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SBJ Presents

Sports Business Journalsbj-presents.sportsbusinessjournal.com
Sponsored Content: Conversations and solutions from our partners.
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Episodes

Investing In Athletes On & Off The Track Sponsored by USA Track & Field

Join USATF CEO Max Siegel, 2-time Olympian and Associate Director of High Performance and Athlete Relations Wallace Spearmon Jr and Aretha Thurmond , Chief Athlete Services & International Teams and 4-time Olympian as they discuss investing in their athletes both on and off the track along with how they help their athletes transition to life after competition.

Dec 06, 202314 minEp. 24

An Inside Look at NIL Sponsored By Citrin Cooperman

Sports Business Journal's SBJ Presents podcast, sponsored by Citrin Cooperman, features industry insights and perspectives on the issues impacting the business of sports. In this episode, we'll explore the latest takes on NIL. Joining us, Doug Cammarano, Partner in Citrin Cooperman’s Business Management and Family Office Practice, and Sports Industry Leader, Roman Oben, NFL VP of Football Development, and Brian Socolow, Partner and Co-chair of the Sports Practice Group at Loeb & Loeb.

Nov 13, 202322 minEp. 23

Measure of Success: Churchill Downs Race Track’s Sponsorship Strategy Sponsored by IEG

It's been proclaimed the most exciting two minutes in sports. Churchill Downs has been home to some of the most incredible moments in sports history. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy.

Dec 19, 202218 minEp. 21

Sponsorships, You’re Doing It All Wrong Sponsored by Trajektory

Trajektory is built by former industry leaders and is changing the way organizations value and report on their sponsorship assets. Alex Kerr (Trajektory) and Kaitlin Donahoe (Pittsburgh Penguins) call out how inefficient and ineffective the current sponsorship reporting process is, and how to make a change that will help save time, grow revenue, and improve client relationships. For more information go to trajektory.com.

Oct 03, 202223 minEp. 19

The Business Case for Women's Sports Sponsored by UMass Amherst

We continue our conversation with UMass Amherst as we discuss "The Business Case of Women's Sport's." Guests: Nicole Melton: Associate Professor & Associate Department Chair, Mark H. McCormack Department of Sport Management Nefertiti Walker: Vice Chancellor & Chief Officer for Equity and Inclusion, University of Massachusetts; Associate Professor of Sport Management Luke Bonner: CEO / Founder at PWRFWD

Jun 01, 202216 minEp. 18

USA Track & Field Celebrates CEO Max Siegel & Culture of Excellence Sponsored by USATF

USA Track & Field celebrates a decade of being under the guidance CEO Max Siegel and discusses how he bridged the gap between the performance on the field and in the front office. Joining us on today's episode are Olympians Jackie Joyner-Kersee, Chaunte Lowe and Wallace Spearman along with USATF CEO Max Siegel himself.

May 23, 202230 minEp. 17

Introducing the Next Generation of Sports Betting Sponsored by IMG Arena

Betting on sports is as old as the events themselves and has become an integral part of fan engagement. A one-stop shop for golf fans, the IMG ARENA Event Centre delivers next-level engagement through a front-end solution that combines fast data with live streaming, taking fans inside the ropes and arming them with a comprehensive package of information to enhance their viewing experience and inform their betting decisions.

May 03, 202257 minEp. 16

Fueling the Future: The Rise of Women's Sports (Sponsored by UMass Amherst)

The sports industry is actively evolving to create more inclusive and successful opportunities for women in the sports business world. At UMass Amherst's Mark H. McCormack Department of Sports Management they are delving into just how transformative these times are through innovative curriculum development.

Apr 27, 202223 minEp. 15

Creating an Unprecedented Live Event Experience that Produces Result (Sponsored by Daktronics)

The experience of attending an event starts far before the main event begins. Surrounding audiences with digital displays as they arrive and gather ensure you are providing them with all the information they need and kick starts the excitement around the event even sooner. In this episode, Daktronics' Professional Sports Sales Manager Brent Stevens and Oak View Group's President Global Venue Development & Special Projects Steve Collins discuss how they worked closely together to deliver thes...

Mar 07, 202222 minEp. 14

Taking Sports Performance to the Next Level (Sponsored by KINEXON)

Butler is one of the 35 DI college basketball programs utilizing KINEXON, the most-used player tracking system in the sport. In this episode, Matt Johnson, Butler's Director of Strength & Conditioning, and Jim Garofalo, KINEXON’s Executive VP discuss how coaches are being provided with a new level of insight into player performance with this game-changing technology.

Feb 22, 202215 minEp. 13

Beyond the Board: How Big Boards Drive Big Revenue (Sponsored by Daktronics)

In this episode, sponsored by Daktronics, our topic is "Beyond the Board"--How big boards drive big revenue, and keep alumni, fans and sponsors connected. Joining us, University of Maryland Athletic Director Damon Evans, and Charley Bocklet, Daktronics Regional Sales Manager.

Nov 29, 202115 minEp. 12

Shifting Tourism Strategies into Economic Development Strategies (Sponsored Content)

In this episode, sponsored by Visit Frisco, our topic is shifting tourism strategies into economic strategies, and getting rightsholders to create mutually beneficial partnerships. Joining us? Josh Dill, Director of Sports and Events for Visit Frisco; Brad Alberts, President and CEO of the Dallas Stars; and Nick Shafer, Vice President of Stadium Operations for FC Dallas at Toyota Stadium.

Jun 14, 202124 minEp. 7

Inside an Evolving Drive for Diversity (Sponsored Content)

In this episode, sponsored by NASCAR, we’ll explore diversity and inclusion at the racetrack and beyond, with two of the sport’s leaders: Brandon Thompson, a 17-year industry veteran appointed as NASCAR’s Vice President of Diversity and Inclusion; and Erik Moses, the first black track president in NASCAR history as head of Nashville Superspeedway.

Mar 08, 202121 minEp. 6

Extending Your Influence Beyond the Bowl with Populous: Part 2 (Sponsored Content)

In this podcast series sponsored by Populous, we explore the innovations in venue design that are engaging fans inside, outside and digitally. In our third and final episode, “Extending Your Influence”, the Populous team joins us to share their insight about extending influence beyond the seating bowl, the venue, a campus and entire cities. Principal and design director Byron Chambers logs in from Dallas; we welcome senior principal Sherri Privitera in Kansas City; and from the London office, se...

Dec 09, 202021 minEp. 4

Extending Your Influence Beyond the Bowl with Populous: Part 1 (Sponsored Content)

In this podcast series sponsored by Populous, we explore the innovations in venue design that are engaging fans inside, outside and digitally. In our second episode, “Extending Your Influence”, the Populous team joins us to share their insight about extending influence beyond the seating bowl, the venue, a campus and entire cities. Principal and design director Byron Chambers logs in from Dallas; we welcome senior principal Sherri Privitera in Kansas City; and from the London office, senior prin...

Nov 30, 202027 minEp. 3

The Future of Phygital with Populous (Sponsored Content)

In the first in this series sponsored by Populous, we explore the innovations in venue design that are engaging fans inside, outside and digitally. Populous senior principals Brian Mirakian and Michael Lockwood join us to share the blend of technological and architectural tactics to fuel a solid fan strategy and exponential growth.

Oct 26, 202028 minEp. 2
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