Well, hello ladies and gents. Robert Sykes, Keto savage.com. Today I've got special guest Beau Eason on the line and we dive into some mindset stuff here. So he is a professional football player turned playwright turned mindset coach and performance enthusiast and I am super excited about this conversation. We dove into quite a bit of just how to articulate and bring one's best self forward.
We talk about his movement patterns, how we talk about how to discover your own internal story, how to how to live that confidently and how to just project that into the world in a positive way to create a better leader of yourself, better version of yourself. Something I think we could all benefit from. So very interesting conversation. I really enjoyed the messaging that he brought to the table. I've got no doubt that he will take something from this so that further delay.
Sit back, relax, enjoy the conversation with Beau Eason. Oh, you're live, Bo. How are you, Sir? I'm great, Robert. Thank you for having me. Hey, I'm excited to be chatting with you. I always enjoy bringing guests on. Talking about mindset, I've got a feeling that this is where this this conversation is going to go. Today is somewhat mindset related. Yeah, I, I, you know what it usually does.
I I intentionally do not do a lot of research on my guests before I bring them on. I feel like having canned questions and just like a scripted, you know, format just doesn't make for a great conversation. But I did peruse your, you know, website briefly before jumping on here. And one of your primary like headlines is basically that we don't have plan BS. If you got a solid game plan for plan A, which I can totally get behind. That resonates a lot with what
I've said in the past. I'm I'm already excited to chat. Yeah, good. Yeah, I wrote a book with that title. So it's, you know, I just, I've always been taught or I've always just kind of thought that wow, you know, if you, the more options you have, the less success you have, you're going to have the zero options. Yeah, you, you, you're forced to get really creative when obstacles arise, when there's no, no safety net, no way out.
Yeah, I agree exactly. And you know, especially as kids, you know, the, we just had, me and my family just had no option. So we knew the option, you know, it was easy. Totally, totally. I think kids get so distracted by stuff now because there's so many options, you know? Yeah, I, I completely agree. We've we've, we've got our, our son, we've got a 2 year old son. I'm trying to like think about how I want to raise him.
And it's interesting like the society we find ourselves in now, you know, because I was, I'm 33 next month. So I kind of came in before social media was a thing. Like I remember not having cell phones. And I feel like kids coming into the world nowadays with that just handed to them practically at birth. There's just so much information, information overloads at an all time high. And with that, you know, variability and decision fatigue and excuses is also at an all
time high. Oh yeah, no doubt, no doubt about it. I mean, we were, you know, that when I grew up, it was just, there was our TV got like 3 channels and that those weren't even good, you know, So never mind about phones and, and social media. So you, you pretty much knew what was laid out in front of you. And it, it, I don't know, there's just a simpler life. But I think it's if we can simplify that life for these kids today, I think it'd be a lot better. Completely agree.
I want to get some back story on you. So you you've got a past in in football and also as a playwright, right? Yeah, that's right. Yeah. Kind of a funny career path that no one's really ever had. In fact, I I wrote a play and it was about to open in New York and the New York Times came to interview me about this, you know, about this play that was about to open. And he was asking me a question and he wrote this sentence down on his notes.
And he said, he said, man, that is a sentence I've never written down. Former NFL player turned playwright. I have never written that sentence before. And I was like, yeah, that's probably not a not a real common thing, but but it was in my case, just because they, they didn't seem so far apart to me that they seemed kind of, you know, similar.
Yeah. You know, I've, you know, my first, you know, dream and my first like plan that I made was to be a football player, to be a, a safety in football and to be the best at that. And then when that was over many years later, you know, it took me years to achieve that. But once I did, I was just looking for another place to express myself kind of in the same manner. Because football was it, you know, if you think about sports, it's really an expression of one's, whatever you've got in
going on inside of you. And I always felt like I was, you know, I had a lot of TNT inside of me and football was the only place where I could do that and still not go to prison. You know, it was, it was, I was like, I could express all that stuff and hit people and, and, and move fast and move violently. And you could get paid to do that. And you get paid well to do that
if you can do it well. And then when I went into the the arts, all I was looking for was another way to express myself so that, you know, in football it was more about hurting people 'cause this was in the 80s when if you played safety in the 1980s in the NFL, that was a very violent, intimidating position. And it was legal actually to do that. Now it's, it's not legal.
But I thought, man, if I could find a place where I could express myself like I do on the football field, but it'd be legal and may not actually hurt people, that would be a cool job for me to have. And that's why those two things seem almost alike to me. Did you have a passion for the arts or an interest in the arts at all while you were playing football or did that totally come post football? No, no, I did. But I never told anybody like it
was a secret. So, you know, those two worlds just don't cross paths very much. So you can imagine me in the locker room going, hey, you guys, I think I'm going to join the theatre club. Well. Well, tell me about the play, man. What, what? What was the play? What was it about?
What did it consist of? The play is really, you know, a lot of critics compared it to like a Cain and Abel story because it was a story between two brothers and for one to overcome the other brother, they, they were set in a, in a, in a in a competitive environment and one brother would have to destroy the other to win. So it came down to a story really about this family and where their loyalties lied between these two brothers.
And that I just, I always thought that I always was struck by that story from the Bible, the Cane and Abel story, where one brother would have to destroy the other. And me and my brother grew up very close, playing sports together, going on double dates 'cause we're only a year apart. And we also had four older sisters. So we were the two youngest. So we really formed a bond and really like, you know, stuck it out with each other for the most
part. And I always thought, wow, what if that relationship was the other way where you had to destroy one another? And so that's kind of where that idea came from. And, and we, we said it, I said it in a locker room where one brother was about to face the other brother in the biggest game that they've ever played. And it was against each other. So me and my brother, that never happened to me and my brother in real life. It could have, it came very close to happening, but it
didn't. So I wrote it from that perspective. And then again, you know, I wrote it because I thought, man, if I could tell this story and I could tell it well and I could perform it, then, you know, I can make a living. I and, and, and as it turns out, Robert, that, that that story did really set me free. It really gave me a voice and a vision and, and an occupation really forever since then, like for 20, whatever years, 23
years. So it really kind of saved me because, you know, my whole training, my whole upbringing and my whole training as a kid and as a teenager and into my 20s was really about violence. You know, it was about like really hitting people and hitting them at full speed. So it was a big shift for me to turn that into, you know, a, a, a, a place of expression where it was verbal and it was physical, but I wasn't going to be hurting people on a stage.
Yeah. And I feel like with with regards to theater, I mean that that is a very tangible outlet for storytelling in general. But I feel like I've always told people that everybody should think of themselves as a brand, and branding is all about storytelling. We're all writing our own chapters to our own book. And it's important, in my opinion, to make a book worth reading. And you can't do that if you don't have a pretty awesome story.
Ned, you're, I, you and me are in the same boat because I, this is what I train. This is what I teach people. It is, I just felt like the, the ability to share myself, just to tell a personal story. I think years ago saved my butt because, you know, I, I trained for 20 years to be the best at a thing. And that thing was not legal in the civilian world. You know, it, it was, it was on a football field. It was legal in, in the civilian
world. You know, once you left that football field, it was not legal. So I was always looking for an outlet and I, I found that theater because it was a stage and because it was, you were a little bit separate from the audience. I felt like, wow, if I could, if I could do that well, like I did in safety, like I 20 years to play safety, 20 years to be able to perform this way, to express myself in this manner, I felt like, wow, I could still have an impact on people.
I could teach them to do it and, you know, make a living and make a career out of it. Well, it's almost like your. Your life depends on it because when you, when you perform at a very high level, so like in your case with football, when you are removed from that setting, like you totally lose your sense of identity if you don't have some other battle to fight on a regular basis. And like, it's, it's it you can
lose yourself. Like it's like, I'm a competitive bodybuilder and I can't healthfully compete every single year. So during my non competitive years, if I don't fill that void with something, I mean it's very easy to go into a very dark place. Oh, yeah. You know, and that's probably the biggest reason why, you know, when when war veterans
come back. Yeah. I always love those movies where you have war veterans come back to a civilized world and they've been in an uncivilized world and they they were promoted and they were victorious because of that. And now you return to your old life or grocery shopping when you were in the world of detonating bombs, you know, now you're in a grocery store picking out cereal. I mean that that always has scared me like like you.
And I think that that scares a lot of people because we, if we don't have a game to play, especially as men, I think it's pretty popular, not popular, but prevalent, that if we don't give ourselves a game to play. Like for you, bodybuilding, and if you don't have a bodybuilding competition on the horizon, like coming up, you're going to put that energy into whatever floats
your boat. You know, it might be bad, it might be drinking, it might be womanizing, It might be, you know, hurting yourself or hurting others. That's how I felt when I left football. I felt like a guy who is really trained well at violent things and I just didn't want to end up in prison. I didn't want to end up hurting people out there where it wasn't legal. It's just a very, it's a strange
existence. I just remember this dichotomy and you probably do too in regards to bodybuilding, but I remember hitting a, a, a guy so hard that you know, he's out cold or he's spitting out teeth or he's not going to be, he's, he's going to, they're going to carry him out on the stretcher. I remember that. And then I remember people clapping for that, like cheering for that. And then I remember teammates like smacking me on the backside because I did that. Like that's good.
And I remember getting paid more because that's what I was able to do. Well, I always thought, what the hell am I going to do when I can't do this anymore? Because it's, you know, it's got a shelf life and you go, wow, what I do best is, is, is not going to translate well to this, this regular world. And I always think about that dichotomy and how you've got to take that TNT that you that you have inside your body and you got to turn it into something
productive. And I think that's really valuable and it's really makes the best art. But most people, I think don't think it translates and I think it does. I think it does. I'm I'm a big fan kind of controversial figure, but I'm a big fan of Jordan Peterson and he's got a a theory around order and chaos. And you know that that's dichotomy between order and chaos is where progressive momentum forward is made. And I'm trying to constantly, you know, thread that needle in my own life.
But I, I think you're absolutely right. Like you have to have that, you know, you have to be on the razor's edge, basically. Yeah, I I agree with that. And you know, when I took performance lessons like from acting coaches and movement coaches and, and and voice coaches, that kind of thing, what you learn really quickly, especially about men, is that I remember the greatest performing code performance coaches in the world that I worked with.
They always said, you know, the greatest leading men, like the greatest movie stars who were men since time, they always come from the dark side. They don't come from their light. They come from their dark. And that is the greatest art form. That's how I was trained and that's what I was taught.
And they said, you know, think of like leading men who come from their light and they seemed a little, they seemed not as effective, a little bit soft, a little bit not like females weren't attracted to them as much. But the, the leading men now, if you go back like through John Wayne and, and Clark Gable and you know, James Dean, they, they all come from their dark side and that's what makes them great leading men. Have you read the book Relentless by Tim Grover? Oh yeah.
Yeah, so he's got the same philosophy as like that. Dark side is what gives them their power. Boy, ain't that the truth. Especially the guys he trained like Jordan and Kobe Bryant. I mean, they, they had no light side to them. You know, they were out there to take you out. And I love that's I, those are the guys I love the most. It's not, it's not, it's funny, Robert, because though I don't necessarily want to go to dinner with those guys, but I don't care.
I'm not going to dinner with them. I want to watch them compete because I know it means everything to them. And same thing for performance, same thing for leadership. I think it's the same way. And I think we've lost that, you know, we've lost that edge and every everybody who's trying to fit into this new age of what that means to be a leading man or what that means to be a, a leader as a man. So anyway, it's a, it's a great
conversation to have. I got a feeling just based on, you know, our culture that we've kind of bankrupted this, this leadership model of where they were trying to go. And we're going to return to the classic leadership model, which is, you know, somebody who does come from their dark side, because I think that is where we're really effective and we're really efficient when we come from that side.
Yeah, I feel like you have to, you know, be able to identify it and then harness it. I think we've lost sight of that as a society in large part because the narrative now is to seek out this balance in life. And I've always subscribed to the mentality that balances bullshit. Like, I don't know, no time in my life has a great success come in the wake of living in a balanced manner. Everything that I'm proud of and can point to has come from periods of utmost chaos and intensity.
And I think the more we strive for this work life balance in which everything is, you know, sunshine and rainbows, the more we'll just stay mediocre. Boy, that those words, man, from your mouth to God's ears. I say this all the time, like people go, well Bo, don't you want a little balance in your life? And I'm like no, I want greatness and balance. Got nothing to do with grace. And have you ever heard the term tensegrity?
No. So I, I've, I've kind of talked about this balance of bullshit thing before on the podcast and then I came up with this. So there's an architectural term called tensegrity, basically meaning tensional integrity.
And I've got my life divided into like the five pillars that I put value in. So for me it's like health, wealth, relationships, spirituality and self development and all of those things are important to me as everybody's probably get some version of their own pillars, but like the notion that they all be balanced at at the same time unanimously is just not realistic if any of those are to
excel. So I have this view of tensional integrity, in which case there is times that you know one pillar is getting significantly more inputs and focused than others, but if all are working in unison, everything improves as one of those improves if that makes any sense. Yeah, no, got it. That yeah, I completely agree, guy. I was just talking to a guy, you know, just an hour ago and what did he say? Said something about, you know, making money.
And I I said, you know what? I've never thought of it like that. I think of it. I if you're the best at what you do, guess what? Money follows that. So I'm gonna, I'm not gonna put all my focus on money. I'm gonna put it on being the best at something and then knowing and having faith that the money will follow the talent, the, the, the being the best at something. So yeah, I think you're right about that. So. So what are you the absolute best in the world at?
Well, I mean, I've, I've, I've there, there's a couple of thing, I there, there's a couple of things. One is I've always, every declaration that I've ever made, which is I think four or five. I, I, I've always used the term the best. So when I was 9, I drew up a plan and the declaration was I'm going to be the best safety in the world. And I had 20 years, right? I had 20 years to do it. But I always have used the term the best because that's the way my dad woke us up every morning.
He woke us. I grew up on a ranch, cattle ranch. My dad woke us up every day, every single day, all six kids by rubbing our backs and telling us we were the best. And so I grew up kind of going, well, I guess that's what's expected. I guess second best is not accepted. And the best is 'cause that's what dad said every damn morning. And he didn't say much, but
that's he did say that. So that's how I made the dreams and the declarations that I've had in my life have always had to determine the best in it. So I wanted to be the best safety in the world. That actually came true, like many, many years later, you know, I was named the the top safety in the country. And then I, when I went into the playwriting world, I wanted to be the best stage performer of my time. And that's how things went.
And I, but I always have a long timeline to those things. There's always, in fact, I sometimes throw away the timeline completely where there isn't 1, where you know, most people say when you know, when you're making your, your dreams or your, you know, whatever your goals, they always say to put a time on it. And I always go, well, does it really matter if I'm going to be the best at something? Does it matter when that is? Or does it matter that I'm on the top? I'm the best.
And so as I go, I've as I've done this over my life, I've, I've only done it in a few areas and I have end up being world class in those areas. And now I think what I am, this is I, I think I'm the best at exactly what my dad was the best at. Here's what he was the best at. He, he was a cowboy, right? He's just a regular dude, you know, never accused of being the smartest dude in the world, never the most educated. He was a man of the earth.
So he raised cattle. He, he knew animals, he knew life and death every single day. He also fought in the war on the front lines in Korea. So he knew that. He knew regular stuff, real life stuff. But here is his best thing. He saw your greatness no matter who you were. He saw it. And not only did he see it, he said it like he spoke about it. So he wasn't a guy who shared a lot. He wasn't a guy who made speeches. He wasn't a that way. Here's what he was.
He said he saw me, he saw my brother, he saw our friends, he saw people. And he said, you know what, you're the best in the world, go do this. You're the best at that. Be loyal to that thing and nothing else. And if you don't stop at that stuff, if you don't quit, then you're going to end up the best in the world at that thing. That's what he was the best at. He saw people in a certain way. He carved out a big space for them to live into that greatness. And he was very patient about it.
He just kept seeing you and kept speaking it until you lived into it. That's what he was the best at. I, it turns out I'm really, I'm really good at that. I'm good at that with my with my kids and I'm good with that with my family and my clients. And yeah, so that that, you know, and I've gone through many iterations of this like wanting to be the best safety, wanting to be the best playwright or stage performer or husband or or or father.
But that is the thing I think I have that that he passed down to me that is most valuable. So I'm assuming neither you nor your dad were fans of participation awards. No, we didn't. You know what? But when I those are pretty funny, right? There is it is funny. We constantly make fun of that all the time, right? All the time. And it is never been a part of our of our thing.
You know, my brother Robert, this is funny, funny thing because that you're right, that was, we didn't talk about that shit. You know, I mean, it wasn't a part of our upbringing. So my brother ended up being a first round pick to the New England Patriots and he was the first quarterback to take the New England Patriots to a Super Bowl. So they've never been to the
Super Bowl in their existence. And my brother was the first guy to take him to a Super Bowl. Well, they lost that Super Bowl to the Chicago Bears 1985. Well, most people don't know this, but when you lose a Super Bowl, you get a ring because you won the AFC. So in the AFC and NFC, they each get you get, you get a ring for winning the Super Bowl and you get a ring to win the the runner up for the Super Bowl.
So, and it's a big old gaudy ring, you know, so my brother loses the Super Bowl and gets a Super Bowl ring for being the AFC champions, the New England Patriots. So they hand you this ring at this ceremony, right, for the, and each team member gets one of these gaudy rings and they all put it on. Well, to this day, now that was in 1985. To this day, my brother has never put that ring on. Isn't that funny? And that's that's runner up to the the world champion, right?
He never to this day, I don't know how many years ago that was, has put that ring on. That ring sits. That ring just sits in the box that it was given to him. That's awesome. I always think that's funny, man. I always think that that is crazy and, and even the trophies that even the trophies we did win while playing, whether it was a championship here or all league or whatever it was, we I don't know as a family that that wasn't really our thing. Like we didn't put those on
display for some reason. Yeah. We, we played the game, you know, it, it was for the game's sake and it was for your teammates. It was, it was, it wasn't about rings and it wasn't about trophies or awards. It just seemed like you were playing for the guy next to you and you're playing for your school and the pride of that and the community. And that's kind of how we were raised. So I realized that that's a completely different way of approaching sports these days, right?
It's much different now. No, I What'd you say? I, I totally agree. That's why I think I'm drawn to, to bodybuilding because it's like a total individual sport. Like I, I have to reap what I sow If I don't put in the work, I don't succeed black and white, there's no teammates that I can rely on. So I think that's been kind of my way to hedge against the societal standards that we now
see ourselves with. It's like I'm not looking to anybody to save me. I'm either going to win or I'm going to fail, but it's 100% my own doing. Yeah, no, I love that. Yeah, that's, it's so true. I always hear that about individual sports people, whether it's tennis or golf or bodybuilding and how it's just you standing out there and if you fail, guess what? You fail. But if you win, it's you, you know, like you're responsible. I like that. 100% so so talk to
me about post playwright. So after the the the play, did you continue to pursue a career in theater or is that the point that would in which you kind of turned more towards work with people on a one-on-one basis, helping them to, you know, figure out and dissect and illustrate their own life story? Yeah, it, it, it did turn into that, but I did the play for 17 years. So it was the long run it, it was 1300 performances. So it, it was, it was a lot.
But you know what? It, and I always tell my clients this, that, that come to me and want to know and want to learn their own story and how to tell it so that you can build your own business based on that story, which that's what I do now. But everyone, once you master the ability to tell your own story, it's kind of like you and me are kind of doing like that today. Like we're here sharing personal stories. I'm sharing mine, you're sharing yours.
And we're seeing where they connect, like we're finding a common ground among each other through each other's stories. And that's the best way to build intimacy. That's the best well way to build trust in our trusted depleted world. And that's what I always tell them. And I always say, listen, if you master the ability to express yourself and share it like personally with people where it reveals kind of your shortcomings and your pain, that is the quickest way to build
your brand. Just that right there. And that's what I've been able to do. That's what my clients have been able to do. And it's only because most people always want to share their highlights, right? They want to share their championships. They don't want to share the road to get to that championship because it's it's filled with blood and sweat and pain and embarrassment and shame.
No one wants to share that part. That's the only part that people are listening for and wanna hear, 'cause that's the only connective thing to a story is that That's why every movie kind of begins exactly the same way. It starts at the lowest moment. And you know, that's why they're a story. If stories, if movies started at the highest moment, there would be no story to tell. Story's over. You've got to start at your lowest moment. So that's what I've learned to do.
But going from the writing, the play to that was people just started coming to me backstage after a show. So this is, you know, where we opened in New York, and usually people knock on the stage door and they want to meet you or they want to get a picture or an autograph or whatever. They're fans of the show, but that didn't happen to me. What happened to me was it was all business owners coming backstage. It was all, you know, owners of
industry. Like in New York City, the guys who had their names on skyscrapers, they would come backstage and they wouldn't be there for a picture, and they wouldn't be there for an autograph. They'd be there because they said, hey, man, can you bring this to my company? And I was like, me and my, my wife was a producer of the play and I was, you know, the, the writer and the performer. And we would say, no, no, this is a theater piece. We don't take it to companies.
And they're like, wow, that's too bad because we pay this much and me and my wife are looking at each other going, well, maybe we could do that. So, so it opened a whole new world for us where we didn't know what people wanted from the play. We didn't know why they were attracted enough to bring their bring the play to their company, to grow their businesses. And you know what it was?
It was my ability to tell my own story because they knew somehow their sales force or their executive team. If they knew their own story and could tell it the way I did on the in the theater, then they would grow their industry and they would grow their brands and they would grow their company. And that was kind of shocking to us to understand that's what they were attracted to, but that's where we got our start. So it started to really grow and it kind of explode in the
business world. And what they wanted was me to teach their people how to do what I do on stage. And that's where we started. So that's what we do and that's what we still do today. And, and so we teach businesses, small businesses, like we teach financial advisors, we teach doctors how to grow their practice by sharing themselves, by having the ability and the training that I've had in telling their own stories. And these stories are of aim. You know, they're not of success.
They're of their, their lack of success at first when they were growing their companies. That's what people, that's what human beings connect to the most. So if you think about the world we live in right now, where we're so disconnected and so, you know, at each other's throats seemingly and, and, and our trust level is at its lowest level that it's ever been. Well, then I started thinking,
well, who? Who can restore the trust that's been eroded over time, 'cause there was a time where you and me, Robert, trusted the doctors in our lives. We trusted them, whatever they said we did. That's not true anymore. And now we can go to the leaders in our world or the coaches in our world or the financial advisors in our world and say, wow, I used to trust them, why don't I anymore? Why is our trust? Why is it at this level? And who can restore it?
That's what I thought. And I said, well, the quickest way that I know how to restore trust is to share yourself. And you've got to share yourself in a certain way, meaning you've got to start at your lowest moment. And I call that a defining moment story. So we start at our lowest moment, which defines who we are going forward after that lowest moment. And if you think about story, that's where every great movie begins. It begins at the bottom of the
mountain. And then the story is how do you climb that mountain? That's the story. So think of every Tom Cruise movie. Think of every movie like Rocky or Braveheart or or Wizard of Oz. It all starts at our lowest moment. But we have these dreams to achieve greatness, like in Rocky's. For the example of Rocky, he's a bum fighter. He's not He's a bum, but he wants he gets picked to fight the heavyweight champion of the world, right? That means he's got to go from the bottom.
And if he can beat Apollo Creed, he's at the top. That's called great storytelling. That if if you think, if you think of Sylvester Stallone, like as a man, he was a he was an unemployed actor who could not get a job in Hollywood. So what does he do? He does what you and me should do. If we're at the bottom, he says, you know what I'm going to do? I'm going to write my own ticket. I'm going to write a movie that I own. And I get to say, who plays the part of Rocky?
So he writes himself a movie, and no one wants to hire this dude, but the story is told so well, the script is so good that they go, yes, we'll buy this movie and guess what? We'll let you play the part. So that's what I did with my life, and that's what I teach business people to do with their lives. Like you're taking over your
whole existence. Because Sylvester Stallone was smart enough to know that if he put himself in the underdog position in this story and he played that role, that he would employ himself for the rest of his life. And he has certainly done that, hasn't he? Same for same for you and me, same for us. We start at the bottom with that story.
We tell the story. My experience has been, Robert, that once I wrote that play way back and it opened right after 911 in New York City. Ever since that day, I have never had to wait for the phone to ring again because the story was out there and people trusted it and people wanted to learn by it and be around it. And that has been the way I I built that first brand, that first play, which led to
everything else. And that's the reason why it's important to me because after football, I didn't know what the hell I was going to do if I couldn't hurt people or hit people. I just, I just thought I was going to end up in a really bad place. And I ended up saving my own butt by learning and being great at being on the stage and telling people stories so that they trusted me and we could then go deeper.
Out of curiosity, is there any way to to view that play as it recorded or people can can view it now that now that it's not playing? That you know what it is there. It's funny. If so, I have an event that is a personal story, power event. And I take 3 days and I train people, you know, how to tell their story. And so on day one we, we, we uncover what their defining moment story is. And then day 2, we physicalize that thing. Like we bring it into existence
with our bodies. And then we learn how to tell, how to make money by telling that story. So I think that's the only way that people can get that product because we have a product that when people buy that event, when they enroll in that event, we send them some pre work and the actual recording of the play, like the video recording of the play, it's all digital now is on that pre work that we send them.
So I, I'm, I could be wrong, I'll ask my team, but if there is a way to get that, I'll let, I'll let you guys know. But I know that's one way to do it. You, you got to come train with me so that that play is, you know, out there. You'll, you can maybe you can see some clips somewhere. I'm not 100% sure, but I, I did that play for 17 years and I thought I was going to die doing that play, but man, it was, it was, it's rough.
It's a good play. It's a really, it's a really good story and it really kind of started everything for me. Well, I've always enjoyed theater, so I would I would totally see if I can find that and I'd love to to watch otherwise, not to just do your master class session and and watch there with the homework. Yeah, yeah, that, that'd be fun. Come, come see us in La Jolla. We do it every year and twice a year in in a theater. And it's, it's amazing training.
It's, it's because I, I hired the best to train me many years ago. And now that same team trains you with me. You know what I mean? So my wife, myself, my movement guy, the people who trained me train you. And it's, it's really something we, I, I love it. We've been doing it about 14 years and you know, it sells out every year. We do it twice a year and it's just three days of like your story, your physicality, your ability to make money telling that story. So it's pretty cool.
Of those 3 components, the the discovery, the manifestation, and the monetization, where do you find people have the most inherent struggle? Physicality. How so? Physicality only because I you probably wouldn't this for athletes, they're really good at this. They're good because they understand physicality. I'll just say this. We're we'll find your story on day one.
That's that pretty that comes pretty quick, this physicality thing because we live in a world that is so living in a cubicle, looking at a little phone, we have reduced our physical presence so much that it's it's we have to relearn it. Here's how we relearn it. I'll, I'll, I'll, I'll just tell you guys how we do this. You'll love this, Robert. Sometimes it scares certain people. So my movement coach, he's the greatest movement coach in the
world. If you see somebody win an Academy Award and gets up and starts thanking people, my guy always gets thanked because he is usually the the physical coach for that performer. And that goes for Leonardo DiCaprio, Tobey Maguire, Margot Robbie, Like the greatest actors there are work with this dude. And I bring him to La Jolla with us 'cause he is the absolute best. But I just want to tell you where the where his training comes from 'cause you. It's kind of odd for some
people. Yeah, I'm not even. So what? A movement coach consists of. Right. Yeah, No one even knows there is such a thing. This guy's training, how he trained me was he said to me, he goes, Bo, you know, you're a former professional athlete, so you might know this, but I'll tell you just in case you don't. We human beings are animals, right? We're animals. And I'm like, yeah, yeah, I get that. I feel like I feel very animalistic on a field, like very dangerous and very like instinctual.
I get it. I get it. And he goes, not only are we animals, but we are predatory animals. So we're not squirrels, we're not rabbits, right? We're not prey. We're predatory. Meaning we are always on the hunt instinctually. We are always picking out danger, always, always in our life. Now, society has taught you to squash that instinct, right? In fact, they promote the opposite of that and want you to
apologize for that. But that's actually the most powerful thing about us, especially if you're a performer. So check that isn't that funny? Especially if you're a if you're in the business of people's eyes on you, whether that means a ballet dancer, whether that means a trapeze artist, whether that means a musician or a bodybuilder, a football player, a basketball player, a a juggler, a speaker, a leader, they are in the business of performance. People have to keep their eyes
on you for you to be effective. So he, my guy, comes from this world of predatory animals, especially cats, cheetahs, lions, leopards, those kind of animals, studies them, has us study them. And so when you see one of his actors, one of his musicians, one of his people that he trains, you can spot him a mile away. In fact, Robert, if you remember the Elvis movie that came out like maybe two years ago and the guy who played Elvis got nominated for Academy Award, his name's Austin Butler.
Well, I didn't know that Jean Louis, my, my, my perform, my movement coach had been working with this guy. I didn't know that. I just saw the movie with my wife and I'm watching this movie and I was like so in awe how well this actor moved on stage as Elvis. I couldn't believe it. I was like, damn, this dude's good. I thought I was good at this, but this dude's really good at it. And there's not very many people who are good physically.
But I, I pulled out my phone during the movie and I texted my movement coach and I go, dude, you got to watch the Elvis movie 'cause I've never seen an actor move like an animal on stage on the screen like this dude is doing. And he go and he texts me back during the movie. Oh, that's Austin. He's been a student of mine since he was 17. And I'm like, of course he was, you know what I mean? There could be no accidents.
He we, us, us, us human predatory animals are the most watchable, so watchable that if you're unapologetic about who you are actually are, that people don't, cannot look away from you. And that's when he started working with me, Robert. That's what he told me. He said, listen, this was years ago. He said, if you do what I say or you do what I train you to do, people, it's impossible for people to look away because people do not look away from predator animals.
Now think about this for a second. People who don't know what I'm doing on stage, people don't know what I'm doing right now. You know, they're just watching. They're just not looking away. They're actually watching somebody and they're keeping their eye on somebody who's actually dangerous and unapologetic about being dangerous because you imagine a cheetah walking on stage or a
lion walking across a stage. They're so they're such a predator and they're just so noble and they're so damn lethal and we all know it. And that's why we don't look away. Well, we're the same. A great a great performer. Let's use Kobe Bryant or Michael Jordan as as a great example. We have already brought them up. Those guys are unapologetic about who they are. That's why you can't look away from them. They other guys apologize physically.
They apologize for being too strong or too dangerous or too great. And us guys and gals do it too. We apologize for who we actually are. And he retrained me and I retrain my people to lead with that physicality. So it is a really a very lost art. And when you have it, it's not like people know you're being an animal. You just are what you are. They, they all they know, all your audience knows is they ain't looking away. That's all they know. They don't know why.
Only you know why 'cause you've trained with my guy. That's that is the biggest stepping stone to get business people to surrender to who they naturally are. Because think about it, Robert, they've been promoted their whole life. They've been promoted by the news, by the politicians, by the by TV shows to be less than you actually are. Don't be as great as you actually are. Be a little bit less. Do your job in a cubicle and don't move.
Just sit there, be quiet, be polite and do your job and shut the hell up. Don't be a lion. Don't be what you actually really are. And I am telling you, once people get this and some people get it really quick, like athletes get it quick because they they remember it. They they re remember it. They go, oh shit. I remember that time it got really competitive and I wanted to take that dude out and I felt that that rage inside of me or that primitive part of me.
Athletes get it. Once you get that in your everyday life and you know you're not going to hurt anybody, boy, it is powerful and people, it's true. The promise, the promise comes true in that people can't look away from you. It's really it's and it's how it should be. Because you're, if I put a, if I put a lion in front of you, then you're certainly, no one's going to look away from that lion. No one's going to look away. Well, think about this. You're more powerful than a
lion. You're certainly smarter than a lion and more lethal than a lion. Human beings are, but yet everybody dismisses us because we apologize, because we don't take on what we are. Now. You're not going to walk around scaring people. You're just going to have the presence that makes people watch you and pay attention to you. And that is what is missing in our society. That's why we don't know who to who to trust and who to who to follow because there's no leader.
They're all weak, they're all apologetic, they're all behind a podium, hiding in their body, hiding their physicality. Yeah, no, this is all super interesting, man. This all resonates and hits home for sure. I, I completely agree on all fronts.
And I don't want to downplay this, but I'm assuming this could be, you know, things as simple as looking people directly in the eye, having a firm handshake, walking with your head held high, and just commanding the room with a certain swagger that you don't often times see these days. Oh, no, no doubt. That's what comes with being a predatory animal. That's who we are.
So if we weren't apologizing, like, you know, like you're going to Starbucks and like people are just dragging their ass in there and they're all slumped over half dead. Well, if they knew, if they actually took my training or remembered who they actually are, they would never walk like
that. Never their head, just like you said, they would look, make eye contact, they would look for danger inside of Starbucks as and and they would provide safety for Starbucks by the way they moved about the the room, by the way they got in line, head held high, shoulders back, hands at their side, wide open, unapologetic, moving with a purpose. That's why I love this. I don't know who said it, but somebody said if you move with a purpose, you collide with your destiny.
And I find that to be so true if you'll just take on this physical part of storytelling, if you just surrender to what you already are 'cause you've had to learn to apologize for being a predatory animal. You've had to learn to slump your shoulders. You've had to learn not to make eye contact and look down at your phone all the time. That's a learned thing that is not natural. That's not how we survived. That's not how our ancestors
survived. Otherwise we wouldn't even be around if they were had their heads down because they would have been picked off by some other predator. This is this is good man. I like this a lot this resident I mean my whole brand is based around the word savagery, so like this all rings true for me for sure. I like it. That's. Right. I like it a lot. That's right. It's it's perfect.
And so, so you get the discovery, you've got the movement patterns that kind of embody that belief system that instill the confidence of of your story and of who you are. And the beautiful thing about that is nobody can take your story from you. Nobody can copyright your story. If you double down on your unique story, you've got job security in that. Oh yeah, you I Here's the promise I make to everybody that that that surrenders to this.
You will never have to wait for the phone to ring again. People are going to pay you, invest in you, find you attractive, want to marry, you want to have kids with the all roads lead to this presence that makes us attractive in the 1st place and with the ability to share your lowest moment so that people can attach to you and then follow you. I'm telling you, it's the brands that I built. That's how I built them. Just with a personal story
telling people. And then my experiences and my clients experience experiences are that people want to join whatever you're doing. So I'm building this practice of my I'm a doctor and I'm building this practice. Here's my story. Here's where you fit in and they join the practice or they invest in the practice or they want to be a part of it in some way, shape or form. And that's how I built the companies that I've built and that's how my people have built them too. I. Love it.
I love it and that that last component of the three the the monetize the structure that is basically giving people the the road map as to how to plug that into the framework necessary to create demand for whatever it is they offer. Well, yeah, people automatically, if you tell a story, you're going to have the trust. So you're going to you're going to break down the barriers right away. Physically, they can trust your body 100% of the time because the body cannot lie.
Your mouth can lie, your body cannot. So people trust your body at all times. That's why we want it firing on all cylinders. That's why we want it trained so that it can return to what it naturally was when you were a kid where you were unapologetic you, if you wanted a piece of candy, guess what? You, I didn't care if you had to pay for it or not.
You went over and got it. You walked boldly over there in the store and you grabbed the candy and you go, I don't know if I have to pay for this or not, but I'm having this candy. I'm walking out of here and you know what I mean? That's, that's just how it went. But now we've been domesticated,
so that stuff's all bad. You know, you should walk in with your shoulders slumped and apologize the whole way, and then be meek and be weak and see if you can have this candy by begging someone for it. No, we're not doing. We're not. That's not how we got this far. The money part always follows the trust and the hour it because people are going to see you in a certain light. If you surrender to your physicality, they're going to see you as the leader in the room, whatever room you're in.
Because of your physicality, they're going to want to follow you. They're not going to know how to follow you. And until you tell them. And I, I train people to go to, to tell people how to pay you, how to follow you, how you get paid to make your living. And that's how they pay you. They can either join you and follow you. They can come to your event.
They can, you know, follow you however they want to, but by following you, you get paid and you figure that out and you let them know how they can do that because there's not one person on the planet who doesn't want to follow somebody like that. We're, we end up following losers, right? Because our, our leadership class is so bankrupt that we get a bunch of losers, right? And we're like, do I got to follow these people? I really don't want to look at
them. They they're look how they walk, look how they move, look how they apologize, look how they lie. I want a body I can trust. That is the human body that is unapologetic, that is shoots a, a, a straight arrow and tells us like it is the everyone's going to follow you because it's so rare that this happens in this day and age. That's how you're going to build your money. Yeah, no, I I agree, man.
I agree on all fronts. I think there's this massive shortage of confidence in oneself and the ability to share that message in a transparent, authentic way. Like everybody is trying to fake it till you make it. And I've never subscribed to that mentality either. It's like I would rather be brutally honest and transparent with the hardships I've faced and people resonate with that. And in doing so, like if you never have to put a mask on, you never have to take that mask off.
And because you're never wearing a mask, you can be so much more confident every single thing you do. Yeah, you're that's that's exactly you and me are talking about exactly the same. We're seeing the world in a certain way. And if you and me, Robert, are seeing it in a certain way, guess who else is seeing it that
way? The masses, they, they see it, they feel it. They don't quite know if the it's OK to articulate it or not because they're trying to follow somebody's rules or some law that's made or some, you know, something that's promoted in the media that it's a no no to actually be a powerful human being. Well, we got to, we got to change that trajectory for sure. Yeah, yeah. I'm that's what, Yeah, I agree 100%. That's what that's what I'm trying to do. Yeah, that's exactly right.
I love it, man. Well, well, Bo, where do people go to? To dive deep into your world, man. To to discover their own self? Where? Where's this this mastermind? You said it takes place twice a year. Yeah, I do personal story power. I do it in La Jolla, California, which is in San Diego, for those of you who don't know, a beautiful little town right on the beach.
And we do it in a theater. And we have, we actually have an event coming up October 1415 and 16 in La Jolla, which you, you know, you guys are, you know, welcome to join that group. We take a, a, a intimate group, like 100 people in a big theater. We teach you your story. You get on the stage and you start to tell that story. We teach you how to make money with that story, 'cause I just, in my view of the world, that is the most valuable thing you need
to have. You need to be armed with your signature story where you can go tell it physically, be unapologetic and tell people how to pay you and build your brand, build your coaching business, build your, you know, medical practice, whatever it is, it doesn't matter with that story. So you can go to boweson.com. That is my website, siteboweson.com. We do that twice a year.
Also. You know what I'll do, Robert, if you're cool with this, I can send everybody this free guide that it's a video and it trains them on their signature story. It gives them prompts, it gives them training on how to locate your defining moment story. Is that cool if I give them a like a text number where they can get that? Yeah, and I'll put it. In the shower as well, yeah. Yeah. Well, so all you have to do is
text personal story. Text Personal Story to 323 3105504. I'll repeat that. Just text Personal Story to 323-310-5504. And right when you text Personal Story to that text, bam, you're going to get a video and it's going to train you on discovering your personal story. And, and that way, you know, you can get started on this thing right away. Also, you know, if you want to come to La Jolla October 1415 and 16 love to have you just go to boise.com.
You can sign up there and you know, we'll start training together because it, it's just like you guys, this, you know, I've been this thing is sold out for like 14 years And to in my mind, it is the the one of those things that you got to do. Because once you know your story and once you can physicalize, I mean work with the greatest movement coach in the world, right, that returns you to who you really are.
And then the ability to make money with your story that that's a that's a big time three days. So come join us and love to have you. Yeah, not 100% man. We're we're speaking the same language for sure. I mean, when you look at us as a species, we have shared our stories from generation to generation until just recently, honestly. And I feel like that has been, that's what's in part led to the detriment of this leadership. So I think there's a massive demand for what you are doing here.
And I think it's awesome, man. So by all means, keep doing it. Yeah, great, Robert. I will. Thank you. You too. Appreciate you Bo, I will definitely link out to the website, make it the easy people to find you. If there's anything I can do to help move the needle forward in your world, man, you just let me know. Thank you, Robert. Appreciate it. See you, Bo. Bye.