How to market and communicate fashion tech

How do you communicate innovation in a visual industry? We hear practical examples on creative marketing, and learn about the need for radical transparency in order to make the consumer a decision maker.  

Speakers:

Reetta Hassinen, Business Development Manager, Spinnova

Matilda Kivelä, Strategist, Reaktor

This is a panel outtake from The Transformation Conference in Helsinki in May 2022. On August 25, Scandinavian MIND is hosting the Stockholm version of the half-day conference on fashion-tech during Nordic Fabric Fair. The purpose of the event is to gather innovation companies, creative talent, and investors within fashion to create new alliances. Click here to see the full schedule and RVSP.

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