. Like, I mean, I know it's not out yet, but I bought it on a pre-sale because I've discovered like a girl on TikTok who was talking about, um, money. And I'm like, Actually, she's. She's saying, like, things that sound that resonate with me and sound like, very reasonable. Some, like pre-ordering, like the book. It's kind of like it's always a good idea. Like, it's always nice to, like, discover people where you don't expect and then like, Oh, okay, let's, let's do the book and just don't, don't get to see what her ideas, what her take is.
Luisa Ferrario (00:52:04) - Exactly. I like very much to be surrounded by books, topics and things that relate to profit, making money, and making cash. I like it very much, and this is one of the reasons why I also created the 91 ways you might be leaving money on the table. That's the reason why. Yeah, because sometimes our businesses are leaking, and we do not realize that we can just tweak very small things on a day.
Jennifer Walter (00:52:31) - Yeah, we're always kind of like, Oh, I need more cash flow, I need more clients. Well, you could probably work with clients you already have, but you could tweak little things that have a bigger impact. I loved it. Well, Louis said, thank you so much for talking with me today. It was a really interesting conversation about the like, decisions, meta decisions and everything in the spaces as well. Thank you so much.
Luisa Ferrario (00:52:58) - Thank you. Thank you. I'm so happy that you helped me. Yeah. Thank you so much.
Jennifer Walter (00:53:02) - Thank you so much for listening to the Scenic Route podcast.
Jennifer Walter (00:53:06) - I hope you've enjoyed today's episode and that you can take something from it that feels right to you. I'd be so grateful if you could share the Scenic Route podcast with others. As always, you can head over to Scenic Route Podcast to check out all the links and resources from today's episode. Oh, and while you're there, don't forget to download my free email course Intuitive Branding invitation to teach you how you can successfully tune into your own brand frequency and rediscover your brand's unique gifts, strengths and talents. So, thanks again. Talk soon.
Show Notes
In this episode of the Scenic Route podcast, host Jen introduces Louisa Ferrero, a transformative leader and founder of Life Consulting. Louisa shares her journey...
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Timestamps
Louisa's Story and Pivotal Moments [00:01:13] Louisa shares her journey as an entrepreneur, her experience in coaching and mentoring, and the pivotal moments ...
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Ninja Business Accelerator: 00:14:05Startup Mindset: 00:16:06"What If" Questions: 00:17:32Boundaries: 00:20:59Wome...See more and tune
Keywords
Scenic Route podcast, Louisa Ferrero, transformative leader, Lif Consulting, entrepreneurs, thriving businesses, mindset, business structure, leadership, business...
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Empowering Entrepreneurs: A Conversation with Louisa FerreroAs the host of the Scenic Route podcast, I recently had the pleasure of interviewing Louisa Ferr...
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Subject: 🎙️ Unleashing Your Potential: A Sneak Peek into My Latest Podcast Episode
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🎙️ Hey there! Join me on the Scenic Route podcast as I chat with transformative leader Louisa Ferrero, founder of Life Consulting. We'll dive into her story and...
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Introduction of Louisa Ferrero, transformative leader and founder of Life ConsultingLouisa's background and experience in empowering entrepreneursLouisa'...See more and tune
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