#SBMITB TALKS EP. 72: LIVESTREAM SHOPPING, A NEW WAY TO BOOST SALES IN E-COMMERCE PLATFORMS
Oct 04, 2022•28 min
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Episode description
Along with the increasing intensity of the online market, the live shopping phenomenon in Indonesia is getting more popular. Afraid to miss the trend, several industries adopted live shopping to market their products. So, how effective is it? Will this trend continue to increase? These questions will be answered directly at SBM ITB Talks, this time with Meinar Dyan, Head of Category at PT Paragon, who will analyze this phenomenon.
Announcer: Reza Agung Pratama
Interviewee: Meinar Dyan
Head of Category at PT Paragon Technology and Innovation
Bachelor of Management Alumni Class of 2014
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