Achieving Satisfaction and Success between Diapers and Dreams with Bec Cuzzillo

Her approach combines soulful business strategy with mindset , energetics and fully embodied feminine spirituality to ensure you walk away with the practical and intuitive tools and strategies to build a life and business you love . Bec , hi , welcome Scenic Route podcast . Thank you for having me . I'm so excited for this chat today .

Tell us a bit about yourself , like what's . Where are you currently Scenic Route th of life

Right now I am a full-time mom of two , so I have a four-year-old and a one-year-old he literally just turned one and my business is very much about how it can support me to have a side , something for myself , something where I can , you know , live in my purpose and serve and support my clients and enjoy that side of things .

But ultimately it's built around my life and supporting me in life . And so that's where I'm currently at , on the Seedy Groot and enjoying it , really loving it . I find that there's definitely some give and take there .

You know I often go oh , I really want to do this thing and it's like it's just not possible right now in this season , and that's okay , and I just have to park some of those big ideas and get to them at some point in the future when it makes more sense for me , and that's fine , but I do .

I have no fucking idea , I have no intention of partying them .

I want to do them now , and now , if and now I'm just like , okay , I'm going to put it in my notion and it's going to live there , it's going to grow and kind of like , just sit there and I don't know and it marinate , right , like I mean , your mind is always like gone consciously , like thinking about things , and I'm also now at a place where I'm like

it's fine , this is the season for not so big ideas and my kitchen's an a kindergarten , so now I'm like I might put that the medium ideas . Again , I love that . So , but that's a specific skill set , right , because I know many clients coming to me .

It doesn't have to be just motherhood , it can be anything right when you're just like I don't feel I have to band with to do that or to do something to the standard . I want to do it , and then they go crap all over themselves for it . So how do we go from ? I want to do this now I can't . So I'm crapping all over myself .

In this case , I'm feeling resentful , for I'm feeling . I'm resenting myself , I'm resenting whatever , maybe the new baby to . This is the season I'm in and it's fine .

It's all about , like you know , working on yourself essentially and recognizing that within yourself and going okay , I need to , I need to surrender here a little bit . And you know , to be honest , I think parenthood just is just that , is just the journey of it . I think it's a constant surrender .

Oh God , yes , you can't , you can't , not , and so if you resist it it'll , it'll happen anyway . And I think it is something that you , you know , if you can kind of consciously go okay , I need to work on this a little here .

You know , as somebody who I , you know I , in many areas of my life , love being in control , and you know , having having a plan and a vision , and you know , knowing that if I take XYZ steps , it's going to get me there , you know , I definitely resonate as somebody who loves that kind of structure .

It's just not , it's just not possible and you kind of just have to do what you need to do to be okay with that and get to a place where you know you can go all right . This is , you know , nothing lasts forever .

And you know I've got two now and I think it's very interesting going in the second time as a parent because you know you have all of that experience going . Okay , I know how fast this actually does go and how fast it actually does change .

You always think you go in , okay , got an idea of how this works and you can pull some of from from your experience for sure , and then at the same time it's very humbling because that kid didn't do this , my first kid didn't do dad , yeah , yeah , yeah , yes , I resonate with that .

You know , I always think that you know , parenting is such an interesting thing because you just don't know a lot of things and you just kind of have to trust that it that you will . You know , you'll learn how to do that and it'll just be happening . In one day you'll have a kid that's eating real food and you're like I don't know how we got here .

And then it's happening and you're like okay , no , no , no , okay , whoa . So it's surely like one of the the big schools of life , entrepreneurship and parenthood , for sure . Like , I'm curious , let's circle back to .

You , said you love to be controlled and kind of like knowing I put this in , I get that out , which , yes , yeah , love it , love it , and I mean surely , in line with your areas , put your iron energy . Oh , because you don't know , we were joking a lot back and forth when we jatted that she brings her iris energy and I bring my Gemini .

So it's got to be really interesting . Like fire and water , it's fire and water , fire and air . So , anyway , so you said like you got to find out what you got to , kind of like discover what works for you .

So , for you , specifically , what did you Like in terms of personal crowns or what did you do to kind of like be okay with this , the season your in this , the current pace you're at ?

You know they weren't sitting around talking about Parenting styles when they were parents . You know , like we're no idol in that way . Very privileged , very privileged to be in this position to go , okay , like , who do I want to be as a parent ? How does that fit in with my life ?

I think they're really the key thing for me is Is always coming back to intention and I do this in business and life and it's like , okay , well , what's the intention here ? Like , what would I love ?

You know , obviously Anyone who's listening to this who has kids , young kids , you know , or all the kids , you know you kind of got a role with what's happening that day , and Some days are better than others and you nail it and then other days you don't . But if you go in with the intention of you know , this is who I want to be today .

This is who I want to be as a parent . This is who I want to be as a business owner . This is who I want to be , as you know , whatever it is that you do , you know , for me that's a business coach . Who do I want to be as a business coach ? What does that look like ?

I have an intention of what that looks like , and then it's like , okay , well , everything flows from there , and so you've kind of got this like grounding thing that holds you to where you Want to be and who you want to be .

And you can kind of remind yourself of that in moments where you're like , okay , how would I show up if I wanted to be this way ? You know , and sometimes it's just that matter of it's that reminder .

You know , I was literally having this conversation with a friend who's also in business recently and she's a young mom , and she was saying you know , I so often get caught up in this comparison of what other people are doing and looking out at how successful they're being and what they Can achieve , and I then have to remind myself like I just I don't have

full-time hours , I'm doing this in 10 hours a week and I want to do that in 10 hours a week because I want the rest of the time to be Time with my kids right now . And so it's this constant to and fro . And I don't think , you know , this idea of balance doesn't really exist .

And if you can kind of start to like let go of some of these ideas or these preconceived notions and just go , what's the ? What's the intention here ? For me to show up ? How do I want to show up today ? What does that look like ?

And you just do your best and Keep that as your anchor point and then know that you know , if you do quite land there today , it's also Okay .

So when we first take a moment , like I mean I did , ideally before you start your day , but also like during the day , when I don't know your kids is Is screaming and you're like no , to kind of like pause and go back to okay , how would I wish or how would I desire to act now , what ?

What would just kind of like bring in any kind of pause , right , because otherwise I don't know , I know I'm getting the heat , and then like Things kind of like good , not really spiral out of control , but like I don't know it gets it kept kind of like heated up , right , and kids start to scream .

Later , and I don't know , at one point you start to scream and then you're like , ah , okay , so , but then , as you said , like the interesting part is you , you do that , but and then he , as he said , it's kind of like your anchor point or your North Star , and most of the days you might get close , but you're never getting there and sometimes you might

not even get close . So , right , like how ? And you said it's still okay , yes , I agree , but I feel , especially for people who've been raised as women and conditioned as women we feel we have so much on our plate that we believe we have even more things on our plate . And how do we get from like ? How do we like ? How do we not ?

How do we make sure that we're not getting into like , oh , I'm a huge failure mode ? I didn't reach that . I didn't show up as the mom or the entrepreneur I want to be today . Yeah , how do we navigate this ?

I like to talk about yeah , come on , I always talk about holding things lightly , like I think so often we take things so seriously , we hold onto them too tight and that's when we get really rigid and , yes , the more kind of inflow we can be or fluid we can be with that and hold things lightly , like that's the intention , that's the ideal , that's what we

love , but how ?

Yes , but also , you know , listening to podcasts like this and surrounding yourself with people who can have these conversations with you in a very real , non-judgmental way , right ? Because I think there's that fear too , sometimes , of like well , I'm not the perfect entrepreneur and I'm not the perfect mom and I'm not the perfect , you know this .

Oh yeah , I don't want people to find that out , because what if they find that out and then they think that I'm a fraud or I'm not good at it , I'm a blaster syndrome Sneaky , yeah , yeah , and especially daddy .

But also knowing that even when people are real and share that vulnerable you know real side , you're still only getting the snippet of it . You know you're getting like the highlight real of it or whatever that looks like , and so it's always important to remember that , I think . And also , you know , nobody owes you anything on the internet , right ?

Oh dear lord , you know no . And so I think it's a real opportunity to go okay and like this is what I'm feeling when I'm seeing this kind of content . What is that reflecting back to me and what can I take from this as something that I could potentially work on ?

For example , you know , is there some stuff here around like not feeling good enough that I need to work on personally , and so it's all about that kind of self-responsibility and seeing , okay , what is this lesson here for me ?

You know , I'm feeling this way and , yeah , for sure we can do things like not spend as much time sprawling and , you know , only following people who make us feel good and all of that sort of thing . But at the end of the day , it's our responsibility to go . Okay , this is what's coming up . Yeah , why is it coming up ? It's not about them , right ?

No , no , I agree .

, like oh okay , this is like triggering me . Why ? Because there are probably other people who are totally fine with this , so why is it triggering me ? And having the curiosity to be like , oh right , it's like why .

You know , when I go , oh , that's not what I want to be doing with my money , for example , if I was that successful in business and and just going this is showing me something about my own desires or my own , you know , whatever is going on behind the scenes in that subconscious , and it's an opportunity to go .

Thank you for that , and this is what I need to take from it .

It's kind of like you know that some it's the same , like some feedback or comments or that , that where you're like okay , whatever , and some just burn deep right , and when you , I mean I had that recently and I was like why this comment , which probably is totally fine if someone else reads it , but to me it was like a burning dagger to my heart .

And then you're like , okay , like what do you need to take from this ? Like , what can I take from this ? Why is it putting me so on edge ? Yeah , and I love what you said , right , but you can take if something you're like I don't know why , why can't she do that ?

Why does she have that Like , kind of like those envy , kind of like envy , jealousy , types of feeling , the reframe of maybe , yeah , just like , okay , she's , she's showing us what that women can do . This Love it . Yeah , I love this reason of just being like oh , okay , this is totally okay .

And just have a thought of what you said earlier no one in the internet that shows owes you anything , right ? Maybe that's , maybe that's a route you can explore for content creation , right ? Like what ?

What , if you really just like , no one owes me , likes , likes , likes , likes , likes , likes , comments , whatever , and you just create from the place of I want to create something .

It's like okay , well , if I share my stories in this order and I do it in this way and I wait to talk about the podcast , you know , I have like a planned and it's like , and it's like three stories one carousel post or one real and like which you know , if you want to have a plan and you want to stick to the plan and it's possible for you to do

that , fine . But you know also , if that then starts getting in the way of you showing up that day because it's like , oh , but I don't have the perfect photo that would go behind this perfect thing , and then I have to do it in this sequence of the , it's like just show up . You know , like the most important thing is that you're showing up .

Like the over strategizing can get in the way too , and so we've got to find this balance of like you know what is the strategy here and is it serving us ? And if it gets to the point where that strategy is no longer serving you , actually is holding you back , then it's no longer the strategy we want to be focusing on .

And I think I think it's a particular thing that I see when it comes to social media all the time , because you know I'll have clients be like oh , okay , so like how many hashtags should I put on ? Or like is there a right way to do this or is there a wrong way to do this ?

And it's kind of like all of that stuff , like it's clay , like fluttering your meat , yeah , yeah . And if you're worried about like , am I posting it at the right time , you know , like all of this stuff it's just , it's too much . You know , especially when everyone's unless you are a social media manager or strategist you know this is not your job .

Your job is to serve your clients and you know the marketing is something that supports that and builds the business . But you know , like if you were to be so up in your head about like this strategy , that strategy , you know I need to post it at this time with this exact number of hashtags , in this exact sequence .

You know , standing on my head , you know , like , it's just not , it's just not .

You know , and like is there a right time to post , and how many hashtags , and and I will always answer those questions , but I'll always answer them in the you know , with the caveat of you know this has to work for you first and foremost , and the most important thing is that your content is serving your ideal clients and , you know , supporting them and

connecting with them , like that's the meat of it . Then all of this other stuff is kind of like the cherry on top . And so you know , if it works for you to post at an ideal time , then you know , definitely do that .

But don't be that big Like , don't let that be the thing that holds you back from posting that day , because you can quite get there at 830am and now it's 10am and you're like , oh , maybe I should wait till tomorrow . It's like , probably just post the thing , because it's not going to change things .

that that's wrong and to do it this way , and so it's almost like when we have that kind of conflicting advice on the internet , you've just kind of got to go

. Okay , what's the most important thing here ? The most important thing is the content is speaking to our ideal client . It is highly valuable . You know , really good content . Yeah , you know . Yeah , that's the good note . Might change .

Like , yes , we can be changing . Oh dear Lord , now reels are not popular anymore and now it's more carousels or whatever . Yeah , sure , whatever . I'm always kind of like approaching it with the idea of what would I like to see .

I don't want to see just reels , I don't want to see just this , I want to see a mix of things and I'm also really bored of like super pretty feats , you know , like the really inside ones . I'm like meh , whatever , don't care , and I mean that's coming from a brand strategy . I'm like I don't know , it just looks good .

But anyway , I fully agree the messaging and that's why I always say I'm always preaching to people branding comes for marketing and so many people kind of got it backwards . Imagine if you have the perfect time to post and the perfect whatever .

If your messaging is not landing or it's landing with the wrong type of clients , you might go viral , but then what it's not going to translate into inquiries or sales or whatever . It might not even result in more followers because people are like what or I don't know . Worst case , you attract the wrong kind of followers . That's also not what we want .

So , yeah , exactly , thank you for pointing that out . So it's nice to have not just me being like best of Japan . It's so is .

When it comes down to it , it's always the fundamentals we're coming back to . The amount of times I ask my clients every single week okay , but what are your current clients struggling with right now ? What are the things that they're finding frustrating ? What are they wanting ? What are they desire ?

These are the things we need to always be coming back to so that we can build our brand around , we can build our offers around , that we can build our messaging and our marketing all around that .

We're always coming back to these same fundamentals and I love this idea and I can't remember who shared it with me but this idea that actually business is kind of boring , business strategy is kind of boring . That's so boring . It's the same stuff over and over and over again .

But if you can nail that boring stuff like that's when you'll start to be able to layer in all of those strategies and those trends .

So when you work with your clients and you're really like , okay , let's bring more of an awareness to it that it needs more than strategy to build a business that not only works with the season of life you're in , but you're actually so excited about what pieces do you bring in ?

But also , what does it mean for you and what's your why when it comes to the impact you want to have ? So what does that look like in terms of the transformation you're providing your client ? I work with heart-centered business owners who are all in the service-based industry their healers , their coaches , their doolers , their yoga teachers .

They're all in this space of serving others to have some kind of benefit or transport .

They want to share that , and that's a really great place to start and to continue to remind yourself of again and again , because when you show up from that place of this is why I'm in it it becomes easier to take those steps that , for example , might be a bit scary , to step outside your comfort zone , or all of those challenges that come with running a

business learning the strategy or learning this , and also when you know that , then you can make decisions based on where you're kind of anchored into and coming from and what the vision is too .

So , being really clear on this is what my vision is and it's like okay , well , this is where you're at right now , this is what you want , the strategy that's going to help you , knowing where you're kind of like bring that in where I am to where I want to go . Yeah , like this is what I would recommend .

I don't recommend you start a membership right now , because that's not going to work for you in the same way that you know , offering a one-to-one service would work for you right now , and this is based on , like , where you're currently at , the size of your audience .

Yeah , like , what are you willing to do , or what are you capable to do , in the season you're in ?

These are your options and if you do want to go down this road , this is what it's going to take , right , like , let's get realistic about what it's going to take to have this kind of offer in your business in the situation you're in and the time you've got and all of that sort of thing .

And I'm really big into like , what's the easiest next step for you ? You know , like , what is the easiest thing that makes the most sense for you right now ? That will help clients and help you have that impact you want to have .

That's going to be way easier than perhaps you know , going out and doing something else , which might be the thing that you do really want to do at some point , but you might have to . You know , like , strategically , it's all about that give and take right , and that kind of trade .

It's like , okay , well , if we do that , then something else has got to give on the other side , or we've got to put more money in . You know , like , how much money have you got to invest right now , you know ? Or how much time have you got to invest right now ?

You know so like everything's got a trade off , and it's about making decisions that make sense , and I think you know that's one of the best .

I can read it Oracle readings , or like , oh yeah , yeah , oracle reading , I love it and I can do them . And she was like I do these , you know , I , you know this is how much I charge for them Like you could just do them in the time you've got . And I set this whole thing up , this offer up .

It was a low cost offer and I was like , yeah , put it out to my Facebook group . And as soon as I hit publish on it , I was like no , this is not , this is not for me .

Like I had this like real and I don't have many of those , but I have this reveal , like gut , like like contraction , where I was like , oh no , this is me , oh yeah , what do we ? And so , yeah , and so I was literally was up for like probably 12 hours and I went back into the Facebook group .

I made a few sales actually and I said I'm going to honor these sales because , you know , I'm really excited that you purchase this and I'm really like thankful that you did , but I want to share with you that I put this offer out and I did it because , you know , I thought it would be something that I could do , that would be fun , you know , and like

help you at this time and work in and around you know , having a baby , etc . But I put it out and I had this real like immediate gut reaction that was like no , no , no , this is not for me .

And I shared that with them and I said you know , for me this is a real lesson in trusting that and being okay and knowing that , even though I put this out to you and it worked like I'm going to take my mom to the sales , so it's not like it's like a lab duck , so it's working .

Yeah , yeah , but I just went no , it's just not for me , it's not for me and we just , you know it's it . I love that story and I love that I got to have that experience , because it was a real lesson and it was a lesson for me .

I got to share that with my community and now I'm still talking about it four years later , and it's a really good reminder that just because this thing worked for my friend didn't mean that it worked for me and I needn't have that experience to really go . Now I've just got to trust my own path here .

No , I mean , but seriously right , like if you're listening and you maybe you're currently thinking about , like launching a new service or a new product or whatever , and if it makes , and even if it makes and it makes total sense on paper , but there's , there is a feeling you can't quite shake , just pause and like be , and maybe just by pausing and realizing

you know this is not actually what I want . To be courageous enough to scrape it Right , because it's not if the feelings there from beginning , it's not going to go away , in my experience it's just going to get louder .

This was a last , last , so where can people hang out with you online ? Where can people find you ?

There's over 100 episodes and I'd love to connect with you and hear how you enjoyed this conversation today . Yes , we definitely do .

Like you know , in a world where it can be hard to like switch off , it's nice to just have something that's not going to like assault my senses . You know , like I'm not going to go to bed and be , like you know , having a heart attack from the book I'm reading . You know , like you know , scared or like worried . Yeah , you got a warm feeling .

Yeah , exactly , they're always going to get together in the end . Love conquers all love .

Yeah , right , I mean , it was just like the other day , I think a week ago or so I had Instagram post about , like , the frequency of flight and how light is very interesting physically and how it relates much to branding , and the whole idea of that light discussion came from the book I was reading at a time because they were having a similar discussion and I

was like , ooh , and it was . The book was called All the Lovers in the Night by Mieko Kawakami and I was just like , ooh , very interesting . So I was like here are my thoughts on this , right , and it turned into business . But there would have no , there is no business book that starts with physics .

Absolutely , there are a lot of great ones , but I feel sometimes we're reading just too many of them and it's I feel when I read too many of them it makes it hard to to share my voice , to hear my truth , whereas reading fiction it's sort of it's sort of a catalyst to my own voice and ideas and thoughts .