Savvy Talk is your backstage pass to the stories, strategies, and secrets of the people behind the world’s most compelling brands. Each episode dives deep into the journeys of entrepreneurs, innovators, and leaders who’ve built brands that captivate, inspire, and make an impact. Plus, hear from expert communications specialist Maha Abouelenein as she shares invaluable tips, tricks, and real-world examples of what works when building a personal brand.
Learn how to define your unique value, amplify your voice, and create a brand that resonates authentically with your audience. Whether you’re an entrepreneur, a brand enthusiast, or simply someone looking to build a standout personal brand, Savvy Talks offers inspiration and actionable insights to fuel your journey. Tune in to Savvy Talk—where savvy minds meet bold brands.
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As every business or brand evolves, you outgrow your internal teams and need to work with a PR agency. This week, Maha helps you understand that tipping point and how to get started onboarding an agency and working with them to ensure a win-win partnership.
Every business and brand needs an audience to tell their story, to create value and to grow their brand—whether a product or a service. This week, Maha shares her six tips on how to grow your audience, and build a base of consistent and loyal followers.
This week, Maha talks about why developing good media relationships is so important for good Public Relations, and how to get started with some tips on working with reporters & packaging your stories. Packaging a story Give the journalist all the information for them to understand your brand story and give them assets they need to tell your story. Package your story with information they need to share it! Written Content Your narrative in a press release Fact Sheet Infographics Video Visual ...
This week, Maha talks about influencers—how to identify the right ones to work with your brand to onboarding and establishing a win-win relationship with them, as well as some potential pitfalls.
This week, Maha explains the key differences between Public Relations and Advertising, and how the two functions can complement each other for your brand.
As a brand, how you convey your brand message matters. This week, Maha shares how storytelling leads to communication that is both effective and impactful, and how to tell a great story in the age of speed & noise.
This week, Maha shares more about why she believes ‘audio is the new video,’ and everything you need to know about how you can leverage voice for your brand. Plus, some quick tips on how to get started with podcasting. You can subscribe in your favourite podcast player by looking for “Savvy Talk” and follow [Digital & Savvy on Instagram](https://instagram.com/digitalandsavvy) for more updates and tips.
How do you leverage PR as a start-up without an agency or an in-house team? This week, Maha gives you the tips to be a PR Ninja — from preparing your assets, to working with media and leveraging events. We’ll be talking a lot more about PR on a shoe-string budget this year, so stay tuned! You can subscribe in your favourite podcast player by looking for “Savvy Talk” and follow Digital & Savvy on Instagramfor more updates and tips.
The absolute worst time to prepare for a crisis is when you’re in one! This week, Maha shares her insights on how to be better prepared to meet a crisis head on, what your brand should do in the face of a PR crisis and some tips on making sure you learn from each mistake. Subscribe to Savvy Talk in your favourite podcast player or streaming app by searching for Savvy Talk. We’re also on [Alexa](https://www.amazon.com/Amaeya-FM-Savvy-Talk/dp/B07LCD49PB/). You can also follow [Digital & Savvy ...
Should you build a personal brand? How do you go about defining it and where do you start? On this episode, Maha tells you the lowdown on personal branding, defining a brand message and some tips on getting started & some key advice you haven’t heard before. You can subscribe to the show in any podcast player, or your favorite streaming app, just look for ‘Savvy Talk’. We’re also on [Alexa](https://www.amazon.com/Amaeya-FM-Savvy-Talk/dp/B07LCD49PB/ You can also [follow Digital & Savvy on...
As we kick off 2019 let's think about how you can grow and evolve. I don’t really believe in new year's resolutions, but I do believe in reflecting and pausing as its about growing! This episode is based on an article I wrote where I ask 5 questions you should ask yourself based on trends that will boost you in 2019. You can subscribe to the show in any podcast player, or your favorite streaming app, just look for ‘Savvy Talk’. You can also follow Digital & Savvy on Instagram.
Launching next week, Savvy Talk brings you weekly insights, tips, and lessons from communication strategies employed by some of the Middle East’s iconic brands.
