Hello ladies and gents Robert Sykes ketose a.com today and get special guest Robb. Wolf on the podcast, I've had him on the show in the past. This time we dive into all things but nutrition for the most part, we talk about Jiu-Jitsu. We talk about mixed martial arts. What? He's been doing there for a long time. He's brown belt, he knows what he's talking about. I wanted to kind of pick his brain.
There, we also dive into homeschooling quite a bit, and what he, and his wife do for their two kids, with regards to how they structure their day, how they structure their activities, how They structure their learning process very, very, very interesting stuff there. And then we also talked about, we talked about attrition some we talk about lifestyle design thoroughly enjoyed the conversation Rob and I are definitely speaking the same
language. I have utmost respect for him, his character, what he's doing in the space and I have no doubt that you will take something valuable from this conversation. So without further Ado, sit back relax and Joe podcast with Rob wolf. And we are live Rob. How are you brother? Good? Good. All good. I forgot to turn the heat on in my office. And we live in rural Montana. And so it's a little, it's a little chilly in here. I Will Survive, man.
Oh man, Montana is beautiful. How long have you been there? We've been coming up on two years now. Where did you come from? We were in Reno, Nevada for a Is for about 10 years and then 2 years, 18, months in Texas, which we like to Texas, but the kids didn't love it when they found out that it only snowed there about once every 30 years, they were not digging on that. And so, we have some some really good connections within our Jiu-Jitsu community that streak.
Last, Jim Jiu-Jitsu outfit that were a part of, and there's really remarkable Hub of that activity here in the Flathead Valley, Kalispell area. So, we moved here and Just just loving it. Nice. I bet they don't have any trouble finding snow in Montana though. No. But, you know, we were not bad here. The Flathead Valley is only about 300, 3000, feet elevation. It's not really that cold. It'll get some pretty good, cold snaps, but if you drive like 30 minutes, any direction out of
the valley, it goes. I think the valley itself has like 50 inches of snow average per year, but you go 30 minutes, north, south east west. And it's like, 400 inches all of a sudden so it gets gnarly pretty pretty fast. When you get out of here ya know. That's why me if I was going to live in any other state besides Arkansas where I'm at. Now it would be Montana. Like I've always loved month and I think it's beautiful. I'm a big hunter. So there's often awesome
opportunity to do that there. It's just a beautiful state and yeah, yeah, it is, it is funny enough. My mom's side of the family is from Arkansas, from Appleton Arkansas. So, I've been doing a little bit of trying to reconstruct my Family Tree in that area. And I think Appleton is one of those towns that just kind of like dried up and blew away, it's basically, like, a cow pasture down. Like, there's not much much to it at this point. Is that like Northwest Arkansas?
Where's Apple Town it? Pretty Central, pretty Central interesting. Yeah, I'm in the Ozarks, which is not near as mountainous as Montana is, but it's pretty much as far as mountains. Going Arkansas. It's like an outdoor activities here, but not much in the way of snow, right, right? Which isn't bad. Yeah bad. Yeah. Well talking about jiu-jitsu man you mentioned that. So you've been doing that for how long now in total so it's kind of a tricky question the first time that I ever did.
It was in 1993 like right before the first UFC and I was studying Muay Thai at the time and was pretty close to getting my coaching certificate in that. And but I was really intrigued by the, by the Jiu-Jitsu ice, I went down to the Lawrence Academy where the Gracie family was was Ang a couple of times, but I really had to kind of pick one One path or the other. And I ended up sticking with the the Thai boxing till I got my, my coaching certificate and Nat and did that for a number of
years. And it wasn't until I moved to Reno and and started over no Noah Chico. When I when I started the 4th CrossFit affiliate gym in 2003-2004, my good friend Jon Frankel had just received his black belt and I was running the CrossFit part of this operation. He was running the MMA part and I was also running a couple wider group, helping with that. And I did a little bit with John, but I mean it was like, between 1993 and 2003.
I had maybe two weeks total of instruction, like it was really spread out and pretty haphazard and there just wasn't a ton of jujitsu around yet and didn't was 2012 right before our first Daughter was born. I was like damn it. Like I'm I'm going to make this thing happen and have been
pretty consistent since then. So you know ten ten going on, 11 years, I had to one year kinda hiatuses to to moving or injury and stuff like that but otherwise have been pretty consistent and I'm a brown belt now and it seems to be a little bit of scuttlebutt About Me. Maybe maybe getting my black
belt sometime this year. So I've just been chipping away at that but it's usually you know technically I've been Jujitsu longer than just about anybody you ever meet, but you know, the consistency really hasn't kicked in until like the last 10 years and how frequently like throughout the week. How many days a week are you rolling? Typically, usually about three days a week and Nikki started
which is great. Nikki does Jiu-Jitsu also, my youngest daughter does Jiu-Jitsu the oldest daughter took a took a break on. I'm hopeful that she might she might get back into it. It's some later date. But we usually get Get to classes with open mats and then we go to One open mat on Saturdays per week. So it's about three days of training per week in the summer. We actually do a little bit more because where we live in this
area. There's three different straight blast gyms and the the primary coach that we all of the coaches are great but Travis status. In is the vice president of the organization and has been a spent a black belt for 20 years. I want to say Only two years, something like that. So we really like his coaching style. And in the summer, we're able to make it to a few more classes of his will bump up to like three to four classes and we're not doing homeschooling during the summer.
And so it just in the summer, we get in actually more Jiu-Jitsu than we do in the winter, just because of timing and home school and all that type of stuff. Nice, nice. So like my forte and fitness is always been, you know, bodybuilding natural bodybuilding. I compete with that and I've never really done much in the way of All Arts, but one of my employees are media guy. He's always been big into MMA boxing. So we've got this big Jam at our
compound here. So we roped off a third of it to have like some mats down, some some bags and heavy bags and we've all just been collectively you know as a group all of our employees will clock out early on Thursday. And you know, do a bunch of MMA. We've gone through like striking and now we're starting to corporate a lot more ground work and some grappling and some Jujitsu we've been doing this for coming up on like a year and a half that, but it's not like I do. Nice gym at all.
It's just like us learning things as we go. And I've got clients that do this. Like they'll come in to visit and I'll show us some moves. And so I'm learning how to do all these different Jujitsu moves and the one of my employees put me in a ankle lock the other day. And I tore my lcls, I was kind of out of commission, but I love it, man. Like the, I don't think I could ever give up bodybuilding because it's just what I live and breathe. But Jiu-Jitsu is such an art form.
And there's like so much and it's all technique, like, it's one. Of those things that you could pursue with the utmost intensity, every single day of your life and you would never master and I like stuff like that. Yeah, it's pretty cool. In that regard like, there's always something new to be learned some, you know, some refinement in your skill and I think that that's really intriguing and then something that I've found like our GM is really great in that They do a
good job accommodating. Everybody like our noon class. There's a bunch of beat-up old has-beens like me. So there's a bunch of people in their 50s. There's probably out of a group of 30 people, maybe eight to twelve women that are there. There's old guys like me. So they do a great job of accommodating. Everybody making it accessible to everybody.
They also have some absolute like, you know, top of the food chain, like Savage competitors, but they, the, the coaching is just structured in a way that It if you're brand new, if you're old, if you're not that strong, like it will accommodate you. If your total pipe hittin, you know, Savage athlete, then it will accommodate that too. But what I've found is that Under the best of circumstances Jiu-Jitsu is Pretty Tough, like it, it's a gut check like it's an ego check, it's physically
demanding, mentally demanding. You have lots of ups and downs with it. And what I found is that the people who stick with it long term, the really good people like they are just resilient solid folks. And even though we've only been in this area for 2 years I feel like the social capital that we have is like we've been here for 20 years. Like, it's incredible to the quality and amount of just awesome people that we've, we've been able to incorporate into our lives has been amazing.
I think Jiu-Jitsu, it's just such a humbling Sport and that can't help, but spill over into life outside of the gym, the dojo, so to speak. I mean you just recognize that you don't know everything and then you start to realize that you likely, don't know everything with everything else in life. So just you're more receptive to have an open mind, just being a good person.
I feel definitely, there's that opportunity and especially if you've got a coach that Brings in some of those in, is it less tangible, you know, life lessons which are Coach, Travis Davison is great about weaving that in, and in kind of a tough love format, like, it's pretty hilarious. Like he has a very dry sense of humor, but he reminds folks constantly that, you know, there's lots of lessons to be
learned in the gym. And if you're not taking those lessons from inside the gym, outside the gym, you really fail, Failing, you know, like there's this huge opportunity to get so much more out of that experience than just just rolling around having people drip, sweat into your eye sockets and stuff. Lie, totally totally. You feel like Jiu-Jitsu has gained a lot more popularity, as of late, or is it just seemed like that to me, because I'm
just not getting into it? I feel like it's been on an upswing, like, they're some of the There have been some really interact. I don't follow the competition. Jiu-Jitsu that much, I don't really compete anymore. Like, I just don't have a real passion for that or I want to continue to enjoy Jiu-Jitsu and as soon as I turn it into a competitive event, like I'm probably going to hate it in myself and my family will hate me and everything.
But there have been some changes in like this, the rule sets of some of the the competition. So like the Eddie Bravo rule, Sets are pretty interesting. There have been some, someone Corporation of like, combat Jiu-Jitsu where there's some open hand strikes that get Incorporated in. So it's not quite MMA. It's still mainly grappling, but, you know, certain Jiu-Jitsu is interesting in that.
There is, there are segments of jujitsu Judo techniques and kind of workflows that work perfectly for MMA self-defense and sports Egypt. Like they all work great with in that, and then there are things that work really well for sport to Jutsu, but they will get you killed in a street fight or MMA.
And so, what's interesting about some of these, you know, incorporation of so say like some open-handed strikes and stuff like that, it it forces a certain reality around everything that's going on and I think it's really interesting for folks and, and You know, the UFC clearly just its presence has, you know, continued to put Jujitsu out in the Forefront, but I think it's interesting like the UFC and, and similar
outfits. When they went to these fairly short rounds like five minute rounds, which is in eternity, while you're doing it, used to like pride pride fights in the early UFC's, or were no time limit to release like 20 minutes, the first round, 10 minutes, the next round and stuff like that. You could really Developer in interesting game, you know, like a weaker person, less explosive could wear down a stronger, more, explosive person. You had like smaller, guys, fighting bigger, guys.
It was really pretty interesting and then they kind of made everything, very uniform and it really caters to the classic person who's going to dominate in like a Collegiate wrestling environment. Real tough, super explosive and so on. Of Circa Panic, you know, as it spins like myself, like don't really thriving environment like that, but it's some of the, the alterations in the current Jiu-Jitsu rules metamoris and some things like that.
Like a 20-minute round. It's interesting like, a particularly for the people who are into grappling because you can get some really interesting matchups because of the longer timeline and whatnot, like a really high motor.
Explosive person, that's great. But those people you Wear them out if you if you have a little bit longer rounds and and whatnot, like, I love it. When the bulk of our training rounds are five minute, 5 minute rounds during open, Matt, and I love to bump it up to eight to ten minutes because I tend to naturally gravitate towards more of a defensive game. And if I can wear down that younger more sprightly individual, like I start really shining at minute like 4 through
10, you know. And I think that all of those changes have kind of Fed into kind of a Reawakening of of an appreciation for grappling and, and the submission grappling both in the ghee and noogie. Yeah. Feel like the this has a sport from a cardiovascular
standpoint. I can't even imagine a 20-minute round but like will typically do like two minute rounds and I'm gassed Maan. Like I feel like I'm in pretty good shape but after 2 minutes and going relatively all out, like it is a totally different type of exhaustion.
So if you're playing longer rounds like Five to ten minutes, I can imagine the benefit of, you know, having that on the horizon, being able to kind of play to that game of wearing the opponent down more so than just everybody going all out because it's just different than like, like doing a combat sport when you are using every single fiber, of your being to get on top or getting guard or, you know, get him into submission. Like there's just, there's just a whole nother level of
exhaustion that comes with that. You're not going to get, you know, doing hill, Sprints or on treadmill, It's tough, like CrossFit type stuff, I guess would be you know, maybe analogous or similar or maybe even worse in some ways, you know, because you're switching body parts and you're racing against the clock and all that type of stuff. But it's interesting is kind of counterintuitive, but the shorter, the rounds are the harder people go.
And I would argue the more likely one is to get injured and they're certainly a place for it. But if folks are more, if they're very competent, Petition oriented. Then you certainly want it. Like, if you were an 800-meter Sprinter, then you, you cater your metabolic training to 800 meter, right? You know, Advanced you do some long stuff, but like, it really
gets time. Indexed around that like, you know, minute and a half to two minutes, type a deal and similarly, for for Jiu-Jitsu and grappling in general, 10 minute rounds are awesome because you gotta slow down, you gotta slow down, use weight, use angle changes, but it's That like full body, explosive deal. Like it allows for a lot more technical development versus just like who is the bigger stronger scrappier person you know?
And and if folks one of the interesting things, like if you and I are doing some training, let's say, we're just doing some positional drilling. Like, I'm on Cross side top, you're on cross-eyed bottom and your goal is to get out.
But the main thing is that I'm really Trying to refine my, my cross side top game either holding or getting some submissions out of it. So we go through this and it's like, okay we're going to do an eight minute round or a five-minute realm with me on top and you're going to start off at like ten percent resistance and I get a bunch of success.
And then it's 25 percent resistance, 50 percent resistance, when you hit like 60 percent resistance, My Success goes to almost zero and then we're like, okay, let's dial this thing back and and if folks would drill, Do more of their training, like 90% their training in that scenario, where it's scenario-based. It's like, yeah. You're, you know, you're getting some good reps on the bottom with figuring out how to get out and to be safe and all that.
But you're really trying not to use your attribute, to try not to use speed, strength explosiveness, and all that type of stuff. And then when that timer is up, then we switch places and now it's your turn to be on top and and get those really good reps. In general, whether you're talking about like pistol work, or computer programming, or what have you if you introduce much more than about a twenty percent
error rate. Like if if much more than two reps out of ten fail, when you're trying to get a new skill, figured out, you won't imprint proper skill. You're going to imprint garbage and this is where like the, the computer programming world, you know, garbage in garbage out it really applicable to To this story. So it's it's interesting longer rounds. Making them not so much focused on just like live rolling where everything in the world can can happen instead like.
Okay I'm going to start off it Rob, you're going to be on my back and you're going to start with whatever whatever, you know, like we've been as I get closer to my black belt, like I've been starting with like some of the blue belt, some of the Purple belt, I'm like, okay, get on my back getting A full rear naked, choke locked in, just back it off. Just, you know, a couple of millimeters shy of finishing me,
and then, can I get out of that? And, and so, I'm getting to where I'm able to get really deep into a submission and use posture and and Framing and connection to get out of that versus me being like a Tasmanian devil and just like exploding out of it. And, you know, like arms and legs flying all over the place. Get the other benefit to that I'm 160. 165 pounds and I'm 51 years old, I'm in good shape for my age but like when I was when I was 31 I could clean and jerk
almost 350 pounds. I cannot clean answer gamer near that. Now, you know what back injury and 20 years down range and all that type of stuff, but the only hope that I have for my aging person to be able to deal with younger stronger. Individuals is better technique. I can't outspeed them. I cannot outmuscle them and so I don't blabbering on like an idiot but it's a you no longer
round, very focused training. And and instead of open rolling doing 80 or 90 percent of your training time, I think should be very position-specific and the better you get at the drilling parameters, you know? So again like, you know, and let's just say back control again. Like you could start off with back control the Sin has a harness, okay? Three, two, one, go.
And then the person mainly is working Escape, so you're trying to submit them that you're trying to control them, but it starts off maybe like twenty five percent resistance and they have some success and you start ratcheting up. But then over time that turns into. Okay, I've got one arm in of the rear naked choke go. Now we've got two arms in of the rear naked choke go. And you start learning how to get out of Stuff like that.
And then hopefully also you just learned how to, hopefully, not let somebody get onto your back and get the rear naked choke in and all that. Like, there's all this early prevention, that's really, really important.
But then, it's also it's pretty fascinating to learn the really, really late Escape stuff because somebody could be almost there almost have it sunk in and they're just pouring everything they've got into it and if you're able to address that with posture and and Should not strength or explosiveness, it steals the soul out of the person. You know, when when I like tell somebody, okay, get on my back and I'll have them like finish a roux naked choke.
I'm like great. Okay, good, I'm going to tap your leg and I'll say go and then I'm going to try to get out and I go slow, I'm not thrashing around but I'm just you know posturing with my neck and everything to get out of this thing in the person's like goddamn. That's kind of demoralizing. Like I gay I had I had you right where I would normally finish. One.
And it was my A-game and I couldn't put put the guy away and that's where you get some really high level technique driven in and I guess 11, final five around all that stuff is too. Especially as we age a more defense oriented game. Really gives a lot of benefit because for somebody to finish me, let's say a cross colored choke from Mount or from closed guard.
You got to put one hand in, they got to put another hand in, they had to have my posture broken down like there's a bunch of different things that need to happen for that to occur. I only need to intervene in one of those steps to shut the whole thing down. I don't even need to shut all of it down and it doesn't necessarily mean that I'm going to jump on top of them and dominate them and win.
But it also means that I didn't lose right, and this is a lot of the Hicks and Gracie perspective, like you may not be able to beat everybody but you You yourself can become uncomfortable like you can develop such a great defensive game because the the defensive player has a bit of an advantage, like there's usually even really smart, submissions are only one or two steps when it starts becoming like three and four steps like it. You're not going to get it on
high level people typically but still even one, two, three steps. I only need to intervene in one of those moments to be able to shut that attack down. And then they, Holding onto it and in fail, or they have to shift to something else. And I just need to be one step ahead of the person. Again, I may not end up developing like a game that would win World Championships and puts a lot. Lots of people away via submission, but I can become really, really tough to submit
myself. Yeah, that makes total sense and that's that's where we're definitely lacking with. Are hungry with people like, which just the blind leading, the blind right now because you don't have a official instructor and we don't have the we don't No, we don't know, basically, so we're just all going out there and trying to dominate one another and let our egos get in the way, which is, never a good
thing. But I feel like having something like that orchestrated, in which you are put into near submission and then having to strategically work your way out of it and just rent those drills day after day after day that I think would be incredibly beneficial well this summer you. We should go out there and hang out with you guys and I'll show you at least give you a framework for like how to structure the training you know? Like it with YouTube and
different things like that. Like, you can learn like every technique Under the Sun. A lot of it has a lot of feel to it, but a lot of the success that comes out of this is just really the way that people approach the training practice itself. Yeah. Well shoot, man, you got an open invitation, anytime you want to come here and show us what we don't know, for sure. Cool, cool. Okay, you mentioned home school and took home a dive into that, man?
Like how long have you been doing that since since they were born? Not since they were born Noth. So Zoe is 10. Second is 8 now and they both started at a Montessori School. When we were in Reno and we started off liking it, they did the preschool program. They did the kindergarten program and I think both of those were really good and then when so we went into first grade, Nikki has a friend who is from Italy, she's Italian like from Rome, she was this gal was raised.
In a Montessori program from from like you do all the way up until she went to college and she adds like two phds and a master's degree in all this stuff, very academically successful, really wonderful person, but she loves Montessori. But what she had two daughters about the age of our daughters, and they were both really struggling in school. And when she was talking to them what she kind of figured out the, the Montessori. Methodology is interesting. It's different than the standard
School curriculum. They tend to do a little bit more self-directed exploration, but they do have like, you're going to do some math, you're going to do some reading and do some spelling, you do some art. Like there's there's some specific stuff there. And what we discovered is that we were spending a remarkable amount of money to have our
kids. Just basically, once they got past the kindergarten level, like they were just kind of fucking off like the teachers were not holding their feet to the fire. With regards to re exposure to things. Like at the kid really liked math, that was great because then the kid would go do it. But if they didn't, they just didn't didn't succeed at it. And we were super frustrated in the public schools in the Reno area. Were not great. And this was actually right around the time.
Also, that Google basically made my website disappear from search, I don't know if you heard about any of that, but it was like, the Google owl update and we just got up one day and 87% of my site traffic was gone as was 90 percent one percent of my income. And at the exact same time that that happened, my ability to sell things, like the keto masterclass and things like that on Facebook just disappeared. And there was this kind of this was a 2018.
So I would I'm early to a lot of things and I was very early to cancel culture. There was this thing. Again, I mentioned the Google owl update, and there were a good number of people. Oil in the low carb seen that were kind of hoovered up in this thing. And it wasn't that they made your sight literally disappear but where I had had hundreds if not thousands of articles that would pop up, you know front page on a Google search return.
You know, like low carb and type 1, diabetes low-carb type 1 diabetes athletes, you know, CrossFit and paleo. You know, I have lots and lots of Front Page search returns with this stuff, it just went away. So do was no all of that work on creating link backs and and, you know, Google ranking everything. Just just disappeared unless the person knew exactly what to look for. They would never find my materials.
So we decided and kind of out of necessity, we sold our house and Reno took that that money and pushed it into some other business activities that we were hoping would we kick over and fortunately, they've done pretty well, but we had, And on homeschooling the kids in the transition because we were arriving kind of like mid year and we didn't want to drop the
kids in mid-year. And also with our oldest like we realize that she was probably like a about a half a year to a year behind in like spelling and math and she's a sharp kid. Like there's no, there's no drama there but she would have felt dumb getting plugged into the school where like everybody was ahead of her. So we had just planned.
Okay, we're going to do this for six months, get it, get the kids, totally up to Minimal the Texas schools in theory were supposed to be pretty good but then covid happened and all to you know the insanity around covid. And so we were just like okay fuck it just we're just gonna go to home school and then we did eventually make our way up to Montana and Nikki is a saint. Like she just does a great job with this stuff but she does the bulk of the reading spelling.
All of that. I do the the math and little bit of The science. Like as we get further down down range and we get into like the chemistry and physics and stuff like that. I'll probably shift more into kind of covering that material but we just have found some really remarkable resources online. We use this thing called Matthew C for the math. Curriculum for the spelling writing stuff. There's this thing called spell to write to read and it actually
makes English make sense. Like when I learned Spanish and German, I didn't, I finally kind of understood English. I'm like, oh, that's what that is 10. That's why use a pronoun here versus there. You know, and it all the stuff I didn't really make any any sense, like a remembered, like, I before E, except after C and, you know, couple of things like that. But the this program that Nicky uses on the spelling writing
reading is really phenomenal. And the kids are pretty crackerjack at that stuff and then we layer in some some history and some you know, like so we use super into sled dogs. And so we did a math and kind of engineering project where she she built a sled dog harness and we had to measure it and cut it and, you know, do all the stuff, but it would have otherwise been really onerous process for her, but because it was about sled dogs. She was like, dude, I'll do this
all day long. She lucky can't, you can't stop me from being excited about this. So we weave some history in in their different interests. Some, some Science and philosophy. Like we really try to talk a lot about economics and kind of Market Centric activities. There's another set of books called the from the Tuttle twins.
That the kids absolutely love to read and they do some exposure into kind of kind of Market based thinking and what not and the kids really seem to like it. And although it is, it definitely is a Time demand, you know, the kids can sleep in as late as they. They need to sleep in and we do make them go to bed early. Like we really are like the blue hair. Seemed particularly in the winter. Like the sun goes down, like 4:15 in the winter here. I mean, it's like down.
There is no light by about 4:15, when it's when it's the, you know, November December. So by 8:00, like I'm like, dude, we're going to bed. I'm done. I'm the same way. It's all good, we done. Yeah, and in the summer, we stay up a little bit later because the days are much much longer but Even then like our kids sleep 12 hours a night and when we when we see our friends whose kids are up pretty late and then they have to get them up at 6 a.m. or 5:45 to get them to school by like 7:15 or
something. Like these kids are crushed. They are absolutely knackered and our kids when we have to do an early wake-up occasionally like we did a ski school for on the weekends and it was awesome but I could so see the difference in there. How big the amount of bickering? They had the poor decisions, they made impulse control and it was because they were three hours Short slept because of the demands of getting up to go through the ski school.
And so there's just a ton of different reasons. Like we have better control over their food. I feel like Nikki Nikki, he's got an econ degree. I've got a biochem degree, she speaks Italian Spanish and Russian. I speak some German and Spanish. Is she like we've got the bases pretty, pretty covered. And we really grabbed some phenomenal resources to help us.
And what we've really leaned into is finding the stuff that the kids have a natural predilection towards, and then orienting, as much of the material around that as we possibly can, and it's gone pretty pretty.
Well, that's awesome. And we've got a eight-month-old them and we're trying to figure out what we're going to do from a you know schooling standpoint and I went to public schools and I was growing up and that you know, did Well for me like I'm happy with how I turned out so to speak but I don't like as things have changed, I don't know that I'd want to put my son in public schools now like some of the stuff they're teaching is
totally irrelevant. Some of it isn't taught deeply enough so we're leaning towards the homeschooling, right? And there's there's a pretty reputable Montessori school here close to us. But honestly, man, I'm kind of liking what you're saying here. So is there like a curriculum that you like is there a company or a software ninja? T that has this curriculum that you tend to gravitate to and then add to that and subtract from that as Indoors. It just pretty much all pick and choose.
Yeah. So like the, the math is the distinct called Matthew, see, like letter use C, SE e, and it goes to all the way from beginning counting, and basic addition. Subtraction all the way up through second semester calculus. So, like I can take you start to finish in my expectation. For the girls is that they will finish High School having done per semester calculus, and both of them are on.
Track with finishing it probably by like, eighth or ninth grade, which would be 3 years ahead of where I was with, with all that stuff, you know? And they may never do a damn thing related to math or engineering or anything, but they are never going to be faced with a math problem that they're going to be challenged. Like it is the rest of their life after they do that and then the spelled right to read is just kind of laying the foundations of, you know,
grammar syntax. All that type of stuff. And then Nikki has has pulled in. Like there were, there was a book of reading list thing that had some history that had some really interesting story. So we were kind of age-appropriate books that we would read to them and that the kids would also read and, and so, we supplement with that and then like, if I find a cool TV show, like Netflix just last year, had this, this thing that Morgan Freeman narrates. Our Verse and it's phenomenal.
Like it's really cool in the kids, just eat this stuff up and so they get a little bit of TV time and basically they split it between like Nature and Science shows and baking shows like they love watching like baking and possible and stuff like that. And I think there's some you know cool elements to that. But we I'm of the opinion that if kids learn to spell right and and have outstanding reading comprehension and they have good written and verbal communication.
Mission. They're going to be buttoned up on that like they're good. And then if kids have a good, basic mathematics background, they can do anything. Like they can they can plug into and do anything. If one of them decides to be an engineer, they'll be super well set up for that. If they want to go into business, they'll be set up, you know, for doing that.
I just feel like the ability to process information, do critical thinking and then communicate really effectively and then just having the basic skill sets of Statistical analysis. Like like if somebody bombed you with, you know, sixty percent of the time, this works 90% of the time, you know, like what's that bullshit? You do.
And so I just think that that critical thing thinking outstanding reading comprehension and then ability to communicate, both verbally and written plus a good math background, you can just plug into anything and like the history happens with that like I think back to all The history classes I had. And he only thing that stuck in my head were the things that were really important to me.
We have maybe put a little bit of a disproportionate emphasis on things like the Constitution founding of the United States. And I know there's a lot of like, controversy around all that stuff and I really legitimately do. Try to give all angles on that and then let my kids figure it out from there. And what's really kind of cool about that? I really I will tell them. Then here's my take on this, you know, some hot button topic. Here's my personal, take on this.
But here's a take from other people and I'll even pull up like YouTube videos and have other people kind of articulate this thing. I'm like, what do you girls make of this? And what I've been finding is they end up just kind of naturally coming up with this kind of libertarian. Market-based like you do you all take care of me kind of approach and it's not me breathing down their And threatening them raining.
It's then being critical thinkers and and being emotionally empathic to the plight of the world and that the world isn't fair. But one of the best ways to deal with Injustice and, you know, not fairness is to work, really fucking hard to better your situation.
And if your situation is better and you have an opportunity to help the people around you, then by all means do that, you know, and it because that's a, you know, good, good neighbor, good empathic thing and And so that's it's been interesting to me, man, that they have given a pretty and I know, probably some listeners like, oh, I bet he's just a, you know, big jerk and, you know, white male and all this stuff, and it's like, okay,
whatever, whatever. But what I'm finding is that, the less I leaned on the kid, my kids, and the less I threatened them, unless I shoehorn them and do any type of ideology, you know, like I'm personally not that religious but I have given
them my thoughts about why? Not and, and also pointed out that some of our dearest friends are very religious and we have people who are Christian. And we have some friends that are Buddhist because they're from Cambodia and I'm like, you know, and so I've said to them, this is for you to figure out.
I'm not going to strong-arm you into it and they've really kind of come to some very beautiful realizations and none of that is anxiety-provoking, they don't have a bunch of guilt around it and, you know, all this stuff that that I had as a kid.
So so I think it's a pretty effective way of raising like real legit, you know, functional human beings and what will be fascinating to me is if this is going to be like a superpower when they emerge on the scene, you know we're really going to need kids that are have these skill sets because I think we have a lot of problems to unwind or if they're going to stick out like such sore thumbs that they're going to be the first ones against the wall with me, when like to The government is
like, no, you guys are too dangerous like you to free thinking like we're shutting all this stuff down. But, you know, for for right now, I enjoy it. The kids enjoy it, I feel like they're really thriving in this, this process. We try to do a lot of extracurricular activities, like the whole family has learned to
ice skate this year. We did some skate skiing Sagan is doing Jiu-Jitsu, so we use really, crushing it at swimming, and so we just try to channel them into Two areas, they have some some natural passion know, I love them and I think that is absolutely the way to go about it. I feel like the parents that I've known, who have tried to strong-arm their kids into thinking one way or the other, towards some ideological belief, that always backfires on them.
And I feel like, if you can just simply speak to your kids like you would speak to any other, you know, adult in a civil conversation way that is respectful, like they just learn to think for themselves that have critical. Kind of smarter than we give them credit for you. Just have to like, explain to them. Why you think that way and what other people have different beliefs than they are able to come up with their own, take on
things? I feel like so many parents, just tell them, yes or no, but they don't explain the why, but if you just simply let them, you know, Cimarron things. It's pretty impressive. What they're able to come up with totally independent from you. It is and and when I'm not there, either when I'm dead or if I'm not there in that moment and they're faced with a
challenging moral. Ation. I've I'm going to have a lot of trust that they're going to be able to make a good decision if they don't, then I am hopeful that they will. We have a good enough relationship that can be like, Dad. I fucked up like this happened. You know, it's like, okay, well, let's let's figure that out. Like, let's unpack that and figure out how we can avoid making a mistake like that
again. Yeah, 100% when it comes to like the public school setting or traditional private school settings, I feel like one of the knocks against homeschooling is that they're just not. Spending ample time amongst their peer group and there's like a, like a pecking order that kind of takes place naturally and I can see that argument for sure. But I'm assuming, I mean, especially with homeschooling programs. Now that there's so many opportunities for kids.
I think there's benefit for them to not just be stuck within their own peer group, like but having opportunities to be within their own peer group but also interacting with those younger and older than I think that opportunity opens up when you take them out of the conventional system. Yeah, for sure. And I have noodled on that a lot and I think back to my I was public school also in it.
I think at the end of the day it worked well for me, but I didn't enjoy a lot of it. Like there was a fair amount of bullying and different things and that does build character. But it's also like man, you can build character other ways besides like dealing with kids that are you know living out like Lord of the Flies. Yeah. And even even my girls when they start bickering with each other I let him go for a while and then I'm like, hey, are you guys
being as kind to each other? As you can be? So I don't like yellow Adam shut up, you know, or whatever. But I asked him a question, like I really try and they're like, now I'm like, could you do better than what you're doing? Like, do you guys enjoy that one?
There was a period of time because we homeschool because Nikki and I work from home, we spend a lot of time together like we have to get creative about doing things where the kids aren't with us and and you know, getting other other inputs
and whatnot. But the kids were Both girls were at each other's throats for a week and I was like enough like this, just sucks it. And so, I looked at Nikki, and I winked at her, and I just started yelling at Nikki, and she started yelling at me, and she was like, this butter, this Butters melting on the counter, like the type of an asshole.
Are you? And I'm like, oh well you you're dropping hair all over the place because Eurostar the Italian and dude, we were yelling at each other and it was like the most ridiculous shit and both the girls just like shrink back into a chair. Then I stopped and I'm like, was that enjoyable for you? And they're like, no, I'm like that's YouTube that you to everyday for hours a day and I want to say it was like three months after that it was please. And thank you. And, hey sis, thanks.
And and so you know like kids don't know how to treat each other and I'm also not in this thing where it's like, you know, you always intervene in conflict and all that type of stuff. But there's also scenarios where it's like, The kids are just being shitheads to each other. And, and that, that's not cool. Like there should probably be some intervention there. Like it. There's one kid. That's, that's being a bully. It's like him.
Why are you treating other people this way, like, what's wrong with you, such that you're doing this and don't let them weasel out of it, like you, because can we do that in a work environment? Can we do that at a university setting? Fuck no. Like, no way. So it this isn't really Table at any age. And this is similar to the way that I've always talked to our kids, we never baby talk to him.
Like we have make-believe time, where, you know, I'm, I'm some character out of Harry Potter and so were they or whatever? So, you know, it's not like all dry and stuffy all the time, but I never talked to him like, like babies. I never have. I never will. And similarly, I have an expectation that they treat each other like human beings, the way that, you know, and it's like a well-run military group. There's a pecking order and yes there we can be a lot of ballbusting and stuff like that
and there's accountability. But when these things function well there's mutual respect, that is born of like some, some legitimate love for one another and then also competency in different things. You know, in that bonds people together. And if you let people Foster these, these bad relationships, you know, like picking on each other and mind games and stuff like that, people will grow to hate one another and And like bad stuff comes out of that.
You know it's unproductive for business. It's not good for Learning. And so this is you know, and I still I don't know if you know the die is not cast, this race is not run. Like, I don't know if this is is going to hamstring my kids and in some capacity, but we've worked it. It's stuff like that where I will mention, you know, if they if they encounter some kids that are what I would consider being like mean or disrespectful or
whatever. I'm like well it's up to you whether or not you have a relationship. Damn and you definitely you know self-defense and you know both both verbal and kind of spatial. And so it's up to you how you navigate that but I wouldn't play into it and they get that stuff. Yeah. And I feel like yeah that does not catch you don't really ever know what's going to happen until they get out there into the real world and make their own way.
But I feel like if you're raising them in a way that encourages them to take responsibility for their own actions and be independent, all while maintaining their integrity Dirty and high moral character. Like that is just going to be light years ahead of the masses that aren't putting an emphasis on that. So worst case scenario, I can't imagine being too bad for them for sure. Yeah, yeah. It seems like a good spot to be for sure.
So with you being as busy as you are with, you got everything going on and you do, I mean, how did how does your day unfold? Like, when you wake up, your wife's busier, because you get two kids at home school, like, what is a typical day look like for y'all? So like on non Jiu-Jitsu days, the maybe the Last year, Nikki and I have been getting up around 6:00 6:15 cup of coffee. And if we do some some, like Zone to cardio straight out of the gate, we do 15 minute
meditation first. And then we do some some Zone to cardio for about 45 minutes to an hour. And then even on the end of that because we've been finding it tough to fit in our resistance training. It's not Optimum timing because we're doing, you know, like the endurance thing and then we Ash with some strength training, but we've been doing like a set of front squat to set a push press.
You know, what are basically, 11 lift and we take it up to like, kind of a soft, like, five rep, max it at the end of that. And those were on non Jiu-Jitsu days that usually takes us till about 7:30 7:45. Then we start, getting breakfast, spun up and, and really the food thing.
Like I have this fantasy that we could live We live, but there was like almost like a cruise ship Buffet, just ran 24/7 and we could just like bang in there and like get really good food and jam out and like no dishes, no prep, no, nothing like this, the food prep is a pain in the balls for sure. But Nikki and I have set up like a schedule where we know what we're going to have for breakfast and dinner on any
given day. And I just have to have food pulled out and kind of kind of ready to go and usually lunch. You just whatever leftovers are from the previous dinner. Maybe I make extra stuff for breakfast. And usually the breakfasting goes in waking the kids up goes from about 8 a.m. to 9 and then 9 a.m. is when school kicks in, for the kids. Nicky usually takes the first
shift on on that. And I get in and do my work for element in the healthy rebellion and the the stuff that I need to do and then I'll kind of tag team out with Nikki somewhere around. 10:30, or 11 it. If it's a non Jiu-Jitsu day for, for Nicky and I to Jutsu day, usually, we're wheels up heading to the gym, about 11:15 1120. That takes us all the way to like Jiu-Jitsu is a pretty big time commitment, because we have the noon to one is the main class and then 1 to 2 is open
mat. And then it just so happens that on the same days we have Jiu-Jitsu Sagan has Jiu-Jitsu at 4:00 and so we have to jam back home. Home, the usually eat in the car. So I have to have food prepped, you know, everybody eats in the car. The kids are usually doing some home school type stuff for reading while we are at the at the gym and then Zoe goes to swimming.
S goes to jiu jitsu. And during that hour and a half period, if we still have some starch in, your britches will lift some weights do like some kids stretch or or something like that, like, it's more mobility and kind of Corn trunk work because usually the after we've done our to get to on the knackered enough that I'm like I don't really want to like squad or deadlift, you know, bencher or something like that. But I'll do that in some Mobility work and then we head
home. And again, if I been on point, I either have food already cooked or or I've got like a slow cooker with like a pot roast or something. In it, we get home. Eat and then we'll put on some sort of a usually, a science. Or like a baking show and the whole family stretches and living room floor. So we all do some Mobility work and we have the lights down and it's kind of dark and you know, we're having some family time and watching a little bit of TV and have a little fun with that.
But instead of just sitting on the couch all like sit in a straddle, I'll sit in the pancake or things like that. To just try to improve my Mobility because I had a really catastrophic back injury about 15 years ago and I found it. If I do that like I'm pretty good to go. Like I can don't get injured. Jets. I don't get hurt while I'm lifting, and I'm already there watching TV anyway. So I just do some light stretching, and then brush teeth.
Read some, you know, read a story to the kids bedtime and out, and then rinse lather repeat like the week's go by fast and in a blur with that but we get it done. No, I like it, man. When they're, when they're doing their home school stuff, do they have? Like a like they just do all that the kitchen table or they get like their own little? Mock office set up like house that structure because I feel like that both actually. We, we rotate them. We have.
We're fortunate that we have an extra. So Nikki has an office, I have an office and then we have like the kitchen table that it, you know, goes between standard eating and then also doing home school stuff and we will rotate the kids where they're doing to work. So it's a different, a little bit of a different experience. So it's not like exactly the same all the time. And then every Friday we get up earlier And jam out of the house and we get the girls some hot cocoa.
And we do their spelling test and their end of week math test and maybe have a little snacky treats before we, we go to our Jiu-Jitsu class it at noon. So, bright days is always in out of the house day. We even, we've been having the girls do their Friday school work on Thursday, because we don't go anywhere and we don't really leave the house.
So we've had them do a double day that day so that we can go to the local skating rink and we'll do an hour and a half or two hours of skating and then go to Jujitsu and and then kind of wrap up the week from from there and in the kids love that and there's just enough so that we're not always at home again. The one of the weird things, it's awesome that Nikki and I are able to work from home. But one of the things that was kind of weird is You know, we'll sit down at dinner and I'm like,
so, what did you guys do today? And they're like, well, old man. Like I looked at your stupid face whole thing. It's like, there's nothing new. There's nothing, you know, different to talk about. So when they go to the open, it's actually a homeschool our for skating Nikki and I try to lead them 100% alone. Like we do our own skating, we try to be as separate as we can, so that they can interact with the other kids kind of do their own thing.
I'm like, so, who did you meet today and what you talked about? So that we've Something new to bring into the situation. I love it. I love it. What about Saturday? And Sunday. They pretty much similar the rest of the week. We did Saturday. We do an open Matt Nikki night, but I also will rope the girls into bringing. They're getting big enough that I can do a little Jiu-Jitsu with them. So, I'll kind of do my first 15 or 20 minutes, kind of warming up to going over a little bit of
stuff with them. And then, usually, there's some other kids at the gym that they play with, and they might You know, play Monopoly, or whatever. And then we do 2 hours of open, Matt. And that open, Matt is mainly drilling like going back to that that point that I made at the beginning of the show. Like, we're not, I do a little bit of open rolling at the very, very end, but probably 90% of that is just positional drilling on whatever, we've been covering that week.
And then send a, we might go skiing when I might, you know, do something different. Or sometimes we just do laundry and like Hunker in and watch movies and don't really Do much of anything on that that Sunday and just get ready for the next week. Nice. Nice. What's taking up most of your time professional like the healthy rebellion and just creating content healthy rebellion and element.
Like I've been writing a lot of content for for element and funny enough like I'm a co-founder with element but we have this amazing you know c-suite administrative team that runs the thing. But I've actually been pretty helpful in making strategic decisions about what we do with product development. We do on marketing and stuff like that. So I spend a fair amount of time working with the different teams within element.
I do a lot of time on the customer experience side because we get a lot of inbound questions and have created material. So our CX team has resources to answer the really repetitious questions and then if we get a new question or kind of a complex question around health or something like that, that I do the best job that I can to
answer that stuff. But it's not a grinding workload there, but when you layer it in with everything else like it's, it's about all I can do and then Nikki, and I do a podcast a week ourselves with the healthy Rebellion radio and eyes that it's, it's fun. It's cool for me in that I think content generation and kind of customer service is like the my
super powers. Like, I'm really good at that stuff and it's the first time in my life that that's all I've had to do like Nikki. Being you know, kind of a mom popped sole proprietor doing this. This health influencer thing for 20 years now we've had to do
everything. And now that we have this team that we're working with with element, like other people handle a bunch of the stuff that we can do, but we're not experts at and so it's really kind of cool because I have some I'm pretty good at a very narrow wedge of things, and there's a million things that I'm terrible at and for the first time in my life, like I'm Doing the stuff that I'm both good at and I love doing the most. So it's been really rewarding
like it's been very cool. That's awesome. And it with regard to healthy Rebellion that is yall's primary content Hub and is the main thing with him that the podcast, primarily mainly the podcast, like all I try to do like an article a month, you know, kind of a longer form piece that I
drop in there. And then, if I just see news articles that pop up, like there was something that popped up the other, With MCT oil seeming to show some benefit for pre Alzheimer's. And so I'll give a little little analysis and kind of drop it in there. And we spent all that up because we would although I do still have a social media presence. I didn't really want to feed the algorithm that that much and so the bulk of the maybe the a
level content. If if I have any of that, it goes into the healthy Rebellion or at least it goes there first. And then maybe a week or a month later. I might dribble some of that out.
On to social media? Yeah, I think podcasting as a medium is the way to go man, like, I don't know, the algorithm with podcasting works or if there is an algorithm sure there is. But for whatever reason, like, all of my social profiles, I mean there, I don't really poor much into him because I don't, I'm not really excited about any of them, whereas the podcast, like it's a, it's an organic
conversation. I'm talking when you were talking about an hour for an hour about like everything from Jiu-Jitsu to home school and just feels like humans are supposed to talk like this as opposed to little sound bites on social. Yeah. I agree in the ridiculous shit. You need to do to get popular and social media. I'm just like, shoot me, man. I'd rather just not be known then to and God bless other
folks if they want to do that. But I'm just I'm just old and crusty and I, you know, I own some T-shirts. So I don't need to run around shirtless every every damn day. You know, all talking about. Yeah. And that's your jam, man. Yeah, but I'm right there with you, man. And I got to give props to element the whole team. There's been super awesome. They sent me. They sent me so many boxes, man.
Like I've got my whole crew drinking this stuff I cycle between like three different electrolytes, but I've openly said, it will stand by you always 100% the tastiest without a doubt. That's cool. That's good to hear. Like we put a lot of effort into making that thing good. And it's funny because it is just salt, but like we provide a lot of Other information and
support. And, you know, we started as a premium item, like it was, it was just a Homebrew guide, like how to make your own key to weight is what we called it originally, and it was like, this much table salt. This much no salt for the potassium. Samantha magnesium citrate, lemon, juice Stevia, shake it up. And and, you know, go and when we posted that online, we weren't using it as like a lead
magnet. We weren't collecting emails, but in six, Once we had like a half million downloads of that thing, and folks were tagging us like crazy on social media. They're like, this is awesome. My only complaint is when I travel like TSA doesn't like me, you know, having three bags of white powder in life, my carry-on bag. Like, if you guys ever made like a stick pack or something, that
would be really cool. And that was the whole, the whole Genesis for, for element coming to be like that was, that was not our plan to become salt Moguls. But it's Gone really well, well, you have absolutely crushed it with regard to just marketing and brand awareness.
I mean, y'all are tapping into entities, and individuals way outside of the keto low carb, paleo Spectrum, I fail, at least that's what seems like for me. Like, I'm just seeing really properly done marketing and your, you know, sponsor other podcast. I feel like people that are certainly not in this nutrition space or aware of element and using it on a regular basis. Yep, we definitely started like
the keto lokar. Scene was like, Senator the bullseye for us, but at the end of the day, like there's so many people for whom better. Electrolyte management is going to help them and there are people like Stan efforting that have been talking about the need for four more sodium, even in like a higher carb, you know environment, but particularly like physique oriented and stuff like that.
And if you think about it, every nerve impulse we have every muscle contraction that occurs is driven by sodium potassium pump. Soooo. Yeah, and if those are off by a little bit, the other thing to consider is the most tightly regulated physiological. Processes in the body, are pH, and electrolyte. So, if those are off by just a little bit, you either feel like absolute garbage or you die, you know.
And so it kind of it's self-serving on the one hand, it's like the guy who has the electrolyte company is saying electrolytes are important but also like the physiology is there, you know in the kind of cool thing about It is, if you're feeling off due to electrolyte insufficiency, particularly sodium, if you drink some more, you consume some 10 minutes later, you feel great.
Like, it's an immediate turn around and I think about all the different supplements I've taken and you know, like, creatine I know is good for me and I know it's been officials. Got all these neuroprotective effects and everything. I honestly can't tell whether I took creatine or not, like saying just this thing that like the, you know, I know, good for me, it's Dirt Cheap. So why the hell would I not do it? But I can't say that. I noticed it that much. But one of the Gosh, it's a
little bit. Like, if you're feeling tired and you have a cup of coffee, you feel less tired. And you know, it like it's not it's not a subtle effect and I think that it's similar when people are under fueled and electrolytes. If they get that right there like, bam, like I really feel good. So it has a really tight feedback loop in that regard.
And if the product tastes pretty good, which I think they do then it's it's relatively easy, sell them like our best strategy right now is Sampling to people and having people try it. And if we in general, if we can get a a packet into someone's hand, we usually will sell three somewhere down the road. Like, our main impediment right now is just to have enough people try the product to see if they like, it has the the podcast like sponsoring podcast been of all the different
marketing tactics. Probably one of the most beneficial for are just reaching new new members, super good and and in large Art. Because like the folks that listen to you follow you, because you're an expert in in the area that you focus in and you provide added value. And so, then if someone like you is like, oh, I like this thing, give it a shot. And then we make that easy. It's like, you know, we were doing this.
I'm not sure which thing we're doing right now, but we were doing, like, this eight, stick pack sample thing for, like, five bucks, and it's like, pretty and a money back guarantee. And so, it's pretty low low. Barrier of entry. And, you know, somebody doesn't like it will give them their money back and if they do like it and, you know, great. And so we've had a lot of success with that because it and, you know, it's been better working with coaches than, like, athletes.
Like its kind of one thing if you got somebody who's a stud Croft CrossFit athlete and they're really you know, they're good looking and they're inspiring and everything. But That person's recommendations don't they could be they could be a million plus, you know, like Instagram person but their their influence towards like, selling a product like element is smaller than a well-respected coach that has a 10,000 person Instagram following.
Yeah. Because that coach is people are following the coach maybe, they're good-looking. Maybe they're a stud athlete. Also, but they're mainly being followed because they can help people get results. Schultz. And so there's like a trust and a by in there that is is disproportionate to to, like
just just numbers. I remembered seeing something that was really interesting, there was super good-looking gal on Instagram. She had like 2.8 million followers and she but it was just, she was good-looking, that was it and that's fine. You know what you post, pictures of herself and everything in that. That's fine. But she got tied in with this
clothing company. And she Trying to sell like this kind of it's basically like a basic white T-shirt but it was a cool t-shirt like good, good gal t-shirt. You know makes them look good and everything. She couldn't sell 30 of them and and she was kind of bemoaning this. You know she's like I've got two point, eight million people and blah blah blah.
And and so there's a there's a really interesting thing that occurs where and this is where it's kind of cautionary tale for folks that are out in this space. My following Is not huge. I've got a hundred thousand people on on Instagram, similar number on on Twitter which is great. It, you know, it's a, it's
reasonably sizable. But you see all these people with, like, millions of followers and everything, but that engagement, like I have really good engagement because I legitimately try to help the people that take the, the most important thing that they have, which is time and allocated some of that time to, like, listening to my ramblings or, you know, take a taking in some of the stuff that I'm doing so.
I don't go to that. Well, very often pestering people to buy shit from me. And so when I do make a recommendation people like, okay like this is credible and I'm going to take it, take it seriously. So it's maybe something for folks to Noodle on. Like if you if you do a flight to quality instead of doing the things that the algorithm likes, which will get you more followers, but it won't necessarily translate into more more revenue or legitimate engagement.
It's a, it's a longer road and it doesn't feel as like dopamine titillating because you're not getting as much interaction, but it works far better if you're you're actually trying to help people and if you're legitimately trying to build a business that you want to be here 30 years from now and and not just some flash in the pan thing. Yeah, 100% man, like I'm all about playing the long game as it pertains to business for sure. But then also just you know what, you put out into the
ether. I mean feel like so many people are taking, you know, these shortcut Get rich quick schemes, the trying to do these flash in the pan think as it relates to diet and training. And I've always lived by the code of ethics of, like, do something that you can sustain every single day of your life and don't waver from that. And if you do that over enough time like you will find success and that just means you got to put the blinders on and put your
head down and get to work. But shoot, if you love The Grind, if you love The Journey, then that's not really an issue in the first place. And it's funny. Something I've noticed is the folks are always trying to Lake or read o 80/20 everything and it certainly should it shouldn't work dumb like you want to work smart, right? But if, if one just commits to doing really outstanding work,
you're never depressed. Yeah, you're never lethargic you're never wanting for some meaning in your life because you've got the meaning is doing a good job. You know, when there's this like weird There's a really remarkable like dopamine feedback around having a plan and actioning on it and, and seeing that stuff through and just showing up every day and just a little incremental
progress. And even if the, if everything you're working on ghost shit, you know, like, when we had the algorithm update, I was like, man, what do I do? And there was a time there were like, I don't know, maybe this is where we close up shop and we're not on the interwebs anymore. But we had had a podcast for
years and we still had good. Engagement there and I was like that's what we're going to do. We're just going to figure out a way to circumvent, this whole algorithm driven you know Nightmare and it's been really good for us at the end of the day Google trying to suppress. What we talked about has ended up getting my work in front of 10x. 100x more people than if we had continued on the path that we had been on. Yeah. And they're real people.
And that that's a huge differentiating Factor there. Yeah, it's much better to have. You know, a tenth of the following, but those be comprised of quality people that are buying into the message that a respectable individuals. Like, I'd rather I don't even care what my audience size is. I am blown away by the Loyalty of the people that follow me. Yep. And then I'll take that over the numbers. Any damn day of the week. Yep. Absolutely. So we're speaking the same language there.
Well hey man, we've been talking for over an hour. What do you got in a python? That's got you excited and we're just kind of wrap up with that man. you know, I still just beating this regenerative Act drum, you know, like Diana Rogers and I did that that book and things like on the foul great book by the way and think yeah it and How do I want to
couch this Lake? If we poke around the interwebs, if we poke around media and social media, and I don't want to like overly politicized this but, you know, like if covid comes up or climate change comes up, people present stuff like they've got it. All figured out and only like Diane. And I have an orientation
around. All this perspective into orientation is essentially that if you're really concerned about claiming climate change grazing, animals are not the place to be concerned and, you know, And if it really is a big deal than maybe you should focus on the stuff that actually matters and grazing, animals might actually be a solution to different elements of climate change and economic infrastructure and food sovereignty and a bunch of other stuff. But that's that's really been the passion.
And my wife has been getting into like in FTS and some of the crypto space but not in this late, get-rich-quick scheme. But in the perspective, that This gets pretty far afield, but it's all throw it out here. I try, not to throw things out, it it, you know, really complex things in like, simple sound bites because they it just chaps my ass but, you know, kind of short on time but I'll throw it out there.
But like our economic system is broken and it's going to break and it's going to implode and it's going to cause a lot of damage and heartache for people and some things like Bitcoin and etherium and stuff like that. I think offers some some hedges. Against that and whether you agree with things but like what happened to Kanye and some other people were like they were deep banked. Basically, I'm horrified by that. Like I just can't eat it.
I had my website basically removed from the Internet or the ability to find it. So, I've experienced some of this and what I guess I am of that flavor of libertarian that even if I had somebody a really Didn't agree with like some over-the-top vegan or, you know, something like that.
I would be horrified if the government be a media came in and like silence that person remove them from the internet and destroyed their ability to make a living and D Bank them such that they were you know, they're crushed. And so a lot of the work that we've been doing in addition to like this decentralized food space is this web 3
decentralisation of fine. Nance the right to transact, the right to self sovereignty and to be able to make decisions for ourselves for our local communities and whatnot. And so that's the stuff I've been really, really passionate about. And I think it's it's in the early days but the more people that we can get just thinking about that. I think the better it's going to be for all of us. No, I think all of this just goes back to being more self-sufficient.
Less dependent upon anybody. Anything. In the entity government included. I mean, nobody is out to save. I no one's coming to save you like I think that's just like the in the the bottom line. There you have any land out there in Montana we do we have a little bit and we're looking for a spot to actually have cows and sheep and and do the more the homestead deal. Yeah we're doing the same thing here man.
I've been clean land. We're trying to get some chickens and pigs, maybe a cow or two and just like like I don't I mean that obviously, She's not going to be what provides our livelihood, the point where I can still support everything, but I would like the idea of being able to lean on that heavily enough so that I'm not dependent overly dependent upon anything. And I think just simply leaning into your local community leaning into your fellow human
on a local basis. And adding more value in that regard, like everything's moved. So online. Which I mean, if you look at what you and I have built as from a brain standpoint. What what influence we've been able to have Of nutritionally speaking.
We've been able to scale that much more so than we ever could locally as a result of the internet and social media, but I don't ever want that to come at the expense of being able to double down on our local community or what be able to, you know, exactly the touch points we can have within our own Inner Circle. So I think returning to that is,
is key. Yeah, I was talking to Nikki and I'm like, you know what, there might come a day where like they issue, phone books again, like local, might actually matter it again, at some point, you know. Yeah, I'd be out fully agree all for it Rob. You are a brilliant individual. I always enjoy chatting with you. What am I gonna see you going? Are you going to any conferences is coming here? I am not planning on it. Like the the funny thing is because our Jiu-Jitsu 16 is
really good here. The the folks that I'm really interested in tend to come to Montana, so I don't even really have to travel that much anymore. Like, I, I traveled so much for so long and then when covid shut that all down, I was going like, oh traveling, kind of sucks. Like I like being at the conferences but the coming and going kind of blows. So I don't know might be this year. Might be next year that I get back out and likes hitting like some metabolic Health Summit and
some things like that. We'll see but I really enjoy being home now. No, I totally respect that man. I've got several competitions in Washington state. So I'm a meander through Montana to get some of the scenic route in which case. I'll let you throw me on the mat a few times. That'd be great. We'll put you up and I'll feed and water you while you're here.
Awesome man. Well, where can people go to find out more about you, brother, Rob wolf.com, and then drink element.com or kind of where all of the material that I'm producing ends up popping up perfectly. I will link it to that, make it easy for people to find both you and elements and the keep doing what you doing. May keep fighting the good fight, keep putting out the content and just keep killing a brother your to man, it look forward to seeing you in real life.
Yes indeed take him you too.