Greggy Piggy, what are you saying? Greggy, Peggy, what do you got on your face? It's a hairnet celebration we had. Our health department came in. This is true. I don't have to wear this. You ain't got no hair on your face. We had the health department come in, so last week or two weeks ago it. Was probably 2 weeks ago now wasn't. It yeah, two weeks ago they gave us a clean bill of health. We have to get checked by them every year, and every year they say we're doing it right. Yeah.
So that's always when. Not only do we do it right, but you are. I'm a freak, yeah. I don't think anybody's as freaky that came out wrong. I. Was going to see where you're headed with that one. I don't think anybody's as freaky. I don't think anyone's as over the top with their health department standards. I mean, like, I get down on my freaking hands and knees every day and I'm checking things like, yeah, I go extreme with it. Yep. Man but. We make a food product.
So we make a food product. Yeah, like I, I would eat, I mean, I eat pretty much everything. Like I'll throw stuff on the ground. Rigel, you know, 2 1/2 year old kid and he's dropping food. Diesel's got his hair all over it. I'll eat it without thinking twice. But obviously I'm not going to have that level of standard for what I'm selling, thank goodness. So like, yeah, I don't take any chance. Well, I mean, even if a brick accidentally hits the floor
during packaging, we don't. We don't sell it, but we eat it because we know the floor is clean. Yeah, we eat it. But like, we've got a massive employee bin of bricks that have fallen, bricks that didn't get packaged correctly. Broken underweight. Broken underweights, any of that stuff. So yeah, I want everybody to know that if they get a brick from us, they're getting the highest quality that they can
get, period. So I do like these glasses, but they kind of it's kind of weird getting acclimated to the red tint man. If these are. Does it tint everything? Can I see it tints? Everything. I mean, obviously tints everything, but what about like even like that? Lights, yeah. Yeah, I'm gonna go with the biker look today. This is even more red, though, so we were working out this morning. We got a good lift in. We're gonna switch our training split to a full body after Wednesday.
Yeah, starting next week, yeah. Well, deload this week and then I guess officially. Three or four day deload, Yeah, I'm gonna work on a little bit of mobility core. Cuz you're gone Friday, Saturday and Sunday. I'm gonna. Head out to town.
Yep. So we'll pick back up next week with full body, which I think full body in the context of a prep is probably the best option because I think you're getting more muscle preservation in the context of a caloric deficit because you're training more frequently. So it keeps the muscles in high demand. I think it's the way to go. And I like switching it up every
now and then. We've been doing this current split since what, December, December, end of December, early January. So it's been a three almost 4 month. And I was doing full body for like 2 years prior to doing this, so this was the first time I've deviated from full body in quite some time, but it's been good to mix it up. Yep. You said it. I just got done slamming a primal fudge keto brick. I stole one that was not in the employee bin. I stole one from the main bin.
From someone's order. From someone's order, no yours. We have a little buffer so that no worries there. But yeah, we sold out a Primal Fudge. Look at the split man. This was the second Carnivore launch we did this month and both of them sold out in no time. And this is the second time we launched Primal Fudge, correct? Yeah, second time we've launched. And it sold out in 57 minutes the first time, so we made more. We made a few more and they sold out. I don't know what the official
sell out time was. I think it was just over an hour, maybe an hour, 15 minutes, an hour, 20 minutes, something like that. I don't think it was more than an hour, 20 minutes. So you guys rock. You guys definitely showed up and. You did. You did. Showed us what you like. So we are very grateful. I have to like pinch myself on occasion because I had a call the other day with somebody from Washington.
He's in Idaho now, but he and I met at one of the competitions that I either competed in or attended when I lived in Washington way back in the very beginning, like before Keto Savage was a thing. And he and I got connected them. And he and I have kind of stayed in touch over the years. Like I had them on my podcast five years ago and talked to him
in five or six years. But he reached out to me a name and he wanted to jump on a call and talk about the AI that we had built because he's wanting to do something similar with his brand. But he's been coaching for forever. And he said, I really admire what you've done. It's been awesome to see your growth because he knew me before any of this was a reality. And conversations like that really kind of hit me different,
man. It's like I when I'm in the thick of it every single day, I don't feel like I'm growing at the rate I should. But then when I connect with people that knew me before there was anything and they saw all that we've done over the years, like, it gives me hope. It makes me feel like, OK, we're actually building something that's tangible here that other people are noticing. And I'm just excited to keep building them, you know? I think, well, I think tallow in general is just a huge pivot
point too. Yeah, Yeah. Well, I mean, it was a necessary pivot point because like we just signed a six month contract on cacao butter and the price that I'm paying for that is still exponentially higher than what it was when we started making the bricks way back in 2018. But if that was our exclusive ingredient for a fat source, we probably would not be in business. I mean, we, yeah, I don't think we'd be able to operate. None of the current prices. Yeah, I mean, it's just gone way
off the charts. And people can look at cacao commodity trend lines and like, see how it's freaking spiked. I showed you the other day. It's just. Like it's crazy, It's crazy. We've even, I've even seen people that had said they're going to try to go out and just make their own, do their own. And they're like, holy crap, you can't find, yeah, you can find cheap ingredients, but you're getting cheap ingredients. Yeah. And I get wholesale pricing, even though they're expensive, I
still get wholesale pricing. So for someone to try and like make the brick at home for them to pay retail pricing on like, you know, a handful of ingredients for like single serve, like it's significantly more expensive to make it than it is to buy it. Yeah, for sure. Which is is crazy. I mean, it is. It's all just crazy. But yeah, as far as other business stuff, there was another thing behind the scenes that you want to make sure we touched on what wasn't.
I forget, but it might come to me. Yeah, I don't remember, but I've enjoyed these these little chat podcasts that we're doing, man, we've got yeah. Because we just, they just kind of go out and they don't have a yeah. No rhyme or reason. Cut, you know, path that we're going down. We don't have them in in a in a box. So yeah, wherever. We are, we could kind of like hash out real time for the next retreat, you know, kind of like put some ideas on. The ideas, yeah.
I mean, it's not really anything set in stone. Yeah. So anybody listening, this is not official yet, but we're thinking about doing our next. We're doing like Savage retreats this year roughly for a year, once every quarter. We're thinking about doing the. The first one was with Bill Schindler and his wife. They flew out here. We did that and it was awesome.
It was awesome. The second one was going to be a collaboration retreat alongside Bruce Mcglinn, but that schedule kind of fell on the wayside and we couldn't push it back
flexibility wise. So that one we just decided to Nix and then we'll address that at a later date and do a hunting specific 1. So with the time that we have open, we're thinking about doing a bodybuilding specific retreat in potentially June. The reason we would do it in June is because there's another competition here local to Northwest Arkansas, promoted by Joe Wilson is a good friend of mine. We've done his posing seminars.
He's going to be doing his Northwest Natural competition on June 14th, I think, which is a Saturday, and we're thinking about hosting our retreat the same weekend and then kind of wrapping his competition into the retreat so we can make the whole retreat specific to bodybuilding. Like from a judging perspective, what a judge is looking for. This is what I show, you know, is conducted like this is what prejudging means, is what a final night show means.
This is what a running format means. This is what peak week could look like. This is what refeeds could look like. This is what, you know, posing tweaks, tanning, hair removal, like the full 9 yards. And then able to have another competition that we can demonstrate it to so that anybody wants to do our competition later in the year. They're already kind of going into it and knowing what to expect. So we're thinking about kind of rolling that into the June 14th weekend potentially.
The only hiccup in June 14th is that is literally one or two weeks before Crystal is due with our second kiddo. So if we do it that weekend, then I can't expect her to really be involved with it at all. And. You might have to. If we were to have a baby, then I don't know what we would do there. I guess I would just like say, all right, Greg, you got it from here, ma'am. Yeah. Which would be which I would feel totally safe to do. Well.
And I just looked, just wanted to make sure the date was right. Yeah, it's June 14th. It's in northwest Arkansas. I was planning on going to that, not being in that one, but spectating that one. So that'd be pretty cool. It'd be kind of like a field trip for people who have never competed, are thinking about competing. Just want to see it from the inside out and or people who have competed several times in the past, but you can see how a competition is run. We can go backstage.
All that kind of stuff would be awesome. Yeah, I'm super excited about that. Hopefully we call. We should probably call Joe. Hopefully, he says yeah. Yeah, well, he actually tried to call me this weekend. So this is trippy, man. So I've got two people on my phone named Joe Wilson. All right, One is Joe from Omaha. I do a 50 mile March with. It's going to be doing my show. He texted me and said, hey, I need to get in touch with you for coaching. I'm like, awesome, man.
Let's get something on the calendar and then I got Joe that's the promoter of the Northwest Natural show, who's also Joe Wilson. He saved in my phone. So I got to Joe Wilson's and I've got to communicate with both of them around this whole timeline. You're. Going to have to rename or differentiate. Well, that's what I don't get, man, because like I called Joe from Omaha to get him straight on the coaching and Joe Wilson from the promoter texted me.
He's like, hey man, I'm on an airplane right now, but I'll call you when I get back. So I may have like the same numbers for both of them. So I don't even know what. You might not even be talking to the right people. So. It's funny because I'm texting these people and it's all about competition, so it's all relevant in their brain, but. You're going to something. But I'm going to mess. You're going to screw up.
I need to like go into the details behind the account and make sure that their numbers aren't. Fact, one of the Joes is going to be like, hey, I'm going to mail you something like this or whatever and you're going to say, OK, cool. And you're going to be expecting something from different Joe and other Joe's going to send it or whatever. You're going to have some just backwards plans here. So yeah, and he does, and he's organized there. Crisscross for sure.
But that I think would be super cool. So if we did that, we'd probably get like a big Airbnb again. And it would be local because the show's local, so it would be less travel time, which makes sense for Crystal being pregnant. Like, I don't want to be in a different state a week before she's due. Probably wouldn't be good. So we would do it local. We get a big Airbnb. Everybody that registered, I would cover their entrance fee to his show and then we would go
to his show. I don't know if his is a running format or prejudging and finals. I don't know yet. I got to just talk to him. I think the majority of stuff nowadays is just. It's just a straight through format. Yeah, most of it is. Some of them have been doing all the categories or classes, like all the judging goes all the way through, then they take an intermission, then they come back and do all the awards. Wasn't that him? Was he talking about that?
He was. Talking about that, that posed him. So, so that's, that's cool because it's kind of a bummer when you're in a competition or you're spectating a competition and a certain class comes out and it's a super stacked class. It's full of people. And then as soon as that class is done, half the audience leaves. And it's kind of, it's kind of like, oh man, like they're just here to support one person,
which is totally understandable. But if you can do it with that type of format, then at least the rest of the show and all the other competitors and everybody gets a little bit more attention in the stage time as they deserve, you know? Totally agree. Yeah, when we did the retreat with Bill, we had like it was all about ancestral cooking. He's like a five star chef. So we had a lot of food which would we would want to eat a lot of food with this one.
But I want to make it all bodybuilding specific. So what I was thinking, I haven't told you this yet, is we get that big Airbnb with a nice kitchen and then we figure out what everybody's macros are. And then we prep meals in batch for everybody's unique macros so they know exactly what they could eat to hit those numbers accurately.
And then we could also, since it'll be probably Friday and Saturday's the show day and then Sunday's when we'll depart, we can treat Friday like a mock, you know, refeed day and make everybody like a keto refeed pizza like we would if it was an actual show that they were competing in. And they can kind of see what that looks like as if they were doing that next day's show. That's cool, I like the idea. There's a lot of work involved with.
If you want to pre make everyone's meals for their macros, you you got some time in your in your. Pocket. It'll be a little intensive. Or, and we can even bring. OK, So what if we did? Here's another like spin off idea.
What if you had just like a meal prep seminar where you had a few different food scales, You had all the ingredients ready to rock'n'roll, and they each like, OK, in order for me to hit my macros for this particular meal or this day or whatever, I'm gonna need 1 1/2 ounces of this shredded cheese. I'm gonna need, you know, 2 ounces of this, 54 grams of this. And show them how to use the scale, how to put things into a container. Yeah, I would definitely have them do a lot of it.
Like it would be hands on for sure. Like, I'm not gonna be the cook behind the the kitchen on that. I could help them with the refeed pizza. But yeah, like I would, we would have like foods that everybody would benefit from and they would just weigh everything out to hit their specific nutritional goals. That'd be awesome. You know, just. Just the staples. You can just meat, cheese, eggs, dairy. Yeah, you know that kind of. Stuff, I feel like so many people are just going flying
blind with competitions. So if we made a retreat that like dipped people's toes in when they weren't even in a prep, maybe they wouldn't be. Who knows, depending on what they've gotten and. Some of the people that are in the tribe or the challenge are, yeah. Technically in. For sure. But giving them like a, a taste of it, you know, several months before their show where they can like see the competition, see what the refeeds look like, see what the night before consists
of, like all of that stuff. I feel like that would be that would just calm their nerves tremendously before competing. I would have loved something like that before I did a show. Yeah, like. There's seminars you can go to and you can learn what to expect, what to do, what not to do, things that the venue is going to need you to do, things that you're going to have to take into consideration for peak
week, all that kind of stuff. But until you actually like go through it and see it, it's, it gives you anxiety when you're, you know, your first show, like holy cow. And Ralph was just saying this morning he's like, Oh yeah, I'm really, I, what did he, what was he doing? Something about competition prep or oh, he was looking up poses. He was saying he's looking up some of his poses that he's going to have to do for his show. And he's never done a show and he's like, wow, this is really,
really crazy. Like I'm totally doing something I've never done before. This is something I never fathomed him I would ever even consider doing. Like this is totally Greek. So there's anxiety involved with your first show. There's like, you don't know what's going on. You don't know what you're doing backstage. Everything is just confusing, like your first day at school, first day at college, first day at anything you know. But that's what we're here for.
Just kind. Of like so the seminar would be or this yeah retreat idea would be. I think so, yeah. We're still rolling ship. No issues with the hard drive. Nice. All right, Rocking and rolling. Rocking and rolling. I called my mom and dad this morning. They're in Mississippi River right now. They said, well they don't. They're not technically sailing because they don't have the sail on their sailboat.
Their their mast is getting worked on, but they're, they're motoring down the Arkansas and then they got into the Mississippi. They're Mississippi right now. They may be tied up for weather, but then they're going to go to the Gulf and spend some time in the Gulf and then come back in about two months. Sweet. So it's kind of crazy talking with them and just seeing what all they're doing. Yeah. They got a pile of bricks in there I bet too.
They do have a pile of bricks for sure that well today they had they got like a kitchen in there. It was like a little kitchenette in the sailboat. So they've got like they got a whole bunch of rations, man. They got a whole bunch of freeze dried food.
They've got a bunch of, they've got a little bit of, you know, fresh food, like refrigerated and frozen food, but like a lot of canned and packaged stuff 'cause they're going to be they're just testing everything out before they go on the big trip. So we're testing out the star link this morning. I want them to get like AGPS tracker so that I can like look on my phone and see where they're at at all times that. 'D be awesome 'cause they got to
have. That out there, yeah, they they do. They just have to get it set up. Yeah, it's kind of tripping me. I wrote about them in my newsletter. I. Saw that? Because it's like how many people work a job they hate and then retire and then like, I mean, they retired 6062. I think my folks retired at 6060. Some people retire what 5557? I don't know what the typical retirement age. Is usually 6568 even even older for a lot of people?
Yeah, but it's like, at that point, if you're healthy, I mean, you've got like another 30-40 years left of life ahead of you. How many people, like, just sit on their front porch, prop their feet up and watch Netflix, smoke cigarettes the rest of life or go to the casino and live on oxygen smoking a cigarette? You know, like, that's just not the life that I want to live for myself. I don't want to like, I want to make a life that I don't. Want to retire from? Yeah, first and foremost.
But like, I'm proud of my folks for doing something that they want to do. It's scary, it's bold, it's courageous, but like, they're going to freaking sail around the world, man, like. Imagine the memories, the stories, the memories, like everyone else was just sitting around, like you said, you know, just not doing much. Yeah, yeah. I don't know. I watched the movie. Not about climbing Mount Everest. So now I'm going to go climb.
That's. Why you asked me to go climb my Yeah. I thought that somebody at church was like, hey man, I just watched a movie on climb Mount Everest. You want to go climb it with me? He's like, let's go to Devil's Den first. That was you went there this past week. That's where I was, Yeah. I got AI. Had a little over 6 miles hiked there. It's one of my favorite spots. I just found it randomly last summer. I was just kind of Googling some places to go. It's a State Park.
What's the trailhead that you took? There's several trail heads actually, there's there's the the big overlook that'll take you up and then you get a pretty sweet view at the top of that one. There's a couple different ways you can come back down. There's some some loops up there. Then there's like actually the Devil's den loop. I think it's just a mile or something, but it goes routes you up through some pretty crazy terrain.
Like if you have a UN unsupervised child with you, like you better keep an eye on them because there's some pretty sketchy spots and they say right as you enter, like we to preserve the beauty and yadda, yadda. We don't have railings and certain things in place. So you need to keep an eye on people. And there's some pretty, pretty crazy looking caves in there. There's a couple waterfalls, there's some bridges. It's pretty steep in some areas. It's gets pretty technical.
So I did that loop. I did the overlook loop and then there's another loop that routes down around the river and lake and everything comes over. A huge draw drawbridge and everything. While I was there hiking Devil's Den, they had a race going and like they were running. Like a bicycle. Race. No, like a running race, like a trail race.
And so I was just walking and I saw someone just go sprinting through the woods with a number on their chest, and I could hear some cowbells and stuff ringing off in the distance. And then as it got closer, there's a huge pavilion. They had loud music, they had food. There was, it was pretty cool. And these guys were coming running around this corner and they'd come across this big long drawbridge, drawstring, whatever bridge. And I had to take that same bridge.
So I here I am walking across this bridge and everyone's like ringing their cowbells and hooting and hollering for me to come across. I'm like, I'm not racing, I'm not racing. And they're like, that's all right, help yourself to a free breakfast anyway. So they're like free pancakes and bacon and sausage and eggs and all this difference. I didn't eat any of course, but. That would be something we could get into, like doing a trail race. I did a tough Mudder one time.
I did a not a Spartan race. There was another one. I don't forget what it's called, but those are pretty cool. You can do those in a ketogenic state. Fasted state, definitely doable. I would be all for it man. I gotta get my feet situation figured out. Yeah, 'cause you got to hike 20 miles this week and next weekend one of. These, well, I do that 50 mile March every year to raise money for vets.
And yeah, they, I've been at four years and I've never had to do a qualifying March because I've been at four years in a row. But they're making everybody do a qualifier ruck now. So I've got to do 20 miles, I guess in the next two weeks at some point and and not 20 miles over two weeks. Like I got to just pick a day and document doing 20 miles to finish in one setting and maintain a pace of like 3.2 miles an hour or something like that. So it's not going to be crazy.
Like I, I, I don't, I'm not worried about it, but like the time I need to just figure out why I'm going to do it. So I bought a pair of hiking boots yesterday that are not zero drop, not wide toe box, which I've transitioned on my footwear too. So we'll see if these are good or not, who knows. But that got me thinking because I, I wanted to see if you wanted to hike this this weekend, but you're going to be gone. But making this whole full
circle thing, I love hiking. I don't ever take the time to do it, but I love hiking. And I thought about taking the rig, which we're not really even using that much for business anymore because we're doing UPS pickup. I can get the rig actually finished out, fixed up. And then I can just like go to different trailheads with like my cot and everything in there. Like Crystal and Rigel can come. I mean like go camp out there. They can have a little home
base. And then I just go hike on these trailheads and. Stuff. And that was one of the other cool things. Devil's Den State Park. They, they do have a campground for tent camping. They've also got several cabins that you can rent. They've got a little cafe, they've got a little store. They've got a actually a public pool. Yeah, like a park too, right? Yeah, I mean. It's, it's cool, yeah, it's,
it's really, really cool. So I'm thinking that at some point it'd be cool to just go rent one of those little cabins and spend a week in there 'cause there's all tons of trails like. What are you doing next weekend? After that I don't know. Well, this weekend you're gone. Next weekend you don't have anything planned. I. Don't think anything is hard planned. We've got a concert that we're going to go to on Friday night, but that shouldn't interfere with anything really.
Well, let's see, let's put our let's look at our calendars because I need to figure out when I'm on a hike 20 miles and I think I can do it. What? What happens if you don't? They literally like pull your name out of the running like you just. Came out, I guess I don't know, but I mean I I could probably pull some strings 'cause I I'm really good friends with the
well. That's I mean, yeah, I mean, you like in Keterberg is one of the yeah, you supply all the hikers with Keterberg like it's kind of a big. Yeah, so I don't know. I don't know. I mean, I get where they're coming from though 'cause I think they had over 400 registers this year and they're trying to just make sure everybody's like legitimately capable. But it's, it's Wildman like endurance stuff. Like it's so much of a mental
sport. Like and when we start these 50 mile marches, I'll look at people that are in the lineup and I'm like, man, there's no way they're going to be able to finish 50 miles and they freaking rock it. They're they looking less fatigued than I am at the end of it. And there's other guys that look at that are like other guy's in shape. He's going to have no problem. And then he drops out, you know? So like, yeah, you can't just, I mean, you can't judge a book by
its cover with these for sure. So that's, that's probably exactly why they're doing it. It's 'cause they, they don't care what you look like or come across as, they want to make sure you're physically capable so they don't have a huge drop out rate. They want to have as many people crossing that finish line as possible. And how long does the 50 miles take? They do it over 22 hours. So they do 22 hours to represent the 22 vets that take their lives daily.
And they start at like 3:00 or 4:00 PM on Saturday, and then it goes until 22 hours later on Sunday afternoon, I guess one or two. And then, yeah, man, it's, it's through the night. Like you're hiking on the shoulder of the highway. That's the that's the worst part. Like you're on the shoulder of the highway. So you got traffic the whole time. And it's just like all that road debris that you're walking on top of. So it's kind of, I mean, my feet are jacked up by the end of it.
But it's gotten bigger every year, seems like. Oh yeah, there's just more and more publicity. You guys are raising more and more money every single year. It's pretty awesome. Yeah, it is. It is cool. Are they going to do like a vet community like. Yeah, they're building. They're building. They've already started like they've broken ground all. They've got some of the structures built. So they're building.
The first couple years they took all the funds, they donated it to like two or three different organizations for vets. Now they've been putting all the money into, they bought some land. They're building like little tiny homes to transition people off the streets, put them in the home, teach them a skill set, and then integrate them into society. So it's been, and it's pretty cool what they're doing. Like, I'm. I'm proud to be a part of it for sure. Yeah. Yeah. 50 miles, man.
It's no joke, you know? One straight shot cuz you guys do you guys average right around 3 miles an hour is it? A pretty, yeah, I think, I think it's right around 3.2 is the pace they try and maintain. And like they'll do like every 7 to 11 miles, they'll do like a little stop where you can prop your feet up, get something to drink and eat and then, you know, you just start back going again. Yeah. So. Every two to three hours you get a little low rest.
Yeah, yeah. And then, but I mean, that's that's kind of like the hard part, man. There's just one stop in the middle of the night in La Noma, and it's from Lincoln to Omaha. Omaha Lincoln, one or the other. But then you like stop there. It's like 2:00 in the morning. It's dark start. It's like kind of cold because you're all sweaty and like the wind's blowing. So you're, you're just cold and you've got like the longest
break then. So people try and like doze off for a few minutes, but then like you wake up and it's still dark, it's still cold and you've only slept for 20 minutes and like you're all stiff. Like that's enough. Like, it's just enough time to like, let your body start getting stiff and you got to like, break it all loose again. So yeah, it's, it's rough. Do people drop out? At that point? They're just like.
Yeah, a lot of people stop. But I mean, like last year when I was doing him, you know, I was, I was walking behind this one woman and she had just like these massive bubbles of like, blisters on her all up and down her legs. Like, like huge, like as big as this freaking coffee cup. And it was just like all this skin, heat, blisters, all full of fluid. And I mean, you see some gnarly blisters on toes, I mean. I can't imagine. Yeah, like it's, it's, it's rough, man.
There was this one like one year I did it and there was this guy. There was like 2 miles to go. Like the last two miles, they stopped at this bass pro shops. They give everybody one last chance, like put their shirt on, heal up a little bit. And then we walk the last two miles, which is all uphill to like where all the veterans are there waiting for us. And well, there was 2 miles left to go and this one guy's feet
were just freaking rough, man. Like just bleeding, massive blisters everywhere, toenails popping off just like in pain. And he's like, man, I'm, I'm not going to make it. I'm not going to make it. I got that beside him. And I'm like, man, let me tell you something, you know, such thing as a part time savage, you know, and. He punch you. No, he got fired up, man. And like he, he made it through the finish line like he had, you know, at the end of it, he had some God, you know, helping him
across the finish line. But he freaking made it sweet. So it's pretty cool. You see what people are made of in those moments for sure. Because he. Could get He could have given up easy. Oh, yeah, man, yeah, there there was this other guy last year who was a little heavier set guy and we were going to that last little hill. There's probably like 300 yards left to go and he almost like stops with 300 yards left to go.
And then Jay, Shane and some other guy got on either side of him and put an arm around him and they helped carry him up the last 300 yards. I think I saw some pictures from that. Yeah, they were helping him. Yeah, I mean, it's, it's just crazy, man. Like it's all mine. I said like the, the physical body is capable of so much more than people give it credit for.
That's why that's one of the reasons I've stayed natural because like people are just so quick to look for the shortcut, but like we don't even tap into our 100% potential. And Goggins talks about this. He's like, people normally operate at like 40%. There's like a whole other 60% that people don't tap into. But like when I do that 50 mile March, I get a taste of it. When I do that last little bit of competition prep, I get a taste of it.
You know, when you're freaking hiking up Mount Everest, I would imagine you get a taste of it. When I'm hiking up a freaking mountain, elk hunting in Colorado and I've got 40 lbs of elk on my back and it's the middle of the night and I'm going over deadfall, I get a taste of it. But like you got to seek that out because we live in a day and age where that doesn't just come naturally.
Nobody wakes up wondering if they're going to freaking, you know, be tooth and nail gritting it out today because we live in this soft time. I was just gonna. Say the world is soft. Yeah, man, the world is crazy soft. You gotta just. Wants the shortcut they're. Just you gotta have that hardship though, man. You gotta have that self-imposed hardship. You gotta look for it.
You gotta seek it out, whether that's a prep or a March or a marathon or a, you know, whatever, a hunting trip, an extended hunting trip, like you gotta find it. You gotta seek it out. And when it's there and when it sucks and when you're like on the verge of quitting, you gotta remember why you started. And then once that's over, then you were, you just levelled up in life, you know you. Raised your bar? Yeah, your bar. You just keep raising your own bar.
But now imagine if you're feeling all of that and then you do quit. It becomes that much easier to quit the second time. The third time, the 4th time when you're trying to get, you know, fat loss and you're trying to dial in your macros and you've got target macros and you deviate one time, it becomes much easier to deviate a second time. And a third time, it's like those moments when nobody's watching is when you figure out what you're made of and what you're capable of and where your
your threshold lies. And you got to like bust through that and level up. And then your perspective shifts and you're like your idea of what is hard shifts and what you previously thought was hard is now just part of the day you. Know now it's just normal, yeah. Yep. Yeah, quit being weak. Quit being weak. Quit being weak. Ain't no such thing as a part
time savage. And even if you don't seek out the hard and the hard finds you, the way you deal with it totally sets you up for how your future's gonna go. Yeah, 100%, man. Like the way you deal with anything is the key. The way you deal with anything is how you deal with everything. So I like this man. Little, little mindset. Yeah, cheers on that. What's your Cup Cup saying? I got a keto brains. Keto brains This is the This is the brass knuckle cup mug. Chaos Coordinator. That's you.
Why are we? We're both rocking the gold and black schemes here. We are, we are. This is. I just got water in it though. I got coffee. I actually tried to reducing my coffee intake this week. I you're just trying to drop your caffeine or what? No, I just feel like too much coffee messed with my stomach, so I dropped it from 2 cups down to 1 cup and or maybe I'll just try spacing. If I have two cups back-to-back, I don't feel good.
Yeah. So I might just try spacing it out today and see if that's better. And then if it's not, then I'll just do 1 cup a day. It's a pretty big cup, granted, but like, yeah, I don't think it's the caffeine. I think it's just coffee in general, man. I think coffee in general messes with me if I have too much of it. Could be, could be. I mean a lot of people are affected GI wise by coffee. Yeah. So that's true. All right. Well, today we're going to be packaging bricks all day.
Yes, we are. Probably all day tomorrow too. Yeah, probably all day tomorrow too. So we're going to call it a wrap on the podcast here and start packaging, I reckon. So if you guys got Primal Fudge on the way, we'll be throwing my boxes today. Yeah, if y'all order primal fudge, thank you so very much. I am very humbled, very blessed, and I don't take it for granted. I appreciate every single one of y'all. None of this would be possible without y'all.
Truly, truly. All right, Greg. Cheers to successful Primal Fudge launch. Bingo. And a successful podcast? Heck yeah. Till next time, all right.