Hello ladies and gents Robert Sykes ketose a.com today I've got special guest Jonathan. Shane my good friend Jay Shane the keto Road and we dive into little bit everything. It's been a little while since we've talked, we did that 50 mile March for the veterans back in August together. So we talked about that, we talked about his ultra-endurance Endeavors and aspirations talked about weight training in tandem with endurance running. What the pros are with.
The cons are had an optimized for doing both simultaneously and we Dove deep into his new Endeavor which is creating in a supplement company with a very unique, supplement product line, so thoroughly enjoyed that he's got that coming in the very near future. So I kind of want to dive behind the scenes and see what it's been like from a production standpoint, you know, getting all that set up and running from
a business. I mean, I just love bootstrapped businesses and kind of seeing how he's overcome the hurdles and where he's going with it and where his Endeavors are so thoroughly enjoyed that aspect the conversations. Well, get no doubt that you will take something from this. Always a pleasure chatting with Jay Shane. So without further Ado, sit back, relax. Enjoy the podcast with my good friend. Jonathan Shane. And we are lamb J. Shane ducky do Road. How are you bro?
I'm doing pretty good. Thanks for having me on, brother. How you doing? I'm good man, I'm good. I think I don't I don't think I did your intro. Just, can you do the J? Shane and the keto Road intro. Yeah. Oh yeah, I got it. I got it. Right. Three, what's going on? It's your boy. Oh my God, they're not countdown 3 2 1. What's going on?
It's your boy Jay, Shane the Tito Road, nothing, I can do high pitch with the keto Road. I got you, I gotta use my adolescent, vocal cords to my my strength. I like it. I like it man. Well, how you been brother? Hadn't talked to you in? I guess when was the last time you talked to a 50-mile mortgage? Has it been that long? Yeah yeah and person. Yeah I was a 50 mile March.
I think we had a conversation right after that which is actually I think we're you invited me graciously to be on the podcast but now his last time we chatted, Yeah, it's crazy. It's funny because a lot of the people I only talked to on the podcast. So I am able to kind of separate what we've talked about. You know, what, I want to talk about this time because there's pretty distinct last time, I had him the podcast versus this time, but with you, we talked quite a bit outside the podcast
realm. So I never really know what all we have and have not talked about on air before. Yeah no I totally get that confusion. Yeah, I've had people on my podcast, I feel the same way. I totally get what you're saying but we were together at the 50 mile March, which was always a fun time. I feel like I don't know about you, but I feel like this year was much easier than last year. Oh, absolutely.
In fact, that was one of the things that I was testing when we got into it. I was like, all right, like, I want to know how much like is this as painful as last time. Where's my mindset? You know, because I've ran Ultras and Done things since that walk and I know you've done intense things since then, too, but I just wanted to see like comparison wise, and I think physically, I think my body recovered way faster and I know yours had quite the bounce-back
compared to last year, too. But I think mentally for me it was the mental, right? Because I remember last year that my 052, like I thought my feet were shattered. I was like, I'm screwed. Like, my feet are so done. I'm like another run anymore and then this year, it was like, the last three miles. I was like, I mean, the on my legs are sore, I'm tired. But like I know I'm going to So there is no question on whether that was going to happen or not.
Yeah, I feel like for me like the first year, I did zero prep work and I had brand-new shoes and everybody put through the wringer and I started the whole 50 miles with blisters and by the time I was like 30 miles in like my feet were wrecked and it was just literally nothing paying the rest of the way. But this time, I wore boots and I think that was super helpful and I walked on the ground. Like the, like I walk most of the time people walk on the shoulder.
I was walking like the dirt outside the shoulder. I think that also helped me quite a bit. Yeah, it's just cause you're a Savage man. It's just you can't do things mid. You know like you have to your body. Just doesn't respond. Well you have to walk on grass. You have to be in combat boots just how your body works. Well, I feel like for some people that would be worse but for me, I think it was way better. I think my feet are so jacked up.
So being able to have a little give with the dirt and rocks and the uneven terrain is better than just the even terrain, but it'd be like hard pavement, you know.
Yeah, a being able. I will say, even for myself, like, going back because I remember there's a couple times I walked with you in the grass and then I walk on this I walk, you know, the shoulder, and going back and forth and just being able to give my body a little bit of that kind of shake up in terms of like what it was the low, you know, the kind of energy absorption. It was having the impact it was
having on the ground. I think was really nice and refreshing at times, especially towards the end of the Walk. Yeah, totally agree. What have you been working on since then, that was back in? That was end of August middle because I don't remember mid-august, I think, right? Yeah, yeah, that was mid-august. That was made, always, that's the last. It's like long-distance thing I've done. Was that walk. Oh, so you haven't done any run since then. No. I mean I've been running a lot
but no no races. Know, my next race is in about three weeks from now. And what does that race coming up? It's a 50-miler. It's the Brazos 50, it's the same. It's the same one I did. Last year when I did my first Ultra planning on going back and just eating my, my time from last year up, like, cereal. Nice. I like it. I like it. 50 miles is no joke, bro. Like, do you think running 50
miles is easier than March? Seeing 50 miles because I have perspective with the March but I have never I did that four by four by forty eight rum that's a little bit different. So like if you're doing like a straight-up just ultra marathon when you're running 50 miles straight versus the 50 mile March straight which one of those do things harder.
It's a good question. I it's really hard to quantify if that makes sense, because they're both hard and their own rights and for different reasons it's right. Like when I was walking the only, I remember, we're like an hour 12. And I remember looking at Joe and I was like, this is dumb, I would have been done already like. Wow, it's Wrecking. This I would have been done already. This is stupid because it's just faster, right? Like, but at the same time there's more wear and tear.
And so I find in terms of it's more, like a Time versus Distance thing, right? Like the pain that you feel in your body Walking 50 miles and the mental struggle that you go through Walking, 50 miles is more based on the length of time, the duration of the event. Whereas when you're running that in comparison, it's more about the level of intensity and pressure in the shorter amount of time that makes it harder both physically and mentally because when I'm walking, it's
like, oh man, can I keep going? Can I take another step? You know, I've been walking for 20 hours straight which I don't care. You are, that's no joke that hurts. But when you're running, it's like, yeah, this is only gonna take me seven eight, nine hours. Some people 12 depending on their level of athleticism, but it's still, it's just like, oh my gosh, can I keep running?
Because the minute you stop running, that's when everything starts to fall apart and so it's like, can I keep running and running in the moment? I think, okay, when you're my of 48 and you're running, it's a lot more painful than walking at my 048 and it's in different ways. So I think, I think it's really hard to compare the two. I think they're both difficult in their own ways, to be honest. But I would prefer to run it over walk.
It that makes sense and I feel like whenever you add time to the equation, there's just an increased room for are. Like with more time comes more variables, comes more opportunity for mistakes missteps and just issues like that. I think that holds true with like the wear and tear on your body, like things rubbing wrong. Like when you're over your marching over that length of time. Cured, not sleeping.
So you have to go through the night like we did and I feel like that wears on people in a different way, than just running, but being able to go to sleep at night that they normally would. I think time is definitely one of the intensity factors for sure. Yeah. And I think I think that's one reason I like ultramarathons more than anything under that. Like, I'll still run half marathons.
I'll run like I run the woodlands marathon every year because I'm my goal is at some point to hit us up three-hour like sorry. Try to get faster every year for that but my real Passion is over a marathon and I think it attracts me because of my history, like, when I did, like, you know, I'm just kind of dabbling in bodybuilding when I first met you and stuff and the length of time increases the level of variability of challenge, right?
When you're dieting over the course of 16 weeks, there's so many things that can go wrong. There's so many moments where you can choose to be inconsistent rather than
consistent. There's, you know, moments where things go. It's just because it's such a longer duration of time and I like that challenge and I think when I got, when I really realized how much I enjoyed running more so than other sports, I think that the ultra marathon distance really attracted me because of that because it's over a much larger span of time, right? It's not a marathon, I'm running under 4 hours, this is, you know these are five seven, eight, nine, ten hour long, you know,
the March 22 hours. There's so many more variables, some things that can go wrong, if you're not, you know, you're not feeding yourself, right? You're not hydrating, right? You're not doing all the things and that challenge, I think is really, really attractive for sure? Yeah, I'm in the same boat. Like I'm not an endurance Runner by any means, but I like, I like sports in which the great equalizer so to speak is how long are you willing to? You know, just simply grind it out.
That's why I love bodybuilding because bodybuilding is definitely an old man's sport. Like the people that are successful at bodybuilding are successful because they've been doing it for 20 plus years, you know. Absolutely, absolutely. I couldn't agree more. When you, I think correct me if I'm wrong. But when you came over to my old compound shoot, I don't know how many years ago that was now. And we were Running Moon. We ran around that Park loop. Yeah, yeah, that was the man.
I was I was a hefty back then, man. That was like the first time you run in a long time, right? Like we were walking it and we were like dabbling with the idea of running in its own like a 1.3 mile Loop or something trivial. But that was that when you ran it that's like the first time you run and I believe years, right?
Yeah, the last time. So the last time I had ran before that was when I was 21. So you got to think of those 24 who's been about three years so what like it's like a four-year bout of like never running and then we were doing that and you I think you were getting into like that running a mile a day kind of thing and you like would not not the year thing but you're doing remember you did like the running one mile a day. Then you like kind of worked up to like six miles a day for a
little while there. I think you were in the middle of that when we did that. Yeah, that sounds about right, which is kind of crazy because I was there for that reinitiation of your running Endeavors and then I was there helping you Prep for your first bodybuilding show. So I feel like the two things that you really Dove deep into the body building in the running. I've been there right at the onset.
Oh man, you're like, you're like the, The Grandmaster of all my starting and like everything, like the guy, you know, the the business, the coaching, the bodybuilding the running. It's like, yeah, I can point back to like the initial found out, you know, the founders, you know, like oh Robert was there at some point and now you're getting into pickleball, you
know. Yeah I'm joking. I don't know anything about pickleball but I think it's gaining popularity right now like it was playing pick. I don't even know what that is. It just sounds like a really funny name for a sport. I don't know what it is either, but I think like Adidas or Nike or some big apparel company. Just started sponsoring the first pickleball team or something like that. I'm not sure, but it's like growing in popularity. You know what it is.
I don't know what the ball looks like another. That stuff interesting. Make I guess to Quito athletes and pickleball. Yeah, for sure what you think about Mike McKnight? It's crazy. Z FK T, attempt to cross the Arizona trail with been like I, you know, I he's my coach and I've worked with him on both my 50-mile errs and a, my Hundred, my 100K attempt, which is 62 miles and all that. And I have the utmost respect for that man as a friend, as a coach.
I mean, he's just been amazing and during that attempt it was really. I just I was always glued to my phone, I don't think. Lee interesting. Like how derogatory social media is when it comes to like just how it deteriorates a socially, and we're stuck to our screens, but it's really cool when you are stuck to your screen because you're watching your friend succeed, it's not social media, right? Like you're tracking their run your tracking, their their prep, whatever it might be.
Like I really enjoy that process and being able to like, watch him go through that like watch all of his every time because like, you know, his his watches, it going to like stay on for the whole thing. So every time he stopped he had to like upload that portion of the trail a little up in his job
and stuff. And so being able to watch all that, I was just incredibly proud and you know, obviously pushing himself, I really wanted to go out there and pays him for a little while but just because of all the traveling from like speaking at conferences and everything that I've done this year in the walk like traveling again just I couldn't make it work but I was able to go out there but I just kind of watched and kind of stood back and all you know something that really
attracts me about Ultra sand. And you know I want to eventually like next year I want to we can talk about that. I want to die. I want to go for 100 Miler and I want to get up there. I want to see. I have really very extreme goals for this, but one thing I love about it is it really does take you to that point of what am I capable of? Like it really does.
Strain you and I know like during Peak weeks and during preps you know the level of intensity you take two that I know that you can you can relate. But for me like that level of what can I handle? What am I really made of when everything's gone? And I'm alone on a trail and no one's around. No one's there to give me approval or say I'm awesome. Can I put one foot in front of the other and grind and just watching him do. That was so cool. Like just watching to get to like my like 600.
He's like, you know, we're going to keep going, we're going to keep going, but also on the back end of that having, you know, it's really mature to be able to push past other people's opinions and pursue what, you know, means a lot to you and what you need in life, and what you're trying to accomplish in your goals, and then it's another level of maturity. Have enough self awareness to go. I know when I need to go back to the lab and and recalibrate figure things out and come back stronger.
And so when he decided to stop running, that was just another level of just respect mad respek because it's hard. Like, I know this, I'm sure you've experienced this. You know, I had a dnf two races this year, is the first time I ever like I've ran, what 12 I'm looking? I'm counting right now. 47 dear and meaning did, I'm assuming Huh, dnf? Meaning did not finish. I'm assuming yeah, yeah, sorry. Yeah, dnf means did not finish
Iran, 10 races. And I've only had to quit two of them and two of those were within the same three month period and it sucks. You you start to go through a lot of self-doubt. You start to talk to yourself, weird, your training starts, because of like everything that's going on depending on the person and why they're struggling and why they had to quit. But, you know, I had a lot of issues that that time and it's
hard. It's hard to take a step back and go. I'm Ready right now but to see him do that when he was so close like he was so close to 800 miles, right? You know, comparatively he had 100 like 60 to go but comparatively do what he really started to see him. Go. You know what? I know myself. I know I'm not going to be satisfied with this. I'm proud of what I've done, truly proud. No matter what anybody says, because I know what I've
accomplished. I'm going to go back to the lab recalibrate and come back next year, ready to take this over. And I for me that just like that whole watching him go through that whole experience was Awesome. Ya know I've got a lot of respect from Mike. He said he's a freaking Savage, whatever definition of the word. I was following. I was following him.
I probably wouldn't follow this closely as you because I wouldn't like looking at strap and everything but but Ben I'm gonna have Mike and Ben I think back on the podcast to give me their first-hand experience with it, but I'm pretty sure been like sprained. His ankle after two hundred miles or something. Right. Yeah, he sprained his ankle early. He also is having issues because I was reading a post today, actually about it, it's kind of making me.
Because I know what this feels like but Arizona has a lot of thorns and he was like there's a good stand of that. We're like when every time he would run, he'd run through a bush in the thought. Like so every stride he was getting cut on his leg so you can imagine like little Larry's your blades. Every step you take just constantly slashing you like this, the kind of crap we put ourselves through. Yeah. Yeah. It's brutal. And then and then he sprained his ankle right after about 200
miles, right. Then that was pretty much like the breaker point, right? Yeah, I believe. So I'm not. I want to say it's a sprained knee guard. Can't remember the exact injury, but I do know that he pushed himself to that point and again this levels of awareness of going it would be stupid to keep going if I want to try and Tackle this again so like let's stop now and go support my friend.
That's a cool thing to like he literally like drove to the other side of the trail and kept supporting, you know, Mike. And I thought that that was like, super it just shows a lot of character. Yeah, yeah.
No, it's friggin awesome. I mean, like, if you look at it through the lens of they didn't finish but you don't have the rest of the The context there, I mean, like like been ran over 200, freakin miles like, like 200 mile ultra marathons are just insane in and of themselves and then migrate over 600 miles and he had like almost 200 miles left to go. I mean, that's just insane. Like, those numbers don't even like compute in my head when it comes to running distances like
that. So I mean, I've got nothing but respect for the boat them, they both raise a ton of money for both their charitable organizations and it's just awesome to see what human bodies came. Glove when it's really pushed the limits. I've got no doubt. They'll come back. They'll do better the next time but just what they did this first time was incredibly admirable. Absolutely, absolutely. So talk to me about your Endeavor let's talk a little about your training.
So like your training right now because I'm following on Instagram, you like a run and then you'll do some lifting. Are you pretty much running and lifting both daily or do you like alternate that our house that structure? So not daily. So I run six days a week. And then three days a week I stack training on top of it. Training is really interesting, especially when you're trying to be competitive and ultrarunning. I've had to learn this through experience through failing, right?
There's been a lot of learning curves out of them and running for two years so I'm still very much an amateur at all this. And I learned that you can't you can't strength train every day and run every day at the distances that I'm running. Like some people can do me wrong. There are those outliers but either they're not Natural, or they are just serious. Genetic freaks, that have an amazing capacity to recover and more power to him.
Because what I do already hard enough, like I couldn't imagine lifting weights for an hour hour and a half every day and running every day. So I run three, I run six days a week. I usually do one to two speed trainings and then one long run and then the other two or three runs are easy run. So like these next two weeks this week and next week at my Peak weeks. So my hot mileage is getting the highest this week.
I'm going to End up doing 54 miles, and then next week, I'm going to end up doing 61 miles did the strength training portion though. Like I said, it's taxed. Like today, for example, today was eight miles this morning. And then when I got done with that, I had my first meal. Did my stretching my rolling? And then when my daughter woke up, we went to the gym and I did a 30-minute too bad.
A stockpile Kettlebell workout with a core and ab circuit so Mondays. As I do a like Tabata style workout and then, I finish it with two heavy, compound lifts to maintain a sense of ligament strength and bone density. And so I'll do like alternate, like one Monday. I'll do back. Squat, heavy four sets of six and then shoulder press and then the next Monday, I'll do sumo
squats and bench press. And so I alternate between those two just to keep my body strong and maintain the muscle mass that I have bone density that I have. And then Wednesday's will be another to bottom I doubt that's more kettlebell, I love kettlebells.
I think that it Kettlebell workout incorporating one is just it's been such a Monumental movement for me because of the way that it helps with functional fitness the way that it engages core hip flexors, all the ligaments and tendons in my legs. I just I love kettlebell workouts and then on Fridays I will do another like full-body compound like hit circuits about a circuit. Basically, I do a movement, I do like seven different movements and I'll do 45 seconds on as many reps as I can.
And then 15 seconds off. And when I start training for a race, I kind of do it in vases. So when I start training for a race, I'm a lot more intense with my strength training all week and then I go into a build phase. So I have a good base phase, a build phase, and during the build phase, I taper off towards Friday on my strength training. So, like, Monday and Wednesday are really intense and then
Friday is not as intense. And that's because I'm letting my body recover for my long run and then, the peak phase the last, like, four to five weeks of my training Monday. Is a really intense weight training day and then Wednesday and Friday are still intense on Wednesdays but definitely a little bit less and then Fridays are pretty much like pull-ups, plyo, boxes medicine ball, put slams and wall throws and just basically stopped to get my blood flowing and get a pump so
I can circulate things. So basically as I get closer to the race, the running takes presidents and the strength training starts to take a backseat. And then once I get down that race, I'll take a week or two to recover and then I'll start that process over again. Got you got you I definitely think there's benefits and again, I'm coming at this from from not being a runner but I think there's a lot of benefit in doing both. Like, you see a lot of people that just do one or the other,
but I feel like doing both. It just makes you more resilient overall and it's like, if your primary objective is endurance running, I think having a pretty solid weight training regimen. Only benefits your longevity your joint health like you're saying and it just makes you, you know, more robust and just, you know, more resilient to Jury on the trail, I would think. Yeah, absolutely. I think that most Runners what they do wrong is they don't lift heavy.
I am telling you once a week, I go ham, you know, like this week, you know, I did this might not be a lot for you. But you know, I did four sets of six in my last one was six reps of 300 pounds on back squat, like for a runner that's freakin
heavy. Like not a lot of them would squat like that, but it's done so much for my bone density and my ligaments strength and my ability to run really Distances because my body can handle that level of just getting beat up because I stimulate it in that way and I think a lot of Runners they their IT band issues are always an issue glute strength and you know durability is always an issue pair of formats which is like this muscle right under your glute muscle your hip
flexors, all those things are like issues for runners and most of them, they don't strength train a lot. They just run too much and I think that if they pull back on the running, just a little bit so they could allow their bodies sometimes. To focus on strength training and build a good base. I think that they would have less injuries and they'd be able to go farther and able to run faster. So I definitely think that it's a good thing that you know Mike really, you know, barks on
strength training. I know I'm a big proponent of it as a runner and I definitely think it's something that the running world is missing for sure. Do you feel like your gains in the strength department and from a hypertrophy standpoint have been hit. As a result of your increased running load. Absolutely. Absolutely. I think that it's a trade-off. I I used to say it doesn't have to be a trade-off. But I've learned you know and that's just part of the learning process.
I remember I did this stent. I think I started it probably like 60 days ago. 60, 90 days ago. I can remember. I have to go look at my notes but I basically did 90 days of like, strike building. I was like trying to train for my Hundred K and build muscle. And what I found was I was getting Longer I was lifting five days a week and I was doing more of a bodybuilding split and I was getting stronger. I mean, I went from, you know, two and I still have some of those gains.
Now, I went from 265 4446 reps on the back, squat to 305 pounds, right? So I gained like 40 pounds on my 6 rep max on almost all my lips. You know, I went from 70 pound dumbbells, 295 lb dumbbells. I get my strength went up, but my running sucked. I could still run 40 miles in a week but my long runs I couldn't finish them. My heart rate was super high. Hi, it really slow.
Pace has my body just wasn't keeping up with the demand that I was putting it through and you start to realize at that point. That if your body has to choose between trying to prepare and deal with running long distances or not dying under heavy weight, it's going to prioritize the heavyweight because it can make you stop running. But like, if 300 pounds is on your back, you're going to die. If you don't, maybe know, you
don't squat it out. So it's like I'm going to, I'm going to prioritize these kinds of muscle. Is to deal with this. And that's not to say that you can't do both. I just think that when you're trying to do Sports at high levels, there's trade-offs, right? Like I know for you like and I don't speak out of turn here, so please correct me if I'm wrong.
But I would assume based on what I've heard you talk about and based off of just your sport is in bodybuilding is that, you know, your priority is strength training and and running is more of a supplement for cardiovascular health. But if you run too much, it really messes with your body's ability to recover from glycogen, your body is not as powerful. Is it could be, it's really good. Cardiovascularly but when it comes to like glycogen and stuff, it's not there.
And so your training is good but it's not as good as it could be and it's the same with running, right? Like if I overdo the strength training, my running takes a hit. And right now running is the priority because that's what I want to be good at. And so but I do want to give up strength training completely because then I'm going to look like a lanky Runner and I don't want that. Yeah, no makes total sense men. Like when I was running the mile a day for a year and that's not
hardly any distance at all. I was splitting it up, so, My weight training the morning then I'd run in the afternoon typically and I noticed that just by doing that like but that too had a structure that I was having a hard time. You know, really getting as good a pump and having fully replenished, muscle glycogen reserves as I typically do.
And I think I probably could have hedged against that if I was sleeping more and eating more, but I've only got so many hours to sleep, so I can't really just add more to then. So I couldn't really justify continuing it. Once I cross that your threshold, I committed to But yeah, I feel like doing both. I think, two-a-days in general, especially the ketogenic diet are just, not ideal.
I don't think they're really ideal honestly regardless of the time, but especially from a ketogenic diet, I mean as the faster study has shown your ability to preserve muscle glycogen. Once you become fat adapted is improved and to replenish muscle, glycogen is on par with those consuming carbohydrates but that is pretty much under the understand that your training one intense time of day. If you're training two times a day I feel like that takes too much of hit at least four.
E and you don't want to have it ample time to fully replenish muscle glycogen between, you know, training styles are training, you know, sessions if you're doing two-a-days. No, I would agree with that, and I think that's why you see, you know, a lot of low carb, ketogenic endurance athletes that do strength training. You do see those occasional supplementation of carbohydrates to help with that because it's either don't train as much and don't don't get better or train
as much. And use this as a supplementation Aid when needed and I think that's where you kind of see that murky water start to begin, because of that exact facts are completely agree with you on that. But I think for most people and we can go down that rabbit hole to, I don't mind talking about that, but the for most people, I think that if they're just trying to be healthy, I think they should focus metabolically on building muscle first.
Cause I know they're listening to two people that are very fixed on like a certain Sport. And I'm sure the average person is like, okay, well, what do I do? What do I want to do? And it's like, well, That's the kind of question. What do you want to do if you just want to be healthy. I honestly think you should prioritize strength training over running because that's what's going to build a good lean mass base, which is going to improve metabolic Health. It's gonna improve metabolic
upregulation. You do replenish glycogen better on strength training other rather than you know much more endurance based events for your training which means that the ketogenic diet that you're on is going to be a lot more sustainable, it's going to be a lot more simpler. So it makes sense to To focus on straight training in all facets lean mass, building your nutrition.
You know making sure that sustainable and simple and straightforward overall longevity and health and then if you want to supplement some running a couple times a week for cardiovascular health and overall just enjoyment I think that can be super enjoyable to because you don't have happened is you only lift weights and then you try to go hiking and you're dead like halfway up the hill and you're like what is going on? It's like so you know I think
finding that balance. Just you have overall like Health freedom is probably the way to go. Yeah, I think Ready. I've said it before but I feel like everybody should be able to just like at the drop of a hat and get up and run one mile without too much issue. Like I feel like that should be just a standard and that we can all live by, you know, like you should be able to do that as
even being I like running. Let me take the bad, I don't like running at all, I like being outside and if I happen to be outside and it's like a Brisk day, and it's like a pretty Trail. I like running that trail. I do not like, running on the road, I don't like that stuff, but I love being. I'm outside to didn't like, like a, like a trail run, that's my jam. Plus, it makes me a better Hunter.
I love hunting. So, being able to like, when I'm running fast through a trail, that's pretty technical, like, I've got a pretty technical Trail here, that's like a bunch of rocks and being able to, you know, improve my agility and running through that up that down that over that all that. While I'm, you know, running makes me a better Hunter.
When I go out west and I'm hunting the mountains and I've got like a heavy load on my back and just make me more capable as a Sure. Yeah, absolutely. And I think that, I think what you're doing is beautiful, I think you're using it for what you're supplementing it for what you need and what you're trying to do with your life. And I think a lot of people do that with their training. I think that they're going to go far with it. Yeah, Anthony come who came in here.
The other day. We went for a run together. He told me. All right, so he shredded and he's fast. Huh? Was he just like cruising next to you. You're like huffing and puffing. He's just like, what's up man? Or running backwards? Well, I was actually in front of him the whole way. He was, he would totally like, like pass past me and make me look like a little punk if you wanted to, but I knew where we were going.
So I was in front of him the whole way, but we only ran like my own half or something that we hiked the rest of the trail. But yeah, he's a runner for sure. He's definitely in good shape. He's prepping up for a. An obstacle course race. I think in like a week or two. Yeah, yeah. But I've been watching his journey for a long time. It's been interesting to see how it's kind of evolved and where he's going with it and stuff.
And he he's also speaking of strength training, he's doing something really, enjoy going to be talk to you about this, but he's doing like, Strength training where like he basically takes like one pound two pound weights and he just does like 400 rep of like a movement. Like some obnoxious number really intriguing stuff. Yeah, I'm actually really enjoying higher rep training lately. Not four hundred reps and on that, don't put her.
Absolutely. But I've been trying to really push the needle on all my heavy loads. Like I'm trying to do like, 20 sets of 20 on like deadlift and stuff and that's been brutal at my back is toast right now. I feel like my body's responding really well to that higher rep count. Yeah, I because all my workouts are basically, like 45 seconds on 15 seconds off.
So it's like, just do as many reps as I can without like passing out and basically, so I don't really keep track of reps but I definitely, I could see it too, especially if I could go from like and, you know this like so stimulating the muscle on a new way, is going to create a really good stress response, that's going to result in some growth.
And yeah, I think that you know, when you've been doing a certain And then you switch, you can get some really good, some really good results and I've always liked High rep. I think especially for like a blood flow pump perspective, I think you get a lot more out of it, you know, versus like the stress load of heavyweights, and of course you go into like, the literature on like time under tension and wine, like, you
know, it doesn't really matter. It's which one, you know, you know, gives you the best Pop, makes you feel the best. Because as long as you're doing the same amount of volume time under tension, you're going to stimulate growth and, you know, changing it up and all that jazz. Yeah. And for whatever reason, like my body like this may be somewhat genetic, I'm not really sure but I'm better at that like slow twitch muscle fiber, like muscular endurance, more so than like speed.
So for me, one of my employees Josiah. He's like a freaking Beast. He's dead lifting. Like I don't even know like 595 or something crazy he's and I've never pulled that but I've been doing like like the other day I did 40 54, 18 reps on Deadlift, which I've never done that before. And that like he and I've been kind of competitive going back and forth like he, I didn't 15. So he got 16 the other day and then I'm like, all right, watch
this. So I got 18 yesterday, so it's good because like he's pushing me, but from a heavy load standpoint like I've never pulled 595. I mean, maybe I could, but I don't know if I'd be like something I gotta work up for work up to but he pulls that and I'm seeing a lot more benefit me personally by doing these higher
rep stuff. I just feel like my body responded well to it maybe it's because Because that full-body split that I'm doing, so that increased frequency is beneficial as well, but I've been liking the, you know, 10 15 or greater rep, can't with these pretty heavy loads.
Yeah, it could also be. I mean to, I think something that's good is that, I think like, for example, like that lifting 600 pounds, it's great, but the stress it put, it can put on joints and your skeletal structure versus doing for a giving 405 for them that many reps is still not as much. It was pressure as 600 pounds for one and that in that, in that, you know, that finite amount of time.
So I think overall, like doing higher reps with lower weight can be beneficial for like longevity of ligaments, joints, strength, and all that, the full body. I want to ask you about that. How are you enjoying that? Like, I know that you said you liked it, but how often you doing it all week? I love it man. And the reason I'm doing this because I was talking, some man should have been, you know, like I did it. I didn't am aim and was ask me anything video for my YouTube
tube. And the question was, you know, what do you think about full body workouts in my email? Response was just kind of like shooting them down. Like, I don't like, how, you know, I, my thought then was that doing a full body. Split would not allow enough intensity for a given muscle group, so it would never reach the amount of intensity needed to elicit growth. And I was just kind of knocking it, but then the guy that
actually submitted the question. Emailed me after he watched a video and he's like, appreciate the video. But what do you think about this, this, this and this. And I got to thinking and I'm like, you know, he's got some pretty valid points. I've never actually done. Full body. So before I knock it entirely, let me put my money where my mouth is and actually do it. So I built that this full body split for myself and I've been doing that for about two and a half months now and I freaking
love it man. Like it's it's great it works really really well for me when I'm traveling like I am a lot right now because in the past you know like if I took off on a Friday for a weekend trip and Friday was my bank day as an example that I pretty much missed my back day which is no
bueno with a full body. There's not really any glittering holes in the workout because everything's getting targeted every single day and the way I've got mine structured is I'm training at least five days a week. Sometimes six and I'm targeting every single muscle group, every single day, that I trained. So the overall total volume lift, it is increased, the frequency is obviously much, much higher, and because I'm pretty much having a single
exercise per body part. I'm going into that exercise, pretty fresh. I mean I'm able to tackle it with you know intensity and really go hard with it as opposed to if I've got like a chest day for instance, and I've got five exercises There by that last exercise mean I'm tank that's because not really a quality, you know set of exercises but by doing this I'm going in fresh every time I do a new exercise for a given body part. So my body's been responding well to it.
I like it, it keeps it, you know, interesting and fast-paced and I've got nothing but good things to say. I like it, I like it. I I can relate on a much smaller scale, right? Because I probably I trained half the amount of amount of days you do but my all my workouts are like that really given today.
Kettlebell workout, right? Like I did kettlebell goblet squats, already else, you know, bicep curls, tricep extensions reverse lunges pile box pushes with with like, you know, 40 30 to 80 lb dumbbell kettlebells in my hand. And then, like, one of my workouts, like, almost like four of the seven exercises are, like, 45 seconds. Have as many reps as you can of, like, you have dumbbells in your hand and it's like squat to curl to shoulder press.
And so it's just like constant full body movements and I've loved it because I think I worried about when I started running was, what's going to happen to my upper body muscular wise and I feel like being able to do the full bodies like you said, I for me, it's been a I've been able to keep the volume decent so that I maintain that upper body muscle mass, which I think is good for running economy in general, which is
what I strive for. But also, you know, if I miss a day like let's say, let's say I wake up on Friday morning and like these next two weeks, this could happen, right? And a Prepared for it. I might wake up on Friday morning and just my whole body is just, I literally felt like I got hit by a truck, like, I don't know how to explain it. Like it's just like the the amount of miles you run. At this point in the training, like your body might just like
freak out. And you just wake up one morning and it literally feels like you can, like, barely move your joints. Like they feel like they're frozen almost and if they, if a day like that happens, and I need to take the day off, I'm not stressed about it because I already killed it on all my muscle groups, two days this week already. And I got after it and so like it's nice. So I can relate to that, you know, you didn't just have a casino back day.
So you don't have to like really over stress about not hitting back this week because you hit it every day. So I can definitely resonate with that.
Yeah, and honestly, now that I think about it when I said earlier that I noticed a lot of an issue with like you know muscle glycogen not being full with me doing the two-a-days with the running and the lifting that was before I started doing the full body and I noticed that most that I can fight was, you know, like I train legs for instance, do like five Or six different leg exercises or like 13 sets of squat and then I go for a run that same day, I just feel like totally depleted in my
lower body for like, the next two or three days from a muscle glycogen standpoint, if I was to do that. Same thing now with a full body split with me, not totally taxing my lower body and a given day I probably wouldn't notice near the issue. So I think from a running and weight training standpoint full body makes a lot of sense. Yeah. I know. Absolutely and and and I think that's interesting concept to because you actually make a really good point.
It's You know, you brought that up because I do agree like when I was going through that straight that strength training so you know, I was trying to build muscle, I think that was one of my issues because, you know, I am a low-carb ketogenic athlete and there's just certain barriers with my macronutrient ratios. I'm not willing to go over and and I don't think it would be conducive on the back end
anyways. But regardless I won't do it and I think that it was, it was just too much like it was just too much depletion, my body didn't have time because you know, I do like A leg day where I was doing like five exercises and that morning, I had ran, nine miles and then Wednesday, I would do it again, so I'd run like, you know, within three days. I'll have ran 20 miles and done to leg workouts.
My just my body was just getting destroyed by it, which obviously, resulted in my running sucking. Yeah, no bueno. No boy, we don't want anything sucking weight training. We're not talking about your supplement Endeavors man. Like, I don't know, I don't want to Close anything, maybe we shouldn't even talk about. I'm not how open you are about all this stuff just yet, but I love to kind of dive down that rabbit hole if you're willing
I'm absolutely well. You know, I I've been waiting for this podcast to talk about it more because I feel like I've made content and stuff about it but I haven't really discussed it in detail and so I know when you invited me on which I appreciate I was like you know what, okay this is gonna be like I'm gonna really start. I'm gonna open up with this podcast about this whole process because it has been one hell of a SS and I don't say that lightly.
It's been, it's been quite the experience. Well, lay it on me, man. So okay, so first, I think it's important that when we talk about this, we talk about the reason for it and because as you know, when you, when you're trying to create something that creates impact and is fulfilling it if it's going to work, it needs to be something that doesn't exist. It needs to be filling a need, right? Like, everything needs to fill
any. Like the keto brick is an amazing product and a product that I will always support it. Really filled a need. It was a true, ketogenic macro, you know. Minimally processed Whole Food, based meal bar with 80% fat, low total carbs and good protein Source. Welcome for the ad pre-roll in. I got you I got you but it's a great product, right?
It it fills a need and so I I realized going, you know, after I started my coaching company and all that and, you know, and everything that that I've gone through, you know? I realized I wanted to do Do something more right?
This wasn't just it like I just wanted to coach people to rest of my life like I'm and I was really going to like this self-identity like I was trying to figure out who I was I think the past four years have just been me trying things and not and and it going well or not and then me adding to it and just trying to figure out who Jonathan Shane is and I really feel like I figured that person out and of course I'm 27, you know, we're both on, we know this like in our 50s we're gonna
look back and go man. I thought I knew who I was, but man, have I added on, but at this point like I'm pretty confident. Where I'm trying to go and I was like, okay, but what's, what am I trying to do? And I had thought about starting a supplement company before and I remember I sent you a product. There's something I was trying to make and you were very gracious with me. You were like yeah, it was alright.
I think you know, I I knew it tasted horrible, I don't even know if you remember that that first product I ever sent you a lot. I mean like this is like a year and a half ago is a long time ago. Well I started out like what was it called to have a name back then or now I didn't have a name or anything. Thing. What did it was? Just in those little hot baggies? Yeah, it was like a little sample cup and I had you like and it was, it was disgusting dude.
It wasn't, it wasn't even a product that I'm making. Now it wasn't the same formulation, it was just like a pre-workout. I was trying to invent and it was it was so gross but so but the desire to have a supplement company kind of kindled there and then I remember I was probably it was a year ago you know Nick bear is VPN
supplements. I was watching a video of him and he said, what I did in my 20s that have success in my 30s and I can't remember the exact words, but I watched this video and there was something in me that clicked and prior to that, let me back up just real quick prior to that. I had tried to figure out like funding for the other supplement company that I was trying to make first and like the funding
didn't make sense. And I didn't know how to manufacturers, I couldn't find like a low minimum order to where I would be able to afford it and they just, it wasn't working. Nothing worked. That's why I let that idea go and then I watched this video probably you know half a year to a year later last December and something about this video triggered me and it was just like all right this is like this is God.
All right, let's do this. We're going to jump into this and I called up a potential business partner and I was like, here's my idea. Here's where I think it's capable of and immediately I had the funding like, it literally was like a 10-minute phone. Call and they were like, you're passionate and make sense, let's take the risk. And I was like, what? Like, and then I Googled, and I studied manufacturers, and I found one in like quick and it's
just like everything this time. It was interesting how the first time nothing was making sense. And this time everything it was almost like God was like all right. Yep. Yep yep. You know just kind of adding those layers and it just happened so quickly. I mean, I think, within two weeks we were filing paperwork for the LLC, it happened so fast and yeah, it was cool. And so I'm trying to To figure out, you know, right before this conversation happened.
What what am I trying to bring to the table? And I was looking around and I have been taking from bpn this thing called in a strong Reds and it's this dehydrated fruit powder and it's basically supposed to be like a antioxidant Powerhouse, right? It's just full of antioxidants which we know are good for dealing with free radicals. It's good for lowering inflammation. It's good for bolstering Recovery.
The literature is not super causation but it's very My ex is very much correlation a connection there between antioxidants and all those benefits. And I always taking this stuff every day. And what I noticed is, if I went two or three days without taking it that I wasn't recovering as well for my runs and it was low carb. It was to G. So, it wasn't like the carbs doing it or fat in.
It isn't in CT and it right. It was it was it was the the micronutrients in this thing that seemed to be causing me to feel better. And I was looking at this product and I was like, you know, this is a good product, but there's so much in here that Is it need to be in here? Like there's like celery root and all these ingredients and like a very small amounts, like 20 mg 30 and it looks cool.
Like the label looks like, oh my gosh, look at all this stuff in here but it's like what is this actually doing? And right? Like there was red beet powder and I think it was like 200 milligrams per serving and I was like that's not even enough to get a clinical benefit, right? Like you need at least a gram like at least and so I was like, wait why am I whining are trying to fit?
Why don't I just make my own and not kind of, you know, I made that phone call and all this stuff started to come together. And so, I went into this going, there's all of these influencers and supplement companies, they have, you know, none of them are like backed by a nutritional therapist and ntp. None of them are packed by a holistic practitioner. They're just jimbros. And some of them are really
awesome people and amazing. But at the end of the day, right there, people that through years of experience have built up and understanding and knowledge of self. Moments and athleticism and all this stuff. And that's the general Norm for a supplement owner. And then if you look at practitioners, they tend to not have Performance Based supplements. They just have like you know like kind of like I can't remember her name right now but it'll come to me at some point.
I'm sure. But basically like these like you know, adrenal fatigue solution and hormone balance and a gut GI detox and they have all like these holistic like applications for their supplements and I was like there's no nutritionist back to It's based company that's for everybody and I and that's where performance gains. That's where that idea came from. That's where that name came from.
Was like, okay, I want to help humans in general gain in performance and I want everybody to know they can do it, right? Whether you're the endurance athlete, you're the bodybuilder, whether you're the mom with five kids, whether you're anything, I want them to be able to gain in performance and so the whole the whole message behind the mission behind this company. Is to help people gain in performance, whoever they are
wherever they are. If they're willing to put in the effort, they can constantly gain in performance, in fact, that's
why the name is misspelled. If you look at performance gains the first word, it performance doesn't have the A and the reason that's on purpose, not just because I'm the type of cooking with it. Yeah, it's because it's a reminder that we're not perfect and the beauty of not In perfect, is that means that we can constantly get better even if you think you're at your best, you're not right?
Like, there's constantly room for improvement and I want to help you and facilitate an environment in which you can do. So through supplementation and advice and all the Jazz that I want to bring to the table. So that's kind of how it started. That's where it started. I love it, man. I feel like I'm a member you
work on this way. Back in the day, with those first few samples, you sent me. And then all the new samples of the new stuff and like just the I mean you and I've had several calls about like you know setting Up from the wholesale standpoint, doing it and house, the legal aspect of it, you know, performance or non-performance, but food-grade certified production facilities. So like it's been cool for me to kind of see you go through all the hoops and continue the
momentum. You know a lot of people they start getting these hoops and they just stopped, you know, like with business there's going to be a ton of obstacles to Roblox. Like the stars are not going to align to be easy for you and a lot of people they'll jump through one or two and they'll just say to hell with this.
They'll stick their 925 because it's got a good safety net for him but For you to do this Branch out, and then have all the hurdles that you have and then keep on pushing for it, man. I'm excited for you. I appreciate that. Yeah, I mean, you're not wrong. I I was talking and actually my business partner about it and something weird. I told them. I said, you know, I'm starting to realize that one. I used to be a very impatient young man.
And I'm not saying that I'm the king of patience now. But you know I definitely didn't understand what a timeline look like and and And understanding how to like you just said, press on through hurdles and am I really passionate about this?
And I think a lot of things in my life when I was younger, it was you know, it didn't work out in the first two months and I was like, okay, maybe this isn't for me and it's like that's not long enough to know, if something's for you, maybe some maybe some things, maybe there's something that's just such an icky feeling, you should, you know, this isn't for you but most things like business Endeavor or a passion project. Like eight weeks is just not enough time.
Like, there's so much like, and if you give up that early then you didn't want it to begin with it in my face. Unbinding there might be like an exciting excitement moment. There might be like a little bit of motivation but there wasn't like really a passion there. And something while all the hurdles that we've gone through and they're still going through have been a pain, it all it's done.
I've been thankful for in a way because it's ingrained my passion because he said like if I wasn't at passionate about it and I didn't believe that it's going to be the thing that fulfills what my desires and passions are in life in the way that I want to impact people. Then I would have Given up ten steps ago. Right, we're still here.
We're in production phase right now but the supply chains right now due to just the world or slow and so it's we've been in production phase for six weeks because we're still waiting on some of the ingredients because I was very picky about the ingredients. We can go into the supplement. I don't mind talking about it. Yeah, and for sure. Yeah. And so it's just been this.
It's just been this continuous process and it's like man like You know, I could have quit six steps to go but just every time I get frustrated I think there's just there's some I don't know this. Yeah I'm sure you resonate with this. Those moments when you're really stressed out about it and everything going on and there's something like fit. You feel it physically deep in your chest, but it's like a, it's like a emotional heart
thing. Like, you know, you have to keep going, like, there's no there's no turning around. Like, you know, this is this is something that's supposed to happen and unless God just completely ripped it out of you, then you know, that this is just fire and trial. An error and you're just a blade getting molded and you're just going to keep pushing because like, you know, there's something here and that's how I feel with it.
And so, we're just we're just pressing on and I'm just learning a lot and I'm grateful because I know it's going to, I know it's going to be something big and it's going to make a strong impact in the low carb, keto space and the health space in general. And I know that the lessons I'm learning now are going to make me a better owner. I know they're going to make me a better employer. When that part comes, I just know.
As it escalates and as it progresses I know that the lessons of learning now are going to make me better in general for everybody that I'm going to be impacting in some form or fashion. Yeah. In fact if you get that known certainty than it's easy to just keep pushing them, you're not going to know all the new wants things from day-to-day basis. You're not gonna know the exact
answer for each of these. You know hurdles you come across, you know, all the day-to-day but if you know that the underlying reason and you core is there then it's easy to stay motivated and keep on. I'm pushing. I feel like a lot of people that just built on a house of cards when it comes to their Endeavors. Like if you know that you're doing the right thing for the right reason, it's much easier to just keep doubling down that when times get tough. Now 1000%, can't agree with that
more. So talk to me about so we got performance gains, right? That's, that's the name of the company performance gains without the A, and it's gains with a z, right? Correct. So it's perform meant performance for missing games. Yeah. And then you've got It's one product in that brand umbrella. That's going to launch first, right? Are you going to launch multiple products at the onset? I'm only going to launch one. It's a red powder. It's called energized, Reds.
And I wanted to do that because every company. So something else I learned is white labeling. Like there are so many companies out there that they literally have the same product. Like I'm not, it's not illegal to share that like Eliza smiling, there are So many like, literally, they go to manufacturer, they pay them to make the units in the company. Just takes a label, a formula that they know, works and puts it in your product and all you're really doing is selling the brand.
There's like there's no uniqueness to your product, it's cheaper, it's efficient, it's faster, but it's in my opinion, lazy and not genuine and not unique at all, and I don't want to do that. So I sat down, I I look like a drug dealer for a couple weeks, man.
I was sitting on my dining room table with this little, like micro gram scale, and I'm literally weighing out milligrams of every single ingredient and I'm testing and testing and testing and I wasn't really looking for Taste at that point. I was looking for results.
And so every ingredient in this product like that, you see on the label, I you can rest assure that I weighed out each mg of Each ingredient and I know that, that's exactly what was needed to get the results that I want you to feel when you drink it. Like, like my hand was involved in that label, that label was not just curated by some manufacturer and I pay them, thousands of dollars to just throw whatever. Like I formulated that that's my this by Design.
And that was really, really important to me. And so I did that and I sent everybody samples. And I think I sent you a sample of that one too. And I'm yeah, I think you told me that you felt pretty good on it. I didn't taste. It wasn't too. Like I when it comes to flavor like I'm pretty like, I'm like a bodybuilder man. So I'll eat drink, do whatever as long as gives me the results and most of the healthy supplements out there like the green supplements, taste horrendous.
But yours was like legitimately tasty, like I enjoy drinking it now. I appreciate that. I think, I think the first sample I sent you told me a t-shirt I can, I can I can I get like an herbal tea almost. Yeah. And so and then I send it to other people and I got Great feedback, man. Like, in some of the feedback I wasn't expecting. I was expecting like, so a little bit of focus. So I know you had you didn't get enough samples of like tested during workouts and stuff which I really want to.
I want to make sure I get you a bottle when it comes in but like I heard, you know, good pumps in the gym and I'll talk about why all that and second, but good pumps in the gym energy. But I also got other things, like people are like my niece.
Stopped hurting which I know can be Placebo, but just for me to hear that and it's like, wow, like it's crazy or like some, some people were like, yeah, like I feel All that is jittery and you know, II really HD and I've been able to focus more when I take this in the mornings like legit. Like I can tell they're being serious and I'm just trying to butter me up because these are people that I trust to give me
honest feedback. And when I was hearing things like that, I was like I got something like there's something here like I'm doing something which was really exciting, and so basically they do, right? Then do that, huh? Increases libido to, right? I don't know about that man. Harry, get back with me on those effects. I haven't put down the bottle and you sell. Oh man. Yeah. Oh bull testicle. Dehydrated bull. Testicle. Never king would be proud.
So basically the it set up and this isn't it doesn't say this on the bottle but the it's basically like a two-faced thing. So it's a red powder and it is mainly dehydrated fruit powders. And so basically it gives you all those antioxidants and I looked up really like aronia berry which no one puts in their product aronia berry. That is super potent. It's way more potent than any other Barry when it comes to antioxidants. And so I've got, it's loaded with antioxidants to bolster
recovery. It's got over two grams of beetroot through be root powder, and bira powder extract. And so beetroot, we know is really important for nitric oxide, blood flow pump. Everything that comes with recovery and nourishment to the muscles in your body, it has Himalayan pink salt in it sodium forget pumps cardiovascular health. So it was all about Blood flow and recovery and then I also threw in a gram of matcha green
tea. And I did that because I wanted there to be a clean energy source thing that you could feel that was it going to make you jittery. So there's no, like, caffeine androgynous in there. There's no like crazy stimulants. The only thing that's going to stimulate you is the 35 milligrams of caffeine from that Bachi, but the Mantra also has l-theanine, which as we know is a great thing to take to help with the Jitters of getting off caffeine or when you drink.
Coffee can help with them or even steady energy feel. And so the idea was okay I want something that gives you clean energy that helps with focus in that bolsters recovery.
And so most people if depending on how much caffeine they drink they might not feel the caffeine at all but most people like what I expect to get them to see or feel is initially within the first time they use it, they're going to feel more clean focused energy and then taking it for three or four days straight Those antioxidants build up in the system, you start to notice much quicker recovery from workouts and then obviously if you take it before workout you're going to notice better
blood flow cardiovascular or you know, veins and overall pump. And so it's kind of like I built it to be like an all-in-one, like it's not a pre-workout, it's you can take it in the morning, you can take a pre-workout, you can take it post-workout, you can take it to get through your day.
You can take it at 5 p.m. because it's only got 30 milligrams of caffeine and so it's not going to destroy your nighttime like Like a cold brew or an espresso shot would and so is is one of the things that you can take any time of the day that you need it. And you can take as many times, I even tried, I took it. I took five servings in one day to see what it would do. Nothing it did. Absolutely nothing didn't bother me at all, no upset stomach, no no energy, crashes, no bad sleep.
And so, I really wanted to be this all-in-one extremely Universal product that anybody could use. I love him and I feel like that's that's what we need. What's the what's the Total of sodium and potassium concentration in there. So okay, the potassium was annoying because I did the math and to the working with the manufacturer, that's a whole other animal we can get into. But part of the product is they only can go based off of what they have on their labels. And so I did the math.
And there should have been should be 500 mg of sodium and eighty five milligrams of potassium and 30 mg of magnesium per serving. But Don't they don't even know. I sent them all this information as proof. They they weren't able to because they don't have potassium on any of the ingredients they put in it, so it doesn't say, it has any potassium.
But technically, if you're listening to this podcast and you get it as eighty five milligrams of potassium per serving but I can't legally put that on the label, which is annoying. So that's where that's that. I'd have to go get third-party tested and proved that. That's how much is in it, which just bright. Now, we don't even have the product yet, so that doesn't
make sense. But hopefully down the line, As we continue to grow, I could start getting third-party tested and set kind of like a cool, like third-party testing standard of like, no drugs or in here and I can get that changed. But so for right now it doesn't say there's that much potassium on the bottle but it's about, it's a five-to-one sodium to potassium ratio per serving. Okay, so you said, it's 500
milligrams of sodium, correct? Yeah, there's half a tears, a quarter of a teaspoon of Himalayan salt per serving. Nice. Nice. No. I think it's, I think it's good, blame me. I think it tastes great thing. You're going to look Right stuff in there. When do you think it was kind of tell what supply chain right now. But when do you think you'll do the launch? So, the hope I say this with a grain of salt because I actually was just emailing them today.
The hope is January 1st, that's when I really want to launch it right now though. You can go to the website performance, gains.com performance gains.com, he has felt right and you can join the waitlist. So the label that I just shared with you is on the front page of the website, you can join the waitlist and then as soon as I launched everybody that's on the wait, list will get 24 hours. Our access before I announce it to anybody else.
So just kind of like kind of build some incentive for that, so you can join the waitlist if you want. But hopefully, January 1st is what we're shooting for. Because when we went into the production phase, because we got the label designed, we got the label printed they sent me, the final samples. That's what you tasted in Omaha. Was that final sample? Which I got to tell you when everybody was drinking it, and they're like this taste good. That is the most gratifying feeling ever.
Like, I already know that the ingredients, The product are are awesome. But to like someone just say, I would drink this, like, that's like, Dude, like, literally butter me up and call me beautiful. Like, I loved it. It was so, maybe so happy. So hopefully, so all that's done, everything's done. All we're waiting for is for some of the ingredients to get shipped in, which doesn't make sense to me.
Because I've looked at those ingredients online and it's not like other companies or out of that ingredient. So I don't understand why they're having a hard time getting the ingredient. So I I've been going back and forth about that so things like that or super annoying when you're dealing with somebody else and so you definitely went
the right way with the kitchen. Well, I say that with your product but supplements are different so who knows maybe I would have maybe I would have maybe we've been too much about it done the supplement powder and house who knows hindsight's always 20/20 but I'm trusting the process and so hopefully we get the product mid-December and then we can launch January first and of course, if that doesn't happen I'll keep everybody updated. We'll go from there. Nice. Are you doing all the
Fulfillment on your own? Like, are they sending you the product and then you're fulfilling the orders that the plan. Correct. So, so I had that scare that scared me too because I paperwork is very slow right now. Like governmental paperwork so I sent my license to be a re packager and it was like, 90 days and it took them like five months to give me that license back and I just got it back like
a month ago. So, yeah, I had to get licensed as a re packager so they'll send me the product and then because I want, I want to be here. Is on there, is there are elements to like, you know, watching what you and Crystal did and what y'all built their elements of that that I definitely want to replicate, right? Like, it's important to me, just seeing it done. First hand being a part of that process and then me wanting to take ownership and understand the value of what I'm bringing.
Because everything I do, like, my coaching my product, everything it is something I don't think I understood as well. Like, I understood the concept, but I didn't really understand how the importance of it. How, you know, how much a company reflects the owner and how every moving part? Employees, other humans involved in that process and items reflect that person. The the owner, the person that owns this brand as identity. And so, I really want to make sure I do that, right?
And I show people that I care and that there's value built. And so I don't want them to just send the product out from their warehouse. I want the product, I want to put it in, I want to I want to put the order on the package. I want to wait I want to wake up at 2:00 in the morning. Sing and do the do the shipments. I want to write a note and sign it myself and put it in there. Like, I want to bond with my community in a way that I've seen work so well, because that's what I want.
I want to build a community and I'm going to be as genuine as possible because I truly do care. Now, that's awesome. And I've got that much respect for that. I mean, that's what I live and breathe every single day and there's just like the sense of fulfillment that comes with. It is hard to put into words and I don't think any words that I could use would do it justice until you experience it yourself.
Like Feel just this overwhelming sense of gratitude for every person that's trusted us to buy bricks that we package produce and ship out to him and like to see them post about it, like like, there's nothing that compares to that. So I'm excited for you to experience that same thing because it's the most fulfilling thing. So I'm just super excited for him and I'm excited to see what you've done where you're going. Have this?
This turns out for you? I mean, I feel like I've watched the Jonathan Shane. Evolution from a very early point so it's cool to just see it all unfold, man, I'm just excited to see what the future holds for you brother.
Thanks man, I appreciate that. Oh and I wind up engine this since everybody's listening I know they're all very keto focused and I said there's real fruit in this just so you know they're in this is literally this was really important to me, there's only 3 grams of carbs per serving so it's an extremely low carb. No, added sugar, no, artificial flavors or sweeteners, none of that. And there's another reason why it took so long because I was really nitpicky about the ingredients.
Like there's no artificial jacket sweetened with stevia and monk fruit. There's no no extra sugar. It's very cute. Oh, friendly. I mean, I was on top of all that. So, no worries people. Yeah. And that's one benefit for being so like, you know, close of hand with the production process. Like you can have that oversight. So that definitely shows people that you care when you're in it that deep and you're not just like, you know, leaning on your co-packer to do it all for you.
You absolutely 100% awesome man. And the website for that is with the misspelled performance. And with the Z, right? Look, can you just like read off the entire website URL? Yeah, so it's PE R fo R, MN c, e g, Ai and z.com. You almost messed up? Yeah, I know. You saw me. I was wanted. I wanted to spell it right? It's so it's hard but like, I don't know. It was important. It was important that it was in there. So whatever. I like man.
Hopefully people like you just have to do a really good job brandings that people know that it's misspelled. So they don't try and spell it right in like what the heck's going on here. I can't get. That's why was I pulled up? Oh dude, the label has the name performance gains because it has like the it has the social media links on there and the name and it's Miss.
It's misspelled on all those. So I'm wondering how many people are going to buy it and forget it supposed to be misspelled and they like why do so many damn typos on this label? Did you do you happen to have the URL performance gains, spelled correctly to No, it's misspelt. So it's performance gains.com. I literally I'd literally missed
out the URL to know. I mean it'd be cool if you had the right spelled URL that you can do a redirect who's like a people are typing in performance gains.com, it's misspelled intentionally. You can just do a redirect to the correct website. That is a good point. That's a good point. You know, I almost by I was talking to a friend and I might and I almost bought the URL performance like just performance live performance, die. Stop after, that was clean as
hell. Someone owns it and he's trying to sell it for like six grand and I was like, no, no, we're going to. We're going to stick with typos. No, no. Wanna go by before but I hadn't real quick now that I know you don't have it that way. I get all the traffic on I-93 like, okay, redirected performance gains, why am I going to Quito brick? That's awesome, man, I'm super excited for AJ. Shame? Well, as always, man, if there's ever anything I can do to help you with the business ventures,
I mean, just anything at all. I'm I think of you as family man. So definitely never hesitate to reach out and let me know. Nah man, I appreciate that and just having me on and being able to talk about off. This means the world to me. So thank you so much hundred percent if people that do not know your personal profile. What is that at the keto Road Dogg at the keto Road on Instagram Tick? Tock is Primal underscore
metabolism. It's just Tick-Tock is something that I use for one of my Paleolithic ketogenic diet, programs called primal. So that one that that that account is pretty interesting. It's definitely not the same as my Instagram. So at the king rode for Instagram on Tick-Tock. Huh, people can see you. Dancing on Tick-Tock. No not anymore. Now it's a lot of eating raw liver. Hmm. No more Dancing. Yeah. No. No more dancing Raw. Liver for some reason. People like it. I got I got a video.
Get 3.5 million views. It's just me, eating raw liver, it's so thick. Talk is that's a whole another podcast. It's very interesting place. And, um, yeah, so at the keytar owed, the website, my website, the keto road.com, we have blogs and getting started and all this cool stuff we've done on the website. Got some coaches group coaching all? That's because if they're interested in, they want to check it out. And yeah, I love it, man.
Well, I will link out to all of those URLs spelled correctly. Spelled incorrectly, all the above and drives much traffic. Is possible, always enjoy chatting with you, brother. I'm looking forward to one of the next time I'm going to see, I guess probably these conferences coming up. They move Kita akan so I'm assuming you be going to Kita akan for sure, right. Absolutely. As far as I know, I'll be at Kita akan and April. I want to, I want to, I want to work.
I don't know what happened then, but the sooner than Quito Connor later, but I definitely want to work out. I think it'd be fun to do. Like, I'm gonna do some content with you, on, like, bodybuilding, keto versus grinding and like you some workouts and like all the like do it. Out of years, you'll do a run with me and we'll just kind of like talk about. I think that'd be a fun little be educational for people to so yeah maybe I will our doors are always open to you.
So, come out here, the new compound. You haven't seen the new compound yet right now? I haven't seen it. I have not. Yeah, come on here, man. We've got a really cool running trail. I mean, literally just right down the road. There's a that runs around the lake, so it's like a really Scenic Trail. I'm pretty technical Trail and then we'll get to work out here. And I will make a full trip of it. Sweet, man. I love it. Yeah. Well that was a planner.
Yes, indeed. All right, Jay Shane, the keto road until next time brother. You take care of yourself, man. Yeah, sorry you as well. See you bud.