What's going on? Ladies and gents Robert Sykes? Keto Savage.com. And today I've got special guest to chase tuning from ever, Ford radio on the line and we're going to dive into all things entrepreneurship. How he struck out from his 925 did his own thing, built his own life and all about business. So lots of conversation there. We also dive deep into the podcasting game. His ever Ford radio has just taken off.
So it's always cool to talk to a fellow podcaster, dive in deep, figure out what it is that drives them, what kind of interview style that have how they structure their podcast format. Matt podcasting as we all know, it's just this huge platform. I'm you listen to this podcast right now. So you must be into it, but it's
always cool. Like I said, just dive in and kind of pick pick the brain of people that are doing it and doing it well and figure out what makes them tick what drives them what they're excited about, how they're structuring everything. So that is exactly what we did. I learned a ton thoroughly enjoy the conversation. I've got no doubt that you will as well. So without further Ado, sit back and relax and do the podcast with Chase. We are live, chase away. Brother. Life is good, man.
Like this. Good. No complaints. Robert. Thank you so much for having me, man. How about you? How you doing today? Life is good as well, man. I'm excited to have you reached out via email. Few weeks, back pitching me. If you guessed to get on my show and then I started digging into your profile. It's like shooting match when I get you on the show. So that's what's going on here, man, so it's good to have you. Pleasure to be here pleasure to
be here. Yeah, and you I'm sure we'll get into it. But yeah, it's one of the things I found myself doing these days besides ruining my show ever Ford radio full time. I kind of accidentally created a whole new business model out of it. Last year year and a half for podcast production and Consulting, an education company. And yeah, part of that means finding phenomenal shows like yours and pretty much on the Health Fitness, Wellness space and getting to connect 4 for broadcast.
Take him in. Well, it's interesting because I bring a pretty broad scope of guests on my show. They're not all ketogenic athletes by any means. I bring them a lot of entrepreneurs on people that are just hustling out there. I appreciate the work ethic in the hustle, and I've been kind of watching your stuff here lately, since I've, since I've, you know, email introduced to you, but, but yeah, man, it seems like you got a lot going on from an entrepreneurial standpoint, your brothers
killing as well. There's just a whole bunch of hustle going on right there in your little Echo chamber, so, I'd love to kind of just dive into to that man before. On record and you mentioned leaving the nine to five and then just starting out on your own thing. So that could be a whole podcast in itself. But I mean what what led to that like, what was your, what was your desire to break? Free of the conventional?
Quote-unquote life path. That so many of us see us following, you know, if I had to summarize, it just one clear as they thought sentence emotion feeling. It was. I just I knew that I could do more, I was capable of But more importantly, that work, ethic that value that contribution. I knew had kind of run its course, where I was in terms of being fully appreciated and valued quite literally the value in terms of my paycheck. But but also just the value of being, you know, a team member.
And I was just beating my head up against the wall and it kind of sounds weird to say out loud more and more. I talk about it because I absolutely love my job. I love, but it did. If I was a clinical health coach and I was a health coach and two offices back in DC, and I also was the wellness director. So I not only worked with patients clients each and every day.
Personal training, nutritional assessment, body, composition, analysis, Baseline, physical fitness, testing, VO2, max, weight loss, programs lifestyle, programs, all of this, in my own two offices. I also ran this concierge Medical Practice has Wellness department. So, it was this marriage of She'll go to your doctor, get your physical go, get medications, you know, check up
on you kind of thing. But then also you come down the hall and you see people like me. We Are the exercise scientist to health coaches and we work with people to get them well to help them stay well. And in many cases, you know, I say, I keep saying clinical it was to help people get off of medication to prevent medication to be a kind of a lifestyle additional component to their primary care. And I did that up and down the East Coast we had about Seven to
nine offices at the time. So at leading, a team leading, this other department and that meant, you know, a lot of new programs, a lot of growth. A lot of trying this grow the business and that way. And I was doing literally, literally Robert the job of four people and barely getting the salary of one person. In this role in Washington, d.c. Anybody in the DMV area, you can attest, that shit ain't sheep.
And so I just kind of had this come to Jesus moment and I'll never forget I pulled in the parking lot, one morning to Work. And I looked at my calendar. Look at my schedule for the day and I'll say man. I love each and every client that's on my roster. I've been working with them for months, a couple of them, you know, even a year or two, but I just didn't want to get out of my car. Hmm. I I just parked it was a cold day and I was very comfortable.
I had my heated seats on the heat was on and kind of shitty weather out. And I was just staring up in my building and I was like if I know the second I go in there. Joy in the passion and the Fulfillment that I get from working with. And for these people is going to go away almost as quickly as I walk through that door and I just knew that that is no longer fair to me. That is no longer fair to the people that I'm supposed to be showing up for, and giving my all.
And so, I took that moment as a calling, and just decided that what Chase need, build your exit strategy. So, that's what I did. Love it, man. There's a lot of people that strike out on their own to do their own thing, but Like the motivation behind. It's often times very different and it's funny because a lot of people they they're overworked. It sounds like you are working for people's jobs. I'd probably argue that you work more now that you have your own gig, but there's a lot that
comes with doing your own thing. That brings fulfillment, that just simply totality of work, doesn't really answer. You know, man, you hit the nail on the head. It's funny. I was, I was at a live coaching of event a couple of years ago, actually quite literally two years. Ago, if not, even three years are blurred now, with former business, coach of mine in great friend and Mentor, Jason Phillips, and we had some speakers up there and it was Sal de Stefano from mine pump.
I'm sure you're familiar with non-pom retirement. And Sal said this line that stuck with me forever. And he's he goes entrepreneurs, are the only people in the world that will leave a job, working 40 hours, a week to work, 80
hours for yourself. Yeah. Yeah, that's a good way to put at least at least it's strange because like, you know, entrepreneurs like it's really glamorous from the outside like any bets, working on a five looks at all these entrepreneurs that are you know, seeing success and it's really glamorous like the way it's kind of showcased is not really indicative of what it's actually like because I mean like it's like you have less stress.
It's like you have less works like your sit on the beach drinking Mai Tais somewhere when you strike out on your own, you know, everything's just amplify, but I think I've been thinking Let me that love to get your take but when you start doing your own thing and you live and die by your own hands, like you would rather have the Stress and Anxiety that comes with that. Then, just simply being comfortable working for somebody else. Oh, absolutely man.
I mean that Stress and Anxiety. It's a teacher. They are teachers. And I mean, I think I think being totally honest I think I lean into them pretty well in the beginning just because I was very used to being in management, you lie. Worship positions, you know, in in my my nine-to-five job at all. So, you know, formally in the military and so I was kind of used to this having to just live and work and operate in the eye of a hurricane so to speak. But it was, it was different
because now it was my hurricane. It was this storm, this Cloud that I was weathering because I chose to, and I was the one creating this hurricane. So it's a different Dynamic. It's same same, but different and it just It taught me so much but I really do think and I left my 95 back and end of 2017. So about five years ago now, and I definitely did things
unnecessarily. I definitely probably was fighting an uphill battle in some ways more more so than I needed to in terms of not asking for help sooner not delegating sooner or not thinking of, instead of me growing my business for for one person. It's kind of solopreneur. What if I immediately just thought about myself as a team and It a team, and grew a team, right then. And there I got there over the years, but that was, I think my learning curve for sure, but now, here we are.
Man's 2021 going 2022, the world entrepreneurship social media opportunities have just changed and evolved, and grown, and progressed. So much in these short short, five years for five years. That it's almost like, I feel like if anybody is listening and they're ready. They're wanting or they have that kind of gut, check feeling like I did when I was parked my car staring at me. A job just not wanting to go into that building.
You have so many tools to your advantage right now that I didn't have five years ago, or I just was just, you know, ignorant to you can definitely by Pat. I mean, there's work to be done. Don't get me wrong, but in terms of systems and scalability, and delegation and Outsourcing there's so much at the tips of your fingers for for nominal cost in terms of money and time. So I'm kind of jealous of
anybody now. It wants to step out right now because I feel like you're going to kind of skip to the front of the line. Some ways. I didn't? Yeah, it's interesting man. There's so many, you know, tools and resources at our fingertips yet. So many people that, you know, are unhappy with their current life. Don't know where to start, and strikeout to begin with, because they're kind of gripped by that fear or uncertainty or that safety. Net. That they have. And it's kind of crazy, man.
Like, when I struck struck out and do my own thing like I was just in a whole lot of debt, so it was kind of like a sink or swim situation, but A lot of people that you know have kids and have this like golden handcuffs at they're trapped in with their job and the money they're making from that.
It's like I don't know if they don't believe in themselves and everything that they can make it outside of that conventional life path or what it is, but it's kind of nice when you don't have any option but to succeed or basically die burn the boats, baby burn the boats. That's a phrase that I have heard more and more of in my entrepreneurial journey and definitely one that I believe in more and more.
Every day because when you do adopt that mentality, and here's the tricky part, man, that is a choice. Everything you do, especially when you step out on your own. Everything is a choice and there is great power in that. There's great responsibility in that.
But for me, I think it's one of the most beautiful things because if we recognize if we choose right now, if we choose to choose every decision, every action moving forward in the world, the life, the business, the opportunities that we are about to create for ourselves. Well, then It's tricky because it all. Then comes back to you.
Well, I chose to do this. In terms of responsibility fault ownership that is all you, but then also the success and everything else is also you, whether you fail or succeed, there. You are like, it always on you. And so, it's this ultimate just Perpetual cheerleader. It's this ultimate Perpetual just fuel to your fire.
That is I think for me, one of the most important tools and entrepreneurs toolbox is that you have to choose to choose first, but then after that, That like everything is your is your glory for the taken so to speak? Yeah, really trying to adopt, you know, Jaco's extreme ownership mentality. Yeah. Said to life and I feel like business and owning your own business perfectly illustrates
that in its totality. I mean, if you live and die by your own doing, then it's always your fault weather for right, or for wrong. And a lot of people that's that, like, special people to have like this victim mentality. That's scary. Like, if you have to view the world through a lens of, it's always your fault. That's It's frightening. But if you, you know, enjoy that to responsibility, it's incredibly empowering because the world is your oyster. So true, man, so true.
And I think, I think there's a, there's an opportunity there for grace that especially the side Hustler's, especially the side ulcers to the side. Hustle is the entrepreneurs that I think, we need to give ourselves more of the grace. That, yes, it's a bird. Burn the boats mentality, but if you quote here are, quote fail, then that's it.
Like no, like give yourself the grace that you are stepping out into Uncharted Territory, or maybe, you know, for me was, it was familiar territory because I went from working in the Health Fitness, Wellness space for somebody else to working in the Health Fitness and Wellness space for myself, so, I wasn't leaving like a world of software engineering to go into, you know, ballet school kind of thing. There is a level of Grace that we need to give ourselves
entrepreneurs. I don't think we have so much room for improvement here. Because if you do fail like least, I used to think this was like, well, that's it. If this doesn't work. Then I'm going to be homeless. I'm not gonna have any friends. I'm gonna go bankrupt. It's going to be all for nothing. Everybody's gonna be like I told you, so, and then I'm going to have to go crawling back to my job and hope that they can give me something. No, they, if something doesn't
work. It just means it doesn't. I work for a right then and there with whatever level of intention or, you know, maybe you need to Pivot left pivot. Right. Just go about it a different way. I truly found that any and every time that I quote here have failed. It is just been one of the best opportunities to, to Pivot. The best opportunities to springboard into a whole new Avenue in terms of my business or just things that light me up. So, give yourself the grace first.
That is not an all-or-nothing. It's in this world and just know that when you fail, or when you fall flat on your face, not an if that is going to be one of the best days of your life because you're going to come back. Because again remember you have chosen this burn the boats, mentality of chosen yourself day in and day out, that is going to be the day that, you know, the Phoenix Rises because something
may not have gone as planned. But this is where and how you are given the opportunity to excel in something entirely, new or Just change it. Lily could be as small as one variable and what you're doing. Currently. Yeah. On a percent agreement. There's a dichotomy that exists between the burn, the boats mentality, not having a plan B, but then having the grace that you're talking about here because I mean Life Is Life is finite but it's also pretty long.
I mean you can, if you're if you're fully dedicated to what your task is, what your passion is, what your entrepreneurial venture is, then you've got plenty of time to correct course, pivot, change direction and get things figured out. So true man, and actually what you just said really, what you just, what you said really hit me about the whole plan, B thing. Here's the beauty. And again, this is a choice, and this could be a whole other
episode. Because when you do decide to go all-in, on yourself like that needs to stay true that needs to stay constant. Hmm. You are your plan B. No matter what happens on your new Venture. With, if you leave that safety, net of your job, your salary, or benefits. You go all in on yourself. That is the deck, Hannah me,
we're talking about here. It's burn the boats mentality, but you do have this safety net of you because if you were doing the things along the way to take care of your mind, your body, nurture, meaningful, relationships, get good sleep. Like all the things. I'm sure everybody here. Listening knows when it comes to our health and our Wellness. Like if you honor that along the way, Burn the boats, screw the boats man, no matter what, no matter where you go.
There you are. So you are your plan B every damn day. And for me, I'm always going to bet on me. Yeah, 100%, man, always bet on use the way to go. I want to, I want to dive into some tactics here, man. So you stepped away from your your job in 2017. You said and you went full into podcasting them, was that your that of that was your route of travel who's a little bit of boa. So I had already started my show ever Forward Radio, January of In and I left my job in December of 2017.
And so when I made my exit, I actually I doubled down on the podcast. I went from releasing one episode a week to two episodes a week. I also right around that time. If memory serves, I think it was October. Maybe November. Yeah, that was November 2017. I figured out how to monetize. I began to actually. I took on a sponsor and kind of actually made a little bit of money. So I doubled down on the show, but actually, when I left my job, as Wellness, director, Chase die.
I just went and created my own online, Health coaching company. So I launched ever Forward Radio in 2017. I introduced to the world ever for Coach as I transitioned out of my job. And that's what I did for the next year and a half really was the show was making me money. It was growing, and being very well received in one of my favorite things at the time. But then also, I was still, I was still health coach. I was coaching people online, my own platform and actually grew ever for Coach.
We had at one point. Ain't I think about eight other coaches on the team? So I invested in this health. Technology company that built out a custom coaching app for me and ever Ford coach. And I had immediate scalability, so I could help as many people as I wanted in my kind of coaching, but then also had room for bringing on other coaches to do the same. So, ever for Coach grew really, really quickly in that short, period. But then shout out Jason Phillips again, you know, here's
another great note. You can go You can go pretty far on your own. But if you want to really test your limits and see how far you can have those burning boats in your rear-view mirror, invest in a coach and get a mentor. And so, I hired, officially Jason Phillips who was a pretty well-known Health Fitness business coach in the space and within the first phone call, man. He completely mirrored back to me.
I used to say, he talked me out of wanting to scale my coaching business because I, I hired him for that first. I was like, Jason. I see the success. So many other coaches. Have working with you and I want that to forever for Coach and he's all right, cool. So I put my money where my mouth will is we had our first phone call and I shit you not man the first 10-15 minutes. Maybe he mirrored back to me Chase.
You don't want this. All you've been talking about is the opportunities and the joy and the passion and the things that are coming out of being podcast. Chase not coach Chase and it's kind of like this thing when somebody finally says something back to you. Or you finally say something out loud that maybe has just been lurking on the surface for a long time.
Because you're scared of saying out loud, you're scared of leaving behind this identity of this version of yourself that other people know you as that mail. In my case, everybody. No me as coach Chase. I went to undergrad and grad school got all these certifications and I was coached Chase, but in my heart of hearts, what Chase really wanted without being anything else attached to it, which Hast wanted was to be podcast Chase.
And so I, right then, and there decided to kind of take off my coaching hat and that was about spring, maybe summer, 2019 and I just doubled tripled. Quadruple gave my all to the podcast and that's what I've been doing ever since man just running ever afford radio. And then subsequently, I was telling you earlier kind of created a whole new business out of it as well as operation podcasts that created podcast courses, to teach people, how to do it.
We have a whole production team. We launched scale, grow monetized podcast, for ten, other shows now, and it was just one of those things that just happen about two years ago, people began to ask me. Hey, I'm thinking about starting a podcast. I want to leverage my coaching business more into my podcast. How do you monetize? How do you get these? Guess how do you, how do you have this level of joy and fulfillment and get some kind of Roi? And, you know, I started helping
a few people. And after a while light bulb went off, said, hey Chase, there's a great, another business opportunity. And so by going all in on myself, in the thing that gave me joy, ever Forward Radio, it gave me operation podcast, and this incredible new world that I live in of just all things pop. Cast, man, I love that, man. I'd love to tell open, you know, pull the curtain back on the podcasting world. If I don't want to give away any
Trade Secrets or anything. Hey, but podcasting as a medium is super cool. I've been doing it since 2016. I probably made every mistake in the book with podcasting, but podcasting is something that I love doing something, you love doing it and in such a healthy median, that's unlike a like an Instagram post or like some just quick meme on social media like it allows for in-depth long-form conversation. I feel like That's what the world needs more of right now.
Is what I agree, a man. I think the world needs more of it, but honestly, I think, in our heart of hearts, it's what we all want, more of, we all won listeners of your show. No doubt are hungry, you're hungry for more for themselves, for their business, for their physique, for their Wellness, for the relationships for their, for their, everything, or else. They wouldn't be here, listening right now. And that's the beautiful part about podcasting is right away.
It is a commitment. It is not like a tick tock video where a real or something you're going to scroll. Through an Instagram on social media and maybe one to three seconds, you're going to get your attention. And if it doesn't hook you right away, like screw it onto the next thing. There's a level of commitment going into this. That is already there. Nobody turns into a podcast and go. What the hell, man. This is this is more than 30 seconds. This isn't what I wanted in my
life. No, as a listener, you recognize and you are giving your most precious resource to you and to me right now their time. And so, I think right away, you're starting. With a much more I'll say higher caliber sponge. We're all sponges, right? While trying to learn. And so that's something that I honor and I respect and I think as a podcast or you have to recognize right right away. It's this long format content. It's also a long game on the Creator side.
It's also what I think all of us more committed sponges are after is think of just one, two, three people. Authors influencers, coaches celebrities whoever that just for whatever reason, resonates with you. And you look up to and you view them as a teacher in a way. How amazing would it be to the hell? I would love to pick your brain. Hey, will this go get coffee? Let's go to launch him. Imagine what you would give for.
Just even five minutes, 15 minutes of somebody that you've been reading following learning from for a while. Well, now, here's your opportunity to do that to be a fly on the wall to listen to these. Conversations in to get that information that valuable information that super unique intricate information. Because if you're doing your job, right as a podcaster, this interview is going to be totally different than any other
interview they've ever done. So while yes, you can go follow them on social media, Maybe by their book, read their blog. That is a one-and-done piece of content, podcasting is a unique experience between that person and the host each and every damn time. So, I love that component, but also, what, I Eli's, the most, as a podcaster. Let me look. Let me backtrack once I get the whole reason why I started my show was because I think like, a lot of people back in 2000, 15, ish.
Someone recommended a podcast. And I said, what the hell is a podcast. I've never heard of that thing. And then lo and behold. It was already loaded on my phone and they said, hey, Chase your into fitness. You should listen to this Fitness show Fitness podcast, and I was hooked because not only did it help me get better at my job. I would listen to podcast and my commute. It back to and from work.
And I had much more relatable, more timely, more immediate information to share with my clients to help them with their Wellness Journey. So, I went from being. Okay. Well, if I can learn this much, imagine if I was actually the one talking to them. And so this was kind of the culmination of everything that I just said about how I would love to buy you coffee. I would love to pick your brain. I would love to just listen to these things. Well now I decided to be the one
to kind of facilitate that. And so ever Ford radio was born out of this growth. With mindset, but this the way to support my job and my clients at the time, but also just to help me keep getting better. Because I went from being a consumer to a Creator to an interviewer to a friend, you know, and that's what I love most about this.
And so it's just it's every single experience is the most rewarding because of the uniqueness in the novelty that is in the conversation and the takeaways for me and my audience. But then also the relationship building aspect as well. If I had to boil down my entrepreneurial Journey. Due to one thing, like Chase, what has been your secret sauce for all forms of your success, is my success. I mean, finances, I mean travel,
I mean, unique opportunities. I mean, personal fulfillment and just sheer Joy. It has been through the podcast and I know you can really make as you've been doing it. He'll even a year longer than me and that these conversations you have with people. Again, if you're doing your job, right? You stay connected whether that's a follow-up in a couple months or the next year, or
maybe you hit it off. And you're like, Besties are right away each and every opportunity this come from me, especially when I decided back in 2019 to go all-in. On the show has been because of my level of commitment and presence and devotion and consistency to the podcasting space, and having these incredible people in my life. Well, the cool thing about podcasting man is that it's so mutually beneficial for both parties involved.
Like once you have a pretty solid foundation built up, you've actually got a listenership. You got a few episodes out there. I mean, those people that listen, To you because they resonate with your style of you know, putting information out in
the world. And if you bring somebody on as a guest, they're going to get more exposure towards, you know them from a new audience and then you're going to get a great guest out of it. So it's I mean, it's very rare that I asked somebody to be on the podcast and they declined because at the end of day it's so beneficial for both members involved. So true man, so true. And that's also something that I hope people kind of pick up moron. Look, I love, what's happened?
The last Two years really 18 months, 24, months and podcasting and it's gotten it's the cool kid in school. Now, right? It's so popular and it finally, I'll say, I think it's kind of gotten the respect that it deserves and you and I know that we've been giving it for years now, I mean help 2017, 2016, that's still actually pretty late to the game for podcasting. If you go back to the ogs that were doing it in, what? 08? Yeah, we lack something like that.
So on one hand, it's Really cool to see that. But what I'm saying about people of hopefully trying to respect that more, is that it's not just a trend, right? It's not somebody able to hop on Tick-Tock and literally mimic a dance or something trending. That's cool at the moment and you know have some have some notoriety be a quick flash in
the pan. So to speak maybe get a shit ton of views or a lot of followers or whatever the kind of shortwave success because I've Tyrion said, and I'm curious if you have to man about, hey, you should have me on your show. Hey, let's, let's begin on the pockets or even people who want to create one themselves. Look podcasting, has seen.
If memory serves. I think, just in the last two years in increase almost double, there are now black 2.5 million registered shows on Apple podcasts and just barely two years ago. It was not even a million, like high 800,000 something like that. So it's like, there's this mass in influx.
This, you know, flooding. Into what is now, cool, but I don't think there's a level of respect that people recognize going into it in terms of hey, like, don't bastardize my show or let's not bastardize in the medium by just trying to over saturate it all the time. But also people who want to start their own look, there is more than enough over here. I would welcome any and every show that comes over here, but just know that you're not going to launch a show and you're in
an immediately, see a million. Downloads, you're not going to launch a show and most likely even see a thousand downloads. And I know this personally because of, like I said earlier, working on the production side now, for the last year and a half two years, we've done shows. We still do shows with people that have hundreds, and hundreds, and hundreds, and hundreds, and hundreds of thousands of followers on combined platforms.
Even just one platform. We go to launch the show and maybe like, a couple hundred downloads. I'm not saying that To, you know, cash, a more like boo you suck. But just here's the reality that we're dealing with. Every platform is different. I guess bottom line was trying to say and there's a level of respect. I think we all should have going into it. Look, do your thing on Tick. Tock make a dope funny, cool, quirky video that goes viral.
That's amazing. It's so entertaining and just quick but when it comes to podcasting like it's a long format platform in a long game. Yeah. I like long game things. Like that's why I do natural bodybuilding. That's why I do.
What Do you know with my business and for me as far as mediums and social platforms and go podcasting, you know is a perfect illustration of playing the long game because I forget what this is discs are you probably know this better than me. But of all those podcasts in iTunes more than 50% of them have less than 10 episodes or something crazy like that of people jumping in to start a podcast and then not been able to stick with it over 60% over 60% of those two point nearly over.
Now, 2.5 million shows register, and apple pie. Podcasts and I register is a Apple podcast because it is the largest platform out there. It says the most amount of shows in the largest amount of consumption of those 2.5 plus million shows over 60% are what are considered inactive meaning they have not put out a new piece of content, a new episode on their show and at least the last 90 days. Yeah, so it's called they pawed Fade Out.
You're so right. Yeah. When I start in 2016, I was super spray. And have a clue what I was doing. I was listening to Gary vaynerchuk. He was like look make content make content. So I started making content and it went into the probably 2018 that I was consistently putting out two episodes a week, but I haven't deviated since then, and I feel like as is true with most
things in life. Just the consistency aspect of it. You want to have quality guest, obviously, you want to be a quality interviewer, quality host. But and you don't top of all that just simply being consistent with it and digging deep and not letting it not letting life, get in the way of being the best podcast. You can basically, So true man, so true. And I mean, just think about it.
I mean, if we're, if we're still talking through and looking through the lens of, you know, the side Hustle, the entrepreneur, the person wanting to do whatever they want to do for the rest of their life and make a living out of it. Just think about the mentality in the approach that each platform has. So let's say you want to really you want to go in on Tick-Tock, right?
Well, you've got to stay hyper-vigilant and just glued to your phone and the Annette and just to stay on top of these Trends and or be so. So, so unique and clever that you can kind of basically create your own. So just wrap your head around that for a second. Is that the life that I want for myself? Is that how I want to spend my time.
And if so, cool, maybe you're the person that just loves like researching and finding all these Trends and just, you know, kind of dissecting what makes something viral and, you know, getting really creative and dancing. I think take talkers and short format content. Sure. Format social media is where some of the most creative people lie. Because they not only have to figure out what is trending. How can I create it? How can I mimic it? How can I put my own Flair on it?
So there's we need more those people for sure. But is that how you want your data look? Like, is that how you want your energy to be required of you basically or what about the long game? What about instead of trying to be that flash in the pan right here right now? And I hope that you stick around what if you can commit to Thinking and have your energy and your time and your attention, go to something that, you know, when you start is going to be in it forever, the
Long Haul years down the road. That is where I have really, I think now, we're kind of just talking about it. I've really, really enjoyed looking back on that aspect. It is. It is just this Slow Burn. Instead of you know, trying to light the candle at both ends. Well, I think it back sometimes being entrepreneur. You're lighting the candle up down left, right? I mean, you're sitting at home. Bitch on fire but but I mean, it's just just think about it. There's opportunity everywhere
and every platform. Like I said, you know, we should respect each platform for what it is and the type of content that it needs to have on it, but just also recognize that in and of yourself, like, how do you want to show up in the day? And how do you want to live and operate? And then, you know, choose accordingly, totally man. So what all you get? What all do you sink your teeth into as far as mediums go? You got the podcast. Obviously. That's your focus.
You've got an Instagram. Do do you put your episodes on YouTube as well. Do you have a tick tock like you do with other crazy mediums out there? No. Yeah, so I've been dabbling. Little bit more in the other ones. I'll say actually how I really kind of got my start in the whole social media. Game was YouTube back in 2014-15. Maybe I think is when I kind of put my first video, I'm not guess what been 14 and that's because all the people around me.
At the time in in the year, like, 2013-14, that's kind of what people were doing. If you wanted to do that. If you wanted to kind of be on social media, I'll say that, I mean, Instagram was kind of taking off in a way and few people were really skyrocketing. You wanted to be an influencer, a YouTuber, you know, do social media airport here. It was YouTube. So I got my start in YouTube and I was kind of doing what was popular back then.
What I was seeing a lot of my peers, you know, I had a lot of friends that were Youtubers of the time through what my brother was doing. Still does YouTube, he kills his YouTube game, but I was doing, you know, men's lifestyle vlogging Fitness. Just a lot of a lot of kind of that stuff and I would incorporate some military videos in there as well, just sharing my experience.
So I started a new YouTube and then it kind of grew into Instagram and then it was the podcast and then ever afford radio is definitely my biggest baby. My biggest platform Instagram for me has been the slowest game ever. I've got a, I call myself like a micro micro micro influencer, if that's even a thing, you know, like 20,000 followers on Instagram, but they're all really, really amazing people and they're all people would
just so cool. So many of them have been along the journey with me. So it's like we've all grown together. And yet ever bored radio we do this year. We actually created its own channel because this is another YouTube Creator mistake here. How you start on one platform is how this people expect. Keep showing up. And so once I began to really pour my heart, my soul and my content into the podcast. And by that, I mean, filming everything in person having long
for my video. I just put that up on my YouTube channel and straight up. It killed my channel. So many people just like Chase. What is this? Like? Why? Why aren't you showing us? What you eat in a day? Why are you showing us a grocery haul? Why are you vlogging in the gym? And you know again see there's a my own lesson. I didn't respect the platform.
I didn't respect the content. I just thought oh I've got this platform with x amount of followers and I grew my YouTube channel to like like 23, 24, thousand subscribers, something like that, you know, a lot of my videos get 100 would get hundreds of thousands of views. Once I started putting the podcast content up there. It was just kind of crickets and it was a lesson in like hey chase this isn't the right
channel. There's a the right platform for this, kind of content, but also, as a kind of a gut check for me as a Creator. And as a, as a human that Maybe what I want to do, what I love to do isn't the same thing as what an audience that I have created up to this point once from me. Mmm. So I really try to respect like I keep saying that where I but I do I just keep trying to respect each platform in its own way. So podcast on podcasting. We like I said earlier this
year. We did create a YouTube channel for ever Ford radio and long format on YouTube is so, so, so hard to do. There are very few people have seen master and do it. Well, I mean, anybody who has a podcast on YouTube, Tube. Even with massive followings and other places. I mean have you can get a few thousand views, you know, by that. I mean like one to three thousand views on a YouTube podcast, that's like 45 minutes to an hour plus like props to, man. You're killing it.
So, we do put it up there just because I have chosen to make the show in person. So, I film it all here in la la and, you know, I film it in a studio and we're at my home. And so because I that while the video content might not It might not do anything wild and crazy. It's just, it's a tool necessary for the connection component that I'm after. I doing it in person in my being there with that, with my guest and having the time before during, and after to connect
with them. Because like I said earlier, this platform has been the greatest springboard for me to every other thing that I've been doing and 9 out of 10 times. It comes from that in-person connection that I have. And then, you know, we've been chopping them up recently for Tick-Tock just started kind of playing around. Round over there. And I don't know if you can relate, man. But so many things in podcasting space, especially now, with all these different platforms.
I'm just constantly, testing, I test things, in my show notes. I test things in my episode laying they test things and IG reels, and tick-tocks. So it's just a constant test. No, totally main like the like my podcast has evolved quite a
bit over the years. Like, I started, you know, just with a cheap Blue Yeti microphone USB mic, you know, Bare Bones, everything, and it's kind of grown to what it is now, but I've Certainly moved into this new facility with a big studio in which I can actually bring guests on and I've had a few guests here in person and the dynamic that you get with having them in person. Like you were saying, as opposed to just doing a zoom call, like we're doing currently, it's just
so much more heightened. So I think, you know, if you have the means to do in person, that's definitely the way you want to go most people that have a podcast or just doing it remotely right now, especially if they started during the pandemic and everything was remote. So I don't fault them there. But yeah, there's a whole different vibe that comes with sitting across the table from the guests. Damn, man. Where are you in the world? Should we have done this in person? I'm in Arkansas.
So quite a bit aways from LA but we definitely has happened in person. Yeah, dead, man. Yeah. Well, you do a great job over here. So no matter what I mean and I say that with a grain of salt. I've had my whole first year. No, he'll first two to two and a half years, almost of my show was all virtual was all remote and this is where again, You do your job, right? And you show up at the peak of your potential and personality and interest that still will
shine through totally. I am going to do my own horn here, 22, but I'm just going to show you a really real life example. 2018. It was like spring summer. I I was contacted by someone on Lisa Bill use team Lisa up Tom and Bill you the co-founders question attrition this multi-billion dollar industry. I'm sure everybody has had a Quest Bar in their life. So one on her team, listen to my show and she reached out and said, hey, would you be interested in having Lisa on? Of course?
I said, yes. And that interview was so fun and so meaningful and I did my job, right? I did. Job, right. And Lisa felt that install that and I mentioned to her that my wife and I the time were planning to move out to LA. It was going to be a few months of me a little while, but we were already putting things in motion and she said something and this is what I think is another great takeaway here.
For the power podcasting is level commitment of time that the guest and the host and the audience. All have, we're not going to commit to something half-ass. We're not going to say things that we don't mean. Especially someone like Lisa bill, you. Mmm. Lisa said, amazing. Let me know. When you all get here. I would love to have you over. Would love to meet you in person. And I said, okay, I'll take you up on that, fast forward about six, seven months. We get to La. I follow back up.
I say, hey, I'm here. Would love to take you up on that, offer. I shit you not, maybe just a couple days later. My wife and I were And Tom and Lisas home. This massive massive Mansion up in the hills of Los Angeles and Not only was just like a meet-and-greet, but they invited us, we sat on set live while they recording for for Tom Show. In back Theory, met Tom met Lisa and it didn't just end there like she stayed with us that I,
I can still feel her hugs. I've never been hugged by somebody so many times in one interaction that I have. That one day with Lisa, but she she took the time. And again, she's running a multibillion-dollar industry here. They're in the kind of now removed. But this was Winter 2018. And so she showed me around the entire set. And when I say set, I mean set, like, I inside their home lives Production, Studio quality of stuff that like, Warner Brothers. Wish they had and all of our
team and our employees. And like, she spent like they were shutting down for the day, but she stayed and she gave me her time. And someone of that leveled. That is the That is the most amazing gift anybody could ever give me. So again, I say that and I've gone back multiple times like they like Chase any time, here's our guest list, you know, whenever there's somebody you want to kind of sit in on like let us know and I've gone back
multiple times multiple times. I met Jocko will not commit, all these other incredible guest and, you know, Lisa is there. I even had Lisa back on the show and we recorded in in the impact Theory Studio, we did in her studio. And so it's just, there's opportunity. There is joy. Joy, and there is all the level of fulfillment that comes with something like this. When you respect the platform and more importantly, respect yourself and just just fully commit and go all in.
Well, the cool thing about long format conversations like you have on a podcast and most podcaster, you know, 45 minutes to an hour hour and a half. It's like you can't really fake. I mean, some people, probably can't but most people that have any authenticity whatsoever. They don't want to fake for an hour hour and a half. So like you really get a pretty good idea what that person is like through the conversation.
Sitting there talking with him with like my Instagram post, anybody can throw this, you know, Hot Topic blurb up there and see what the likes and dislikes are. But with with the podcast, like, you're sitting there talking to Lisa and she's able to sense your emotion coming through. And when you do that, when you see the passion, when you see the eyes light up, which is a good thing about doing it in person. It's like you can't really fake
that. And that authenticity is instantly recognized and people just feed on that. They want more of it. So it just becomes this. This Positive feedback loop of just furthering the conversation, furthering the communication further and relationships and you can't really get that in any other medium. You said a man? That's it. That's it. I couldn't agree more. And I'll say this, too.
I mean, having of the last. Wow, like seven years now, 78 years almost, I'll say having grown up in and around and with a lot of other influencers and YouTubers and create. So to speak. With the exception of a couple, the realest of the real people are on the Pod casting platform. Now, they may not have their own show, a lot of them do, but they are people that love to do podcast. They're usually on a lot of interviews and shows and things like that. Real recognize real.
Basically. It's so easy. Like you said to fake or to be one person on camera and another person off, you know, sometimes that works again, like I said, going back to The Tick-Tock model versus podcast, you know, just really do your time and Search and figure out. What is the kind of person that is required for this platform. And am I that type of person and or am I willing to become that type of person because it works for some people?
I a lot of YouTubers I see and know they are one person on camera and one person off sometimes I feel like that's a little misleading other times. I'll say that these people are just very good at honoring and respecting the platform. They know that when the cameras on they need to be on and that is their opportunity. ER, tunity and even outlet, for some people to kind of step into more of that Entertainer that
educator that extrovert. Whereas when it's off, they just get to really go back to being their most true and authentic self and I'm not here to cast shade or, you know, say it's right and wrong, you know, I think people have just kind of mastered the platform and what it takes to create and be successful on it. But others are, others are struggling. But people that are on the Pod, casting platform, what you get in the conversation is what you get. Real life.
Yeah, and personally, like, I've never liked wearing a mask. I don't it's just exhausting to me. So, even when I do a YouTube videos, like, it's always just me, like, people that finally meet me in person after they've watched or listened to my content. They always say, hey, look, you're exactly like I expect you to be, which is the best compliment, anybody. Yeah, man, but podcast in school, man because it makes you a better Communicator in general.
Like, when I speak at conferences, I'm better for the podcasting when I write a book. I'm better for the podcasting like learning how to communicate is.
Is something that podcasting I mean, you just you just become a better computer Communicator straightforward when you podcast because and I don't know about you but I don't do any prep work at all when I have guests on. I mean to me the way I my style of podcasting is just simply have a totally unscripted random conversation, just see where it goes and when you do that, you have to actually be listening to your guests.
And then because you're actually listening, you can have an intelligent follow-up, conversation or comments and a lot of people don't How to do that because they're never really listening. They're just waiting for their turn to speak. So that's I mean, that's first and foremost. When it comes to communication, Robert, That's it. Man.
That is it. And I realized that very quickly, actually, my very first interview ever, my buddy cushion goes on, was in town and him, and my brother are very, very close, and he came and visited us 2000. I think this was 2016. 15 16. Excuse me. And he was my first interview and sat down with him. And I did all the things. I thought I was supposed to do. I had my phone there with notes and I had all these questions and research and all these things that I do.
If I'm gonna be a good interviewer, I have to ask these types of questions. Have to be prepared. I may be like the second question in. I did just that man. I realize I'm missing the conversation. I am just so focused. On asking the next question that I'm not present. Therefore, this is going to be the same shit that anybody can get anywhere else. That asked that he gets asked the same question. So, I banned in that the same way, and I mean II, don't research, anybody.
I mean, for me research is following you on Instagram for me, research is having conversations, DM. So maybe we meet in Life or you're a referral from a former gas or somebody. I really trust and respect in the space. I read your book. I mean that's research for me. I'm not pouring over your biography and you're Accolades and memorizing. Your you know book front to back so that I can show up and just ask the most hard-hitting questions. Now, I'm I'm choosing presence and I'm choosing.
Hey, this is a conversation. One importantly. This is a relationship that I want to build or this is a relationship. I want to nurture and in order to do that. I can't be focused on what do I say? What do I say? What do I ask? No. I need to be focused on the present and just honor them and respect them. Yeah, 100%. I feel like, you know, that that is what shines through with podcasting more so than any other medium. And a lot of people like that are first getting to the game.
I don't know why it is that they think that they have to have this script to question. But any time I'd jump on a jump on a lot of people's like people invite me on they're showing they've just started their podcast and instantly know when they've got like a list of questions in front of him and hand and always seems forced. And then I'll like it's obvious that they've they're pretty new in the game and I'll just talk with them after they've, you know finished recording on the
hey man. Just Throughout the questions next time, just have it totally, you know, casual organic conversation. And then the day I feel like the listeners get a lot more out of that because if you're doing your job as a host, then you know what the next question should be in the people that are listening. Like man, you're always asking the right questions as a follow-up and like that's what you want to just it feels
natural. Like people want to be a fly on the wall of a natural conversation, not this interview script. So true man, it's so true. And that's that's really I think the easiest formula for success is that it is what you just said, whether you can be a podcaster where you're going to be whatever, especially with yourselves and just for the meaningful relationships with yourself and in your life. That's what it takes.
That's what it takes to just be successful, no matter what Avenue you choose kind of percent man. Listen, I know you got a lot going on today. You got like four episodes you recording which, by the way, man, how do you do for episodes and desert type? So it's so here's a little kind of Is definitely speaking of formula for Success. This is helped me immensely. I adopted this formula. I guess I early 2020s been about two years. Now. I have clearly defined tasks for the day.
So Monday, Tuesday, Wednesday, Thursday, Friday, I broken into. These are the versions of me, and what I need to accomplish my business. And I just prioritize those things so Tuesday and Wednesday for me are just podcasting days. So, it's always, I always know if the Tuesday or Wednesday, I'm in podcasting. Mode. And that's the only thing I need to commit to nothing else matters because this is the only thing that matters right here
right now. And that allows me to just, you know, Bank them up to knock out back-to-back. I mean for for me and a day is kind of rare these days, but you know, I always try to get at least two to three a day and that Tuesday, Wednesday and it just so happens with you know, where we are the calendar year. Just needing to get a couple more in the queue for next year and then also having the opportunity to be on the other side. Microphone, like I said here today.
So yeah, it's record for my show record for another show. Of course, my actual record for another show and then report for another show. Nice. Do you do a lot of post-production edits or you let it kind of just flow as is? So the audio and everything here. It's I'll say 99% of the time what we talked about on the show and the conversation that we have is going to be what, what you hear.
It's all kept in just to be, you know, meaningful, but of course, If there's like a section, you know, we just completely get off topic or I just feel it's very, it's not valuable if it's not valuable for The Listener. I feel like if I'm losing interest during that portion, and that could be on me to, that could be chased. You really didn't need to ask that question, or it was too much of a tangent or maybe something on the guest side of, they went on a tangent or they
kind of went off topic. That I wanted for this show. I might cut that out. But honestly, it's pretty rare. Gotcha. Gotcha. I'm totally going off on rabbit hole right now. So this might be one of Tangent is when it comes to to gear and like a gear head when it comes to podcast and Equipment. Stuff. Are you using that road procaster? Whatever it's called? Yeah. So right now, I'm talking into my Shore sm7b microphone, which is plugged into my cloud lifter.
Lifting device is basically like a little gain amplifier for the microphone. This is incredible microphone, but it's runs really quiet. So then I have that plugged into my road Caster Pro soundboard and that's what I record my show on. On virtually and person, it's amazing. You can run up to four lines into it. You can do Bluetooth a computer Bluetooth of phone USB. It's one hell of a tool man, and
it's a studio in a box. All right, we've got the exact same setup except I do not have that cloud lifter, but I've noticed that this, these Shure sm7b. These are super quiet. So that's all I need to fix and run. Yeah. Yeah, I highly recommend cloud is one of the most popular ones. There are other microphone amplifiers out there. It's called an inline. Microphone, amplifier,
amplifier. I think Dynamite is another brand but I've had the best success with cloud and it just it brings up the gain, kind of ahead of the time so you don't have to bring up the gain on the soundboard so just keeps the noise down. It keeps the quality more consistent. Gotcha. Gotcha. Well you're gonna be the reason my podcast steps up a notch to so happy to help man.
All right. Well where can people go to find out more about you, follow along, listen to the podcast and just dive deeper into your world, man. Yeah, you can come find me on one or two places. Pretty much. I'm hanging out on Instagram at Chase underscore tuning. The CH E WN ing or tune into ever Forward Radio anywhere. You're listening to podcasts. I say we have kind of three main columns there on the show
Fitness Nutrition mindset. Like I said, my background is all in health and fitness coaching. I was in the military for six years and when entrepreneur, I'm a husband. So anything and everything that adds value to My overall Wellness, to my business, my mindset. I'm talking about on the show. We've got great guests and Experts of their own, right? That, come on and stay tuned. Come 2022. We're we're expanding a little bit. I'll I'm saying, I'm kind of having a sort of kind of
co-host. Join me. So we're keep it in the family. My brother's gonna be hopping on for quite a few more ever poured radio. Nice man. If he didn't have that deep, baritone voice that you do that. No, I guess, I guess during puberty. I got the voice and he got the pure raw dumb genetic strength. I mean, I can lift a mountain and he's only like 165 pounds. Yeah. He's now it's awesome. And I'm excited for him. Excited for what's coming in 2020, to keep doing what you're
doing. Keep fighting the good fight and let's do this again sometime and person next time. Oh, I love to, you know, I'm, I'm an East Coast guy on the southern guy. Myself originally from Virginia like almost damn near right on the border in North Carolina, and so men need someone back over that way. A, I don't have to look you up. And please, if you're ever in, lala don't hesitate to reach out, hundred percent man, kill them and take care, brother. Thanks, Robert. Thanks everybody.