Feeling stuck in your business? You might be asking the wrong people for advice. In this episode, I’m sharing a story that totally caught me off guard — a call with a brilliant Scaling Deep Society member who was struggling to monetize her incredibly unique work. She told me she couldn’t do something because her web developer said so. And that’s when I had to jump in and say… wait, what?! Here’s the thing: most of us don’t have the right support around us to make strategic decisions. We’re often...
Mar 29, 2025•20 min
Are you unsure what to charge for your programs right now? In this video, I dive into pricing psychology and share why raising your rates — rather than lowering them — could be your best move. You'll learn: ✅ Why low-ticket offers may not boost your sales ✅ How higher prices can attract more committed clients ✅ Why offering more value at a higher price can improve results ✅ How to build confidence in your pricing through client success ✨ Ready to become a highly paid strategist? 💼 Learn more + ...
Mar 24, 2025•18 min
Things are shifting fast — AI is evolving, the market is uncertain, and many business owners are wondering what direction to take. But here’s the truth: no matter how advanced technology gets, it can’t replace strategic thinking. In this episode, I’m sharing why strategists are more essential than ever in today’s business landscape — and how YOU can step into this powerful role to create more value, impact, and income. 👉 You’ll learn: ✦ Why strategy is irreplaceable in an AI-driven world ✦ How ...
Mar 16, 2025•10 min
2024 brought its challenges, but every setback is an opportunity for a comeback. As business owners, we know the journey is full of ebbs and flows. That’s why it’s time to look ahead with fresh strategies to thrive in 2025! In this episode, I’m sharing 8 innovative ways to boost your income in 2025, including: Stacking your offers Asynchronous coaching Consider a higher-ticket community Bring people together AI-powered services or tools Unique IP and thought leadership Personal connection and vu...
Mar 12, 2025•14 min
• 🚀 ADHDish is Launching! 🚀 Tomorrow is the big day! In this episode, I’m sharing the behind-the-scenes journey of creating ADHDish, my brand-new subscription designed to help those with ADHD-like tendencies find balance, fulfillment, and actionable tools to thrive. 🎯 What You'll Learn in This Episode: • Why launching ADHDish is a bold move for me despite 15 years of online business experience. • Who ADHDish is for: whether you’re diagnosed or just feel overwhelmed and "different." • How this...
Dec 25, 2024•11 min
In this episode, I’m taking you behind the scenes of launching my new subscription service, ADHDish—designed specifically for women with ADHD or those who think they might have it. Launching something new can feel overwhelming, but I’m breaking it all down. From setting realistic, achievable goals to cultivating a positive mindset, I’m sharing the strategies that keep me focused and motivated. Be the first to know when ADHDish launches by joining the waitlist here: adhdish.com
Dec 11, 2024•10 min
There's nothing wrong with being a coach, but that's not exactly why you'd create a membership, right? To have your members co-dependent on your response to every question? Nope! This is a trend I'm starting to notice. When memberships ... 1) Give away so much they make other profitable upsells irrelevant 📉 2) Replace the coaching relationship only you don't get paid for it 😒 This is exactly the debacle my VIP client had, until we retooled her program on Monday. She LOVES her membership but al...
Dec 02, 2024•13 min
Here's what we cover in this week's episode... ✦ I Finally Started My Subscription Tech ✦ Considerations when choosing tech/and how it needs to work ✦ Why I chose FG Funnels ✦ Having a payment structure attached to content hosting ✦ New Click to cancel FTC guidelines ✦ Name & trademark In order to offer support prior to the launch of this subscription, I have created a free mini-training to help you... 1️⃣ Determine why you feel ‘behind’ 2️⃣ Redefine success based on what’s most important to...
Nov 24, 2024•15 min
There is so much to cover this week. Building a sales funnel for my new subscription is one of the most crucial steps to this launch. I will be sharing with you how I am structuring this funnel, testing it, and how I am building it. In order to offer support prior to the launch of this subscription, I have created a free mini-training to help you... 1️⃣ Determine why you feel ‘behind’ 2️⃣ Redefine success based on what’s most important to you now 3️⃣ Embrace progress at your own pace Click here ...
Nov 06, 2024•15 min
In this video, I am sharing with you where I am at in my subscription building & launch journey, as well as how I am using AI. I’ll admit, I was not the quickest to jump onto the AI bandwagon. I’ve always thought that sure, AI can be useful, but the human touch cannot be replaced. And I actually still stand very firm on this believe. However, I learned that I can use AI to support my subscription launch in a way that doesn't take over MY ROLE in developing a person-centred service. In order ...
Oct 30, 2024•13 min
I'm not quite ready to share all the details of my subscription yet, but you'll be the first to know! In today's episode, I am sharing with you how to refine your subscription idea so you make sure it sticks! Don't forget to subscribe so you can follow along as I document my journey to launching a brand new subscription offer.
Oct 23, 2024•10 min
I kept finding myself back to the same idea... for years now, I've been studying, practicing and researching in an area and now, I'm finally ready to put it out into the world! In the form of a subscription. Over the next 6 weeks, I will walk you through my most exciting launch. From finalizing my offer, setting up the tech, to writing sales copy. You get to join me "backstage" and get a real, unfiltered, (valuable) look into what launching something BRAND NEW takes. Make sure you subscribe so y...
Oct 16, 2024•12 min
Oct 09, 2024•14 min
The "Three Levels of Change" are SO powerful when you understand how to implement them into your content. It's the key to truly valuable content - not endless amounts of "stuff" that leaves you feeling burnt out. _______________________________ Don't miss the Membership Content Blueprint Workshop! 📆 Save the date: Thurs, Oct 3rd, 2024 - 10am PDT • 12pm CDT • 1pm EDT 🔗 Sign up: https://scalingdeep.com/content 📍Zoom (I'll drop it into your inbox)...
Sep 25, 2024•11 min
The fourth quarter of the year is a great time to boost profits in your business. I've noticed some key trends that can help you take advantage of this time period. Focus on authentic connection, testing new offers, and positioning yourself well for the new year. I encourage you to join me for the upcoming content workshop if you want to learn more about designing a membership that aligns with your strengths. My upcoming "Membership Content Creation Machine" workshop. 🔗 https://scalingdeep.com/...
Sep 18, 2024•9 min
In this episode, I talk about how I plan out my Q4 strategy for my business. As a small business owner, I don't have the luxury of having the entire year planned out in advance - things change so quickly in the online world that it's really hard to predict what's going to happen far in the future. Overall, the key is to spend some time thinking through your Q4 plan, set a few commitments, but don't overdo it. If you're looking to create a membership that doesn't burn you out, be sure to check ou...
Sep 11, 2024•12 min
Cultivating an entrepreneurial, six-figure mindset can become your greatest asset when prepping for a live launch. Check out my 7 tips for really getting in the zone before your launch - I saved my best tip for last! If you're interested in learning more about how to launch a successful membership program, be sure to check out my upcoming training, The Six-Figure Membership Secret. 👇👇👇 FREE TRAINING 👇👇👇 _______________________________ The 6 Figure Membership Secret Webinar: Unlock the 3 se...
Sep 04, 2024•16 min
Live Launch 101🔥. In today's episode I'll take you through: • Different types of launch events, including the simple pressure launch, challenges, webinars, and workshops. • Benefits of each event type and why I personally prefer webinars and workshops as they allow me to invest in and improve the training over time. • The importance of getting people to actually show up and participate in the live event, as that is key to them considering your membership offer. • Tips on using tools like urgenc...
Aug 29, 2024•12 min
To watch this video on YouTube go here: https://www.youtube.com/watch?v=wcKZzJCasqQ This week’s business case study: my business, Scaling Deep! 🌀 Key Performance Indicators (KPIs) are often overlooked by small business owners. Without properly tracking these indicators surrounding your live launches, how do you actually know if you were successful or not? 📈 OBJECTIVE analysis can open the door to determining IF you need to make adjustments, and 2. WHERE you need to make adjustments. Check out ...
Aug 21, 2024•15 min
In this week's episode, we are talking about all things NICHE. I share some tips on how to find the right niche for your membership. This includes doing keyword research, analyzing your competitors, and testing your idea with potential members. If you're interested in learning more about how to launch a successful membership program, be sure to check out my upcoming training, The Six-Figure Membership Secret. 👇👇👇 FREE TRAINING 👇👇👇 _______________________________ The 6 Figure Membership Sec...
Aug 14, 2024•11 min
Trying to decide between a live launch or an evergreen funnel for your membership program? 🤔 In this video, I break down the key differences between these two strategies and share which one may be the best fit for you: ✨ Live launching creates a sense of urgency and connection but requires more intensive effort. ✨ Evergreen funnels provide ongoing sign-ups but can be trickier to gauge success. I also share my own experience starting with an evergreen approach before transitioning to live launch...
Aug 08, 2024•13 min
SEO is so incredibly valuable for membership sites. In this week's episode, I share with you my SEO journey, and some basic guidance and resources to help you get HOT🔥 leads organically! Membership School Is A Training Program To Help You Build A Membership With Predictable, Recurring Revenue For The Next 5-Years & Beyond! 👉 https://scalingdeep.com/ms/ Pathfinder SEO: https://pathfinderseo.com/?ref=lisaprincic _______________________________ FREE Six Figure $ Membership Training ➡️ https:/...
Jul 24, 2024•11 min
Want a membership to lighten your workload? The last thing your probably want is to be suddenley saddled with endless admin. In this episode I share all of the platformss and tools I use to host content, onboard members and keep them engaged, using as much as my time as possible. Get direct links to all the programs I use to run my membership and business efficiently inside my toolbox right here: https://scalingdeep.com/resources/
Jul 17, 2024•16 min
The idea of taking on another content project seems completely unmanageable, you will love this podcast episode. Yes, you’re a busy coach, but you have so much knowledge and value to offer. Don’t suffocate yourself with MORE - learn the best ways to utilize and maximize what you already have by having a delivery system that is efficient and sustainable. There are many different ways to do this - and I share all my thoughts and suggestions on what might work best for you. Did you miss out on my E...
Jul 10, 2024•17 min
Learn how to create evergreen content for your membership that never gets outdated! 🎉 Don't miss our workshop! 🎉 Sign up for my Effortless Membership Content Creation workshop today to map out a year's worth of engaging membership material in record time. 🔗 https://scalingdeep.com/content Mark your calendars | Tues, July 9th at 10am PDT • 12pm CDT • 1pm EDT _______________________________ FREE Six Figure $ Membership Training ➡️ https://scalingdeep.com/training/ Or... If you'd rather work wit...
Jul 03, 2024•11 min
On this week's Scaling Deep podcast, I'm talking all about the future of membership site content - how it's evolving and what you should focus on. I share my thoughts on why cramming your membership full of content isn't the answer. Instead, I explain why acting as a content curator and guide is becoming more important to help members cut through the noise. If you want to learn more, make sure to check out my upcoming workshop: The Effortless Membership Content Creation Workshop. It's only $27 a...
Jun 26, 2024•14 min
I'm talking all about what to do when you have super low conversions on your program. I know this is a big issue for a lot of people - you feel like you've done everything right, but nothing seems to be working and it's really stressful. I just hosted an entire workshop on how to create a kickass membership sales funnel, so I'm going to share some of the key highlights from that, along with some other critical points. You can check out the replay here: https://scalingdeep.com/maximize/ My goal i...
Jun 19, 2024•15 min
Learn how to create effective sales funnels for your membership program! In this video, I share key insights on maximizing membership sales through well-structured funnels. Maximize Membership Sales Workshop!!! Tues, June 18th, 2024 - 10am PST • 12pm CST • 1pm EST Sign up here 👉🏻 https://scalingdeep.com/maximize/ In this workshop, I'll share various strategies to package your offer and encourage new members to invest more upfront. Discover effective techniques to avoid overwhelming your audien...
Jun 12, 2024•15 min
Ready to crack the code on getting MORE sales for your membership? Learn the strategies for high-converting membership funnels that sell in today's market! Tues, June 18th, 2024 - 10am PST • 12pm CST • 1pm EST Sign-up here 👉🏻https://scalingdeep.com/maximize/ In this workshop, I'll share various strategies to package your offer and encourage new members to invest more upfront. Discover effective techniques to avoid overwhelming your audience with too many options. Join me as we dive into the se...
Jun 04, 2024•11 min
STOP 🛑 You need to do this ONE thing before you start stressing yourself with pricing… In this weeks Scaling Deep Podcast episode, I talk about why you need to focus on developing a compelling unique selling proposition (USP) and clearly articulating the transformation you provide before arbitrarily picking a price. Ready to make this possible? Sign up for my FREE Six Figure $ Membership Training ➡️ https://scalingdeep.com/training/ Or... If you'd rather work with me 1:1 as a coach to build you...
May 30, 2024•15 min
