Hello, ladies and gents Robert Sykes, keto, Savage.com today have got our, see, Carter of quarter Country meets on the line and he is running a cattle operation in Wyoming. He's been the family has been in the Family Farm for Generations, then like that business has been going for Generations.
I wanted to dive in and learn a little bit more about how they operate, what they've been doing differently as it pertains to regenerative agriculture and we just honestly down into the weeds of what the cattle industry is looking like like what the standard conventional method is, what?
Are the pros and cons with that method, how he's doing things differently and what that shift has been like and we kind of diamond, some of the nuts and bolts about why his meat is superior to. That of what is raised conventionally from a micronutrient standpoint from a phytonutrient standpoint from an Omega standpoint very very interesting conversation. I have a lot of passion for being good stewards of the land and treating this planet that we're living on better are striving to leave.
It better than we found it. I feel like he is certainly of the same opinion and doing things to make that a reality. So I learned a ton I'm going to definitely be trying some of his his cattle because I feel like it's just it's just going to taste great. So without further Ado sit back relax and do the podcast with RC Carter. And we are live. Our see how I meant. I'm good. How are you Robert? I'm doing wonderful. Will wonderful. Well, so I'm excited to chat with you.
You have your the owner of Carters Country meets and your based out of Wyoming. He said, right? Yeah. My wife and I, we've been, we've been in the meat game for a little while now. And we're, we've been ranchers for our Emily's been ranching out here for Generations. How many generations we talking about? I'm fourth, my family, the Carters, a fourth generation, and my wife. Who's the Hamptons? I think they're, they've been in the Bighorn Basin for six Generations.
Nice, nice. So like, how did that or just sort of going to be man. So, my family we have a, we had a cattle farm and we've turned it into a pine Plantation, but it's like a family farm. It's I guess I'm the fifth generation now may be so or Junhee door.
He's always like, I take a lot of interest in them because they hit home to me. So how did the origin story of your family's lineage with the, you know, the the farm come to be. So this is cat is for it's kind of funny because my grandfather, he's he was the one who drugged the family down here in 1964 and prior to that, he was he was actually up in present-day Bozeman.
And at one point in time, he owned everything, I don't know if you take part in Ski Sports, winter sports but feeling the entire Bridger Bowl and like, that whole valley up through there that it now is just like it's it's very it's high dollar property. Let's put it that way. Hmm. And he moved out of that country because it was really they have pretty extreme winners. It's tough to the it's tough Cow Country, right? Yeah, one point in time, he had a Logging company and I thought
it was interesting. You said he had 50 guy he'd have 50 guys working for him and at any given time, at least two guys in the hospital because it was such hard core work, and very dangerous. And then in, so he moved his move, the family down here in 64, and because it was a much much milder climate, where it like 40 4200 feet elevation Ian and we've got 27 neck natural springs on the ranch and it's a lot more conducive to raising cattle and I thought it was
interesting. My grandfather, he's passed but when he was I think he was 6 68 years old or so, he pulled me aside and he was excused pretty excited because he said this is the first year of my life that I don't owe any money to the bank, since he took it taking his first loan out when he was 14. He's old and he made it to 64 when you finally got them paid off. So I was like, well that's pretty representative of the Agra Agra industry, these days
also, and it's awesome. So what what did he do? Initially to acquire all that land to begin with? Because I feel like for us like our family farm like it's just a it's not common to see people with any expanse of land these days, like land is like so hard to come by all, you know. In one spot. Like it's all broken up, everybody's got everything subdivided, most people don't have an acre to their name. So how did he come by all that
land initially? So initially we he bought it from a family by the name of frison. So George frison he was hit so George prisons. Dad had died when George was just a little boy. So George. He ran the ranch until he was like, 44 years old and that the ranch had been owned by his dad
and his uncle. And when George was 44 years old, his uncle sold the ranch to my grandpa, so George Moved on and he went back to college and he was actually hoping to get this wrong and Anthropologist. So he was like really into like studying like the Paleolithic Ice Age, type of First Nation people that were out here and he was actually inducted into the National Academy of Science and he's passed a couple of years ago. But that's that's how my grandpa fell into this place. So cool.
And you know, it's it's different and it land was looked at a little differently. I guess back in the 60s compared to now post covid, like, there's, you know, nobody's they're not making any more of it and especially out here right now. There's like a, it's just, it's ridiculous. It's really crazy. What land prices are going for and if you're in agriculture you just I mean it's this euphoric thing.
You want to be a come out and raise cows but you know you better have Deep Pockets because you're never going to be able to pay for the land, versus what it can produce in, you know, in terms of soybeans or cow or you know anything when it comes to agriculture. Yes, is so important them and like I feel like our family is so much closer as a result of the farm that we have. Like that's what we have our Thanksgiving. That's where we have our dear
camps. We have this Central meeting place with it's like little old cabin on it. That's fallen over right down the river. And I feel like having that is one of the reasons like that's probably the reason our family is as strong as it is.
And I feel like land is just such an interesting commodity and the problem is it that people have over commoditized to the point where it's just, they don't take it for the value that it is, but just simply having a big, you know, spot of land and being good stewards of that land is I don't know me like that. Super, super important. So it's awesome that you have that's also in your family has had that you've been doing this for as many generations as you hand.
Did, you know, like is it just kind of Vacation like everybody in the family is just going to be working. The farm is that just what everybody assumes as soon as they're born? No, I mean our our parents they're pretty weird pretty loose, you know? And so it was kind of whatever you know, Different Strokes for
different folks. So my brother went on to become a professional snowboarder, my sister, she has you know, a professional professional career but they both they both live here and I took the path of of taking over the ranch.
It's going to be an interesting time for you because like, when your, when your dad was running it and his name was running it, like there was no social-media influencer marketing podcasting online space and it seems like as of lately, the Quality Craft meet, you know energy industry has definitely started to lean into social media and just all at that brings to the table from
a branding in the market. Ting standpoint, which is good but it's like different because you're having to lean into a totally different set of tool sets than your, then your dad, his dad was leveraging. Oh yeah, I mean back, back then. Back in their day. They mean, you you pretty much the only alternative there was no alternative. I mean, it was just the commodity Norm. That's that's your only alternative. But I will say that, you know, back in the 60s and whatnot.
There was a lot more. There was a lot more processors, and we've sent seen it. The beef Market Place. Really get Consolidated to the point now where it's almost a core. It is a quad awfully. I mean, there's four for beef Packers control, 80 to 86 percent of all beef killed in the United States and imported into the United States. So really, you don't have many options, you know, if you are just Just producing for the
commodity. The commodity markets, social media is great, you know, we've kind of got a love-hate with it. Is a job. Yeah. And so, a lot of times you're out doing doing the work and you end up getting pulled away to capture the moment with your, with your dang phone versus just really being in it. But you know, what do you do? It's a great tool and it's a really cool. It's a really cool tool to as a
connector. Of people, we've met some amazing people across the whole United States, that just are amazing and support us and love what we're doing and you know, so that's that's definitely one of the plus sides to it. Telling the whole trick to that social media thing is you know participate in it by contributing but don't really limit how much you're going to consume. Yeah yeah I think definitely creating more so than consuming
is a Paramount importance. Yeah. So A media with with that industry, having such a quad, ah, Polly Focus, you know, the four main packing companies. How how does how do you manage things that you don't just simply get lumped into everybody else? That's not placing as much of a significance into the quality of the meat and the Omega profile. The what the the animals are finished on. Like there's definitely a consumer base that really, really values that That.
And if you just kind of go the way of what most, you know, Ranch they're doing, just going the commercialized route, your kind of pushed into a certain trajectory whereas if you're trying to stand out from that and really you know, Market to the people that are placing a significance on those hiring cuts of beef. Like, how do you, how do you manage that from a processing standpoint? I mean, we definitely, we don't, we don't process all the animals
that we raise. We still rely pretty heavily on marketing, you know, the vast majority of our animals into the commodity commodity Market because we haven't reached, we haven't reached a volume within our own infrastructure of Carter Country meets two to exhaust our supply though, at one point.
Some point in time, we would love to be able to do that, but Ali just what we're into is really just pushing the bar and and really would like to set ourselves as the bar when it comes to regenerative Lee raised nutrient-dense food. I mean that's really what we want to do and I think it's we're on our way to doing that. We're definitely not perfect but we're not so close-minded, we can say hey we you make.
We make mistakes. And as long as we're honest, About it and move forward and just no, don't stop trying you know to to do better you just create create and be it be honest and transparent about what we're doing. No hundred percent man. Hey it's the way to be so if I'm following you right you've got enough Supply in the beef cattle that you whatever you're able to process in-house. It's going through that the coders country meet you cars Country Meat medium. That's what you preferentially
do with anything. On that. Yeah, you're not have demand for you, pushed through the traditional systems and that pretty much like with that media, just goes, wherever it goes right? Yeah. You never know where it's going. There's a lot of games. A lot of games that can be played in are played in the meat packing industry.
So you don't I feel like about a lot of the higher quality meat from that's produced out here in the Mountain West of the United States ends up sending getting Overseas, and a lot of a lot of beef is actually brought up from South America and that's, that's really what a lot of that stuff is what's being sold through our Public School Systems and senior citizen centers, and that is
this lower quality product edit. And an interesting experience, we've in our town, it's a tiny little town, you know, 260 people, and our Public School System, my wife, and I've got three boys young boys. And at one point time, I approach the school and I said, hey, I want to, I want to supply. I want to know. My kids are getting, you know, the best beef while they're in school and I'm I assume that my price points going to be too
high for them. So I said, I told them to, you know, give me a price and I'll, I'll match it, whatever it is, I'll match it. So, at that point in time we were selling, we're selling hamburger into the commodity Market, or I'm sorry. The wholesale Market over in Jackson, Hole and restaurants, and what For, you know, around $5 a pound. So the school system gets back to me and they say, we're paying 86 cents a pound, what? And so I go to my buddies in the, my chef friends.
And I was like, what? Like, what are they buying for 86 cents? A pound. And it was, it was just, I mean, they they didn't know at that point in time, they the cheapest burger that any of my chef friends were buying was around 2:15 a pound, right? And so I mean you Can just imagine, you know, that was about the time there was this like pink slime people were talking about slime, so who I don't know what they were getting, but it was just, it was couldn't buy cheaper burger.
And it was really interesting to me because I'm like, wow, and I was some delivering meat into these freezers and it got me thinking and I'm looking at the rest of the food on those shelves and it's just, you know, the most highly processed waffles and and just Is re basically, you know, depending on where you're at in your train of thought when it comes to what food is in my opinion, I thought it was just garbage and I thought it was really strange that like, if we're encouraging
these kids to, you know, to reach a higher level of Education, why are we like, why are we giving them the scrape it off the bottom of the barrel for him, you know. So anyway, that's that's tough man. So did you wind up? Just selling them your quality stuff. It's such a Low price. It was just not going to work out with the numbers. No. In fact, what it was better for me to just give it to them for free and use it as a tax write-off. Wow. Well certainly they can't complain about that.
No, no. So it worked and we don't know if they made some changes and we had some, it's really challenging juggling inventory, inventory. So we kind of pivoted after covid and we went completely molten mainly Way from the wholesale industry and really into the direct consumer. I lost a lot of faith. We lost a lot of faith. We almost we almost sunk is accompanied with with this covid thing because we'd spend all
summer or all winter. I should say stockpiling beef for some big Outlets over in the Jackson area because it's, you know, when the tourist show up, it's kind of a feast or famine type of scenario and covid hits and they say, hey, we're not opening. And, you know, we don't have any investors, we're just, you know, a family, trying to raise raise
and sell cows. And I had like 40,000 pounds of meat stockpiled, for these restaurant industry and they said, hey, we're not, we're not opening and so it was kind of a, we were lucky to survive it and and get through it. So we pivoted and now I feel a lot more confident in building building real relationships and Community with real people. And feeding families and you know supporting their health and nutrition. Yeah direct-to-consumer I'm
assuming it really. It just depends on the business but like for me 95% of my business is direct to Consumer as opposed to wholesale and you're trying to grow the
wholesale side. But I'm I love direct to Consumer because it's there's a lot more touch points and that can be, you know, that can be challenging for sure, but at the end of day, like it's cool knowing the people that are going to be Zooming your product on a, you know, firsthand based as opposed to just working through one or two big distributorships or wholesale, you know, entities that you just
don't know. And I like to be able to know, I like to be able to have those conversations and I would think that from a you know, a meat standpoint going direct to Consumer also would have a whole host of headaches and roadblocks and obstacles but you just have a I don't like you build a relationship and I think with so much volatility in the meat industry, the Deep of those relationships are the The more security you'll feel for sure. I completely agree with you.
I think the, you know, the whole cell industry, there's a lot there's a lot quicker opportunity to move volume, but there's also it's a lot more vulnerable to mean. That's what we noticed in this in the selling beef in the wholesale industry into these shafts is you know, maybe the chef's 100% behind you and they love it.
But if there's a very high turnover rate in the restaurant industry, Tree and all of a sudden, they would take quit taking orders and you're, you know, a month would go by you, finally, get a hold of somebody. And they're like, oh yeah, you moved on, you know, or we would be actually, you know, six weeks later, I'd be making cold calling some new restaurants in
the chef. That it was at one location has actually moved over and set up shop at another location and you're like, oh my gosh, I didn't even know you'd moved on. And so it's a it was very fickle and challenging and It's slower to grow the direct consumer, but in my opinion I feel like it's a lot more. There's a lot more Security in it and the relationships are great, don't know, when did you start tackling direct to Consumers that pretty much all post covid? Yeah, it was right.
It was like January. Right. Right in that January when everything started to, you know, kind of fall apart. What has been working well for you as far as you know, marketing direct to Consumer when what has not It worked well at all. I mean, I don't know it's there. It's a whole new business model, you know, so it's been, it's been a real.
It's been a real challenge, you know, to, we started out with kind of high expectations and really not knowing the industry that well, and we spent a ton of money on these Facebook Facebook ads, it was kind of before and it was interesting, you know, social media, the whole, the whole thing is changed so quickly in the last Years. You know, we're putting content out and it was just still pictures and now, like, people are just like jumping on it and like wiggling their butts and
all of a sudden thing, you know, they're just like, they blow up and we're more about like, you know, education and kind of sharing information. And so, we do some reels and those seem to work. But you I feel like it's one of those deals you have to have your finger it's ever evolving,
right? I mean, we used to, I feel like even a year ago, if you put a real up, you know, they would live and they would grow pretty rapidly for, you know, upwards of three weeks before they kind of petered out. And now it's like, you put a real up and you get one good day. You almost get like 24 hours that it really grows quickly. And this maybe, you know, I may be off base and that's just, you know, unique to our situation.
But it seems like it's so inundated and So much material that the the attention span is really, really slowing down. We did a lot of ads, you know, initially and then we got to where we were you know kind of questioning doing the ads. And yeah I think it was Google and Google Google and apple had some had a fallen out so you could no longer get your analytics so you didn't even know how your ads were performing. So that was a challenging
scenario. I think the best thing is Is and being there's no better sales tax, that tactic than just Word of Mouth, you know. Yeah Anderson that's really kind of where we're at now is we're just, you know, just telling people like quit trust and labels, you know, just taste it, you know, your tongue knows your, we've evolved for hundreds of, you know, who knows, how long but we've evolved for a long, long time and our tongues drive this towards
nutrient-dense food. Like, that's We evolved and so your tongue is connected to the supercomputer, which is your brain. And so when you taste something, you know, as far as Whole Foods, that's why a carrot that's grown in someone's Garden tastes better than one from you know, the grocery store or a farm fresh egg. There's higher nutrient dense in it density in it.
So we want to encourage people to kind of take that power back and quit trusting the labels because there's so much green washing and and, you know, just smoke and mirrors out there anymore. It's like taste it your you do know like your body knows when something's good for you. And when it's not with Whole Foods you obviously processed foods. There's a lot of chemicals and you know things that can trick you but with Whole Foods it's you know, it's pretty straightforward.
I would think for the most part. No totally man. You mentioned greenwashing which is a term that I've heard a few times and I don't know if most of my audience is familiar with it, but can you define that as it pertains to your industry? Yeah, I mean it's kind of like when or get when the organic label first came out, you know I mean it really was the intention was there like hey let's quit using chemicals and really I guess operating more harmoniously with nature made
more natural act practices. And so then but then it turned into, you know, the government kind of took out, took it over and made it a You had to get a stamp of approval and wait, three years, and all these different certifications and different things. And truth be told is it's what has happened. Is a lot of, a lot of consumers, believe it, right? They believe in the organic as
well as they should. They want better, they're demanding better, they're demanding, more nutrient dense, and healthy food that you like we want. We want to know. That were not being lied to like there's nothing worse than just being lied to. And what we see is a lot of Corporations have gotten into that because they see the money that's being left on the table. And so the corporations have gotten involved and a lot of it just comes down to, you know, an affidavit, there's just, is it
this? Or is it that? And they sign a piece of paper and then it can get a stamp of an organic stamp on it. And I feel like it was 2019 don't quote me on this but somewhere in that timeframe you know 54% of organic labels were found in.
Non-compliance yeah so the whole thing was you know there's there is there's a big money grab out there when it when the corporation start getting involved like you can just you can just go ahead and bet that it's going to get dirty especially in the beef industry you know they say that any time
a Marketplace has got more. Then depending on who you listen to any good Economist will tell you that any time there's more than you know 20 to 40 percent corporate control that there's a high probability that you know, there's going to be price gouging and collusion and price-fixing and all these different things. Well, the beef industry is its contrary 86 percent of its control.
Yeah, so I mean, it's just like it's completely, it's just there's a very high probability that it's It's dirty and and so now, you know, we transition from the, the organic. Now there's a lot of like grass debate over grass-fed grass-finished mean an animal can be considered grass-finished and all it has it only needs. It only needs to be on grass for the last I think 90 or 100 days of its life.
And of that of that of that time period, what it's consuming, only 30% of its diet needs to come from that grass. So in essence you could have an animal that, you know, is pluck directly out of, you know, backgrounding or, you know, has been eating grain and and then is put out on a field of, you know, GMO, regrowth seat, regrowth barley. That Seed out and they can be put out there and then Fed Up
fed a different ration. 70% of its ration could be coming from some other source and packaged and labeled and you know how to you know as a consumer you just don't and so it's I feel that it's as time goes on. I think the game's going to kind of change and I just you're not going to you can't, you don't know, you don't know if you can trust it. I think the failsafe and all that is, go find a farmer or
Rancher somebody. That's local to you, go, make an introduction and just go go Vibe them out, you know, go see, like this guy's sounds Shady or does this, you know, there are they doing it, you know, is there some cows on their land and just have a conversation because those people they they've got everything to lose. So it's kind of this internal checks and balances like If you're a farmer Farmer Bob and you're out there raising cows but you're doing Shady stuff.
Well, you know that if you get caught like that's it like if you met if you're using bad processing and you make someone sick that's it, nobody's ever going to buy your product again and so it's a it's a good it's a good barometer to keep people in check and you know, those farmers and ranchers. Need they need, they need the direct consumer.
They They need consumers to support them because I really think that, you know, with the trajectory of just farming and ranching in general is we're going to have to at some point, get an alternative to this commodity Norm because it's, you know, we continue to go away the farmers and ranchers that get the people that are raising the food in this country.
It's pretty. It's pretty dismal of the shape that are Food Industries in. Well, I guess we're all going to meet in the lab grown meat for too long. That's that's what a lot. But thanks anyways, man. I guess, I mean, I can't have a hard time understanding it, I guess, you know, we'll just have to respectfully disagree agree to disagree, right? Yeah, I don't want any part of that. I'd much rather know, my local farmers and get into farming myself.
And knowing my Foods coming from, then I have it come from, a petri dish. Well, it's such as it doesn't make sense, you know, and a lot of that is driven by the the climate change this climate deal and you know, as as A steward of land. I'm a Rancher. And as a steward of the land, we know that there is a thing in nature called new crop, nutrient cycling, right?
And so, not to be confused with like, I don't support these large large feedlots, large large coffee foes like, that's not necessarily where I want to be and how we operate. But at the same time, I don't, I don't badmouth those people because that is just, that's their operating. Under the model that for, you know, 50 years, that's what the consumer has demanded. So just recently, everybody's demanding something different, you know, so here we go.
Here's the cry, but it takes time to transition. And so a lot of these folks that are screaming, you know, climate change. Well, I have to them, I say well, if we get rid of the cows then what happens to our nutrient cycling? Because For thousands of years like out here in the, where arid West we were, we had, you know, millions and anywhere from 40 to 60 million bison, roamed and
cared for these lands out here. And those those herds when they would come through, you know, there'd be, I think in the Bighorn basins that in the Bighorn Basin which is where we're located, they estimate, there's anywhere from four to six million bison would come through seasonally. So So every spring that come up on over the mountain and roll through, and, you know, there's a count. So we have to look back at the historical record.
Do you even know like what did America look like back then? Right, because there's a lot of changes took place. And so the closest we can get to is like these historical accounts from the the Trappers, and so they would climb to the top of a, you know, a peak and say, what and then write down in their Journal, like what did they see? And so, they'd see these massive Herds of Bison coming through and they would they were they were moving and terms of a herd.
So they stayed close together because if you were a buffalo and you're off by yourself, something was going to eat you. And so they stayed close together and there was a lot of competition, because as they traveled, you know, you can imagine. There's six million bison in a hurt. You ate, you know, and there's Buffalo to the left and Buffalo to the right, you just ate what
was in front of you. So it was like a herd of locust and they would come through and they would eat everything and They would till the soil and they would transfer the energy from their feet into the soil and poop and pee and mix. The biology from their stomach into that in, do into the soil and there's a counts from the US Cavalry that say, you know, they'd fought, they'd be coming out here to, you know, do
whatever. And they would they would get behind a herd of buffalo and they said our horses, almost starved to death because they didn't see a blade of grass for three for three days. So that's like, that's really something that's like basically the equivalent of plowing plowing it but but not really pulling it. So and so we that's the way, but we can like, when we're looking at like, what the heck's going on, we have commercial social agriculture organic like regenerative.
Like the one thing we should be able to all agree on is like nature is perfect in a really weird world where we're all just questioning like who's lying. What's the Truth. It seems like everybody's pretty much lying at this point because words are so Hollow. We don't really have to question nature and so when it comes to the west and the Arid West in the bison and that relationship between the bison and the grass, that's the closest thing to the truth that we had.
And so, that grazing strategy was a high-intensity low time duration. The herd would come through. They would eat it all off and they would just keep on moving, right? And so, the Bison were all massacred round about. 70s out here. They're pretty much gone. And so then we saw these, we saw massive cattle, herds coming from the from the South Houston, Texas and they come up here. And but the difference was those were also a high intensity low time duration.
But the difference was there was no period of rest. So the Bison would come through one year. The next year they would they go a different direction so they would let everything rest and it would let it rest for 2 to 3. Ears. Well, so there's big herds were coming up for, you know, 15, 20 years, there was Zero rest. It was just Hammer, Hammer Hammer.
And then we started seeing little civilizations and Villages and townships starting to take shape up here in Wyoming, and there was no fences. So, people would just they have their herds in their herds, just lived out around town, and same thing. Kind there were just, there was no rest period. So then in 1934, The US government recognized that there was a problem with the grazing and that, you know, we've experienced in the extreme degradation of our soils.
So they enacted the Taylor, what is called the Taylor grazing act? So that basically cut the whole West into a piece of pies and said, okay, each Rancher you're going to get this Mount this this piece of you land, you get to manage and this many cows but what that did is it it basically, it's the opposite of the high intensity low time. Aggravation it's low intensity High Time duration.
So we have these permits and we go out and we turn our cows that out and they get to stay there for an extended period of time and it's basically the exact opposite. And so what we are seeing there is a study that just came out by the Bureau of Land Management and we see it shows is the 40-year study and shows continued degradation of our Arrangement continued degradation or lower water quality. So I guess I point going back to what we initially started talking before I get to rent in.
Here was the, you know, this this push against, you know, the cows in the climate is. It's like, it's not the cows fault, cows are getting blamed for the degradation of our soils in the west, it's not the cows, it's the management and it's how
the, how it's being grazed. And so when we take the animals off of the land, what happens is we lose, we lose the our nutrient cycling like He's I don't see a proposal for anybody to bring the Bison back and even if you did without the Predators, with the heard in the migration through that is the key. It doesn't matter. If you've got bison on your land or cows, if they're not moving in a high intensity low, time duration grazing, pattern,
that's the problem. And so if you take those animals off the land completely, now all of a sudden you have grass that's growing up, it's, you know, and nothing's consuming it. So the nutrients in that grass are Longer getting put back in sped up. So that the process and animal eats grass the microbes understood enter stomach break it down, and return it to the soil. You know, they poop on the ground and then the bugs, the dung beetles, they move it back
into the soil. So there's this whole natural ecosystem in cycle that stops. And so now you just have yellow grass, that's above the ground and it's less. So they basically they call that fallow. And so, all that carbon, that's in that grass. That's not being returned to the soil, in the carbon Storage Bank. It's just oxidizing and going up
into the atmosphere. So all these individuals that say cows are bad for the environment, like I'm not talking about the feedlots, that's a different whole different situation, but on a range range, setting cows are necessary. Cows are 100% necessary for the nutrient cycling or else. You want to talk about a climate
disaster if that's real. I'm not smart enough to know these things but if it is Real. I feel like grass oxygen carbon oxidizing into the atmosphere is a much bigger problem, but you
know who knows? Now I would totally give me everything you've said and I would assume the soil degradation that comes from this low intensity High, duration management that is currently in place still while not optimal pales in comparison to the soil degradation that occurs as a result of mono crop Tegra culture. Yeah. Yeah, I would agree and I mean, we don't feed grain to our animals and I don't inherently
have a problem, feeding grain. You know, I don't see real problem feeding grain to cows, like feeding corn to cows. I'm not down with the GMO thing. We don't feed feed grains to our cows, but the real problem I have with with, with grazing, those grains, is that the act of grazing a mono crop and all the yuck that has to go into that, the, you know, the Calls and
it's just man, the erosion. I've seen I've seen Fields where guys guys above us are irrigating it and it's just they've got corn in the ground and the creek, the from their run, off the Creeks just turns brown, or I guess more red. We've got red dirt out here but just the the erosion.
And it I really think that the majority of this is just a lack of Education. When I first ran into regenerative agriculture, It was like, I've been a ranch or my whole life and I thought I'd, you know, it's about time you think you know it all, you know, get ready. You're going to get a good seat. Your you get ready to learn something. And I learned about Isis got into regenerative agriculture and I'm like, holy smokes like I've been doing it wrong and it's like until it.
But a lot of people aren't willing to even admit that because it's like it's a real ego gut check. You got to be able to admit that you did something wrong.
Yeah. And lots of folks aren't willing to do that but it's actually it's a really empowering thing because when you admit you're doing something wrong and really like back up and correct it and move forward, you're really living, you're really living in more of a truth than you were before and that feels that feels a lot better, you know? And I would imagine that transitioning from a tree, you know, conventional method of raising these beef cattle and
Processing them. And then transitioning from that to a regenerative. Agriculture model is not a trivial thing. That is not something that is not a very agile, maneuver right there.
Yeah. I mean, it's just this, you know, it's just a commitment to in a trajectory you know, you're never, I don't think you're ever going to be where you want to be, but it's just like a commitment to try, you know, to try to move that direction and I mean for folks that are for folks that love a good challenge, it's really great because you're always learning and you know and it that's what we noticed from when we when we sent in our progression of
Trance transformation from more or less commodity to more regenerative, you know, there's these two its regenerative is more of a flow than a force and a lot of things and commodity agriculture are First, you know, it's just like you think about Mono crop Agriculture and we're in nature. Do we, you know, you never see one one, specific species just growing prevalent without something else in the? I mean, it's not a healthy ecosystem.
Yeah, and, you know, with these sprays and all these chemicals, I think that's I think those are the real problems, you know. I think that's just a tragedy. We don't even know. You know, you go take a submarine ride in Maui and at all the, the dead coral. You know, there's a reason and it's coming from somewhere, you know?
And I think that these two the chemicals time will tell that that's that's going to be. We're going to really regret that yeah, as far as just, you know, species degradation and her own own human human health. I totally agree, man. So what does a, what is a day in the life look like at your
Ranch? What species, what breed of cattle yoson but we just we pretty much raised Blac, Black Angus, Black Angus, Cattle. Okay, so what is the the life cycle for a typical Black Angus, on your Ranch look like, I mean it's you know, will start spring.
We start calving in the spring. You know, when when things are when it's nice out in the grass starts to grow, we start calving and you know typically they stay with their moms until like step 10, December, October. And that's that's when we wean. So we'll be we'll have them out in.
It's called The Badlands it used to be really good lands but in past degradation it's called the Badlands now but We'll spend our Springs out there and then kind of transition as it warms up in the throughout the summer, transition to go up country and get up onto the mountain. The Big Horn, mountains and graze that. And then about the time, right
before, snow starts to fly. We'll come back off the mountain, we in the calves and then, you know, decide where, which direction we're going with them. If we're going to, you know, graze them on fields or or sell them outright or what we're going to do. And then Just kind of you just kind of repeat the site. Repeat the cycle, this is ours, what the day, what the Day brings man. We never know. He is wake up and figure it out. Yeah.
It's you're just dealing with animals and nature and anytime, you know, we try to make plans but invariably, they always get blown up. So we tried to make plans, but you just, you have to be really good to be in pretty good Rancher. You have to be really good at the audible and you just, you know, kind of being able to goo To operate with some calm in the chaos times, like today, you
know, it's 20 below zero. It's relaxed could all right, we're gonna, we're gonna do more things, more things, you know, how to House freeze at one of our tenant houses? Froze up. Couldn't get some trucks to start. So we're just the, you just kind of see where you need to be, what kind of workers you'll typically have commanded. Like, how many hands you have out there that just wanting to be there and be like living the cowboy life? You know, it's it's tough man.
I mean we've had we've had a lot of guys come through. I think the most depressing part of it is you can't like we can't pay people, you know you can't pay somebody I think going right going wage for a solid Hired Hand is and we pay pretty good is you know, to 2000 to 2500 dollars a month and so people that are, you know, And I'm not trashing on it.
But typically the the folks that are really migrate to this type of work, are, you know, most of those types of individuals and I might get in trouble for saying this, but most of them need more of a life coach than, oh, shoot. Sorry about that, they need more of a life coach than they do. You know, a job just because
it's low paying. So anybody that's kind of got their their ducks in a row and are high operating Like they move on to where they can make some money and but because agriculture is soda such a depressed market. Like we can, you can't afford to pay somebody, you know, five thousand dollars a month. Yeah. And so you know we just you just kind of do we lean on family, a lot to help and being kind of what this regenerative regenerative thing. We're really leaning more towards you. No less.
Working more with late nature. Try to take trip taking the labor out, staying out of the tractors, just letting nature take its course and you know, let us point us in the direction of like where we need to be. No 100% man. Makes a lot of sense. I'd love to dive into some of the, the Nuance about the quality of your beef. So like you said, before we start recording that, you just got some, some lab tests on the Omega profiles that right?
Yeah, we did. So, it was over a year ago, we sent we sent our beef and sent some samples in. I think we sent three different samples in from 32 separate animals, send it into the Bayou, nutrient food Association, and I would give a big shout-out to those guys and dr. Stephen Van Vliet Fred, Fred provenza, I think, Mark hymens involved in In Dane, kittridge they. So they've got a whole system and I don't even want to you
know, butcher it for him. But anyway we sent them our beef and they sent us are our nutrient nutritionals back and basically comparing our beef to also that they have a an established grass-fed database, and then they have a grain fed database. And yells was just light years ahead of everybody else. Well, I mean, I don't know. I don't want to brag too much about what, what our, how our
animals did. But they yeah, they were their exceptional, you know, we ranked in the very highest percentiles, as far as all the beef that's been, you know, that they've looked at it. So, I don't know the size of their database. I think they've they've done, you know, hundreds of samples across the United States, but as far as the Omega, I think it's and I sometimes I get this backwards, so correct me if Wrong is that the Omega 6 to 3
Ratio or the 326? So you typically want to see a higher, it's typical to see higher omega-6 than omega-3. So anything, that consumers can do to intake more. Omega-3 relative to omega-6 is generally good, okay? So it was a 10 to 1 on the 32, on the 623, so basically, they said they told us, the scientists told us that our our rate R Omega A 6 to 3 ratio was three, almost three and a half times more healthy when compared to the average grass,
grass-finished beef. So you're ahead of the, the other, your head of the people that are ahead of the charge. So you're you're a winner among the winners. Yeah, yeah. And then with the, you know, so there are some other interesting statistics, the essential our beef, exhibited, 70% higher, Fire in was it seventy percent higher in essential amino acids, 80% higher and non-essential, amino acids than other grass-finished beef? Um and the really cool one with the the phytonutrient.
So I want to talk about the phytonutrients because this is we're still kind of geeking out over it. I think it's really cool. Maybe everybody saw like kissed a girl I think it was Diana. Rogers did the documentary, leave us kiss the ground. They're talking about, you know, the difference between grass-finished and grain finished beef, and they basically came down to like their other than the Omega differences.
There wasn't Much of a difference but since that time there's new information has been released and it pertains to phytonutrients. And so by nutrient food Association and dr. Stephen Van Vliet those folks. Hold on a second. Those folks are really leading the charge, and so phytonutrients are basically defined as metabolites or chemicals, that are unique to different plants and basically, all the Florida that's out there in the universe, right? They've identified, I think over
26,000 different phytonutrients. And so, each plant has got a chemical signature that is unique to it. Depending Species. So, the theory is that the more you are, what you eat, the animal is what idiots, so the more diverse and animals diet. The more of these phytonutrients are going to be stored in the fats and so, they really don't know. Like, they just they have not been studied at all, but they've been shown. There's a ton of Promise a lot of it has got like,
antioxidants. I mean, it's I was explained to me basically. Be like it's going like going into the jungle and saying does this does that plant cure cancer like we have no idea because they haven't even been studied and I was talking to dr. Van Vliet and he says with the technology we have that he basically feels that they're only seeing about five percent of what's actually in the food.
So like to look at your food and look at the like turn around the back of your, you know, your on your label when you buy something from the store, you look at the The the ingredients and you just see the carbs and protein and sugars and carbohydrates, like it's so there is so much more to food. Then we even know. And so this, this stuff matters. So fighter nutrients is this new charge that's being pushed, it's
like kind of this. The tip of the spear in terms of, you know, differentiating between grass and grain. Because when an animal is eating a grain finish diet, they're pretty much limited to, you know, three or four different plants. You know, some grain, some Alfalfa for protein and, you know, straw, or or You know, beet pulp or something for filler. But they're very limited whereas an animal that's out eating grasses. There they have a lot higher.
They've got an access to a lot more of diverse of a diet. And then to even split that hair down and you're like well, an animal eating on an irrigated pasture where there's like, you know, four or five different planted grass, has compared to animals like we're doing, that are out there out, living on
native range. There's, you know, lots of different plants and sedges and they get a little bit of pollen from the sagebrush and, you know, a bite of some wild flowers like all that stuff matters in it. It really makes sense to me because I'm like, well, that's kind of what we evolved eating was, you know, Wild game and so they're eating much more of a diverse diet. So, when they started measuring the phyto, nutrient density of our beef, our beef stacked up, we were six, we measured 64
percent. Higher and phytonutrients than the average grass-finished beef. And this is the one that just tipped me over. When they were comparing our beef to the average grain finished beef, we scored two hundred and thirty nine percent higher in in phyto, nutrient density. Wow, that's crazy, man, and I bet, yeah, they have a lot better too. Oh, man. I mean, it's like, yeah, if you've never if you've never tried our beef before, I mean,
we hear it all the time. It's just like, it's much more akin to you. You know, like wild game, you know, just because it has more nutrient density and maybe for your listeners, I don't. This is kind of commonplace for us, but I don't know if people understand that but nutrient density goes hand-in-hand with flavor and aroma. So the better something case, you know, all the MSG and all the chemical stuff aside. But the better, but the better
things taste. The typically, the more nutrient dense it is and that's just like as we evolve our bodies were you know, evolved to go towards more nutrient dense foods. Well you can just a guys looking on your Instagram and you can like see the difference to I mean the the meat that y'all's cattle producing it just it just a much deeper darker Hue, which is similar to what I'm used to seeing like with, with deer that I've killed over the years and process, you know, it's just a
much. Much deeper more nutrient-dense look. Now, a lot of companies are dying the meats that it looks dark like that, but a wild game meets on average just looks. So it's something like a deep purple as opposed to like a pink. Yeah, I've heard. I've heard that they died me. I mean I wouldn't I've never seen that but it wouldn't surprise me. It's too bad. What about like Anna, antibiotics and hormones and
things like that. I mean, we steer clear that obviously we're in the business of keeping animals alive. So if something you know something sick like we definitely give it a nearby otix. But I think the big the big difference is that a lot of like when people are talking about the antibiotics, what happens is like when an animal is sick, like you have to try to, you have to try to save its life, right, right. But what happens in the large in larger confinement operations
is, it's like a, it's a load. And it's very I guess what you say it's like prescription is more of a prescription like the animals aren't even sick yet and they just start feeding everything antibiotic. So it's in the ration and they just feed it to everything as more of like a prevented preventative measure to keep animals from from getting sick and it's, you know, feedlots are it's messy. I mean, I don't know if you have Kids. But I think, I think you I think I saw you do have kids.
Yes, sir, putting all the kids, you know, and confining them in a school setting and guess what? Like that's what's going to happen. But we have found that through management and not confining these animals and let it allowing them to roam and you know kind of be out and not tight and congested like those problems just go away.
Yeah no I really do and hormones far as hormones go like I've heard of a lot of ranchers they Put like a hormone pellet in a lot of these cattle like on the inner ear or something like that and I don't know what the entire purpose is. There enough is estrogen, I'm not sure what hormone is, but I'm assuming it's to increase growth on some level. Yeah, doesn't seem like a smart idea, either. Well, that was really, that was pretty prevalent in like the 80s
and not, I guess maybe the 90s. I remember, I remember doing that as a kid when we were growing up. You know, they Called it Ral grow and you have to put his little pellet and you you know they put it in their ear and I think they figured it would add, you know 20 to 30 pounds of gain on to a calf. So I mean really we're talking about is like you know, is your caste worth twenty dollars more, which was huge. Yeah you know when did when you're dealing with such tight? Margins?
It was huge. That's kind of gone away. I mean we I think out here in our area I only know one one. Two minutes that that still uses growth hormones and I don't know. I mean, I've read it, I've read that, you know, the amount of hormone that's left in that Animal. By the time it gets to your
plate is like there. There's there's more hormones in your chicken then or your I think you I think it was that the human body produces like 6,000 times more, that more of whatever hormone it was in a day than, I don't know. It I'm not I don't I don't know enough to speak to it but it seemed like it was pretty negligible from the research that I did. But like I said, I'm just I'm a Rancher. I'm not really a scientist.
Well, I think defaulting to as natural process as possible with as few of interventions, as possible makes the most sense, and it sounds like your cattle are pretty much as close to wild animals as they can be and wild forage and living as a wild animal would for the most part. So, I think, You're pretty dang
close to home base there. Well we're trying man and we're just like rib really focused on the we're very excited to and really grateful to buy nutrient food and those folks to to get to provide that data for us. Because we felt like we've been told that our meat taste difference and it's like it was really just validating to say, okay?
Yeah, we are, we are doing something different and so now we're just trying to really grow, you know, grow larger Direct consumer business and it's challenging.
It's very it's very expensive but you know FedEx is very expensive to ship meat but you know there's there are folks that really value that you know and then you know going into next you know 2023 is we're just really in the planning stages to take this are grazing are grazing management to the next level and just really scale up, you know, this this grazing and You know, as a Rancher, you know, your your most important things like Do no harm. I mean, that should be, that
should be every ranchers. Mantra is Do no harm like we're a steward to the land. We're here to take care of it, you're just going to die. So you're basically you're borrowing it from your kids. So don't totally trash it. So that they've got something that they can be productive with. And that's the difference between commodity commodity agriculture in this chemical approach and regenerative agriculture.
You know it's like we've got 500 irrigated Acres out here that we put up kind of polyculture fields. There's No Mono crops. We're just always planting new stuff and really getting into it but we didn't put any we put on zero fertilizers and we don't spray any any pesticides on it. And what we're really trying to do is grow, grow more grass with less inputs which you really make sense. Yeah you know because it's like 20 23 in the input costs have
gone through the roof. Oof you know, tractor go buy a tractor tire or, you know, a tube agrees, we didn't know what a tube, the tube agrees cost money. It was like, you know, it's so small. You didn't even pay attention to it and then it all of a sudden one day it was like $7 you're like holy smokes. Like don't waste the grease and Diesel costs and so we're like let's quit using fertilizer and let's try to build the by.
Let's build the biology let's get that back to a healthy biological soils and let's let the bacteria. Rhea, mind the Mind amino acids and create, you know, nitrogen on its own. You know, there's different, there's nine different sources of nitrogen, one of them is urea, which is commercial commercial, fertilizer that they, you know, use propane and fuel to create the rest of them, are all they're naturally occurring.
If you have the healthy biology to break those downs and enabling those ecosystems, I mean, they they say that there's, you know there's as much There's more life in a handful of Health biologically healthy soil. Then there is an all all terrestrial life above ground. I mean, it's basically, it's like the stars but in Reverse it is like kind of a crazy thing. Craig, try to rape wrap your wrap your head around, but you know, it just it makes sense.
Like people were Grace raising food way before, you know, it came in a jug and there was an application. No, I just I go back to this the chemicals, man. I think these chemicals, I think it's going to be the we're going to look back. He who knows? With a lot of us are already waking looking back and regretting it. But I think the masses will look back and be like man that we blew it. You look at like their studies down there, on the Mississippi like the last 60 miles of the Mississippi.
And you look at the prevalence of like cancer and sicknesses and because that's basically like that's the toilet, you know? As you flush all this Farm drown in the the bread belt of America, it just goes right down through there. And I mean and the numbers don't lie like something's going on, ya know, 100% agreement.
I think he were absolutely on the right track and I feel like you having this Steward of the land mentality and playing the long game is absolutely Paramount and I'm hopeful that more Farmers ranchers and just Everyday, People, start taking, you know, that approach. Do you feel like there's Many other ranchers. In the Wyoming area that are kind of moving in this direction of regenerative agriculture or, is that kind of just not even in there, not even in their view?
No, it's 100% happening. I mean, it's so optimistic just to see more, the conversation is had more and more. And you know, if you were to look at the pendulum and say which direction is it swinging? That's, that's the direction. Good, the majority, we're it. That's the way that is going to be the future of Agriculture because See the other way. It's like, it's not sustainable, we can't keep, we can't keep
extracting, you know? And that is all that commodity agriculture is it's just take, take take you know, it's dump fertilizers and herbicides and pesticides on and it just it's all take. Well, nature is not take that. There's always a give we have to give back you looking at the commodity Agriculture and all 100% of the cop. Of the input costs are put into the Harvest, you know?
And there's nothing there's nothing left and thought we were I was raised that way you know you'd look out in your field and you're like oh man, we sure left a lot of grass out there and it's like man, the bugs got to eat and so really as a beef Rancher and that's what we're striving for. Is that beef Rancher? Really? What we should all be looking at is you want to be the best soil managers. Like that's that's the endgame we need to be better. Soil managers.
Because then, if you can get that right, everything afterwards is better your beefs about. Your cows are healthier, your beings better, you have hired higher nutrient, dense, beef, which means you're going to have higher, you know, healthier people. And it's proven that if you, if you the more nutrient-dense Foods, people eat, like, that's directly linked to higher human cognition, is like what, what is the cost of having a bad idea? You know, what is the cost of not solving?
I'm the problem. So at all costs, we should definitely try to be, you know, increased brain cognition, like it's kind of a complicated world. We can, we can solve some problems, but I really think that, you know, it's much more challenging if you're eating garbage. You know, if you're eating highly processed, you know, chemical Laden foods like good luck getting any sort of clarity in your mind, you get some clarity in your mind and then you just like you solve some
problems. So I think It's, I think it's interesting. I think it's really important. I think it's interesting how it come all ties together.
And I think one of the biggest arguments not necessarily against this but it's just like in in spite of this, like, like is that sustainable to support our population size, you know, as a species like that, that question gets thrown around a lot when people talking about global warming and food supply etc, etc. And I feel like regardless, Regardless of the answer, the response should be, what certainly better than what we're currently doing.
So it's move in that direction as best we can but even if we looked at it from a sustainability factor, I think I don't think that it's unfeasible. I feel like it's totally within reason. I mean there's a lot of land that simply cannot be used from an agricultural standpoint like if there's to the grades to steep the elevations too high what not but it would be perfectly suitable for Grazing animals.
And I feel like if you were to rotate that in a way it most certainly could be a possible Outlet. Yeah, I agree with you. 100 percent ninety. People have talked about this. I've heard this. Same question is regenerative? Agriculture is regenerative protein, scalable regenerative? Protein production and I would have to say yet. Heck, yeah, it is like we've already done it. Yeah. Well, we didn't, we screwed it up, but it's like the Bison right there was 60 million bison.
Re-run operating. And that was a, that's his regenerative. As we could get. But I also think that like I think we could improve on that with with with the technology that we have and has amazing his humans. Are we get in there? We love to split those hairs. If we get in there with the, you know, a herd of 60 million animals.
And we start splitting those hairs, who knows what the potential is. I mean, that's the thing we don't know, all we know is that we're going the wrong direction, you know, with this this 40-year BLM study. Any degradation of our ran over rangeland. We're ruining the water. It's like, we got. We've got a try, right? Yeah. There's like, because we're it current day like we're basically in a race to the bottom, like who can get there.
The, how fast can we get there? And, you know, it's just like, whoo! Whoo, we made it. And I got like, I've got a whole bunch of money in my bank account. Well, guess what? You're not going to take any of that with you when you're dead. And then, what do you like, what are you leaving your kids? It's just like It's a such a silly, it's such a silly
approach. So yeah, I think I think there's nothing but potential when it comes to the regenerative movement and just you know that's what that's really what we're working on is just trying to scale out what we're doing out here and and see what, what are the impacts? I mean, we're just, we're getting soiled data this coming year and doing microbe testing in the soils. And it's Are you optimistic? Yeah, I really did.
Create, you know, we want to inspire, you know, we sell, we sell our, we sell our beef online. And, you know, we tell people all the time, like, don't buy it from us, go buy it from. Go to your local dude. Quit don't pay FedEx. Go find somebody that's closer to you and go B. Go support this guy like I'm sure he's doing an awesome tour date their their families probably doing an awesome job you know.
Yeah. And what we want to do is like it's all about the models like that's what But the problem is everybody gets caught up in this like old, they're doing a bad job, they raised GMO. It's like they're doing the best they can. There's we're all trying to do the same thing. We're all trying to, you know, have a pretty happy life. And you know, have some time and make enough money that we don't have to, you know, lose the farm to the bank and there's the ranch and and whatever.
But it's like it's the mob, the model that we all get Scott sold on, that's the problem. And so it's going to take time to fix that, but we need to support Each other in doing that. And if we can, you know, share information and develop new text techniques which are basically older techniques and share. Thats like, dang, I don't see why we couldn't do it. You know. Yeah, get all pointed the same direction now. 100% agree, man. I feel like that's absolutely the right Cinema.
That certainly the direction where people need to go, I feel like as a whole the people in you know, this community my audience, this listenership, they Are all very much so on that page that we are all trying to prioritize the quality of the foods that were consuming. Once you start diving into the quality of the foods, the, the model that you're describing the one that you're headed towards and striving to perfect that
just makes the most sense. Like it's obvious that a heavily commoditized beef production at, you know, procedure in which everything's running on hormones, antibiotics, and chemicals, and mono, crop. Their coach that just makes no sense from a nutrient quality. Standpoint and I feel like the more people place an emphasis and start voting with their dollars over quality or on quality, that's just going to
gain more and more prevalent. Like this needs to be the direction, things shift towards, because as you said, the opposite is certainly not sustainable. And it's like it's certainly a just race to the bottom and nobody wants that. Yeah, and I really think that a lot of that is just propped up by, you know, the companies that are selling us, this stuff that convinced us of this This model, you know, they are, they're the ones that are profit, they're
the ones that are making money. Every time we buy the thing, you know, to help it grow or the thing to kill and it's just, it doesn't make, doesn't make a lot of sense to me. So, I think we can just, we can all we can do is, try try to do better. 100% man. Well, I'm in complete agreement with you, and that people should find their local farmers and ranchers and support them directly, but for those that
want to buy their meat from you. Going to buy some as well because I'm curious to give it a shot where people go to do, then yes, we've got a website. So it's Carter Country meets.com and we've got yeah we've got what we really push in. As we're really pushing our Bighorn box, you know because you get into you know we started off as a Rancher and we decided to sell our beef really to try to insulate ourselves from the
commodity market. So you go We've moved from a Rancher, you're like, I think I'm going to be a businessman and then you get into business that you learn about margins and all the stuff and holy smokes, it gets complicated. You know, Stefan really at the end, the day for us, is we're like man, it has to be food. Has food consumption has to work for the farmers and the ranchers. If it's going to work at all, it has to work for them.
So the most that one of the best things for us is we really try to push our Bighorn boxes, which is basically, it's a 5, 10 or 20 pound box, that's representative of the cuts that come off of a whole animal. So we've we've broken it down to like a tier 1, which is, you know, the really popular. The ribeye the strip loin New York strips in the tenderloin.
And so the Box represents like 15 or 15 percent of your box is represented by those cuts and then 35% is represented by the other awesome Cuts Like skirt steak. A can culotte and flat irons and brevets and short ribs and then 50% of their box is grinds and so it's really like help encourage people to, you know, different Meats have new different nutrients, nutrient densities in them.
So it's more of like a journey around the whole cow and it's funny we just did a survey as to see what, what our most popular cut was. And our most popular, most popular cut to our existing customers is actually Hamburger. And if you've never had our hamburger when it's it's something it's an experience in itself. What about like organ Meats? Have you all seen an uptick in interest around? We're going to means. Yeah, yeah, we're seeing we're seeing that.
In fact, we're going to try it, try a new try mixing some of that in I'm not. I mean, I love, I love heart but boy it's hard for me to do the liver thing. Yeah, I didn't like it but I've only only get a hankering for every once in a while. Yeah, it's tough. So we're going to we're going to do a grind and we're going to mix mix that stuff into into our burger and see how that goes. I've been, I mean if yeah good boy.
And if that really sets, good. I feel like this the keto carnivore thing like it's not it's not losing momentum, would you would you say? Yeah I totally agree man. I've been in the space for I've been doing the diet for like eight years now, I guess and I've been in the keto space creating content for, I don't know, six of those years I guess and I feel like keto probably reached its you know Peak and like 2018-19 maybe 2017. A Google Trend standpoint.
If you go to Google Trends that's when it's going to have reached its Zenith and then carnivore kind of came along but like the overall Foundation of people that are eating this way, I think that continues to grow and I feel like it's sensible that it does continue to grow because the in the day a quality ketogenic well-formulated diets or carnivore diet it's just simply eating you know solid real food and yeah making animal based nutrition the foundation of that food.
Makes the most sense from a bioavailability standpoint from a nutrient density standpoint. So if I was if I was going to start a meat company I would most certainly be targeting people in the keto carnivore space so I think you're on the
right track there, for sure. Yeah, well it's really empowering, you know, having conversations and talking to real people out there, they're buying our product but to hear the stories about these individuals that have gotten on this path and And if he'll like, literally healed, some like crazy maladies that they've suffered from, its, it makes sense, you know, it's really, it's really empowering to see. People just like figuring it out for themselves.
Yeah, yeah, it's like it's just real man. Like, it's just real people with real life experiences. They're not, they're striving to get away from that, you know, Western medicine culture in which the you got to have a pill or a potion for everything. It's like, well, just simply Turn to what's worked for us as a species for however long. It has, I mean like eat real food be active be healthy and you're going to be all right? Yeah yeah 100%. So we're speaking the same language for Sherman.
One more time what's the name of your website? It's a Carter Country meets awesome. Well I will link that to that are see it's been an absolute pleasure man. I think you are certainly fighting the good fight. I think you are on the right track. I'm certainly excited to see where it takes you. If there's ever anything I can do to help spread your message any form or fashion Man, by all means, let me know. Hey, you're the you're the man.
Robert. I appreciate your time, appreciate you, man.