190: Do You Know Where Your Leads Are Coming From? - with Alan Gleeson
Episode description
EPISODE SUMMARY
In this episode, Alan Gleeson, Work with Agility’s Chief Marketing Officer and SaaS Marketing Consultant, shares his expertise in marketing with SaaS-Story in the Making Host, Matt Wolach. He is focused on working with B2B SaaS companies, providing marketing leadership and expertise to help them on their journey. Gleeson shares with us everything there is about marketing attribution and why it is necessary despite it being complicated.
PODCAST-AT-A-GLANCE
Podcast: SaaS-Story in the Making
Episode: Episode No. 190, “Here’s what you need to know about Marketing Attribution for B2B SaaS Companies”
Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor
Guest: Alan Gleeson, Chief Marketing Officer of Work With Agility
TOP TIPS FROM THIS EPISODE
- Common Mistakes Businesses Commit & How to Fix Them
- Be Skeptical About Data
- Hire a Fractional CMO
EPISODE HIGHLIGHTS
- Importance of Marketing Attribution
- Complicated Attribution Process
- Segmenting & Resource Prioritization
TOP QUOTES
Alan Gleeson
[05:32] “But, in marketing, what you're trying to understand is where you should allocate your focus. It's a tricky function; you're endlessly overwhelmed.”
[05:45] “You're looking for patterns to try and see where you should prioritize.”
[13:07] “The big trick in B2B SaaS marketing is resource prioritization.”
[16:03] “They're probably thinking it's an easier problem to solve than it is.”
[18:13] “Google will get rewarded from an attribution point of view, be it a search organic, or a director, be it in a paid point. But it's the offline piece that's triggered.”
[20:46] “We're drowning in data. We got to be a little bit skeptical and just kind of be careful in this area.”
Matt Wolach
[08:21] “It's tough for us to determine where it's [attribution] coming from. That's why I said we're kind of struggling with it ourselves."
[22:12] “With something like this that is so technical, you have to stay on top of it. If you're an early-stage software leader, you have so many things you're doing, you have so many hats you're wearing, so many irons in the fire, that trying to put a bunch of focus right here on this thing is super difficult.”
LEARN MORE
To learn more about Alan Gleeson and Work with Agility, visit: https://www.workwithagility.com/about-alan-gleeson.
You can also find Alan Gleeson on LinkedIn at: https://uk.linkedin.com/in/alangleeson.
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.
Get even more tips by following Matt elsewhere: