Hello ladies and gents Robert Sykes kiddo Savage.com. And today I have special guests, Bryce Hinson on the podcast. And we dive into all things business entrepreneurship, especially as it relates to the fitness industry. He is the CEO of the Fit Body Boot Camp and we dive into that. What kind of brought him in to that path that role.
But honestly, we talked a lot about mindset, we talked about stoicism and talk about how to know when you've reached the point of enough within your business, how to scale, how to grow thoroughly. Enjoy the We definitely have Kindred Spirits when it comes to our mentality and approach towards growth and development trying to be better every single day. Offering all these stressors these hormetic stressors that build us each and every day,
self-imposed hardship. So all kinds of really good content here. I thoroughly enjoyed the conversation. I've got a lot of respect for Bryce and the message she's sharing so that for their do sit back relax and do the podcast with Bryce Henson. We are lab rice. How are you man? I'm doing well. Thanks so much for ever.
How you doing? I'm doing wonderful myself, man, so I get pitched your podcast one sheet and you've been making waves in the fitness industry from entrepreneurial standpoint. You've got a super successful group coaching business. I kind of like to dive into that man. Like what is what is group coaching like it? How does one get into that realm? Because I feel like that's a very competitive space. Yeah, certainly can. And B, how I got into it was
shoot years ago. I came from the Midwest was not a fit guy by any stretch of imagination and I moved to Southern California. I was 21. I was excited. I was enthusiastic to be in LA but also I didn't have Fitness in my life.
Three thousand miles from home. You know, certainly the first two years, we were a little bit more dark than light, but fortunately, I had a fitness Mentor that move from the Midwest. We lived in together for about two years and he actually introduced me to circuit training to lifting weights, clean nutrition. Most importantly coaching and accountability. Because with that out that coaching and accountability piece, I would have been successful.
And really he took me on a two-year Journey that really was hyper focused over the first six months, got incredible result dropped about 20 pounds of body fat, put on 20 pounds of lean muscle and I was excited actually at that point to then start you know a coaching business on my own because I was so impacted and very positive way for what Fitness does. Because yes, it gives you the physique. But, you know, Robert and as your audience knows, it gives
you way more than that. You know, changed my life, more energy through Z as and vibrancy and became one of the least performing sales reps in the company all the way the highest. And that's what really kind of like, open my eyes to becoming a trainer. And then this all say to really answer your question when I saw the body bootcamp model about two years later, while I am the CEO, I'm not the founder.
Good friend mentor and business partner, mine Pedro's basically created the model and he created the droop training model of this is actually after the Great Recession, this isn't A, where he had one-on-one training, which worked really well, but once the recession happened, people still need to get in shape, but ultimately had limited funds.
So he pivoted that model created a group training Dynamic, that was the first kind of prototype if you will outside boot camps, which then got pulled into our indoor Fitness franchise model. But this all the say, the group trying to work extremely well and it does that for a variety of reasons. One, you can train all level types the same time because we do circuit training. So it's time sequence and time reps, not Unnecessarily number of sets.
So that way a person who's very new at Fitness can also train with someone who's very experienced still, get a great result. Additionally, it provides that healthy level of competition. So, you know, human nature. We've known this for a long time, even since the dawn of time the Egyptians building, the pyramids, there was that competitive nature and how they erected them so quickly. And it's really the same thing from a fitness perspective.
When you were the group of people and that group training element, you typically work harder, and then, the, the really the last bullet point is just obviously the affordability of the Program because most people fail not because they don't know what to do, but it's about the coaching and accountability. So you can hire a one-on-one personal trainer which is certainly high value, that will give you a great result, but if you break it down, I mean that
can cost. If you go to a personal trainer a few times a week, anywhere from 800 to 1500 bucks a month and the average person especially if they don't have a love for fitness and value it. That's a bitch, a bit of a stretch. So for the group element and allows you to get a great result, that Competitive Edge allows you to push yourself as a client and also come from affordable. Perspective.
So that was a lot but ultimately that give you a high level view of kind of my little bit of backstory really focus on the
group training element. I feel like from a business standpoint to like all the coaches that are trying to truly scale their operation, they wind up going to the group coaching, you know, model simply because that is so much more scalable than trying to just simply take on one or more are more and more one-on-one clients which is there's a point of no return on that only, I mean, it's about leveraging your time and, you know, one of the one trainers just hard because Training diet
dollars for time and granted. If you have a one-on-one client, then you're trading a higher amount of dollars per time, but there's only so many hours in the day. So that's an incredible observation, Robert and why a lot of coaches that are experiencing Ministry to open their eyes and set student training model and its work extremely well for us for the reasons listed, I want to kind of dive deeper into, this is something that I've been
thinking about quite a lot. And I thought, this is probably something that a lot of entrepreneurs that come from the Fitness industry. Stree go through at some point another but like you get into fitness because you love and are passionate about Fitness, you perfect your own physique you perfect your nutrition and then you start getting into business and the entrepreneurial world and you fall in love and become
a very passionate about that. And at some point many people start to do that at the expense of focusing on their health and nutrition. So it's kind of like they're starting to go back on what made them successful in the first place? Have you had any of that creep into your life? Holy smokes. Robert mean that is an incredible observation
thankfully. I would say for me specifically, I've always kept a really big focus at my fitness level ever since really going to that transformation that I discussed back in early 2007 but, you know, being in the brand and first starting as an owner, then a business coach, then a VP in the CEO. Now, I'm coaching hundreds of owners within our model and it's not uncommon, unfortunately, especially the first year when, you know, just like any
business. For endeavor, we get the get the business off the ground, the mornings are early, the evenings are late. So sometimes, you know, even coaches you to your point, perfect perfected, their own system, Perfecter their nutrition Perfection of their own physique and their weight training agenda. Sometimes they put their foot off the gas and It ultimately pick up the trainer 15, if you will, for the first, you know,
12 months of operations. Thankfully, for me, I never happen, but it is more common than you think. Do you have any like safeguards or like non-negotiables in your life that you can? Of use and Implement so that you just keep tabs on that and know that you're always on the right track. Yeah incredible question for me it's interesting. Fitness is the foundation's to
staple. It allows me to be a better person, husband business, leader entrepreneur, just person in general to add value to the society. So for me, my non-negotiables when I'm up, you know, get up early and from there within 60 Minutes of me, you know, waking up. I'm at the gym and get my workout in and I Very my workouts, a few times a week. I'm at my own fit bodies locations, basically getting an awesome circuit my location specifically to whereby lives
about 30 mile drive. So there's a couple times a week that I train just locally but regardless the non-negotiable is get up within 60 minutes. I'm working out and that really sets the foundation for everything.
Because once I feel better after a strong work out, the endorphins are going, and I do like a cold cold Polar Plunge, if you will to really help strengthen my immune system, reduce inflammation, then because I'm feeling great, it sets, It's me up and I'm more likely to, you know, eat a really you know, delicious and whole food breakfast. Maybe have a protein shake, it just kind of sets the whole day up and what I realized is my younger training days.
When I started as a particularly 2007-8, I didn't have that non-negotiable to start the day and even though I found success and thankfully never fully got the bandwagon. There was days after coming you know home from a long day of work in the sales Arena and be like, holy smokes. I'm tired. You know what? I'm going to go to the gym tomorrow but now since I prioritize that literally The first 60 Minutes of waking up.
That is my non-negotiable. So it's worked out really well for me. I love it, man. I love it. When it comes to that Copeland's, how long you been doing that? For the last? Well off, and on for the probably, since 2015. So it's been a good amount of time. I'm a huge fan of book, Joe Rogan and Tony Robbins who've been talking about it for quite some time, including Tim Ferriss, as well. So that's why I started experimenting but really up until about end of October 2001, torches me 2021.
So was about like eight or nine months from the time of this recording I was when I moved locate House locations and now I have a pool even though I live in Southern California. Yes, it's known for its warm and beautiful weather, but especially in the winter, the mornings are super cool, there's no humidity in the air. So as soon as the sun goes down,
it gets frigid. So I've been doing that religiously now for about 9 months, with my new accommodation, so you're just jumping into your pool. You'll have like one of those fancy cold plunge. Apparatus is like Joe Rogan, I don't know. But that's that's the next Evolution if you will but on that note. Yeah, the pool is a balmy 48 degrees at 5:00 a.m. but I'm jumping in there. So it's it's not quite your own style but it's yeah, it's not warm. Now that's awesome.
And I feel like I feel like, just any type of hormetic stress is good and, you know, like things that are unpleasant in the moment but make you just hard to kill. Quote, unquote is always worthwhile. Oh totally. It's that. But intentional you know I guess suffering or dissatisfaction when you can use subject yourself to that on the front
end. Usually I mean whether it's working out where this eating clean with this a Polar Plunge was their home, little change in any capacity that, you know, you earn, if you will going through, you know, that suffering in that pain, that proactive discomfort on the back end, the benefits are always worth it. Totally, I'm just kind of going all over the place man, but I'm liking the way this is headed. So what does the word balance mean to you?
I feel like people that are Very you know passionate about business entrepreneurship but also have a family life have you know, wife kids, whatever, I'm not sure what your status is there but people that also trying to take care of their health, their well-being. Like they have very different ideas of what balance makes them. So for you, what does that mean? Yeah, great question. Robert for me, just very candidly.
A balance isn't part of my vocabulary, and not to say that I'm not hating on it because certainly, for some people it works. I feel, you know, there's some commonalities in human nature, and there's some life hacks in reverse engineering processes that can really get you.
The next level for me, balance isn't really ever been a good part of my life and the reason that is I'm kind of All or Nothing. So I'm in our my out, I'm in or I'm out that said, you know you certainly you can't completely just dedicate your whole life, your career. And You know, miss your kids and your family, me certainly can, but that's not going to be a fulfilling path either. But for me, I like the word integration better. I, you have to make boundaries at time.
So, you know, ultimate when I get home, I put my phone away when I'm with my wife, I have full tension there, we have good conversation when I'm at the gym, I'm focused on the gym, so really, I try to take take the approach of, like, I integrate certain aspects of My Life by Fitness my business, my personal my working out my, you know, travel in my leisure. But it's just kind of disintegrated.
Focus, if you will and as best as I possibly can, and we're all human myself included, but when things were really well, cooked for worked. Well, for me, is when I'm president, like, I'm talking you in the podcast, all my apps are shut down, like we're engaged. The rest of the world can wait until we're done and then from there we'll shift on. So I think that would be what's worked for me and you know strategy that certainly would recommend to your audience as
well. 100% man, I've gotta I'm making a shirt right now as we speak, this going to read balance, is bullshit because I'm in the same mentality. I feel like I think Everybody that I look up to and seek, you know, find inspiration in whether it's campaigns or Goggins or Jocko or any of these people, they're like extremists man. Like they're pure purely. Obsessed about their passions, like they work at a tirelessly every single day without fail.
I feel like we live in a society where everybody is trying to be, you know, soft and easy and cushion at. Like, people trying to be balanced and normal and mediocre. I feel like that's just not my jam. It would man Kindred Spirits for sure. And I think you know, if you look at it from a practical perspective, from a physics framework like the law of entropy is at play like friction occurs, no matter what, you know, when you try something new, the friction of the universe.
It's not personal like it's when obstacles and challenges get presented your way. It's not personal it's just the way the universe works. So if you have a balanced approach you're never going to basically have enough thrust to get any sort of like long-term result.
You really have to take that approach of like being all in committed up. Ask is that obsess mindset is what's going to basically break the barriers, give you enough thrust to overcome that friction and then get the result, which really this podcast you're you know, a big results guy. So that's the name of the game. Yeah, I feel like there's a, there's a concept I've only recently learned about, but I'm, I'm kind of starting to integrate it into my branding,
but it's called tin segregate. Have you ever heard of it? It's like me. So, it basically means tensional Integrity. There's a, there's a lot of architectural, you know, structures. That that This but basically the concept is Things become stronger under tension and to me like when you look at like a balance beam and there's a fulcrum in the middle and
something else is improving. It means something else by definition is declining which that never really set well with me. Where's with potential Integrity, things improve in our enhanced as a result of the pressures of other things, you know, being forced down upon them. And I feel like that's just much more in line with my my thinking and my life and I feel like I can get behind that mess. You have a lot more than balance, my friend, holy smokes, that is like I'm learning from
you here in this podcast. Was I know it goes both ways but tensional integrity and that is just so true. Because, you know, you think about like anything. If you're trying to get a better physique, building more muscle and build more lean muscle lose fat, like you have to put your body through friction through tension and then as the result of that, that's the result comes out.
So I have actually heard of that concept formulas in such, an articulate away as 10. Shal Integrity, but I'm definitely going to look at it at more. And I'm on that bad. Like my friend, that without having that Forefront, that's been like a undertone philosophy in my life. Yeah, 100% man, 100%. I'd love to dive deeper into your business entrepreneurial Journey because I feel like a lot of people, you know, they start there's like different phases in business.
Like, there's the phase of, like, you're just starting out. You have, you know, no money and your grind in and you start to make it. But like the the In this you don't know where you don't know where the momentum's go start coming. Then you get to this point where you're actually able to pay the bills. There's food in the fridge, you're able to take a sign of relief and know that it's going to be okay.
And I feel like a lot of people wind up kind of staying in that phase because they don't have that fire lit under their ass, you know, burning as high as it normally was Prior. And then from there you get this like exponential you know, growth where like you see a lot of companies and entrepreneurs and CEOs, just freaking take off like on a seeming. You know, spaceship basically just Skyrocket up to success.
Where do you feel like that Catalyst and from like how are people able to go from seeing some degree of success where they're able to live comfortably? But then get to this like exponential growth? Like how does that scale? How does that come to be specially when it comes to the fitness industry?
Well, it's interesting using your terminal attentional Integrity or at least you know something you just introduced to me. I feel I've been giving a keynote on that concept for a long period of time without actually that verbiage and really kind of going back to uncovering like the source of that that rocket ship growth.
It has to come from dry from intentionality from purpose and people always ask me, you know, especially in my role in some of the success that we've had numerous organization Bryce. Like how did you find your purpose?
You like it. Us asked this all the time, not only within our clientele are coaches but just you know, business clients and coaching clients I've had for a long period of time and I always say like he got to look at internal and we talked about you just mentioned tensional Integrity. The first, I guess Catalyst for me and my keynote that been giving, its I call it. The three p's pain, passion
purpose. So it starts with pain like the most successful people in life that have been able to CEOs business, you know, authors entrepreneurs or whatever, the case may be. The people have achieved the
most success. Typically there's a there's a backstory, there's an origin story where they basically experienced a lot of pain and for whatever you know category of their life and whenever life story and then the ones who've been successful, take that pain, they sit in it and then they actually transform that to a passion and passion actually just means to suffer think of The Passion of the Christ.
It needs suffering with Christ. So ultimately you experience the pain, then you Crate that passion or that Integrity type of friction that we're just referring to. And then you actually, you know, cat pulled to a catapult that to a purpose. So I think really to put a bowl on this. If you don't have a strong reason why, which is another way to articulate it or a good source of pain on why you want to get to the next level?
I think what's your point? You know, we talked about earlier is like people living the life of mediocre like you're going to sit on the couch, they're going to, you know, take their foot, off the gas, they're going to live life like this balance and that's actually where balance comes from. So I think it starts with Integrity Integrity based friction, that relieve, that pain, develops a passion and
purpose. And when someone's aligned in that particular flow, that's when you see their business explode. That's when you see they're following explore that's when you see their impact exposed to the world. Yeah, I agree. I feel like the people that I've followed and, you know, find inspiration and Meyer, like I like the the stories that have the most humble beginnings. Like I feel like those stories are always the most inspirational.
So for people that didn't have that like the people that Didn't have that just crazy, you know, piss-poor cart you know hands of cards, dealt their them in their life. How did they dig deep to find that dry? Like how are they able to, you know, manifest that lack of pain into something? If it was never there in the
first place? Yeah, that's the million-dollar question because you interesting and when we talk about like, you know, the guys that you just referred to like, you know, David Goggins, you know, all the hell he went through and, you know, he just live this life of mediocre. I mean he had a horrible origin stories. You know, father was an alcoholic. I believe a drug addict is abusive and mean, just a very,
very challenging situation. And I think that was the Catalyst that that really baked and really created that pain passion purpose. Analogy that I just laid down. Now, if you don't have that, I feel like it's interesting. You kind of are a little bit of disadvantage, but one of the ways, one of the strategies is really just intentional
discomfort. And what I found for me, like, a couple big Awakenings. My life is traveling and when I was 21 or 20 years old, I put myself on a flight, one way from actually keep that one way, but they're in back however, to Tokyo Japan. So I was the kid from the Midwest. I hadn't seen the ton, I put myself in a plane to Asia and just my world changed. I mean. You know, yes traveling is exciting. You can see new languages and cultures but really, you actually, it's very discount,
very uncomfortable. It's very very challenging to go through experience especially when all of a sudden you hop off the plane. You're illiterate. You can't speak to people who can't read and write and going through experiences like that really open your eyes if that intentional discomfort. So that's one way and probably the most common ways that another way is actually just getting getting in tune with your Fitness. So making that a priority because that's painful to go
through. So, you know, subjecting yourself to Challenges and discomfort that will develop character that will develop that pain quotient. And if you're fortunate at least in the front end to never have, have that, that experience, that type of experience, I should say, subjected to you at an early age that it's up for you to intentionally subject yourself.
Figure out what fires you up. Figure out what resonates with you and if you feel a little friction, that's okay, go through it. I think what will happen is, you'll become enlightened. And then you'll gravitate something that ultimately you find. That's really passionate that you can take and rocket ship. So that would probably be my best piece of advice.
Although candidly Robert and being very, very transparent, you know, I had it, I come from the first world just like we both do. So in the grand scheme of things, my perspective shifted, but I came from very humble beginnings with a first world standards. You know, my father was an alcoholic, a drug addict addicted to gambling, not necessarily conducive to the good family upbringing and I really just took that kind of trauma that I went through and put it up and put it towards the
focus and purpose of my life. So in your situation like that you already have that kind of adversity. Built-in awesome. If you don't then go. Seek it intentionally and then my hope for you is that you'll be able to develop some passion and purpose in your life.
Yeah, total agreement. I feel like, you know, Fitness like weight training, weight training itself is honestly just one of the best, probably the single greatest, you know, forms of self-imposed hardship that so many people have implemented and then you just grow so much from that, you know, whether it's in a business way in a relationship where like you just grow so much as a person and that spills over into so many other areas of your life. But I Like what you mentioned
about traveling? I never thought of traveling being that type of self-imposed hardship in which you basically just strip away, all of your all of your, you know, solid footing and subject yourself to an environment that you don't know, which way is up, which way is down. So that's, that's pretty cool, man. It's pretty ballsy. Thank you.
And actually, to that point, I couldn't agree with you more on the physical aspect of it because that is that self intentional discomfort, which he's going to breed. So many positive attributes in your life, physically mentally, but also emotionally and spiritually and from your character as well. But another story actually get left out which my first study abroad experience, was that trip to Asia that is refer to but in 2010, kind of catching that
travel bug. Also at that point, I had this experience with Fitness Roots, really? You know, Catalyst my confidence. But another example of this, from a Spective I decided to take an unseen visit and ultimately a life move to live in an island in the very south of Brazil called Florianopolis. And that I lived there for two years by my dream. I was a huge, Kobe Bryant fan who spoke fluent Italian.
Most people don't know that. So, I grew up my life, like thinking, okay, I want to let it be a live, another culture, learn another language, I didn't know what that was until I hit the beaches of Rio De Janeiro, Brazil. You know, both shortly before the storage has articulated but going through that experience over a two-year period that first year. I mean, There was just riddled with highs and lows but if I'm being very candid, it was so
challenging. I mean, you know, you walk off the plane, you can't order a glass of water, you don't know any, when I'm 7,000 miles from home that built so much characters, that's just one more. I guess tangible example from its travel perspective that hopefully will inspire some of your audience. Do you still travel pretty, pretty frequently? Now, I do, you know, certainly business is very demanding.
I always used to say, when I was younger, I had time, but not money and now I have money but not time, but ultimately, I do make it a priority. My I met actually in Florianopolis Brazil. She was, we were introduced to our mutual friend. Have a crazy Hollywood type story, but basically I made a promise to her mother and my broken Portuguese. Portuguese.
The time, which is now fluent. But I would basically, you know, take her daughter back and visit her at once a year for Christmas. So, we do that once a year. And then typically, we also not try to, we always plan one. International trip that's going to basically push our comfort zones crate. You know, more of an uncomfortable situation. And I'm not talking under, there's nothing wrong with going to Europe, going to London. And, you know, going to Paris, but I'm not talking about that.
I'm talking about, you know, putting yourself like southeast Asia, like South America, like, see some stuff, you know? See how the world lives. Like the six billion people that are not privileges us and that will teach you a few things about life. So yes, I do. Yeah, I think that's awesome. And like I I've traveled a lot in the states. Have tried a little bit of braund, but not near as much as I'd like.
But one thing that I am set in determined to do is when we just had a kid, we're going to raise that kid in such a way that I feel like they are able to Just have a better Foundation, I did, I think traveling is one of the single best things I could do for them as a parent to just broaden their Horizon and let them realize that there's a lot more to the world than what they see in their own backyard. So I think traveling especially
abroad. Like, there's one thing that I'm going to be adamant about doing, but when it comes to doing that alongside running a successful business, how do you juggle that? Like how are you able to stay just as productive away? And then be it, just a piece of mind when you are away. Yeah, that's the million-dollar question. But before I go any further, congratulations on your child. That's awesome news.
And definitely the right direction expose, you know, it provide much of much exposure as possible, which will really just open up many opportunities in the future specific to how I kind of, you know, do that balance. Well, you know, one being very can have an awesome rock solid team. So plenty of proactive communication. But, you know, it's a stretch and certainly my buried. Is it like really stressful before you go the trip? Yeah. Is it really stressed out when I get back from the trip?
Yes. Do I still have to do things things on the broad? Yes, it's a. Is it uncomfortable? Yes. So sometimes, you know, it's, you know, you look back in the trip, is more fulfilling than it is like enjoyable in the moment. But that said, the other caveat is my wife and I will always try to take one small, mini vacation was just like just relaxing. So we are going to Cabo San Lucas, the end of the summer and that's just like a three-day relaxing trip.
Partly for me. That's kind of like a little torture because I can only spend more than a day or two on the beach before my car. Let's do some stuff. But really to answer your question, Robert. I mean, you know, it comes with the territory. It is uncomfortable. It's challenging. You gotta reverse engineering, you got a comp, make a lot of accommodations to make it happen, but just like, working out, it's uncomfortable, you have to make accommodations make
it happen. It's, you know, friction, based, it's not necessarily the most comfortable thing, but once you get through an awesome workout, once you get yourself into shape, the benefits are just so incredible that you live a fulfilling life that when you look back, you're like, I wouldn't have it any other way any other way. And that's the same commitment to travel. I love it. And I love it when you're going to someplace that's not far off the beaten path and kind of
grid. How long you try and stay there to really fully get immersed in the culture. The two weeks is typically the length of the trip, and it's interesting, that's a great question to like about the immersion because in my experience at least whenever I travel the first, like, three days especially like we're hardwired, you know, driven entrepreneurs. I'm still like really connected within those first three days.
So then it's usually about they through your day for and I tell my team like you know, the back Back half of the trip. I'm going to be completely off the grid. So really like, I'm gone for two weeks this last seven days as I'm like fully immersed in there. It's a little bit of a sliding scale if you will, but to your point it definitely takes you a little day. A few days just to kind of decompress and fully get in it. But once you do, that's for the breakthroughs happen, I love it.
I love it. How many times have you read the 4-Hour workweek? 80 single enough, my friend I rode that I read that book on the way to florianópolis. Brazil. I think I moved there. August 4 2010. I've read it maybe like two or three times but the my first book or first reading of that was on the way to florianópolis and interestingly enough, Tim Ferriss excites forget the gentleman's name in the book that lived in Florianopolis. Use that example, I was like,
you got to be kidding. I was gifted this book right before I leave, I read this on the plane, he used an example of a guy that lived worked and learned. In Portuguese while living in Florianopolis and literally on the way there right now. So it's very serendipitous, it's awesome and it's also I feel like that book was was Monumental and just trying to change in the way I thought about business and being able to do so well.
You know, traveling. I feel like that is the quintessential book that that one needs to read. Orderly and it just opens your horizons. I many different ways like it allows you to reverse engineer things. It allows you to open it up a level of Consciousness that it's just, it's all its line of thinking that's off the beaten path. And not all of it is, is hugely. I mean you're you know people say sometimes it's slow too pie-in-the-sky or not as
practical, okay? You can make an argument for some things, but I think the biggest, you know, value to your point. Robert is it? It's a thought experiments to really open your mind to the like, think in a different way. That's probably the biggest tangible takeaway that I took from the book and it sounds like probably you as well. Yeah. 100% man, 100%. So, let's get into some nuts and bolts of like how you
practically do this man. Like when you've got your team and there, there's how the world like how do you structure that like what? Let's just go super deep in. And what kind of like software's to use for communication? Like how do you structure that to just streamline the entire operation and ensure that everything keeps going smoothly in your absence? Yeah, it's a great question.
It's also too. I think a good opportunity because I gave you a high-level answer Ali but provide a little more context you know there's many types of ways to grow businesses and you know many online. I have I run International Fitness franchise. That's very brick-and-mortar faced, very like local team based our team at headquarters, basically supports are hundreds of Jim's throughout North America. So really what I'm trying to say is like, I have a team in the
trenches. We have a lot of online exposure, but we're not online business. So, you know, good strong leadership. Communication is needed. It's a skill that you've developed. It's on the years, they continue to develop because it's one of those things that's elusive, you need to continue to learn more, but from a communication perspective, always have a strong came to Communication in our organization. Specifically, the software is we use a sauna, which is to project management tool.
So all of our systems and processes and accountability is measured through a sort of a Asana, which is, you know, there's a free version. We have the paid version due to the complexity and also the high level that we use it. So that's kind of first and foremost from a Communication perspective. We've bought into a framework called EOS which stands for entrepreneur operating system, and Incredible Book recommendation by Gina Wickman.
Who's the creator of it is the book traction get a grip and then what the heck is eos. So those are three different books that they really describe that the operating system of the US, which basically provides like a weekly canes of accountability. So we have what's called a weekly meeting or L10 meeting it stands for level 10 and the goal is to get a 10 out of 10 every time. So between a strict canes of accountability through its tada.
They're strict meetings and then just you know strong communication within the Department's, that's the framework and really applying EOS to our businesses that the operating system. If you're new to EOS, you haven't heard of us. I mean I kind of gave a 30,000 foot view. Really those resources will give you a very in-depth View and then on top of that we actually hired an EOS consultant to meet with this every 90 days to build our priorities and kind of like facilitate that process.
So it's definitely a lot to unpack there and we started implementing cos shoot 2018 and 2019. So it's been basically, you know, a solid for year three and a half four year journey to this point. And I would say we're still about, you know, 10% of the way of fully implementing the whole system.
But that's been a really, really strong, you know, framework if you owe and really to to put a butter but not in a mean that the biggest source of I guess misalignment or confuse your frustration always comes down to any organization that communication. So I just articulated a Cadence of That works well for us, but the end of the day, whatever it is, whatever structure system process that you commit to as
long as it's routine. It's consistent and you have a strong Cade's in communication within your team with your clients to me. That's what I've seen. Is the biggest probably source of failure, but also on the flip side, the reason for Success from those companies that don't make it first, the ones who crush it and that what was the name of those three books? You mentioned the first book is called traction. The second book is called get a grip. Tip and a third book is called
what the heck is eos? So they're all by the author of EOS, the founder. And his name is Gina. Wickman traction is like the high-level 30,000 foot view. It's like the architecture book of the EOS. It literally does an incredible job frame by frame. It's complex. It's Deep Get a Grip also explains EOS but it does. It more of like in a storytelling fashion which is really connected. And again, I think the books complement each other.
So I would even encourage you if you are going to make it, look at it read, all three. You're going to get a few different takeaways around the same concept and then the last book, what the heck is eos? That's a more dub down version. So, as an example, when we have new owners or new teammates coming through our pipeline, we assign the, what the heck is eos, which is an easy read. I mean, you can knock it out in
like three hours. In example, just like a Sunday afternoon where the other two, what she's need traction and get a grip are a bit more foundational structure structural and take a little bit of time to digest and this is all implemented with you on the company in 2018 and has had it pretty rough. Profound effect on just streamline of operation. Oh the the affect the results
has been game-changing. Like I literally almost my next career, I probably should be a spokesperson for Eos, like it is Created from, you know, because true genius is creating complexity, or taking complexity and creating Simplicity, and its really provided incredible framework to do that. So, the EOS system in itself, I mean, I just gave high levels, there's a ton of tools of that system on, you know, you're L10. Your weekly accountability, your rock setting.
So, basically one big concept that's been a game-changing for us is the, the concept of rocks. And I was actually, it was learned by from Juneau accrued by Stephen Covey, the author of The highly, the 7f, active habits of highly effective, people are over that naming convention goes, but the premise is the age-old question. How do you eat an elephant? And the answer is one bite at a time. So the same framework. Is how do you execute dominate
your year in business? Well, 12 months is a long time. So, If you want to break that down using the same analogy, you do that bite-sized chunks of 1/4 or 90 days at a time. So every 90 days, we meet and we've taken it a step further and there's what's called u.s. implementer. So the company EOS entrepreneur operating system, Natalie has education literature but you can also hire a coach and we've done
that where we call them. They refer to them as integrator but every 90 days we basically go through our vision building. We go through our. What's called our VTO, our vision traction organizer. We look at all our employees in the company, making sure that the right seat Right, you know, the right bus but also the right seat and then we re-establish our rocks, our priorities, which is really that, you know, how do you break a year up in the pieces every nine days at a time
and every 90 days will be reset. Where did the biggest three to five things? They're going to move our neat. The move the needle in the business, not day-to-day stuff. But big projects like whether be launching a podcast, or creating a software, creating a new system, things that are outside the normal day-to-day. But they're very important. We establish those rocks are priorities, and we basically
chunk the year up in 90 days. Increments Robert, I'm telling you, this is been game-changing for organizations. So at the very least, you know, reading that material and then even taking a step further, if you really serious about growth, depending on the size of your organization. Because, I think the investment for us, in terms of how you an integrator is about 25 thousand dollars over the course of the year. But I can tell you it's probably we received 10 x, the value easily.
You think the lack of this is why. So many companies kind of stay in that comfortable status quo. That would be a huge reason. I think it's the lack of Single operating system and a structured system. And we know this, you know, for being a business. It's like it's really, it's a process based. It's a process. It's a driven process and how you operate the framework of your business. And I think, anything in life, whether it's Fitness for their
nutrition. If you want to be good, if you want to get to the next level, I should even say good if you want to be great. If you want to get to the next level, you have to systematize your routine. So we just talked about like, what's my morning routine. What's your morning routine? One of the most successful high-performing cheevers. They have a routine. Really? What?
That is a system. It's a A process and really what EOS is done for us. It is giving us the single operating system and a process to operate. Our business is this is of, and I think businesses that lack that whether it's us or whether whether it's, you know, any system or process. If you lack that, you're going to have a hard time growing scaling and really reach the full potential. I love it, I love it. I'm going to switch gears on you here, man.
What I feel like with with entrepreneurs especially ones that are, you know, just go getters like most entrepreneurs are there is like there's no. No ceiling on your potential and you see that you recognize that you're hungry for, you just want to be the biggest baddest you possibly can. But at what point do you need to be okay with enough? Like what what is enough like at what point do you start to lose
the whole reason? You started the business, if you're always just hungry for the next thing, the next thing I got, that's something that I've tried to really think on and not just grow for the sake of growth, but be really, really intentional about it. Man, Robert, you are incredible, conversationalist, incredible, interviewer. And also just a very, very smart business mind. Because we're can you experience for sure?
This is something that I've grappled with for a long time and think about it and I'll be very candid with you. Shoot you straight. I don't have all the answers here and this is still something I struggle with. But there's a gentleman who you might have heard of, actually, he's David Goggins and Jocko have been on his podcast as well. My name and my left who's a very Business presence of you heard of him by any chance I've heard of him, I haven't listened to his podcast be.
I've heard his name, okay? His, he talks about this, like Blissful the satisfaction. So meaning like at one level, you got to be dissatisfied because that's really what creates the hunger and the drive to do more to accomplish more to achieve really to have that achievement in the impact that we're looking for the especially hard charging entrepreneur. At the same token, know what you have had this dissatisfaction that shouldn't leave that hunger.
Should leave. You also have to kind of come to terms with it and live in a state of bliss. Like still have happiness in gretton and it really comes down to gratitude. So really it's for me, Robert. Do an look at it, at least his framework of Bristol's the satisfaction for me. I kind of break it down for me, it's like, all right. Can I keep the hunger?
The drive because that really is enabled me to do so many things and impacts, so many people in a positive way and also to myself, but can I do that while still being Blissful? Or in my word is great? So I think it's a conscious
effort. I think it's a practice that you need to like in our meditations, your thing, or running your thing, or just like sitting in silence or reading whatever the case, maybe create some space for yourself to constantly, you know, give this more thought and hopefully that, you know, gives your audience some takeaways, but also knowing it's something that I think I have struggled with. And I continue for the long term because I love the
dissatisfaction perspective. I love that hunger drive, but I also, Want to be fulfilled and have gratitude and operate in a state of bliss. Hopefully, that makes sense. Not only make sense, man. I mean, I don't know if you know anything about our operation, but we do several different things, but we've got one of our businesses that we make a ketogenic meal replacement bar, for instance. And we've got, we've got all of the production done in-house.
I've got a massive warehouse space here, I've got employees. They're out there making bricks right now as I record this podcast with you, and that is kind of an oddity in this space. At least, most people go the out Course, all that stuff, they go to a co-packer that does all that forum and they just focus on the marketing aspect. Whereas I've got all that overhead, I've got all that stress.
I've got all that chaos that comes with, you know, shipments, receiving ingredient suppliers, you know, all the stuff that comes with in-house production. And I thought to myself about this a lot because I could probably scale at a much faster rate. Have a much larger, bottom line. If I was to, you know, offload a lot of these headaches but the same time I like those headaches, man.
Like I like being able to come in to a physical Warehouse building, and if I want to freaking sweep, the floor on the weekend. When everybody else is off at home, I can do it because it's my freakin floor, you know, like it's my space and I feel like there's so much satisfaction that comes from that and it's not in any way tied to a dollar amount. You know. Like so when it comes to business what is true success in
business? It's not it's not how much your bottom line is by any stretch they match that's important it's very big aspect of it but that's not the make-or-break factor. Oh my friend. Totally, and I love that. I love that passion that grit that you put in your business and that level film it. And really, it's what it is to you. What it is to every
entrepreneur. It's a little bit different, you know, some like really want the impact somewhat, the famous, I want the riches, you know, there's some common threads I think, but for me, I mean, to your point, you know, I love fulfillment. And, you know, this is also why I got into training space. I love the brick and mortar. I love the live experience, you know, could up, can we transition and take all of our Just align sure. You know she can we help still help people get, you know
people, incredible results. Absolutely. But from a passion and purpose perspective, you know, our organization and what I've bought into philosophy of it. It's I like the brick and mortar space. Yeah, comes with a headache of, you know, signing a lease and taking risk and building out a gym and taking on employees, but if you do it, you do it. Well yes you can get the profit
but more. So for my lens at least you get the Fulfillment and it sounds like, you know, we have a different, you know, we have very similar Our ideas in terms of what success is, maybe that the actual granularity of is little bit different, you know, I don't have a huge passion to like be able to build, you know, nutrition bars nutrition, but I can respect the grind, I can respect the passion for it and it's the same that I have for Life Fitness, coaching, totaling
totally when it comes to that man. Like on that token. How do you, how do you kind of where this here when you're when you're going through and you're trying to maintain that sense of fulfillment satisfaction but you're trying to grow and you trying to do On a scale scale. But way, like, do you have any like hard proxies to just keep you grounded? Like, as that coming from your wife, is that coming from an outside source?
Is that just coming internally? Like what do you use as a way to kind of like gut, check yourself? So to speak? Whoo, well, I mean, you were kidding Spirits in this in this way, but I mean, I go back to my fitness like that grounds me that intentional, you know, friction that intentional discomfort, you know, that it does that every single day. You gotta do hard things. You got to do things that challenge yourself, you know,
for me, it's the workout. It's the cold plunge that really sets the tone of the day, but also to rapper in your audience, definitely depending on what part of their Journey makes your experience, audience knows this but you know, for your up-and-coming business entrepreneurs that are following, you that have dreams of opening their own business, you know, life and business and employees in team and the friction of the marketplace will definitely humble you as well.
So you know, there's definitely enough Humble Pie to go around. It's just a matter of like, you know, suiting up and showing up every day and understanding that, you know, Two phase friction you're going to face adversity. That is just the hero's journey. That is the entrepreneur Journey. You can't get around that. But that is actually, the blessing that is the, the obstacles in the way of a huge. I don't know if you've heard of her Funk ride holiday or stoic philosophy.
I listened to a Ryan holidays obstacles away on repeat when I'm in a competition for him. Oh man, I love that. So I think you know, to that point, you know, friction is a part of life obstacles are part of like challenges a part of life and those you can either, you know, cry about it or get angry or Throw your fists in the air and curse, you know, God or the universe or whatever, or you can take a step back. You can humble yourself. Take a deep breath and realize.
This is actually happened for me not to me, and I'm going to become better for this. So, Kindred Spirits again, man, because of the huge fan of still philosophy around holidays. Well hundred percent man. I feel like these past two and a half years with everything with like the the pandemic, the politics, all that stuff. Like so many people have adopted, this woe is me mentality and it's sad. I mean so many people have also done just the opposite and
double down on this. Ranks and focused on what they can't control, an adopted that stuck mentality which you know more power to him. But I feel like whenever whenever life throws you a hard hand like a certain has been it, most certainly always will like, this is not like what we're facing right now in this generation. Is this once-in-a-lifetime thing like this happens with every
generation. It's going to there's every there's some form of pandemic and every relation or every generation whether it's an actual pandemic or, you know, some metaphor of the word and I feel like you only option you have Is to take what you can control be stoic in nature and make the most of it. The alternative to that is just miserable. Like I would not want to live a life in which I just thought the world was out to get me and I had zero power over what my outcome was holy, man.
Holy smokes. You're speaking to my soul, it's interesting. I was just fucking my wife about this yesterday and and let's face it. Life is hard challenges that Versa we all feel it like when you're a little kid like you have ever City now you look at, you know, your child and you're thinking like the problems you have compared to the problems. I have are just so different.
But at the other day for a two or three year old, those child problems, their massive to that child problem or that to that child. So, I guess my point here is we all face friction, we all face adversity, but you have to take that approach and really to put a bow in this, from my perspective because just really, really fire me up about, you know, your comment about, you know, this victim mentality.
When you look back. Actually, the dawn of time for the hundred thousand years that are, you know, species has been evolving. I mean, pandemic after we talk about pandemic, like we're talking about the antic and Jacques plague, which basically went on in the time of Marcus Aurelius, which killed like nearly half the population of
mankind. Can you imagine if 3.5 billion people died from covid, like that's a pandemic, you know, and that's no disrespect of people, that suffered the, you know, some very respectful and acknowledge that because life is hard. But in the grand scheme of things in the, the scope of humanity, it Robert you and I and our audience listening today has literally been born at the
best time. It was comfortable time with all the resources from the You're listening in the states or North America, in the richest superpower of the world has ever known. So I think taking a step back and that actually, that perspective grounds me taking a little bit of Humble Pie utilizing, yes, what life is hard, no matter what stage you're in, but man, do we have it good and I feel like we have a duty obligation responsibility
to really make it even better. And pay homage to our ancestors who shoot. They went through some stuff. Yeah, 100% man, and even if we were born in the worst time in existence, What good would possibly come from saying? Oh man, we just we just have we just got no luck right now, you might as well believe in your heart of hearts that look, you've got so much opportunity because the alternative to. That isn't really that great anyways. Oh yeah, that it actually reminds me.
Humbles me and I've read this while going it's actually my reading history really again but Man's Search for meaning by Viktor Frankl. Who's got everything? That was? Yeah. Look at you and I need to get back into it but if your audience doesn't know he's just like Encounter of the Holocaust. Survivor and I mean to your point about like the roots worst conditions ever, but still found a light, still thought a purpose and didn't take the what was the attitude and you know, there's a
positivity there. So yellow line is usual. Yeah, I mean, like I listen to that book on Audible, I don't know, probably about six months ago now and I feel like, like, you can't listen to that and his, you know, like retelling of what he experienced and then for an instant feel like you've got it back like you just can't Yeah, man. I mean, I'm literally going to fire that up later today. My drive home, I just finished a recent book and I'm going to fire that back up, just for that.
Same reason. Have you listened? I just finished going to book tangent now, but I just finished listening to endure by campaigns. Have you heard that one yet? Haven't know. What's the author Cameron Haynes? He's like one of Joe Rogan's best friends. I'm surely you've probably heard him on a podcast or something. Sure. Okay no. But I haven't even got through it. He's a bow hunter and a and a runner, but he just wrote a really good book called endure. All about, you know, enduring
life's hardships. I feel like you'd appreciate that one for sure. Totally. What's on my lips? What are some other resources man? Like when it comes to when it comes to business and Fitness & self improvement in general I feel like there's you can kind of get stuck in this Whirlwind of self-help books. The point where like you you read so much and you try to instill so much but just because Information overload and you don't act on anything.
Like are there any particular like make-or-break factors of? Like look, if you can only read one book in your life or one resource in your life. This is it, what would it be? Whoo, that's a great question. I'm going to table that for a second but just to give you a strategy because your point it's interesting. It's like I feel like some people just don't do anything about self-help or Improvement and you look at him like what are you doing on?
The flip side though, you can actually become addicted to it and you're like, In this rhythm of like always pouring in, but you actually never take a step back to apply the material and actually, to get the result. So I think it's a combination of both in a strategy that I've been doing in the last two years, actually, since the pandemic. And you mentioned, you listen to that school, way, on repeat, whatever you're training for a competition. For the first three months of the pandemic.
I listened on Audible to Relentless, by Tim Grover, a familiar with that book. That all I have. Not heard that book. No. Oh, man, like you I mean, you're going to love this. Just based off our conversation and, you know, understanding or interest as well. So, Tim Grover was the personal trainer? Who's a friend, he's an acquaintance of mine. He's the friend of our founder. He was the personal trainer, Michael Jordan, Kobe Bryant and list of other like, very, very Alias.
So a list athletes, Dwyane Wade, and Etc.
And the book Relentless is just about, but it has a very stoic theme to it, but I mean, to your point, I listened to that book like on repeat when the, when all of our franchise system across the world, That can really 2020 or shut down but that's top on my list anything Ryan holiday stoic based and then the last one is more of a it is a self-help, it's a way, it's content on how to better apply your ability like work with people, which is the great How to Win, Friends and
Influence People by Dale Carnegie and that piece of content that is actually a required reading. For all of our new teammates, all of our new coaches brand wide, it just allows you to have a better understanding. Standing of human nature and be able to, you know, Influence People, which is really important. So for me, I guess to put a bow on it, anything stoic related and then the book Relentless and then How to Win Friends and Influence People. Huge game changer for me, I love
it, man. Well, I'm definitely listen to All of red holidays. I've listened to How to Win Friends and Influence People. I will absolutely listen to Relentless. Oh yeah. So yeah, I'll have to get my my reading list, cut out for me, for sure. I want to kind of in this on a little bit. More of a talk on routines and
rituals man. So you were kind of talking Out your morning routine, when it comes to training within the first 60 minutes but what does the rest of your day typically look like are you doing a lot of meditation or like breath work or thought work? Like how do you construct the rest of your day to just set yourself up for Success? Yeah good call get more granular.
Some up at 4:00 so always up at 4:00 I'm working out by 5:00 every day and there's two days a week where I do 515 because that's on Monday and Friday. When I do my bootcamp circuits that the first session, so that is the start of my day. Now my Monday's do same, as all I know. Is like, Tuesday, the same as all Tuesday. So there is a little bit of variation, but like every day in the sense of the, the execution, the week is a little bit groundhog to stay for that reason.
But after my workout, I always get a Polar Plunge in there, three minutes. It's really an exercise that breath work, because it 48 degrees. I mean, the water super frigid, and really what you're doing is, you're focusing on your breathing, you're focusing on your Consciousness. Once I get off that there, I'm not a heat up my active guys. Still have a little bit ants, my pants. So I'm still working on like, A full-on meditation or breath work, but what's really work?
Well, in the last 12 months is my drive to our headquarters office is only 15 minutes, but I'm a huge reader as we both have gotten covered about ourselves, but I listened to my Autumn on the way home and I can listen to books in the evening, but really on my drive to HQ, it's complete silence. That's a 15-minute, just window to download. So, I've gotten up early, I've got a great start of the day. I have a strong work out in. I've got a Polar Plunge mind
orphans are firing. I take a 15-minute commute. In the HQ where I'm like, just kind of quiet, you know, hitting my thoughts that my desk by 6:30 at the latest. And I have a good hour and a half to basically do, do my internal work before my HQ team starts coming in and then from there, you know, usually about 10:00 meeting start and then I'm cranking through the way the day, all day. That I usually get out by 515 every day.
I'm only home, listen to a little bit audible that 15-minute commute in the afternoons about 30 and then from there, I have dinner with my wife. Decompress sometimes do a little bit of work. Sometimes not, I will watch some, you know, good content for the Mind, Body and Soul, typically like SS daily, stoic video, or something along those lines. And then I'm usually in bed by 8:30 and that's kind of my
routine and perspective. And it's interesting, I read this quote from a good business, partner, minor, most successful franchise and it's so true. He's like, you know, when you look at really successful people, what happens. Actually what you find out is their day to day. Life is pretty boring. So that's really my message there. I mean, that's my Teen but you know, yours is probably similar but different and then same with
your audience. But really the message here is if you want to be success if you want to, you know, have an impact you need to be efficient, you need to stick with a routine that works and ultimately execute that day in day out and it can be more boring than you'd like to admit, but that's where the success lies in that in the boringness not 100% agreement. I feel like my superpower as a human if I was to have superpowers just to be able to do something with that fail
every single day no matter what. I feel like that's been the reason for my success, for my nutrition with my training, with my business. Like that's that's what it boils down to that. I'm able to just, you know, Bulldog style go after something. I believe in, you know, consistently every single day without fail. I feel like that is what leads to that compounding interest effect on whatever it is that you are working on. Yeah.
Hey man. Maybe I mean, obviously, you know, connected with you doing research for this call and seeing, you know, all the accomplishments you've had your physique. I mean, that's a lot of work and that's a lot of boring work over that over time. It comes Sounds and then you get the results both my fitness and a business perspective. So well said 100% man. You have a, is your wife giving you push back for working after, you know, quote, unquote work hours when you're at home, she
does come kick its. She's got the used to it too. But that's why, you know, she'll ask for things every year, we go on a beach trip. So I got to make time for her. But yeah, I mean she, you know, it's a work in progress for sure. Put it that way. Yeah, I'm saying way, man. I'm the same way also, brother. Well, where can I people go to find out more about, you know what, first of all, what are you excited about? Like what are you working on in the future?
That's get your interest. Yeah, so I mean shoot, you know, after covid are being a brick-and-mortar franchise system, which a lot of brick and mortars including the fitness industry, the restaurant industry took a hit, but things are that the sky is Bluer and certainly. We're back on track and we just had 11 locations added to our brand in the month of June, which is incredible. So just restoring that energy, you know, our next goal is to get to 500 locations throughout North America.
We just added a nutrition coaching program to our business, to allow our owners to increase the profitability while getting better results for their clients. It's called boot camp plus. So, just a lot of good positive things that that are in the Arsenal that we're excited to attack the latter half of 2022 and onward, awesome, an awesome and where people go to find out more about the boot camp and you and general. Yeah, I don't think I appreciate
that. The best way for our website, whether you're a client looking to get, you know, into better shape or potentially Exploring a coaching or Fitness business opportunity. Go to our website Fit Body Boot Camp.com Fit Body Boot Camp.com, and then it would love to
continue to be of service. You can find me on social media, whether it be lynched, LinkedIn, Facebook, Instagram at real Bryce Henson. Not to be confused with fake by senses but every can find me would love to continue to serve you and your audience afterwards. Awesome. And we'll definitely link out to make these people to find you, but kindred spirits and demons. I thoroughly enjoyed the conversation. I feel like we're both fired up now. I'm ready to go do something. Change the world.
That's it rabbit. Hey man I really appreciate your time. Today was great. You're awesome conversationalist and a great interview host and really support what you're doing. If I can be of service any other time, let me know like wise man. If there's anything I can do for you, just give me a holler, brother. You got it. Take care of him.