Well hello ladies and gents. Robert Sykes, Keto, savage.com. Today I've got special guest Brian Scuderi on the line and we dive all into the world of becoming an unbreakable dad. So he found himself overweight and he decided to make a change. He got shredded. He did a amateur bodybuilding competition. He has since become a coach. He left a high paying job in sales to pursue his passion for helping others with their fitness nutrition endeavors.
He has a 20 month old daughter. He's trying to become the best dad that he can be for her and that has involved becoming healthier and he's just wanting to share that message with other people and he's doing so on a grand scale. So I thoroughly enjoyed the conversation and we dove deep into mindset, certain implementations that he's done to build the right habits and just make progress every single
day. I'm super excited for everything he's got in the pipeline from a business standpoint. He's killing it. I've got no doubt that you will take something from this conversation. So that for the delay, sit back, relax, Enjoy the podcast with Brian and we are live. Brian, how are you brother? I'm doing well, man. Doing well. Excited to be here. I'm excited to have you, man. So as as we were discussing prior to hit and record here, we got booked together through some
booking agency. So I don't know much about you. You don't know much about me, but you are. You have a brand unbreakable dads. You're all about keeping dads healthy for the long haul, which I can totally get behind as I am now a dad myself. So we have lots to talk about, man. What got you into that genre to begin with? Yeah. So it all started back in 2018. I was at the top of a sales career. I worked for a small direct sales company.
I wasn't really super small. It was like 100 + 1,000,000 dollar your company and within that organization you can rise to become what's called a district manager where you basically recruit and train your own sales team. And I've been doing that for years and I had this goal and this vision of being the number one sales team in the company and I ended up achieving that in 2017. And right at the top end, January 2018, they have this big
year end banquet. And after dedicating a year to my career checking off all the boxes of being successful, you know, finding a lady and and starting a family and getting the house and all that stuff, I ended up trying on my tux for the big year end banquet where I was going to go accept my trophy for being the number one sales team in the company. And it didn't fit. And that was the same tux that I've worn every year for the previous six years because one
doesn't own many tuxedos. And it was kind of like a big wake up call. That was the first one. And then shortly after that, me and my wife were just kind of messing around and having fun and she like snapped a photo because she said my hair looked funky and I just saw a picture of myself with a shirt off. And I had one of those moments and maybe you've had this. I know a lot of the guys listen to this that definitely have it where it's like what happened?
Like where did that even come from? It felt like it crept on so slowly that I didn't even notice as the days progressed and I was about 40 lbs overweight when I when I graduated from high school and and ended up dropping out of college, I was like $1.85. I'm 6/4 so I was a pretty lanky kid and over the course of the next decade I'd put on 45 lbs because like every guy, right? Like we're just constantly trying to check the boxes. Like how do I make sure all the bills are paid?
How do I win financially? How do I start the family, how do I get the house? And that the dad bod slowly crept on. And so I started down my Rd. of taking my fitness seriously for the first time since I was in college. And I tried a lot of different stuff. I mean, you know, Game Changers came out on Netflix. I was like, that's it. You know, it was me the whole time.
Which is funny saying that on the Keto Savage podcast, but I I ended up testing a whole bunch of different stuff and found really what worked for me. And it was, you know, the the more of a flexible strategy. And a lot of the guys, the following year when we were #1 again, I actually got promoted to becoming what's called the division manager. And that's when you run multiple locations. So at one point I had 10 locations and like a couple hundred guys working for us. And it was awesome.
So they kept asking me like, hey, like you're winning in your career. You lost 40 lbs. Like how are you kind of doing it? And so I walked a a couple of guys through like what I did and how simple it was and we would have like regular check in calls and I'd hold them accountable. And I never thought that I would
end up in the fitness industry. Well, what ended up happening was these guys started losing weight and of course as you know right, guys start losing weight, they start taking their health seriously. And it's like every other area improves, their relationships, their wives improve, They're playing more outside with the kids. They feel like they have more energy, thus their career improves because they're overall happier.
And I found a a really deep sense of purpose working with dads and we just kind of took it full force. I was like, you know what? Like this kind of speaks more to my heart, more to my passion versus like selling kitchen stuff. So I exited at like the top of my career, something I had built for like 12 years. And I took this full time and made a lot of mistakes and and had a lot of ups and downs and lefts and rights, that's for
sure. But unbreakable dads, true to the name, it's definitely not breakable at all. And now we're we're cruising, man. We've helped over a couple 100 ads now and it's just been so much fun to watch guys grow, watch guys get stronger. I get messages every day. Like man, I haven't been this strong since I was in college or I haven't had this much energy
since I was in my 20s. And you know, we got guys in their 50s that are seeing their ABS for the first time since before they had kids and it's it's been a wild journey, that's for sure. I love it, man. I love it. What what do you think the the tipping point is for guys? Because like I talked to so many guys that relive their glory days in high school when they're like playing football or something. It's like, man, you're sick, 50 years old or now 60 years old.
Now how, how is that still the highlight? And it's like they're really into sports and fitness and nutrition and everything at that phase. And then something happens like, I don't know if it's college, the workforce, the the kid or what the catalyst, what the initial catalyst is. But I would assume like if they're seeing progress in their fitness journey at that stage, like in high school, as a as a youth, as an adolescent, like it's not like they they forget that that stuff's important.
But what do you think the tipping point is that actually gets guys trending in the wrong direction right there out of high school? Well, I think it's it's twofold. So when you're young, right, your testosterone is through the roof. And if they're anything like me, you develop a really crappy relationship with food because like, I was the guy, I was sick. I'm 6/4 and like, nothing would stick. Like before track meets, I used to go eat a whole Buffalo chicken pizza and then I'd go
run and I'd be fine. And so we developed this terrible relationship with food where nothing sticks. I can eat whatever I want, especially the athletes, because we're moving so much. We're 21 years old and our body's just a furnace. And then what happens is we go get the job where we're sitting a little bit more. We start to age S naturally drops after 30. And it's this slow, gradual sense of like, oh, it's just a couple pounds and it's the relationship that gets paired up
with low standards. And now that's a society thing. I mean, we could go deep on like, you know, all the different reasons why, you know, men in in, in society kind of like put everything else ahead of their health and that ends up
burning the candle at both ends. And how that's also I, in my opinion, not really their fault because that's what they're taught to do. And it's normalized to be a dad and be fat and be dumb and be stupid and just kind of like the goofy, like we're we're in every single show, right? It's like the dad is the bumbling idiot who's the comedic relief. And so there's a bunch of different, like, subconscious programming there. But I think it really starts with one, it's a terrible
relationship with food. As as a kid, when you're in high school and college, you're just drinking beer and you can still see your abs. You're like, oh, I'm indestructible. And then that gets paired with like lowering lower and lower standards. For as we get older, it's not really expected for us to be in great shape because there's no real challenge on a day-to-day basis as a dad to be in great shape.
You know, we wake up on our, you know, $1500 mattress, we go sit in our $40,000 car with seated with with heat, heated seats, and then we go sit in our leather office chair, right. And then we go home toward like $1500 couch. And then we go right back to bed. And there's no real challenge day-to-day anymore. Most people think a hard day is like when their boss sends them a rough e-mail, right? So because there's no, I guess you could even call like a primordial challenge to like
just being alive. You can just skate right through life and what ends up happening is guys, you know, find the emotional escape mainly through food. There's other vices as well. We all know a guy that's like, whether he's addicted to porn or addicted to gambling or drinking or, you know, they find escapes elsewhere.
But for a lot of guys, it just becomes searching for some sort of emotional feeling through either food or booze because their day is just so monotonous because they just work like, you know, the 9:00 to 5:00, which I did and I get it, I would sit all day long taking sales calls and training people and you know, my average day was like 1800 steps because I worked in a 2000 square foot office. Yeah, no, I totally agree.
Man, do you think the the stereotypical dad Bod comes from that lifestyle becoming more pronounced after guys have kids? Or is that something they're kind of falling victim to before they ever have kids? Than having kids acts as a catalyst for them to want to change it? Well, that's a good question, right? That's like a chicken or the egg. Yeah. I mean, I think it's twofold. I think it really depends on the guys. Cause for me, when we had my daughter Penny, all of a sudden
my life had more purpose. It was like I was even more compelled to be in good shape. Because I was like, if if my daughter adopts the habits that I had when I was a teenager and when I was in college, right, She's going to feel like crap and she's going to get fat like I did, right? And like, that's the last thing I want and and our kids are going to emulate us. But I also find that it could start before they even have kids, right?
Because the moment you graduate college, the most important thing that happens is, like, I got to get a good job. And in the 21st century, right, most good jobs are desk jobs, all the things that that pay you well enough financially for you to be able to support your life. I mean, you're you're either, if you're in my opinion, for smart, you went into the trades, right?
But even those guys, they spent a lot of time in the van, or they spent a lot of time sitting all day long or like, you know, they're turning wrenches, but they're not really, like, moving, right? They may be sweating, but they're not really exerting themselves at extremely high levels. They're just in uncomfortable positions and I worked for a plug in company for a while and I could tell you being in the trades doesn't mean you're going
to stay in shape. But you know you also have to go get the desk job and you also have to sit behind the screen for 8 hours a day if you go the white collar route. So there's almost no real like escape from like the inevitability if you don't understand what food does and if you don't have a good relationship with food, if you
don't take care of yourself. I think no matter the route you go, if you're not very intentional with how you treat your body, you're going to wind up feeling like crap and putting on weight and and just getting into the dad bod. Yeah, And I feel like a lot of people unfortunately use their kids like this could be the only other than the spectrum if they're using their kids like as a as a a crutch, so to speak.
But they'll like, want to reward their kids with certain foods that they inherently know aren't healthy. And then they obviously indulge in them as well. And it just becomes like a routine, habitual thing, whether it's going out to get pizza on a regular basis or, you know, have an ice cream every single night because the kid likes it. But like, that is not a good thing, you know, Like you don't want to use your kids as a as a crutches to enable your own bad habits, so to speak. I can't.
I can't even tell you how much it makes my blood boil when dads are like, well, I'm, I'm overweight because I have kids. Yeah. Like, do me a favor. Like sit down with your son Billy and say, hey, you see this 40 lbs I put on. That's your fault. Like could you imagine having that conversation? No. Right. Like that's it's the the most wild thing in the world. If you if you were to tell me like oh I've like when somebody says like, well I you don't get it.
Like I have three kids. I'm like that's more reason like the the more kids that I have or you have or he has or whatever right. Like that's not more excuses maybe for a season right. Because like, hey, I get it, newborn phase, those first six weeks, like you're fighting for your life. You know, kids up every hour and a half. You know, mom's going through postpartum. You're trying to take care of
the other kids. Like, I can, I can see if, like, maybe you're not going to the gym five days a week or six days a week when you just have a newborn. But that doesn't mean that like, oh, we had a newborn. Like now we're just going to eat pizza all the time or now, you know, we got a kid who's nine months old. Like, yeah, it's tough. Like they're, you know, we're we're just going to go and get whatever's easy and whatever's
convenient. Yeah, it's just opting for the hard route or the the easy route. Yeah, I have a real hard time with people that use any excuses, really, but like, especially their kids as a scapegoat. Like when I was in, you know, high school and I was all into working out people. Like, yeah, but when you go to college, you get busy, you get a job. It's not going to happen. You're not going to make that a priority.
And then I did. And like, yeah, but when you get married, like, that's not going to happen. But then we did. And then, like, when you have kids, it's definitely not going to be a thing. You're just going to have to forego that area of your life. But that hasn't happened either. It's like people make time for the things that they prioritize and put value in, and that's just where where the buck stops. Like you figure out a way to
make it work. Yeah, it's just priorities and and and understanding like what is most important. Well, what's most important is that you're there for the long term. You provide for your family and you protect for you. You can protect your family. You can't do that if you're 100 lbs overweight, you're asking to die in your 50s. Your every time you you skip a workout and things like that. You're just taking minutes off
of your life and it compounds. That's the problem is like not working out is time plus interest. You know like if I take 60 minutes, like people are like, oh, I feel bad like taking away from my family to go work out. It's like then work out before they wake up, like that's it. Or work out after they go to bed. Like, I'm not saying you need to go work out at 1:00 in the afternoon on a Saturday. That, I believe, is selfish.
But if you want to be the selfless dad that puts his family first, then you got to put yourself first first so you can actually be the selfless dad. Because the problem is, if you're fat, overweight, you're struggling, You're not working out, you're not taking care of yourself half the time when you're playing around with your kids. If you go on a vacation, you go down the shore, you go, you go Turks and Caicos, whatever you may do, it doesn't really matter.
You're you're not even present because now you go to the beach, take your shirt off, and you're embarrassed. You're not even thinking about your family. You're thinking about you. So really, who's more selfish? Yeah, no, I totally agree, man. I feel like a lot of people say they don't want to train, they don't want to meal prep, they don't want to go to the grocery store, 'cause it takes time away from the family. That would be a selfish endeavor. But I think that's a totally
flawed way of thinking. Like, if you prioritize your health, then you're gonna be able to provide so much more quality of life for those around you, which is the selfless thing to do. And yeah, to your point, you might not want to go work out at 1:00 in the afternoon on Saturday when everybody's doing a family thing. But yeah, get up earlier, make that a priority before that
family time becomes a thing. And I mean it's like the the quintessential put your own air mask on first thing, what they tell you in the airplanes. But it's like if you can't move, if you can't enjoy being in the present moment and enjoy these activities that your kids are, then that's certainly not the the message that you want to send.
I had one guy on the podcast a few weeks back and he said his wake up moment was he was sitting on the porch with his daughter and she was playing around the front yard and nothing happened but like a car drove by and it was almost the point where she could have gotten hit. So he tried to get up to go get her and he couldn't and that was his wake up moment. But it's like we're not raging war and and going off to battle every single day.
So we don't have that that hardship, that physical exertion that's just put upon us. But it's like we have to seek it out because we live in a soft time. And if we don't seek it out, life's going to be harder. And you want to be capable. Like you want to be hard to kill, so to speak. And you want to be able to wake up confidently knowing that you can do whatever activities that they throws at you, especially if it pertains to your children.
You want to, you know, present a good message to them. Yeah, self-imposed adversity, right? When you do the hard thing, life gets easy. When you do the easy thing, life gets hard real fast. A. 100% So you said you got a daughter, Penny. How old is she now? She's 20 months. 20 months. Low ball energy, yeah. Yeah, you just got the one. Just one for right now. Yeah, we're practicing for the second, you know? I'm in the same boat. I got a son that's twenty months as well and it's awesome, man.
Like, it's it's kind of weird because like I don't know what you, I'd love for you to expand upon this, but before you have a kid, if you're into fitness, it's like, what is having a kid going to do to my fitness? Am I, am I going to be able to do all these things? Am I going to be able to prioritize a gym? But then when you have the kid, it's like, I want him to see me doing hard things.
I want him to see me working out to taking care of my body and doing these these healthy habits because he, like all that becomes ingrained in your kids and they just expect that's the norm. And then they start to do it and implement it on their own, like he was picking up some dumbbells the other day because he's seen me pick up dumbbells. Like I love that. Yeah, it's amazing how they just, like, they're mirror images of us in in almost every single way, especially at this age.
But even as they get older, you know, I had, I have clients that have kids that are teenagers, right, who their kids never worked out or anything along those lines. But the moment that dad is like, I'm going to work out in the gym or or I'm going to hit some push ups right now, you'd be surprised at how quickly like weeks doesn't take long where they just see a little bit of consistency from their dad how much they're like, I want to do that too.
Especially the sons. The the sons are always like, oh, dad's working out. Like I want to work out right. And they could be little like motivators there. But even daughters and I got, I got a client who's who's got 2 girls and one. I think she's 19. The other one's 17. And he started going to the gym and then they started asking like, hey, can I come with you right. Like, I mean talk about a, a, a
daddy daughter moment, right. Like, I can't wait for my daughter to be like, yeah, Dad, I want to come to the the gym with you because they see that consistency. They see you actually prioritizing your health. And it's like this subconscious programming, right? Like we, our kids want they're going to emulate us in every way because they think that we have it all figured out, right? And now that we're adults, we know that we don't have anything figured out. But, you know, we can, we can
kind of figure a few things out. And if one of them is our health, then they're going to figure it out as well, which is great. And and those are the habits that they're going to take on for the rest of their life. Totally agree. A lot of people that have kids, they they don't want to, you know have their kids fixating on counting macros or what their scale weight is or what they look like in the mere or if they need to lose weight or gain weight. Like how do you kind of navigate
those waters? Like what are your, I mean, your daughter's 20 months, so probably not an issue yet but how would you predict you'll navigate those waters? Like do you? Want to have conversations with them about macronutrient tracking and how do you avoid that from turning into some form of disorder eating for kids that
are so malleable? Yeah and especially with raising a daughter that's I'm very conscious of that my wife has made that very clear that like you know we're we're going to make sure that she has a good relationship with food. And the way that I, we, we we intend to teach it as she gets older is not necessarily like like I weigh my food, but that's also because I have very, very specific goals. I like to compete in amateur bodybuilding for fun.
I'm like don't the only one of my friends that thinks that it is fun, but it's something that I enjoy doing. So I have to eat to a very specific gram of like rice and stuff like that. But I don't track when I'm in the offseason, one of the things that I teach my clients because it's it's just not sustainable. You're not going to carry a scale with you to every single restaurant for the rest of your life. Can't be glued to my fitness
pal. And so the same way I teach my clients long term sustainability is the same way I'm going to teach my daughter and I'm going to introduce it to her is the concept of how to build the plate. And if you look at a plate like a clock face, you want 12 to 6 to be protein, right? Like I want half my plate to be protein. Now whether you mix in carbs or we don't mix in carbs, I know we're on the keto podcast and
everything like that. And you know I think they're both right in my opinion because I lost a ton of weight doing keto. I think it's amazing. I have some of my clients that have very, very low insulin tolerance that I help transition into keto because it's just the the, the healthiest thing for their body. But what we do right for for my clients that can eat a different wide range of foods is like 12 to six is protein, right?
So 50% of your plate is protein. That's the number one most important thing when you're thinking about a meal is how much protein am I getting? And then from from 6 to 9 is carbohydrates and from from 9:00 to noon is a vegetable. And so rather than me sitting here like, oh, how many grams of protein are you eating? Daughter who's 13 years old and who I'm, like, going to be very nervous about developing, you know, an eating disorder with and making sure that she's a
good relationship with food. I'm just going to teach her how to build a plate. And then I'm also going to show her right, that like, if you, as long as you're eating that 8085% of the time, it doesn't mean you can't have other foods, right? You can't, you know, you can't have a, a bowl of pasta in my opinion, right? Like as long as 80 to 90% of your meals are solid, right? And you're, you're, you're
prioritizing protein. And so I'm, I'm going to show that to her through my own eating, right. But I'm also going to educate her. And the thing that I never got as a kid was I didn't realize why I was in shape and it was because I was 18 years old. My test was through the roof and I was playing three sports and on the weekends I was out playing basketball, riding my bikes. Like I live 6-7 miles away from my friends because we lived on a very remote side of town.
It was like, you know, few roads. And so I'd have to hop on my bike and ride like 6-7 miles to my friend's house to go play basketball all day and then ride my bike back, right? Which is a tremendous amount of calories burned at 1617, eighteen years old, right until I had a license and from there, right?
Like if I would have just understood what food consists of, the education around it, how to have a good relationship with it versus just having the mindset of like, oh, I get to eat whatever I want because it doesn't stick to me, then I probably wouldn't have gotten fat in the long run.
Because if the the education around how to build a plate and what food is, what it consists of and how to build a relationship with it. But that's something you can take with you for the rest of your life. You don't have to, you don't essentially have to track if you don't really want to. Or right, like there's guys that you coach or or that are on the keto program, right, where it's like they do extremely well without carbohydrates, right.
They get really lean, they have great mental clarity, they have great energy levels. And so they've learned a relationship with food where like, hey, I can you know, mess around with like a high fat, extremely low fat or extremely low carb diet, prioritize protein. I look good. I feel good and and they learn that relationship with food. And so it's a little bit of exploring mixed in with a little bit of education. That's how we plan on navigating it.
No, I totally agree man. I'm going to do the same thing with my son. I think at the end of the day it really just boils down to just eating real food more often than not too. I mean, kids are inundated with all this crap food that is marketed towards them specifically. There's just not even food in my
opinion. But if you're eating real food the majority of the time, then the the necessity to track it does not become near as apparent unless you have that specific goal like a bodybuilding show in mind. But if you're eating real food, then your body's natural physiological feedbacks are going to be pretty much on point. Then you're going to be able to have a good relationship with what food is, what satiety is,
what hunger is like. All that's going to be legitimate feedbacks, not some acute, you know, inflammation or or expanded view of what few food is because of some hyper insulin response result of eating a ton of sugar that is not going to be present in real food. So, like eating real food, I think distills it down to its simplest core. Yeah, I mean we have me and my wife follow a very simple rule for dinner when I'm. When I'm in the offseason, right.
Because then we get to eat dinner together and I'm not, you know, you know, the Tupperware. But, you know, during that time, right, we just, we keep a rule of like outside of like spices and things like that that don't have a caloric value. There's just no more than five ingredients on the plate. And as long as you follow that, I mean, you can feel amazing,
you can look great. It's it's not common and it's really hard to overeat if you have like a full plate, but there's really only like 4 or five ingredients. It's it's really tough to overeat in my opinion. Totally. Well, talk to me about this amateur bonding build, man. So how long you been doing that? So started as just, you know, like, oh, I think it would be
cool. I I ended up losing like all that weight I told you I put on and I got back down to like 188 and I looked like really scrawny. I was like oh man, I'm back to being a twig, like how I was when I was 21 and I had these long like buggy whip type arms, you know, And I was talking to my buddy Joe who competes as an amateur bodybuilder and he coaches a couple guys and I was like, you know what? Like dude, I want you to take me
through like a really long bulk. And then I want to cut and I want to do this was this, this was December 2021. I was like, I want to do a show in 2023. So we sent out like an 18 month long goal, which was very long term obviously. And I basically be just stuck to it and and started training very differently, a little bit more high volume, a little bit more like isolation. And I started putting on some serious muscle and I was like I just want to do 1 show once. Like that's it.
I just think it would be cool. I think it would be fun and I just want to test my mind because I knew that it was going to be hard. I didn't realize how hard it actually is and how much of like a level of discipline that it takes that I had never even scraped before like I when I was building the sales organization. Like, it was fun and it required a lot of discipline, but it didn't require as much
discipline as this. Like we we had twenty straight weeks of the same 5 meals every day, just in slowly, you know, smaller quantities and then upping cardio. And you know when you're peaking, right, you're doing like 45 minutes of cardio to 60 minutes of cardio plus a workout and you're only eating like 16150 calories. Like those last like 3 weeks. You know, really tightening up.
Not super sustainable by any stretch of the imagination, but it was, it was really cool for my mind to go to a place that I'd never been before. And it was the year after my daughter was born. So I was like, this will be really cool for her to look back on and be like, wow, Like, even when I was a baby, right? Like Dad had that level of discipline. Dad, like put into work.
Like, Dad, even on those nights where she was up screaming at 2:00 in the morning, like, I'd still go to the gym at 4:45 and all all of those things. So it started off as like the mental challenge. And then I did it once. And even though you get. I don't know 2-3 minutes of actual like recognition, you know you're on stage you pose And then like I'm don't get me wrong like I'm I'm I walked on stage like 192. I got not nearly impressive
enough to be really good. And I'm not blessed genetically. I compete in NPC, so there were plenty of guys that were on steroids. So I looked very small compared to a lot of these guys. But we got really lean and I got out of it and I was like, I want to do this again. Like it just it felt so good to compete. It felt so good to just like it. It was funny because while the while you're implementing that level of discipline, there were plenty of times where I was like, this sucks.
I wish that I could not have to eat this beef and rice and Pickles, right. You know, it's like then you get to the stage, you get off the stage and you're just like that was all 100% worth it. So, you know, I signed up for another show again this year and I plan on doing it probably every year for, I don't even know, you know, few more years and and just see if maybe there's another challenge that I can find when when, you know, maybe I'll get into like tough
mudders or Spartan races. And, you know, I was thinking about stepping into the marathon realm in the fall. But, you know, I just want to find ways to challenge myself because like we talked about, life is so soft, Everything is so easy. You know, I can open up an app on my phone and I can just swipe and now I can even have my groceries delivered to me. I don't even have to go to the grocery store. You know, I can get everything in one or two days through Amazon and without adversity.
I've always found that I naturally become depressed. Like if I'm not finding ways to push myself, to challenge myself, to grow. That level of stagnation, I find starts to breed doubt. It breeds anxiety. It breeds, you know, like depression at like a pretty solid level. And I just like start to question my own ability as a man and as a husband, as a father. And so by doing these self-imposed levels of adversity, it keeps me sharp and it keeps me wanting more.
It keeps me challenging myself and it keeps me wanting to grow. And I always have found that I am happiest, not necessarily when I achieve a goal, but in the pursuit. Of one I can totally relate with you on all fronts there, man. Like bodybuilding. I've always described it as more of a mental sport than a physical one and it is the epitome of discipline and dedication and how you come out
of that. Like when you're doing those hard things that are so monotonous but require so much discipline day in, day out for months on end for that just moment. I mean you're not doing it for that moment on stage. Like that's just kind of icing
on the cake. But the self work that you're doing throughout that entire process is transformative on so many ways and it bleeds into every aspect of your life after the show is over and while the shows are why the preps and you know going going on. And I just love it, man. Like, I love bodybuilding as a mental sport because it just it's provided me so much and I feel like there's so many
outlets for that. But to to have that self-imposed hardship, to have that adversity, to have that reason to get up and do something that requires effort every single day is valuable. It is incredibly valuable and it's it's awesome that you're doing bodybuilding as a vehicle for that because it just keeps getting better and better.
Yeah. And it's, it's nice, you know, It's nice to know, like when when you have even like small little challenges and things like that, I find myself not getting as upset at like, the little things. You know, like, I live in North Jersey, right? So it's like there's traffic all the time. And I used to get like, you know, even in my offseason, you know, I was like getting pissy at like, oh, it would take an extra 10 minutes or something stupid.
My wife always would get on my case about this. But like loading the dishwasher, you know, like the bowl just doesn't fit and now I got to rearrange things or or something dumb, right? You kind of get like a little snappy. And it's like when you're in prep, when you're exposed to that level of hardship, discipline, self-imposed adversity, you know it. It's like everything else kind of fades away because you know that like now I'm actually doing something that's actually hard.
It gives, it offers a different perspective that you cannot find anywhere else. And that perspective is crucial to finding gratitude in your life, to finding happiness in your life, to finding you know that that level of peace that you can't really find just in a day-to-day existing and just kind of reacting emotionally and, you know, just kind of going through life. Floating, Yeah. No, I totally agree, man. It is. It is transformative in so many different ways.
And I feel like, like we're all bodybuilders at the end of the day. Like we're either building our bodies up or building them up with disease states, which obviously is not good. But like that we only have one vessel that we are on this planted in. So, like it makes sense to be a bodybuilder, like to view yourself as a bodybuilder, to preserve as much muscle tissue as you can for as long as you can, to build as much muscle tissue as you can, and to eat quality foods to preserve that.
Because the compounding effect of what you eat every single day is tremendous. I mean, that's one thing that we all do every single day. So the the lifestyle of a bodybuilder, of someone that wants to pursue a level of fitness, nutrition and health at a higher level, it's just simply good habits put into play every single day. And the compounding nature of that yields a pretty impressive
outcome, man. And I've got no doubt that your ability to be a better father to your daughter, husband to your wife and just person of society is going to be significantly improved as your pursuit in bodybuilding. That's the goal, man. That's the goal. Constantly focused on being better the next day than I was the day before. Amen to that. Another great vehicle for self-imposed hardship is
businessman. Like I love business just as much as I love bodybuilding and like when when you're talking about you know waking up with a purpose with something hard to do something like a very goal oriented task for the day like that is business in a nutshell as well. So for you to leave a a gig that you had built yourself up in was the top sales guy in the nation. I mean to to strike out on your
own like what was that like? Was there like quite a bit of fear associated with that or did you feel pretty confident your ability to make it work? Scariest thing I ever did in my life. It was terrifying. You know, like, I, I but. But see The thing is, and maybe I'm a bit of a masochist, but like that to me is not a trigger to avoid. It's a trigger to dive in. And I've been like that my whole life when we went to Switzerland, right? Like, I was my, one of my
friends was going skydiving. And I I mean, like, just the thought of diving out of the plane brought me my blood pressure up and like, I started to sweat. And they were like, do you want to do it? And I was like, yeah, all right, let's do it. And they're like, you know, it was like 400 bucks. And I'm like, oh, shit. You know, like I'm really doing this. And and the whole way I'm like, I don't want to do this. I don't want to do this.
And I just kept taking the steps and get on the plane and I'm like, OK, how do I get myself out of this? Do I tell them that I don't want to do it anymore? Do you think they'll let me not jump? And then we're sitting on the edge of the plane and I'm like, Nope, this is a terrible idea. I'm definitely going to die. And then they tap my chest like 123, and then we just dive out. And it was like, immediately I was like, this was the best
decision I ever made in my life. It was the same thing when I got into sales. So I dropped out of college when I was 20 years old and I was going to school to be a math teacher. Like, I never wanted to be one. It's just what they told me to do when I was 16. And I remember like all the small decisions like leading up to dropping out, so that way it could take sales full time because I was doing it part time and I was making great money.
And I was like, how do I do it? Like I should just do this full time, like I'm making almost as much money part time as I would be making as a teacher working full time, like, And I'm not even scraping my potential. That was like year one. I made like $46,000 my first year in sales, working like 15 hours a week. I was like, if I could take this thing full time and really dive in, like, let's see what's
possible. And of course, you know, in my family and my brother didn't get a college degree and my dad didn't get a college degree, but my mom did. And me and my mom have a great relationship. So I was always kind of, like doing things to kind of impress her. And like, there was a part of me that was holding back from dropping out of college because of what my mom thought. And I remember, like, that tough conversation of telling her that like, I'm not going back.
Like it's just it's not happening. I'm not going to go into debt to do something I don't want to do again. Was. It was terrifying, but to me that was an indicator that I have to do it because fear is just a signal of growth. That's all it ever is, right? Unless you're staring down the eyes of like a bear, then you're not like I should go pet it, right? No, you should probably run. But when we're talking about business, we're talking about like personal development. That's what I mean.
And so while and I had all the reasons to stay, just got the promotion like you know projected to make high end multiple 6 figures like safety, security, great business model. Like I had all of it. There was just this small part of me that was just like I don't know if I should be here much longer. Like I think I should just like I got to know because I'm I'm, I'm more terrified of a regret than I am of failure. Like, I don't want to be 45
years old with the same company. And being like, yeah, I could have went out on my own, but I didn't because I was too afraid I would rather be 45 years old. And being like, yeah, I went out on my own and I gave it my best. Like, I gave it my all. I laid it all down on the line and and and another conversation that was very interesting. Do you know who Grant Cardone is? So way back in the day, 2012, 1314, he had that, like, reality TV show, ultimate job sales
interview or whatever. I actually got on that and there's a really funny video of me flunking terribly in front of him trying to sell the water. You can YouTube it. He makes me have to look like a, a total drug addict, but whatever. And I, after I got kicked off, there was like 16 of us. I made it to the top five. And he was kind of like, you know, who's Grant on camera? You know, like hard ass, all that stuff.
But dude, it was amazing. You turn the camera off and Grant is like the nicest guy ever, like totally genuine. And he came up to me after he kicked me off on camera and told me, like, you should go home, I'm not good enough. And he pulls me over to the side and he's like, hey, man, I just want to let you know, like, you're a young kid, you're sharp. I like you. I just, I don't feel confident hiring you. But that doesn't mean that you suck.
Like, you need to go back to Cutco and you need to go be the best at Cutco ever because he's like, you never want to leave something until you're on top. And I was like, oh, because how can you really know if you like something unless you're the best at it, Right? And I was like, that makes perfect sense. And I went on a freaking warpath from 2014 to 2018. I was like, there's no way I'm not going to be #1 like, again. I gave up my health for it, right? Like, I I sacrificed literally
everything. And I'm still still shocked that I had a girlfriend that eventually turned into my wife during that time. But you know, being number one, I was like, I tasted it. Like I got the big trophy. I got all the recognition. Like, I made a lot of money and like, there was still that part of me that was just like, this isn't it. This isn't all that's left. So yeah, man, I stepped out and it was scary, you know, It was, you know, especially when we had the kid and things weren't
really super solid. I was still having some good months followed by some very terrible months. And financially speaking and, you know, 2020, I drained my whole bank account between the wedding, not getting reimbursed on, you know, when things got cancelled and then having to pretty much pay for two weddings during that time, which was a lot of fun. But yeah, we just, we figured it out. Like I had, you know, I will say like I had a panic attack that was no fun.
I cried on my kitchen floor like a little baby boy for about 20 minutes, feeling really sad for myself. But like I always do in life, you know, I did. You got to. Get back up and try again tomorrow. And that's what I kept doing. And I just, I'm fucking relentless. Like, I I don't know what quitting looks like. I don't. It's never been an option. When I set my mind to building unbreakable dads, I knew what it was capable of being. I knew what I was capable of
having. And even though the the results weren't tangible right now, in that very moment, it didn't mean that they weren't possible. And I just held on through all the fights with my wife, through all the stress, through having to take out personal loans to pay for certain things like going into debt to make it work. We figured it out and you know, it's it's grown steadily and steadily and steadily.
Now we're in this exponential growth where like, like I can't believe I'm on this freaking podcast. Like I dreamed of being on podcasts like Keto Savage two years ago because I knew what my message was. I knew what we were doing for men. I knew we had a solid product and I just am again relentless. Like it has to happen and I know where we're going and I know how big this is going to be and it's just growing every single month ever since then. And while we still have our
challenges. Me wrong like it's it's funny like scaling comes with its own problems. But I love it, man. I I love the battle. I love the fight. I love the hunt like I I love the when when certain things get shut down and and stripe FC over and you know you got to figure out how to like move funds around to be able to pay your people. So you know even though the funds didn't come in, like I love it because like what is life without those challenges,
right. Like I would be a freaking miserable drone if I just went and got the safe secure job. You know, like I'd rather I'd rather do this and have the stress and and have the this, the weight on my back of of not just paying for my family, but making sure that I have enough money to pay for the families that I employ than anything else. Yeah, it's funny, man. I'm smiling as you're talking about all this because I can relate on all fronts. Like, I've got employees too.
I've got those stresses. I've burned the ships because there is no Plan B. And when you when you have something that you're convicted by and you're passionate about, you know that it's going to work. You know that it can make a positive difference in people's lives. Like you just you have to be Cumberland, like you have to see it through to fruition. And there is nothing more fulfilling that I've experienced than being able to do that in business.
Like, I freaking love it, man. So hearing you talk about all this stuff, crying on the kitchen floor, having panic attacks, like I can relate on all fronts. And when you do that and you you experience that taste of success like that is something that nobody can take from, like the confidence that you gain in your own ability to figure things out as they come. Once you've gone through enough of those ringers, it's like you're you, you do become unbreakable. And that is empowering man.
That's the goal, dude. It's just like become so big that it's impossible to take down. And and not just big in terms of like monetary success, but just like big, like bigger than your problems, bigger than the things that you face on the day-to-day basis.
And like every single set back, every single challenge, every time, you know, I have a million calls and my my wife and kid are sick because my daughter brings home the daycare plague and I got to completely pivot my whole day because my wife can't go into work and she's bedridden and I got to take care of the sick baby. It's like taking calls with with a a sick baby and just being like, hey, you know, hey, this is what it is. Client didn't take call.
And I know that you're not my client just yet. But you know, you're going to have to look at Penny on the other side of the camera here because this is just what we have to do. And getting creative, like it's just how it works, man. And and it's worth every, every single second of, you know, stress and misery and frustration. It's like seeing it all come together, dude. It's unparalleled. Unparalleled. I truly believe that everybody
has greatness within them. They've all got the capacity and the potential for greatness. But so few people strike it out on their own to discover that because they have that safety net, they have that security, they have that comfort. And when you remove that, when you burn the ships, when you step away from that corporate gig that that is bringing you a consistent paycheck, you start seeing opportunities and you start thinking creatively in ways you never would have with
that safety net presence. So what Not having a Plan B. Not having an option for a Plan B and just forcing yourself to figure it out and make plan A work. But once it starts working, man, like it's it's it is the coolest freaking thing in the world. So I'm, I'm super excited for you. I'm ecstatic for you because I could tell and just your demeanor talking to me like you found your thing, I've found my thing. I want everybody to find their thing because life is fine, that
life is short. To go through life and have this sense of doubt, to regret or frustrations with your current state is just that's no way to live, man. So hearing you talk, knowing what entails to think like that is is awesome. So I'm happy for you. Thanks dude. I'm happy for you too, dude. Talk sure about the business itself, man. So like you're bringing in dads that have the Dan Bond wanting
to make a difference. Like are you working with them with their nutrition, their training one-on-one? Like what? What is the actual business model? Yeah. So we follow. It's a it's a proven road map and unlike everybody else and this is where I think you know Unbreakable Dads is completely different is we we have a clear start point and a clear end point.
You know I'm not just some guy who works out and you know go to the gym for three hours and he's like yeah man like I'm a I'm a coach and you know just send over some PDFs. Everything is extremely tailored very customized and and the level of accountability that we provide in my opinion is second to none because we play to every aspect of human psychology and I'll I'll go into what that looks like. So the road map is in my it is like my road map I call it the
fast method. It's a four phased approach where we combine accountability with education and how we do that is through like I talked about when we were talking about like oh like how are you going to talk to your daughter? So my guys go through 4 phases, the first one being the foundation's phase where they get a general basis of where they're at. I believe that human beings operate like GPSS. So you ask any guy, what's your fitness goal Like? I want to lose 30 lbs.
I want to be 220 or I want to be 190 or whatever it may be. They're they know what their goal is. Everybody's got goals. The problem is that they have no idea where they're at. So if you had Google Maps and you typed in my address in Mahwah, NJ, Google Maps will tell you how to get to me, but only if they can figure out where you are. And that's the missing piece for so many guys. And I believe that human beings are nothing more than the reflection of their habits and
their standards. And so they go through this, this like whirlwind of these ups and downs, lefts and rights where they have this 0 or 100 mindset where either I'm perfect or I don't do anything. I tell guys all the time, if you didn't work out last week, that means your standard of exercise is 0. You think that it's literally acceptable for you not to exercise. And so we start there, right? We have them track everything that they eat without me telling them what to eat.
They don't get a template to PDF, they don't get macros. None of that shit track everything. I want it. I want you to see what that freaking meal looks like, like how many grams of fat it is, how many carbs, like how many grams of protein. I want you to know how many calories.
And usually what ends up happening is guys are either seeing that they're under eating like some of these guys eat, you know, they're like 48 years old, they're 260 lbs, they're eating like 1100 calories a day and they're like why can't we lose weight? It's like, dude, you're not feeding the fire, bro. Or it's the total other end and they're at like 38104 thousand calories a day and they don't
even realize. And so rather than going 0 to A to 100 right, we have them figure out where am I at, What does my diet look like? What does my exercise look like? We built some foundational habits then utilizing what I call adaptive habit chains. Which is how to rather than how do I model my life around fitness? OK, how do I fit fitness into my life?
And so we make these small little tiny tweaks moving them into the accelerate phase which is where we focus on sustainable fat loss of 1 to 3 lbs depending on their starting point and how their body adapts. We do that for anywhere between 12 and 20 weeks because after that the the the human brain and the human body you know does better. If it gets a little bit of a diet break, you get a little bit of diminishing returns after 20 weeks.
So even if you have £100 to lose, I don't recommend guys go on a one year long diet, right? It's like do 20 weeks and then get into what we call stasis phase, where we created a new homeostasis, right? Not just how to lose weight, but what is the skill of maintaining the lower body fat percentage. So that's the third phase. So we actually start to reverse
diet out of it, right? Increase their food so that way they can see that like, oh, I don't need to eat 1400 calories or 1600 calories for the rest of my life, right? Like, I can have more food and stay leaner. And by doing so, right? And you know this by competing in bodybuilding, once you hit a lower body fat percentage, if you reverse dye it out properly, you can be heavier but look leaner. And so we forgo the scale,
right? We're not worried about the scale, We use it as a measuring stick. But the value of the number means nothing more than distance. It's like a ruler at that point, right? And so then we take them into the thrive phase where depending on their goals, right, if they're lean enough and they're they're, they're they look really good and they're antibody fat percentage that they're excited about and proud of. We'll do some muscle building
after that, right? Because you know, coming out of a show, right, Like when you're when you're in that low body fat percentage, when you just died it down like your body's like a sponge, man. Like it just wants to grow. And so we'll take guys that, you know don't really have any
weight to lose. You know they're shredded, and then we'll take them into a muscle building phase or if they still have a good amount of weight to lose, like I have some guys who step into the program where their goal is to lose 150 lbs. OK, well, that we're not going to do that in six months. That's not a fucking happening, right. So then we step back right into another accelerate phase. Now the way that we hold guys accountable is through both facets of Human Psychology #1,
which is one-on-one coaching. So each one of my guys gets a one-on-one coach. So that way they get regular check insurance. They have someone who's reviewing their data, who's educating them, who's helping them make the tweaks, who's pointing them in the right direction for 24 weeks in a row. Now, on top of that, that's where most people end, by the way. They think, oh, I just need a one-on-one coach.
Well, here's the thing the the human brain has two facets that will work against you in the long run versus one-on-one. It's called the law of familiarity and the law of proximity. The law of familiarity simply states that thing that you like, that that's very familiar, you value less. So if you just have this one coach who's checking in on you week over, week over week, it's super high value. But after six months, you develop a relationship with this guy.
You, you know, like if you if you miss, it's not like we're going to come to your house and punch you in the face. So then you kind of lose that, like negative, negative feedback loop. And So what we do to play in. And then of course there's the law of proximity, which explains, by the way, any guy out there is like, I love my wife, but like, I don't really care. Like, she can't really hold me accountable. It's like, yeah, no joke, dude, you and you and her got drunk on
a vacation one time. It's the law of proximity. You're too close. They can't hold you accountable, just like you can't hold your wife accountable. So one-on-one is very, very good. But if you just rely solely on that, the law of familiarity and the law of proximity are going to take you out of it in the long run. So what we do to combat that is we have community. Because here's the thing, human beings are very tribal. We want to fit in, OK.
Which is also why, if guys on that are listening to this podcast feel stuck, it's not your fault, right? Like everything is working against you. And I want everyone to listen to this. Like, like look at the five people you spend the most time with. How many of them are taking their health and fitness extremely seriously? I would say 99.9% of people listen to this podcast. The answer is zero or one. And so of course you're just going to subconsciously adapt the habits that keep you
included into your tribe. So what we do to combat that and to help guys feel included is we have a community. Right now it's sixty other dads that are currently on the roster and we keep them in contact through group coaching calls and through our Telegram community. We I can tell you dude, we have a community that is unlike any others because I do not have the model of can you fog a mirror. Welcome to Unbreakable dads.
You need to be a very specific type of person that has a very specific type of mindset and you have to be very serious or else I will not let you into my community. We had 196 applications last year. We only let in 93. How do you So I turned away 100. People trying to join the community, like how does that process work? It's very simple, right? So you could just DM me on Instagram and just say fast. I'll ask you a couple questions. It's not extremely difficult to
join the program. I will say, like, I'm not, it's not like you're interviewing for Harvard, right? But I have a very specific series of questions that I asked that tells me whether or not somebody's really serious because I'm not going to take on a client that I don't like working with and I don't like working with guys that are going to, like, be hot for one week and then ghost me for three. Yeah, I'll cancel the agreement. Like, I'll refund you the money.
And so because I don't do this for that, I'm way past the like, I just need clients. So with our community, it's other guys that are serious, that are holding each other accountable, motivating each other, pushing each other, sharing recipes, sharing motivation, sharing inspiration, taking, you know, like you should see the Telegram group at 5:00 in the morning. There's like 30 guys just like snapping like 5:00 AM gym pictures, right? Like getting it done, you know, like.
And and what that does is that plays into your subconscious and it makes you want to do it too, because now you're a part of the unbreakable dads tribe. And so now we're winning on both fronts in terms of accountability. And that's what separates us from everybody else. Every facet and every aspect of unbreakable dads plays into human psychology to help them win. It plays into how they learn. I married an educational psychologist, so I know that for a fact.
And it plays into what gets them to actually take action, which is why our success rate is so high. And it's also why I'm the only guy that puts it on paper for a fitness offer, a money back guarantee. You'd follow my program, man. You'd do everything that I tell you to do. You don't lose 20 lbs. I'll refund you. And I say that with confidence because I've been in business since 2021. I've never had to do a refund. Yeah.
I love it man. I think there's absolutely a a community component to it with success. I feel like one of the reasons that the keto community as a as a whole has has garnered so much attention and momentum since it really became popular in 2017 is because the community itself is
so vibrant. And I feel like if you take away that you, you take away a massive piece of the puzzle, like you have to have camaraderie amongst people doing something similar, especially if that that something similar is some form of hardship people want to suffer alongside one another. But once you do that, it's no longer suffering at that point because you start to see the fruits of your labor and then it just keeps flourishing. Yeah, I mean, This is why sports scenes are so valuable.
It's why fraternities and sororities exist. We want it. We're we're community based organisms. We want to be part of something bigger than ourselves. And so if you're out there just trying to do it all on your own, right, you're completely isolated. It's inevitable that you're gonna fall off because discipline and willpower, it's while it's important and it plays a role, it's a finite resource. It's why guys are perfect, you know, on Monday and cheating by Friday.
That's the way it works. This is a little technical, but I'm actually building out a community group right now. How? How do you like Telegram for the community? I I love it because it's not like I used to have a Facebook group, but then it gets muddled with all those like. And now Facebook is like your friend posted a photo as a notification. It's like trash, so it just gets muddled. Telegram, it's it's separate, right? Like it it feels like texting feels like a group chat.
It feels like a community. I really like it. I know some guys are also migrating over to school, which is a very if you haven't used it, school is a great platform as well for building a community and you get the video based stuff in there. I'm going to stick Telegram, I really like it. You can do everything from share GIFs to share PDF documents. You can go live and it's just a very clean look. It looks just like WhatsApp and for most of my guys, I'd say about 95% of them.
They don't have Telegram for anything else, right? So when they get a Telegram notification, it's just for the unbreakable dad's community, and so it's easy to to to toggle on and off. If you're like working all day, just turn the notifications off, you know, and you can check it. It's kind of like e-mail, so it's nice and separate. It doesn't get muddled into their other socials. Yeah. No, I like that for sure.
Like that for sure. Well, what's gets you excited on the business front, man, Like what? What's in the pipeline for you? So we're expanding on the delivery side of things, which I'm very excited. So we're we're hiring our third coach this month. I'm running a round of interviews because the clientele group's getting so big and then on top of that we're just focused on getting on podcasts like this one and meeting other great individuals. We also paired up with Cole
Gordon, which is really cool. He he runs closer dot IO, I don't know if you've ever heard of him but he's really, he's really awesome and we're just building a lot of internal systems. I would say our our our delivery was excellent in 2023 because our client results are so good. But already in 2024 the way we're delivering, the way that we're working with clients, we have our first in person event happening in three weeks which is very exciting.
We're going to have about 15 guys come out which is really cool and then we're already we've already got five guys signed up for the one in October. That's going to be much more of a large scale event which I'm very excited about. So we're focused on that and and and building some some live meetups that's really that's kind of what gets my juices falling if you can't tell right.
Like I I love to talk. I love to teach love to educate and get me in front of a room full of guys doing the real work, doing the deep work and you know helping guys show up as better dads. You know we're we're you know one of the things I haven't announced this on any other podcast but hey you know it's the right time when when you decide it is. So we're also going to be hiring on as a coach, a marriage coach as well. Nice. For our advice.
So this is going to be a lot more about showing up as like a, you know, the fitness aspect is the foundational habit, but we're expanding into you know the 360 male which I'm very, very, very excited about. I love it, man. I feel like one of the one of the things that I've tried to do with my life is make everything work in unison with one another. Like, I don't like the idea of work life balance, and since you're run your own business, you probably can resonate with
this. But I I feel like when you have components of your life that are totally removed from other components, like something's going to suffer. Like it's just the way it works, but if everything is intertwined and everything builds upon the whole, everything gets better. So I've tried to deconstruct my life, reverse engineer from the ideal life that I wanted to live and build everything in such a way that everything works in unison in a symbiotic relationship with everything else.
And that has been. Incredibly beneficial because I can work on the business, but it's also improving my relationships. Like, I think that is so key. So many people live a life filled with distractions for things that pull them away from the things that matter. So I'm building a life in which you have this 360 view is of paramount importance. Yeah, absolutely. You know I'm I'm and and you know I have ideas for how I want
to continue to expand on that. But even the way that like you said, you know, the balance is it's a, it's a it's a great buzzword, you know. But people think of balances in terms of like equal time. In my opinion it's balance comes from equal intentionality, right.
Like if I if I spend 2 hours with my daughter, but I'm fully present, we get to do everything that we want to do in terms of like we run around outside, we're we're we're playing around like she's laughing, She's making memories. Like, I mean, at 19 months, you know, you could probably challenge how many memories she's making, but you know what I mean, right? It's the experience. Yeah, that's gonna go farther than if I spend 6 hours with her and we're just on the couch watching TV.
Yeah, totally. I love it, man. I I totally relate with everything you said today. I'm super excited for what the future holds and I'm just that you get to see, keep seeing the journey unfold, man. So, so where do people go to find out more about you? Jump on the program, applying for the program, learning more about the the community, all that good stuff. Yeah, So what you guys can do? I'm very easy to get in contact with. I manage my social medias.
I do not delegate that to anybody else because again, I work with the majority of the clients. So I like to make sure that we're we're cultivating a good community. So if you just go to Instagram and go to at Unbreakable dads, you'll see my name, Brian Scuderi. But at Unbreakable Dads is the the username and what I'll do for this audience.
If you made it all the way through, you listen to this start to finish, if you go to my Instagram and you message me the word Ito, what I'll do for you is I'll actually give you access to our course and our educational resources that we provide for our clients for absolutely free. That's about 1299 normally, if you were to pay for it, but you can get it for absolutely free just by going to my Instagram at Unbreakable. Dads DM me the word keto.
So I know you were listening to this podcast and I'll go ahead and I'll send you the link and you'll be good to go. If you want to apply for the program, you can see right there on my bio, just message me the word fast. I'll ask you a couple questions and we can hop on a call see if it makes sense. Awesome, man. Well, I can't thank enough for the time, Brian. I appreciate it, man. I appreciate what you're doing, making better dads out there. So keep fighting a good fight,
man. Thanks bro. I appreciate the time as well. Thank you. Take care.