Scaling DevTools - podcast cover

Scaling DevTools

Jack Bridgerscalingdevtools.com
We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI. Scaling DevTools is sponsored by WorkOS.
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Episodes

How PlanetScale write content, with Ben Dicken

Ben Dicken is a developer educator at PlanetScale, he's an incredible writer and teacher, who's made some amazing technical articles that developers actually love reading. We get into his reasons for working so hard on these articles, his process, and how he makes content that genuinely helps engineers understand complex ideas. This episode is brought to you by WorkOS . If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and a...

Oct 17, 202544 minEp. 159

Technical Advisory Boards - the most important action DevTools founders can take?

In this episode, we explore Adam Frankl's concept of a Technical Advisory Board, and how it helps DevTools founders learn directly from potential users. I share personal experience organizing one-on-one interviews to find out real customer problems and gives tips for recruiting members. We explore how to set up the meetings, analyse feedback, and get the most value from the process. This episode is brought to you by WorkOS . If you're thinking about selling to enterprise customers, WorkOS can he...

Oct 10, 202521 minEp. 158

Running Events with Matt Carey from AI Demo Days

Matt Carey from AI Demo Days, shares his experience of organizing developer events in London and San Fransisco. He discusses the real costs involved and how creating fun, community-driven events makes all the difference - plus a spicy take on Hackathons! This episode is brought to you by WorkOS . If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links: • AI Demo Days • Matt Carey's links...

Oct 03, 202538 minEp. 157

AI Tools for Enterprise - Chris and Matt from Ona

Gitpod has rebranded to Ona and shifted its focus to building AI tools for enterprise teams. This episode digs into why they made the leap, how they're standing out in a crowded AI space, and what it’s been like rethinking developer workflows from the ground up. We talk about dev environments, differentiating in the AI space, forward-deployed engineers and more. This episode is brought to you by WorkOS . If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise...

Sep 26, 202540 minEp. 156

Better documentation with the Diátaxis Framework

Creating docs that actually work means knowing what to write, how to write it, and where it belongs. In this episode, we break down the diataxis documentation framework—a simple but powerful system that splits docs into four clear types: tutorials, how-to guides, explanations, and reference. We look at examples of tools that have implemented diataxis to write their documentation with clarity and purpose. This episode is brought to you by WorkOS . If you're thinking about selling to enterprise cu...

Sep 19, 202524 minEp. 155

Karan Vaidya, founder of Composio: MCP use cases & Elon retweets

Karen from Composio shares how developers are using MCP to connect tools like Slack, Notion, and Gmail with AI agents, growing from nearly zero to 100,000 users in 6 months. They capitalized on key moments when new AI tools, such as Grok versions and Claude releases, came out, creating examples and demos that resonated strongly across social media and got them retweeted by Elon Musk. Hear how the team learns to use these tools better over time, helping each new release work smarter than the last...

Sep 12, 202544 minEp. 154

Studying Lee Robinson, Cursor's new VP of Developer experience

Lee Robinson helped Vercel grow to $200M+ in ARR and scaled the Next.js community to over 1.3 million active developers. I dive into his blog posts to uncover valuable insights and lessons about how he achieved this success, covering topics like docs, community building, developer education, marketing, and product development. This episode is brought to you by WorkOS . If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and au...

Sep 05, 202536 minEp. 153

Running hackathons, with Carter Rabasa from Langflow

Carter Rabasa, head of DevRel at Langflow, talks about organizing and participating in hackathons, how these events enable developers to break free from routine work, and how they can help accelerate tool development. This episode is brought to you by WorkOS . If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links: • Carter's X • Carter's LinkedIn • Cascadia AI Hackathon ( and Luma ) • AI Tinkerers • Bolt Vi...

Aug 29, 202558 minEp. 152

Rita Kozlov from Cloudflare: competing with the hyperscalers

Rita Kozlov is the VP of Developers and AI at Cloudflare. We talk about how Cloudflare focuses on building disruptive, efficient technologies like their Workers platform to gain long-term competitive advantages. They use their own developer platform to ship fast, and hire people who deeply care, with a culture of curiosity and transparency that drives continuous innovation. This episode is brought to you by WorkOS . If you're thinking about selling to enterprise customers, WorkOS can help you ad...

Aug 21, 202542 minEp. 151

Matt Palmer on Replit's speedrun to $100M ARR

Matt Palmer from Replit shares how the company scaled to $100M in ARR from ~$10M in under a year. We talk about the importance of video for teaching the non-linear process of working with AI, the challenge of rewriting documentation for a broader audience using the Diátaxis framework, and how they support a diverse community of users navigating this new AI-driven development landscape. This episode is brought to you by WorkOS . If you're thinking about selling to enterprise customers, WorkOS can...

Aug 14, 202545 minEp. 150

Logan Kilpatrick from Google DeepMind: Building for 100m developers

Logan Kilpatrick shares how DeepMind's organizational changes helped their resurgance in AI. What needs to happen to reach 100m developers. And why the next six months are more exciting than ever. This episode is brought to you by WorkOS . If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links: Google DeepMind Logan Kilpatrick Logan Kilpatrick podcast NotebookLM Gemini CLI Veo...

Aug 08, 202538 minEp. 149

Sam Lambert, CEO of PlanetScale: dropping the free tier was a great decision

Sam Lambert is the CEO of PlanetScale - a cloud database provider. Sam shares: - Why dropping the free tier was one of PlanetScale's best decisions. But is not for every startup. - People solving serious problems appreciate serious content and if you can create meaningful content, that's a big advantage. - CEOs should be transparent and collaborative but assertive. Don't let your company die while enacting someone else's decision - Express hard-to-convey-benefits via your customers’ experiences ...

Jul 31, 202543 minEp. 148

Sam Bhagwat from Mastra: the Gatsby founder building an agents framework

Sam Bhagwat is the CEO of Mastra - a typescript AI agents framework. Sam is also the cofounder of Gatsby, the popular React framework that was acquired by Netlfiy. Sam shares what he learned building Gatsby and how they're applying those lessons to Mastra. Why they're building in TypeScript, not Python. Why 20% of their users are in Japan. And why they're distributing 1,500 physical books per week on AI agents. This episode is brought to you by WorkOS . If you're thinking about selling to enterp...

Jul 24, 202547 minEp. 147

I sold my DevTool. ft Paul Anthony Williams from ittybit

This is the first time I'm turning the mic around. This is the story of StreamPot. A DevTool I launched about a year ago. It was just acquired by ittybit so I thought I'd bring ittybit's founder Paul on to basically interview me about what went right and what went wrong. Hopefully you enjoy learning a bit more about the guy usually asking the questions. This episode is brought to you by WorkOS . If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features...

Jul 19, 202552 minEp. 146

Paul Copplestone, CEO of Supabase - don't kill your channel

Paul Copplestone is the CEO of Supabase, the Postgres development platform. He talks about the discipline needed to cross the enterprise chasm without isolating your original community. This episode is brought to you by WorkOS . If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links: - Paul's LinkedIn - Paul's X - Paul's website - Supabase - Enterprise Sales vs Product-led Growth - Friction logs - Ant Wilson...

Jul 18, 202543 minEp. 145

Quinn Favret from Tavus: AI video API that saved our episode

Quinn Favret is the founder of Tavus. They do AI video research and products. They saved a Scaling DevTools episodes with their lipsync feature. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. https://workos.com/ Links: - Tavus - Tavus lipsync API - Quinn Favret - Scaling DevTools episode saved by Tavus...

Jul 14, 202543 minEp. 144

Andrew Filev, founder of Zencoder: AI Software Engineering agents

Andrew Filev is the founder of Zencoder. Zencoder is building AI coding agents. In this episode, we explore the evolution from simple code completion AI to more sophisticated software engineering agents. While tools like GitHub Copilot revolutionized code suggestions, the next frontier involves AI agents that can handle complex engineering tasks and collaborate with each other through emerging protocols. The discussion dives into agent-to-agent protocols, which enable AI systems to work together...

Jul 08, 202550 minEp. 143

Wordware founders, Filip Kozera and Robert Chandler - non-engineers can build AI workflows

In this episode we talk about Wordware, programming with LLMs, and what it now means to be a developer. Robert and Filip explain how they're building tools that let non-engineers create AI workflows, why the definition of 'developer' is changing in the AI era, and their vision for background agents that automate your work while you focus on creative tasks. Links: - Wordware - Wordware Sauna Waitlist - Wordware is hiring - Filip Kozera - Robert Chandler This episode is brought to you by WorkOS . ...

Jun 27, 202536 minEp. 142

Tony Holdstock-Brown, CEO of Inngest: orchestration, traction and not using LinkedIn

Tony Holdstock-Brown is the CEO and founder of Inngest, a tool to run AI and backend workflows at scale. This episode is brought to you by WorkOS . If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links: - Inngest - Tony's (inactive) LinkedIn - Traction book Note: the studio lost video footage about 20 minutes in. Sorry about that. Audio is fine though....

Jun 19, 202557 minEp. 141

Shipping 22 products to find the true product - Utpal from Digger.dev

Utpal Nadiger is the cofounder of Digger.dev. Digger built a popular open source IaC orchestration tool. Their new product Infrabase is an AI DevOps agent that scans IaC code in your pull requests. We talk about SF, resiliency and pivoting. Links: Utpal Digger Tavus (lipsync) This episode is brought to you by WorkOS . If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Why/how we lipsynced : The (amazing) studi...

Jun 17, 20251 hr 7 minEp. 140

Steve Ruiz, founder of tldraw - taste, creativity and obsession

Steve Ruiz is the founder of tldraw - a whiteboard SDK / infinite canvas SDK. We talk creativity, taste and obsession. And marketing to developers. This episode is brought to you by WorkOS . If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links: Steve Ruiz tldraw...

Jun 07, 202548 minEp. 139

Luke Harries from ElevenLabs - Maximize your launches

Luke Harries leads growth at ElevenLabs. ElevenLabs builds incredible AI voice models. Luke dives into why launches matter so much, the origin story of ElevenLabs and why a hackathon can change your life. Links: Luke Harries ElevenLabs This episode is brought to you by WorkOS . If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. P.s. I used Eleven Labs without any edits for the transcript/subtitles....

May 29, 202551 minEp. 138

ChatGPT didn't kill SEO - Elston Baretto, founder of Tiiny.host

Elston Baretto is the founder of Tiiny.host - the simplest place to put your work online. In this episode we talk about how Elston has been able to grow Tiiny to 70,000+ sign ups per month with content marketing. This episode is brought to you by WorkOS . If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links: - Tiiny.host - Elston Baretto - Ramen Club - Charlie Ward - Sabba - Veed...

May 23, 202549 minEp. 137

Eric from Trigger.dev - iterating to 50% MoM growth

Eric Allam is the cofounder of Trigger.dev. Trigger gives you open source background jobs. We talk about how Trigger iterated different versions until landing on something developers really want. And now the growth is crazy. And also, I use Trigger and it's genuinely a great product. This episode is brought to you by WorkOS . If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links: Eric Allam Trigger Trigger ...

May 15, 202543 minEp. 136

Kyle Galbraith from Depot: how they hit $1M+ ARR with three people

Kyle is the cofounder of Depot. Depot accelerates your Docker image builds and GitHub Actions workflows. Kyle shares how Depot were able to grow to $1M ARR and beyond with a very lean team. This episode is brought to you by WorkOS . If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links: Depot Kyle Galbraith...

May 08, 202544 minEp. 135

DevTools Marketing with Jason Lengstorf

This episode is a deep dive into DevTools marketing with Jason Lengstorf, founder of CodeTV. Links: Jason on X CodeTV Jason's YouTube This episode is brought to you by WorkOS . If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs....

May 02, 202552 minEp. 134

Sunil Pai on AI agents, Cloudflare and React

This episode is with Sunil Pai. He works at Cloudflare after his startup PartyKit was acquired. Previously he was on the React core team at Meta. He's a great guy. And obsessed with AI agents. This episode is brought to you by WorkOS . If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links: - Sunil Pai on X - Sunil Pai's site - Building agents with Cloudflare - PartyKit - Durable objects...

Apr 24, 202550 minEp. 133

Raycast founder Thomas Paul Mann - quality, YC and AI

Thomas Paul Mann is the cofounder of Raycast. I use Raycast every day as a replacement for Spotlight. For me, shortcuts are the most useful feature. I put curl requests I commonly use as well as random things like email snippets. It's a massive time saver and really well built. Raycast is a genuinely well built product so Thomas talks quality, getting feedback and how they ship features. We also talk about their unique YC experience and how they've been building AI into Raycast. This episode is ...

Apr 17, 202545 minEp. 132

The startup behind ChatGPT voice - Russ d'Sa from LiveKit

Russ D’Sa is the founder of LiveKit. They are an open source tool for real time audio and video for LLM applications and they power the voice chat for ChatGPT and Character AI. We discuss: - How lightning works (using ChatGPT/LiveKit) - How LiveKit started working with OpenAI - Why Russ turned down an early 20m acquisition offer - What it’s like to work with the fastest growing company (ever?) - How to prepare for massive scale challenges - Russ’s 3 letter twitter handle This episode is brought ...

Apr 10, 202554 minEp. 131

Chris Evans & Pete Hamilton: Incident.io cofounders

Pete Hamilton and Chris Evans are cofounders of Incident.io. Incident is an incident management tool. We discuss: How they think about brand and how it comes from their deep understanding of incident culture Lawrence’s article asking for new macbooks that went viral Gallows humor in incidents Why incident.io started on Heroku despite being an incident response platform—and why “shipping fast” mattered more than “scaling perfectly.” The benefit of building for users who are just like you How Inci...

Apr 03, 202549 minEp. 130
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