SBM ITB TALKS EPISODE 26: GROW THE BRAND EQUITY: LEARN HOW THE BIGGEST FMCG DO IT!
Oct 19, 2020•23 min
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Episode description
Announcer: Maria Gracia
Interviewee: M. Rahadi Prasetya
Unilever is a company that always presents a brand with a strategy based on sustainability. Besides that, there is always a social mission in every product and brand, which is the main theme. Lifting social mission is certainly an added value for this company because it offers more than quality products. Here, SBM ITB TALKS discusses how Unilever pairs social loss with a marketing strategy in its business practices.
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