How strategic content builds brands
Dec 20, 2024•35 min•Season 8Ep. 18
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
In this episode, we take cues from our latest insights piece on brand building. We dive deep into the need for a strategic storytelling platform in order to compete in a transformational world.
We talk about:
- How technological and generational shifts have made the dominant marketing funnel redundant
- How to overcome the barrier of algorithms
- Why you should treat content formats as core brand resources
- Plus, we look at best practices from the fashion and tech industries
Hosts:
Konrad Olsson, Editor-in-Chief
Erik Olofsson Haavikko, Creative director,,
—
Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.
Sign up for our newsletter:
www.scandinavianmind.com/newsletters
Connect with our agency:
www.scandinavianmind.com/agency
Hosted on Acast. See acast.com/privacy for more information.
For the best experience, listen in Metacast app for iOS or Android