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Savvy Talk

Maha Aboueleneindigitalandsavvy.com
Savvy Talk is your backstage pass to the stories, strategies, and secrets of the people behind the world’s most compelling brands. Each episode dives deep into the journeys of entrepreneurs, innovators, and leaders who’ve built brands that captivate, inspire, and make an impact. Plus, hear from expert communications specialist Maha Abouelenein as she shares invaluable tips, tricks, and real-world examples of what works when building a personal brand. Learn how to define your unique value, amplify your voice, and create a brand that resonates authentically with your audience. Whether you’re an entrepreneur, a brand enthusiast, or simply someone looking to build a standout personal brand, Savvy Talks offers inspiration and actionable insights to fuel your journey. Tune in to Savvy Talk—where savvy minds meet bold brands.
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Episodes

Art is an investment - Nadine Abdel Ghaffar

Nadine Abdel Ghaffar is the Founder and General Manager of Art D'Égypte and is my guest for this weeks show. She is an extraordinary woman that supports and promotes the Egyptian art and culture scene in bold ways never done before - including a massive installation at the Pyramids which seemed impossible to execute. We talked about traditional art, about digital art and its potential. I leave you with her quote: "Don't buy bags, buy art. Art is an investment." Let me know when you’re booking yo...

May 10, 202221 minSeason 4Ep. 6

It’s never too late - Mazen Yassen

In today's episode, I'm joined by Mazen Yassen, the Content Creator behind Justagoproer. Also actor, director and artist Manager. I have followed his work for about 6 to 7 years. We talked about his trajectory from the corporate world, where he stayed for 14 years, to then becoming an artist and content creator, a word that didn't even exist back then. Everything started to happen when he bought a GoPro and self-taught how to edit videos. We talked about inspiration, the hard work that content c...

Apr 20, 202242 minSeason 4Ep. 5

Innovation, Investments, Blockchain, Family - Naguib Sawiris

In today's episode I am sharing my conversation with the chairman of Weather Investments's parent company, the former chairman and CEO of Orascom Telecom Holding, my former boss and mentor, Naguib Sawiris, at this amazing event, RiseUp Summit in Egypt. Back in 2017, I interviewed him for his first appearance at Rise Up and once again I had this pleasure at the end of 2021. We had the chance to talk about innovation and how it requires a little bit of craziness, investments, and family. We also s...

Apr 05, 202232 minSeason 4Ep. 4

Mommy’s Happy Hour - Heba Shunbo

On today’s episode I’m joined by Heba Shunbo. She’s such an amazing personality—entrepreneur, interior designer, writer, podcast host, wife, mother of twins and one of the sisters behind the bakery The Four Fat Ladies. And just in time for Mother’s Day check out her book called "Mommy's Happy Hour." Love the new cover Heba!!! We got a chance to connect in Cairo about life as a modern mom and all the things — spoiler alert: the book is not about drinking ;-) And if you haven’t tried their carrot ...

Mar 21, 202220 minSeason 4Ep. 3

Maha’s talk at the RiseUp Summit in Egypt

In today’s episode, you guys will watch my talk at this amazing event, RiseUp Summit in Egypt. I shared my thoughts on how you can connect with your audience and build your brand through cultural relevance and storytelling having nothing less than the pyramids of Egypt as the background. An outstanding conference that brought together people like Nadine Abdel Ghaffar founder of Art D'Égypte; actress Amira Adeeb; and for the second time I interviewed Naguib Sawiris. I will share this interview to...

Mar 07, 202231 minSeason 4Ep. 2

Sometimes there is no solution – Omar Samra | Savvy Talk Podcast Season #4

We are launching Season 4 with a special series from newsmakers and shakers from Egypt! And then get ready we have an NFT edition, a Dubai edition and SO MUCH MORE. On today’s episode I’m joined by Omar Samra. He’s such an amazing personality—both an entrepreneur and as someone who has scaled amazing mountains and peaks in his life. He is the first Egyptian to climb Mount Everest, also is one of 40 known people to accomplish the "Explorers Grand Slam" challenge, which include climbing the highes...

Jan 25, 202241 minSeason 4Ep. 1

Good Managers & Good Employees

This week, we're talking about the qualities of good managers, and how to improve your own visibility as an employee. Maha shares how the role of the manager should be like that of a coach--someone who is motivating you to perform better, and help you grow.

Mar 22, 202111 minSeason 3Ep. 12

Maha answers your questions

This week, Maha answers questions we’ve received through the podcast and on Instagram over the last few weeks. On this episode, how to market a new pizza place with a shoestring budget, does Maha play tennis, can you make a ‘big’ announcement entirely organically, and a few more!

Mar 15, 202112 minSeason 3Ep. 11

Should you be on Clubhouse?

This week, Maha shares her thoughts on why Clubhouse is working, the power of social audio and her tips to consider if you'd like to engage on the platform. You can connect with her on Clubhouse, where she'll be hosting more rooms over the next few weeks. You can DM her on on [Instagram](https://instagram.com/digitalandsavvy) for more.

Mar 01, 202112 minSeason 3Ep. 10

Your network is your net-worth

A key takeaway for Maha to help get through periods like we've had last year were her relationships. Maha shares how she categorises them and recommends you get out your notebook and write down the relationships you will look after in the coming year.

Jan 18, 202110 minSeason 3Ep. 9

The Future of Work in 2021

2020 changed a lot of our work behaviours—everything from working from home, running meetings & projects via video conferencing and tech-based collaboration tools, and the change of that work-life balance. On the episode, Maha shares her top 10 markers for what the future of work holds in the new year and how businesses should adapt. Tell us what the future of your workplace looks like by connecting with Maha on Instagram.

Jan 11, 202116 minSeason 3Ep. 8

2021: Intention & Attention

Happy New Year everyone! We're kicking off 2021 with Maha's top learnings from the year that was, and her outlook for everything you need to pay attention to over the next 12 months. She also shares why 2021 is the year of intention & attention.

Jan 04, 202121 minSeason 3Ep. 7

Maha’s tips on adding value to a business

Maha often talks about creating value--for yourself and for others--and this episode features a few tips on how to get started on that process of value creation. She also shares a few pointers on how to define that value for a client so that it's a win-win for everyone.

Sep 14, 202018 minSeason 3Ep. 6

8 Practical tips for essential communication

We've been facing a huge shift in everything we do thanks to the circumstances around us--from how we live and shop to how we communicate with each other. On this episode, Maha shares 8 tips on communicating the essentials, how we can learn from all this and how we can build new skills.

Aug 10, 202019 minSeason 3Ep. 5

Instagram Live with Alli Webb, founder of DryBar.

As we continue this season helping you built the toolkit you need, I’m also going to be talking to entrepreneurs and brand owners about how they're dealing with the circumstances and impacts of the pandemic. My guest for this episode is the CEO & Founder of DryBar, Alli Webb. We got together on Instagram a couple weeks ago to chat about what got her started as an entrepreneur over a decade ago, how she manages so many branches with consistency and the burning question you've all been asking-...

Jun 27, 202037 minSeason 3Ep. 3

Crisis Communications in a Pandemic

Hey everyone, it's been a while and I hope you're all staying safe. We're back this week and starting off with an episode on my insights on how brands and companies should communicate during a crisis especially as it relates to Covid-19. Stay tuned for more in the coming weeks as we continue to navigate the situation.

Jun 16, 202024 minSeason 3Ep. 2

Maha’s 2020 outlook

Happy New Year everyone! This week, I'm sharing my top 10 things to keep an eye on in 2020--for your communication strategy and for yourself too. Plus, details about my upcoming bootcamp in Dubai.

Jan 04, 202019 minSeason 3Ep. 1

Down Under with GaryVee (our closed door session at GVx in Sydney)

In August I was in Australia with Gary Vaynerchuk as part of a deep-dive session called the GaryVee Experience (GVx), where attendees get time with everyone who works with Gary--David Rock, Tyler Schmitt, Claude Silver ... and me! I covered a session on earned media, and on this episode, you'll hear me with Gary during our closed-door session talking about some tips & working together.

Dec 29, 201917 minSeason 2Ep. 8

The jewel of Egypt, Azza Fahmy

Excited to share my first Arabic interview with the jewel of Egypt, Azza Fahmy. Azza is the founder of a Jewellery company that works to bring timeless jewellery through modern & eclectic cultural designs. I talk to her about starting out in an entirely male-dominated industry 50 years ago to celebrities wearing her designs today. Please let us know what you think of this episode, you can drop us a review on Apple Podcasts or DM us on Instagram @digitalandsavvy.

Dec 19, 201920 minSeason 2Ep. 7

Purpose driven news, with Katie Couric

If you're a news junkie, Katie Couric needs no introduction. She's a journalist, an author and has been a significant part of the success stories of the US' three major TV networks that dominated the 80s and 90s--ABC, CBS & NBC, not to mention her work with CNN & Yahoo News as well. 15 years after being inducted into the TV Hall of Fame in 2004, we sat down at her home in the Hamptons to find out what she's been upto since she left the networks.

Dec 12, 201926 minSeason 2Ep. 6

The region’s telecom man, Osman Sultan

On this episode, the man who has been instrumental in driving the telecommunication industry in our region not once, but twice. Osman Sultan was the founding CEO of Mobinil, the first large scale integrated telecom company in the region, and in 2007 became the founding CEO of the UAE’s second telecoms company, Du. I’m honored Osman Sultan gave me insights into his playbook for this episode along with his vision for the industry in the years to come. I’d love to hear what you thought of this epis...

Aug 09, 201925 minSeason 2Ep. 5

‘Adults are like big children,’ with Anas Bukhash

I hope you’ve been enjoying our second season where I’m talking to movers & shakers about their brands, their companies and their stories. I’m joined on this episode by serial entrepreneur Anas Bukhash about his businesses and his strategy of trying everything at least once. His story is about how working to build a career in something you’re passionate about defines you and your journey; and sometimes, it makes you stumble on what eventually makes you successful. I’d love to get your feedba...

Jul 24, 201925 minSeason 2Ep. 4

The artist entrepreneur, with Janan Shihadeh

My guest today is Janan Shihadeh, who herself a bag customizer, muralist and an art-a-holic. She doesn’t consider herself an entrepreneur but I do—she’s found a way to make her passion work for her customers, creates great content and everyone’s trying to copy her style.

Jul 10, 201916 minSeason 2Ep. 3

Go for it at 70%, with Ghizlan Guenez

On this episode, I sit down with Ghizlan Guenez, a frustrated shopper who pivoted her career from finance to fashion. Ghizlan is the founder of the Modist, a luxury brand dedicated to dressing modestly.

Jun 29, 201926 minSeason 2Ep. 2

Don’t fake it till you make it, with GaryVee

Welcome to a new season of Savvy Talk! This season I’m going to be talking to amazing people who have built a personal or business brand worth emulating and learing from. And there is no better person to kick off this new season than Gary Vaynerchuk. I’ve been fortunate to get to know Gary Vee a lot over the last year and I wanted to try and capture Gary unplugged. He’s a busy guy, so the best way to get my questions answered was to catch him as he drove between meetings.

Jun 05, 201917 minSeason 2Ep. 1

15: Ramadan is Coming

With Ramadan around the corner, we’d like to take this opportunity to wish you Ramadan Kareem! This week, Maha shares her tips on how to use this period to launchpad initiatives that give back to the community, your customers & even your employees and partners.

Apr 29, 20197 minSeason 1Ep. 15

14: Leveling up

How do you take your communication skills to the next level? This week, Maha shares why everyone should consider having a coach-—to improve the way you communicate, but also to sharpen your skills whether you’re a CEO or an employee. We also have some fun announcements about Maha’s workshops and upcoming news about the show!

Apr 15, 201910 minSeason 1Ep. 14

13: Pitch perfect

We’ve spoken about previous episodes about good media relationships. One key aspect of this is pitching stories to get coverage for your business or brand. This week, Maha shares her thoughts on what makes a good story, and how to go about developing your pitch.

Apr 08, 20199 minSeason 1Ep. 13

12: Epic PR Fails

Even the biggest companies make mistakes. This week, Maha shares her lessons & tips on how to avoid these PR pitfalls and what we can learn from brands who’ve made mistakes in the past.

Apr 01, 20199 minSeason 1Ep. 12
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