Well hello ladies and gents. Robert Sykes, Keto savage.com and today I've got special guest Brendan Kumar Sami on the line and he is the man behind Master Talk, so he reached out to me via e-mail. He basically teaches people how to become better communicators. Public speaking, I I communication, which is not my typical genre of guests that I'm bringing out of this podcast, but I do a lot of public
speaking. I have found tremendous benefit in being a better communicator, which this podcast has helped me to become. So I wanted to bring him on the show to just kind of pick his brain as to what what methods and modalities he's implemented to become a better communicator. Because I honestly feel like that is applicable to all regardless of the industry you are in. So third, enjoy the conversation.
Lots of actionable tips take from this so that further delay, sit back, relax, enjoy the podcast with Brendan and we are live. Brendan, How are you brother? Very good, Rob. How are you? I'm good, man. I'm good. So we are. We connected, I guess via e-mail. You reached out to me via e-mail and you host a YouTube channel and social profile all about improving one's ability to do public speaking, which I think is incredibly important. So kind of dive into that man.
What gets you into the public speaking space to begin with? Were you not a good public speaker at the onset? Yeah, absolutely. Rob's good to be on the show. And yeah, you're right on that. I actually grew up a really terrible speaker. The story begins in in Montreal. That's why I'm born and raised in Canada.
And for those who don't know, Montreal's the city where you need to know how to speak French, which is a language I I was in fluent in Rob. So growing up as a kid I struggled a lot with speaking because whenever I go into a first grade or a second grade classroom, I'd look at the room and go Bonjour. And that was my that was my life growing up. And on top of that, I know we're on audio. I also have a physical disability in my left arm that's crooked.
So that caused a lot of anxiety. And then on top of that, you would think that I studied communication in college. I actually studied in accounting. So despite all of those challenges, I still became the speaker that I am today. And then really quick side note how Master talk started. While I was in college I did these nerd competitions called case competitions. Think of it like professional sports but for nerds presentations. Competitively.
Did that accidentally got really good at coaching other people how to speak? Then I thought, hey, should probably share these tips for free. And I started making videos. I love it, man. I feel like people that are not naturally outgoing and how I really selfconscious about speaking in public, they they often times just kind of like, you know, shudder that they they they just drive it down deep inside them.
They don't let that be an issue because they don't ever present an opportunity where they would need to speak. But in doing so, they truly shoot themselves in the foot tremendously. I'm totally with you on that, right? If you if you have the right level of preparation and you know exactly what to practice, you won't shoot yourself in the foot. It's just a lot of us, Unfortunately, we don't have a clear structure like with fitness.
It's even if you're getting started with fitness, whether the goal is weight loss or the goals muscle mass, or whether the goal is to just be healthier in general, the three steps that you take are often obvious to the general public. It's like you don't eat the right things. Walk a few times a week. And go to a gym or hire a personal trainer. But those steps are just not as clear. And calms and communication. That's what I really want to bring to the space.
Yeah, 100%, man. Did you feel like despite the the shortcomings in the beginning, there was like a specific moment where you recognize that, OK, this is something that I really need to double down on and prooritize, because otherwise I'm not reaching my full potential. Yeah, for sure. So for me, in the context of speaking, there's kind of two facets we can tackle this with. SO1 facet is like from the point of view of what other people are doing to coach people on speaking.
And the second one is kind of my own personal improvement. So the first lens is more the idea of practicality, like and we're gonna solve that today, obviously on the podcast. Where a lot of communication tips are very vague so we'll hear something like picture everyone that are underwear and you're like, OK, but what if they're all attractive? Then what do I do like? It doesn't make any sense, like
the tip is not relevant. But then the other piece for myself, I think what's really helped me is kind of practicing one thing at a time. Communication is like juggling 18 balls at the same time, Rob. One of those balls is eye contact when it's body language when it's facial expressions. And for me, the question has always been. What are the three easiest balls to juggle? And with the first one to keep it simple and quick, is the
range of word exercise. Take a word like alphabet and create a random presentation out of thin air. Helps you with small talk. And if you can make sense out of nonsense, you can make sense out of anything. I love it. I love it. I feel like apart from speaking into like the masses to a crowd of any sort, simply being able to speak one-on-one in communication is is oftentimes underrated but so incredibly
important. Like when I look at all of them, the monumental leaps and bounds I've made in business or relationships or anything, it's simply a result of being able to talk to somebody in a clear way that is not awkward like this, As simple as that may sound like. That seems to be a fleeting skill set. I'm with you and there's a reason for that as well, Rob. The reason is because. Human beings value optionality
and convenience. So what I mean by that, you know, 25 years ago, if you wanted to ask somebody on a date, you don't really have that many options. You have to kind of get introduced by a friend or more often than not go up to that person and say, hey, I really like you, I'd love to take you on a date, right? You have to really have those conversations because the options are limited, and I mean options of communication here.
But now today, we have the option of texting someone, sending them a DM, swiping through a dating app, or meeting them in person and asking them out. So it's not that we're losing our edge, which is somewhat true, but it's more so. The fact that we have more options to communicate as human beings will always default to whatever is the most easy and convenient to us, which naturally just leads us to having less one-on-one time in practice. In general.
To your point, do you think all of the technological advancements have resulted in a net gain or net loss in one's ability to simply communicate effectively face to face? I've been asked this question before, but I haven't been asked in the context that you've brought it. Is it a net gain or a net loss in general? Very good question. I would say for me, Rob, it's a net loss, but. Some for some people in society like you and me, are great examples of this.
It's a massive net positive. So let me explain both of those nuances. So why is it a net positive for some of us? The reason is because social media has a lot of and technology in general has a lot of positives to conversations and just meeting people that just didn't exist before. So one example is this podcast right now where you and me, the statistical likelihood, where do you live by the way? Side of just country. I'm in northwest Arkansas, so US.
A Northwest Arkansas. OK, so I go to the US lot, but I'm never in Arkansas, so the chances of us meeting face to face without technology is is like none, right? Whereas because of technology now me and you have a chance to meet each other. And actually this happened funny enough, like two months ago I had, I was on a podcast and I asked him, hey what plans do you have this soon? He's like, I'm gonna try, he's like you're gonna Toronto for what? Cuz he lives in like Minnesota.
He's like I'm going for a conference. And funny enough I was attending the conference as well cuz I live in Canada. So we met like a week later in person. That would never would have happened. Even if we met at the same conference, we never would have met. We never would have talked to each other if it wasn't for technology easing the conversation. And even during that week I hung out with one of my best friends and I literally need best friends.
But, and I've known the guy for three years and that was the first time we ever met in person because he lives in Auckland in New Zealand. So that whole relationship, I saw his kids grow up and everything. It was all online. So what's What's the? Point here Rob. The point is technology, social media is a tool. It's just the reason it's a net negative is most of us are using that tool in the wrong way, but people like us in the minority are using it in a smart way.
So that's really the key is leverage it correctly. Yeah, no, I totally agree man. I feel like the people that are using it simply as a social media outlet to, you know, post on Instagram and interact in the comments and the Dms, they're likely the ones not benefiting from it as much as they could. Where's like this podcast for instance? I have no doubt that my ability to communicate has, you know,
10X because of the podcast. I mean, I have to bring people on here, interact with them on a regular basis, ask good questions, hear what they're saying that have a good turnaround question to follow up with That those are skill sets I would not naturally obtain if it were not for this technology. But for people that aren't podcasting, aren't in the business space, aren't putting themselves out there to truly leverage technology, they're likely not getting the benefit from it. Exactly.
Very well articulated. So talk to me a little bit about the the step by step man, like if someone's coming to your platform master talk, they want to improve their speaking. How do you, like deconstruct that from? How do you break it into steps? Like what does that road map look like? For sure, Robert. So there's like like we were talking about communications, like juggling 18 balls, right? Body language, storytelling,
facial expressions. So what I want to do today is kind of focus on what are the three easiest balls to juggle. Because these are the three things that if you're just doing on a day-to-day basis and for 30 days 100% you'll see results in your speaking. And of course there's hundreds of other videos you can check out on master talk, but these are the three kind of tidbits you want to implement. So the first one is the random word exercise.
Pick any word like we talked about before, highlighter, space, home, and just book 5 minutes in your calendar every day to do this exercise. 5 * 60 seconds on one word, 60 seconds on another word, 60 seconds on that word. And that's how you get better overtime. That's one. Number two is the question drill. We get asked questions all the time in our life, Rob at school, on a podcast, on a sales call and a job interview. But a lot of us are not ready.
But the questions that life has in store for us. I remember some. I'll give you an example with me. Few years ago when I started guesting on podcasts, I. Guy asked me, hey Brendan, where does the fear of communication come from? And I looked at the guy and I said, I don't know, dude, Florida, NY you tell me. I have no clue. So because I didn't know the answer, I was always shaking. So how did I fix this every single day, Robert? I answered. I asked and answered one
question. But I thought the world would ask me about my expertise. So one of them was, hey, what tips do you have for introverts on speaking? Day 2 is what books do you recommend on communication? Day three was What's your vision for Master Talk? Day four is how do you overcome your fear of communication? But if you do that once a day, Rob, for a year, just for 5 minutes, you'll have answered 365 questions about your industry and you'll be bulletproof.
That's exercise #2. Ask yourself one question every day. And finally, #3 is the video message. So here's what I do to implement this. I have a Google Calendar that tells me it's right on my screen. Right here as we're doing this podcast tells me whose birthday it is. So for example, today on the day we're recording this, August 8th, it's one of my best friend's birthday. So what do I do when I start my
day? I open my phone, open my camera, I go to Messenger. I put my stupid $12.00 birthday hat on that I bought from Amazon. I open my camera and I go, hey, John. Hey, Richard. Hey, Julia. Guess his birthday. It is. It's yours. I hope you have a wonderful day. I don't really take the video. I don't put any makeup on, and I just do that probably 150 to 200 * a year. So if you just do that three to five people you love, I think you'll get really good at speaking on camera pretty
quickly. Those are my three. I like that, man. I like that a lot, actually. I feel like the birthday thing is something cuz like in Facebook you know, you get notified when it's so and. So's birthday, everybody jumps into their feed, they don't talk to them all year long and their birthday comes and you get at like a Julian happy birthday wishes from people that don't
really care about you at all. So doing it in video format like that is definitely going the extra mile and I think is much more memorable. I mean, you explain that so well. You're so right. Especially on Facebook. I tell people who's all the time, mostly like clients, we're not the face. I don't mention the Facebook part on podcasting, but you're absolutely right. Where it's like, yeah, like, Facebook literally tells you whose birthday it is every day.
So even if you haven't seen them in a while and you don't have to send videos to people you're not comfortable sending it to. But I think the point is, is like send birthday video messages to people who are really close to you in your life. And it's really meaningful to my friend, cuz you're right, he got those 100 messages today, but I'm the one with the crazy hat who sent him that video. So he knows I really care about him, which I do. And I think that's really the key.
I love it, man. So on step one, kind of elaborate on that little bit. So you're picking a word, and then you're simply using that word in multiple different instances. That's correct. But let me make it even easier for your audience. Rob, give me a word. I'll just demonstrate really fast. Any word? Nutrition. Nutrition. Awesome. So Rob did not give me this word prior to this podcast. For those of you listening, and I'm gonna create a 62nd presentation with the word
nutrition. You know, Rob, something really interesting happened to me six months ago, and that part was around my nutrition. I made a difficult decision to give up my addiction with black tea. I used to drink 5, not one. Cuz I couldn't stop after one to be honest. 5 cups of black tea every single morning and it would cause me so much stomach pain but I would run through it because I had such a busy day every day that I needed some
tea. And then one day my mom accidentally gave me hot water to drink because she just said hey like have hot water day and I just drank it and I realized that the taste difference between black tea because I don't put any sugar. And the hot water that my mom gave me literally tasted the same. So I just asked myself for my nutrition, for my help. What have I swapped out this black tea with hot water, and I've never looked back ever since.
I haven't had a cup of coffee or a cup of tea in over 8 months now. And the point that I want to drive in this, in this lesson in this speech, Rob, is that nutrition doesn't have to be complicated. It just needs to be one simple, positive decision that you make for your health every single week, every month, every quarter. And if you just keep stacking these easy wins, eventually you'll have the nutrition of a superstar. And that's the random word. Exercise room. I like it, man.
I like it. So black tea messes with your stomach, huh? It really does. And not after One Cup, but after five. Cuz I'm addicted. It gets really messy really quickly, huh? Is coffee just as bad or just the tea? Yeah, tea. Coffee gets me, gives me the jitters because I do intermittent fasting, so I don't eat. I don't eat breakfast. So when I tried coffee before, this is years ago, without, without the, without food.
Oh my God, it just made me jittery like crazy and I hated it. But now I love my hot water. I just drink that all day and life is great, huh? It's interesting. I I had a lot of GI distress and I thought it was coffee. So I could coffee out for like 3 months, three or four months and then I realized it was the carbonated drink. So I just I brought coffee back in with no issues. But the carbonated drinks have totally removed from my nutrition.
Yeah, coffee isn't necessarily. It's like everything in moderation. Like most of my My health, my health junkie is friends. They they use bulletproof coffee that Dave Asprey makes, and it works out for them pretty well. They put a little butter and it's all good. So what I mean, I'm this is a nutrition podcast, you're coming from a speaking presentation, but you also mentioned intermittent fasting, so I got to dive into that a little bit.
What What do you want to do? Intermittent fasting? So this is kind of a, I mean, I hope people take it as a joke. I mean, I've been practicing invented fasting my whole life. It's just when I was a kid, it was called We don't Have Money for Breakfast. Yeah.
But as I got older, I was kind of listening to different health experts like Dave, I'm not an expert by any means, like you are, but like, you know, health David Sinclair, like people were kind of preaching it. And I said, huh, Like, I don't really like breakfast in general. So I just started skipping in. And it's worked out really well. Like just to give you a crazy example today, cuz I'm so busy today with the calls on the day you're catching me.
It's 4:00 and I still haven't eaten anything. So I've been intermittent fasting today for like 18 hours, maybe almost 24 hours. And and honestly, it just works really well for me. And and I think that's really the key is you got to do what works for you. Like, I have people who eat three times a day who are really healthy people who. Do some people do omad right which is 1 meal a day which is so tough?
Like I would never, I wouldn't be able to do it but it's worked out well for me and and it's simple. Like I don't cook that much because my mother takes care of a lot of that for me. So for me, it's just like, OK, eat what your mom gives you, then eat a whole avocado, some blueberries, do a workout, I mean do the workout, then eat the fruit and then just eat something else and finish with the healthy protein bar and just start it again and it it's
worked out. Well, yeah, I think simply removing decision fatigue is is tremendously, you know, valuable. And I feel like so many people get hung up on when they're gonna eat what they're gonna eat, and that just drains their productivity throughout the day,
like beyond measure. So for me, like, right now I am doing homemade cuz I'm low enough of my calories where it makes sense to. But having that one meal prepped and ready to go takes the guesswork out of it, and my productivity throughout the remainder of the day is just heightened significantly. I'm with you like, especially for lunch when I used to eat heavy. When I used to have lunch early, yeah, it was it was so hard cuz I'd be groggy throughout the whole day.
But now I have lunch. But the earliest I have lunch now is 130. Today I'm gonna have it at like 4 thirty 5:00-ish. And and I've just been super productive all day. So yeah, works really well. I love it man. And what was the 2nd? So the first one was picking that word, making a short presentation with that word. The second one again, was one. Yeah, of course. So the second one is the question drill. So the way we practice is very
simple. We're doing it right now indirectly where you're asking me questions about my expertise or life in general and I'm answering them. So for those of you who are listening on this podcast and you're asking yourself, well Brian, I don't guess it on podcast, you don't need to. So for you, it might be like a job interview. For you listening to the pod, it might be OK You're interviewing for something next week. Make a list of all the questions you get asked.
Maybe it's an industry panel that you're going to be on this year and they're gonna ask you a bunch of questions about your industry. So go on YouTube, see what people are asking in your your industry. Write those questions down and that becomes your question drill practice every day. Or maybe it's just in a company you're working and somebody's asking you about your status update. How are you answering the status update questions? Most of them are really bad,
they just kind of ramble. Instead of going okay, ace, acknowledge, count the number of updates, I have 3 updates and do you have any feedback for me. So notice how that's a lot more structured as a response and that's how you get better at the question drill day and day. I love it. Do you use any types of productivity apps or like daily journal prompts or something like that? Yes and no. So I don't, I don't like using like official apps. Like a notion like I'm not a
notion junkie. I I don't use like specific productivity apps. But I do think do a couple of things that are easy for me to do to stay productive. I'll give you a couple. I have actually a lot of junk, junk tools. So I'll like hacks. So I'll let you kind of pick from your favorites, but I'll give you kind of my favorite three. OK. So my favorite three is number. One, I have a little virtual sticky note.
I don't like physical ones. Where I write down my top three to five priorities in any given moment of my life. So one of those priors could be closed a bunch of deals this week, cuz this this week is like I have like 20 sales calls. So it's like crushing those sales calls and and I'm listing out those priorities as I'm killing them I'm replacing them in the virtual sticky note that's on my laptop. So I so I'm always keep staying productive and I know what to do
next. Where a lot is a lot of us are stuck in like a loop sometimes where we don't know what the next right thing is for us cuz we didn't give it thought. So that's made me a lot more efficient. That's one. #2 is a lot of my documentation, even note taking.
When I'm I'm the listener of a podcast, I just use Google Notes, nothing complicated, where I'll have a title for every episode I listen to. So since I'm listening to this podcast, I'll write the guest's name as the title of the note, and I'll put in parentheses Keto Savage Podcast. So I'm kind of like a Cyborg. If somebody asks me a question about a podcast I listen to, I can quickly look up the notes and I can pull up all the takeaways and those notes are
sorted in my general notes. And then the bottom is always key action items like what are the three things that I'm implementing from this podcast. So I'm. I never forget that's the second hack. The third hack it's which is more money related. I've I have a notepad. You can do this with any number called I I use how to spend the next 100,000. But for you listening, it could be the next 10,000, the next million, the next 50,000 and you have a list of what you're going
to spend your money on in order. And what I found really useful about this, Robert, is a lot of us, we use emotion to buy things. And a lot of us are kind of have a disease around that where we go to a shopping or we do, we go to a grocery store and we just buy kind of unnecessary things. Whereas this notepad has allowed me to be very unemotional about the decisions I'm making with my money.
OK, what am I spending on next? OK, what is more important, this fitness coaching program or this media production contract that I need for Instagram reels? So now I'm tackling it from an objective perspective, and they're both important priorities, but I'm ranking them by order of what's most important. I think a lot of people don't do that exercise and it really helped me. Those are three main hacks. And you just doing that third one like in a Google Doc as well.
This would be on a Google Keep as well and I'm happy to share it with your audience. If people want a screenshot of it, I'm pretty open to sharing what's on mine. But I I mean I could read off a couple if you want. It says like, you know what is that? I'm opening it up right now. What do I have here? It says like invest in my environment. This is actually one of my bad habits where I'm really good at investing let's say 1520 grand and production on videos.
But I won't spend a grand or two on like a really nice bed. So I've been sleeping on the same match as the past 10 years which I'm fixing. Next weekend I'm getting a new mattress, like a new laptop dentist appointment. Getting I've never bought a massage before, like it's freaks me out cuz I come from such a poor family. Why would I spend 100 bucks on a massage?
Like it sounds nuts to me, so I know this is like really stupid things, but it kind of gives you an idea of of what to spend your money on. No, I like them and I feel like having. Like having something tangible like that, where people can look at a list of action items that are prioritized. It puts things in perspective so they're less likely to just buy something frivolous if it's not really needed. Exactly. So what about, let's talk about businessman.
So you you come from a poor family as you mentioned and then you've decided to make your mark in the in the public speaking genre and are you bringing people on to teach them how to speak and that's kind of like these. The sales that you're making is basically one-on-one coaching to improve speakership or how is that structured? Yeah, for sure Robert. So. So the program is I'm coaching a lot of execs.
So actually what ended up happening, funny enough in the business is a lot of my clients ended up being like of South Asian descent, like people in my. Community who are often like execs because they're I'm the. Only person they trust. So the sales call is a lot smoother. But basically the idea is I'm coaching them on getting rid of their ums and ahs.
They send me videos during the week and I have them like do eye contact better on video and they're speaking smile more, not do this when they're talking and improve the pacing of their message. So that's really what I'm focused on with my I. Would say 90% of my clients are immigrants. So they're Chinese, they're Indians, they're Jewish. So those are the, those are the people that were were working on the program and I would say 90% of my revenue is coaching. You got it.
Very cool, very cool. What do you think the biggest common denominator is with regards to people that are having issues with public speaking? So there's kind of two perspectives. One is from the client perspective and one is from the the just general perspectives. Let's tackle both. So it's valuable for everybody. Client perspectives really simple. There's a great saying on this from a wise friend of mine. He says that you information should be free, but implementation should be the
fee. So what does he mean by that? He means like everything I share on the podcast or on YouTube, I'll always give away for free cuz it's gonna cuz at the end of the day there's gonna be a large percentage of people who just can't afford a coach. So for those people, the advice becomes the challenge for them is to just get them to take action. So what a lot of clients do on the same vein is they'll just pay the for the accountability.
Kind of like in fitness where if you have a personal trainer, Gary Vee talks a lot about this. Or if you have a personal trainer, you don't have a choice. Like if they're at, if they're there at 6:00 AM and they're waiting for you, there's no debate around, hey, should I get up this morning? It's like, no, like a human being woke up that morning to be there. Like you have to show up. So it removes the decision fatigue to your, to use your words there.
So that's the benefit of of hiring a communication coach is like, I do that like work for them so they're forced to get results. But for people who can't afford a coach though, Rob, what I would say is the biggest challenge for them is motivation in the sense that a lot of people think it's fear. I disagree. There's a lot of things in our life that we were scared of that we did anyways. Why did we ask that girl or that guy on a date? Because.
Not because we weren't scared, but because the fear of being alone exceeds the fear of asking somebody on a date when we get old enough. Anyways, same thing with the job. Was I scared to apply for my first job 578 years ago? Absolutely. But why did I not let that get in the way of my success? Because my fear of being broke was way higher. So what? I encourage people to reflect on Rob. Is that the exercises are easy I just gave him. Send a video message every day.
Answer a question about your expertise every day. Do the random word exercise a few times a day. But the way you do the exercise is 1 by booking 15 minutes in your calendar every day automatically for the rest of the year to do this. And then the other piece is creating a more motivation to actually get the job done. Which goes back to this question. How would your life change if you were an exceptional
communicator? Start to reflect on that question and the answer will force you to take action. I love it. What genre of communication do you feel like you excel at most? Like more so one-on-one face to face or in front of a crowd on the stage or through video presentations? Like, where do you feel like that's your strong suit out of all of the genres? I'm. Decent at most of them. But if I had to say the one where I think I'm the best at specifically virtual interactive workshops.
There's a lot of professional speakers who are actually really bad at that. Where they're they'll be really good in person. But when they're doing like a webinar, let's say like we're on a zoom call right now where there's like 100 people on the zoom call and you're facilitating like a workshop experience for them. I think that's the one I'm I'm that's the vertical that that actually that makes up most of the business for me and where where I feel I I have the strongest suited.
What do you think it is about your format with the virtual webinars that is better than the others out there? Like what is it that you're doing to keep people engaged in a digital format like that Fascinating follow up there's there's a lot of nuances. We get into this conversation. I'll give you a few. So one is engaging with the chat and when I'm engaging with the chat, I don't just mean hey guys, write down where you're from, which is a good question
that I asked. But. And then they kind of just move on. So, OK, nice. Minnesota. I see Chicago and they'll call it 2. That's not the way I do it. Unless there's like 200 people in the call. But there's like 50 or less. Literally, as people are typing in the chat, I'll say something like, hey, by the way, team, I've always found that speaking out somebody's name, making a mistake is always better than not trying at all. So it's a joke.
People laugh. And then I go, OK Laura says she's from Wisconsin. Thanks for being here, Laura. John is from Turkey. Wow, you're from Istanbul. Thanks for being here. So I'm not. I'm calling out their name and I'm reacting emotionally to the response, so it feels like I'm talking to them directly. That's one piece. The second piece is my energies off the charts. And even in this example, people
can feel my enthusiasm. But what people don't know is that I can't even see you on this student call. Like, it's literally like, you don't see my face. I don't see your face, but I'm speaking to you with the energy as if, man, I've known robber for like 10 years. We've been buddies since high school. Like, that's the frame that I take whenever I'm on a podcast or I'm giving a workshop. And I think people feel that rapport. They feel that relatability.
The third thing that I do, that's that I haven't seen a lot of. Speakers do that. I do pretty well is getting people to talk in a way that's efficient and effective without being awkward. So a lot of people they do mistakenly in a zoom called let's say 75 people or even 25 people, they'll say OK guys, and it's like not clean in the transition. Hey, like I just want a couple of thoughts from the group.
Does anyone want to share? So that's a really bad way of approaching it. And the reason is because now a couple of people are gonna UN mic, the introverts are gonna feel uncomfortable, they won't want to speak and people are gonna talk over each other, which is gonna create a lot of
tension in the group. So for me instead what I do is I go type in the chat something they'll type and then like an like a question like, hey, how would your life be better If you're a great speaker and the best shares, I'll mention them. I'll say, hey Matt, I really loved your share on xx. Do you mind unmiching for 30 seconds and sharing your thoughts with your group? Would love to hear from you. And then I'll pause and 80% of the time, let's say 5050% of the
time, the person will unmiking. Well thanks Brendan, they'll start talking. So now no one's being interrupted. And the other 50% if they don't unmike because they might be in the bathroom right or something. I I I do a really cute thing where I say, hey, I always like to get 5 saying 54321. No worries Matt, let's go to the next person. Hey John, I really liked your share in the chatter on X and after the second or third
they'll unmike. Those are the three main things that I think is unique to me. Did that make sense? I kind of. I kind of went a little too deep there, but. It makes total sense, man. Like the whole, you know, OpenTable let anybody jump in,
never works. That's why like when you witness an accident or like a head on collision or something, you have to like literally point to somebody and say hey you, you're dialing 911. Otherwise, if you just say, hey somebody down 911, nobody does anything. I love that analogy. Very, very, very good point. I think I might use that, actually, yeah, I might steal that from you. No for man, it's all yours when it comes to platforms. Is Zoom your preferred platform
for these webinars? Is that the format you like to use or is it like a better software that you use? Yeah, I wouldn't overthink the software too much. I just like Zoom because that's what most people are on these days. Yeah, one thing I will add just for the because you asked the question. I like Zoom a lot better than Microsoft Teams, and I'll explain why. Because for some reason, I don't know why, teams doesn't fix this bug.
Like I had to deliver a keynote to a I mean not a keynote, but an interactive workshop to their to a senior leadership team. Well, is this like a month ago I think when I was on vacay vacation and I had to use teams because that's their internal platform, which I'm fine with, I can use it. But the problem with teams is when you share your slides, they don't see your face anymore, whereas when you're on zoom you
can see. The slides being shared and you see me on the camera as well and that's just a lot more useful. So I definitely prefer Zoom personally, but I can live with teams. But if I had to pick zoom for sure. When it comes to slides, I was talking about like in person presentations on a stage. So like I do a lot of those at conferences and most the
speakers have a slide deck. Do you feel like, I mean, it really kind of just depends on the presentation if there's not a, you know, graphs and charts and whatnot, but I feel like a lot of people. Leans so heavily on slides that people just like the audience just checks out, you know, they take pictures of the slides, but they kind of disregard what the person's actually saying, especially if they're just monotonously reading from the slides.
So when it comes to slides, what's your stance on that? Like do you have like a general rule of thumb as hey you slides in this scenario but not in this scenario. For sure. For sure, Robert. So I'm in the camp of I'm a big fan of slides. Because it gives people an opportunity to review your deck or your presentation after the keynote is over.
But the last point that you mentioned, which is very key that's worth highlighting is it's kind of like social media and tech that we were talking about before. It's not that social media and technology is bad, it's just we're leveraging the tool in the wrong way. But I would make the same argument in the context of PowerPoint presentations as well. The tool. Is a good one, but we're using it incorrectly and the example you gave is the perfect one.
People reading off slides. I mean, that's heresy in my coaching ecosystem. Why are you? Reading off slides, there's really no point to that. So instead what you wanna do is you wanna use slides for what it's used, which is the main purpose. To present key ideas, like what's the main take away that you highlight in a slide, but also more importantly, to tell
your story. Like I think like when I do my keynotes and people can watch me do this, I do a free workshop that we'll talk about at the end of this where people will just come for free on Zoom and just watch me facilitate everything we talked about today for free. But basically the idea is when I start that webinar. Which is more of a workshop, actually, because because I'm talking to people. But the the idea is my personal story.
You have a bunch of images. You have a picture of me as a three-year old kid in front of my like I'm standing on top my uncle's car and I make a joke about how I pretended to be a superhero. Look, it's this is a lot more powerful when you see little Brandon on the car or when you have a picture with me and my sister, or the picture of me and my broken arm might have surged you when I was a kid on my left arm. Because it's a it's crooked.
It's so crooked today. So I have physical disability there. But there's the picture of me with my cast when I'm five years old, like it's just a lot more poignant. So I think to summarize this this kind of long winded answer here, PowerPoint Carry PowerPoints are a tool that you need to leverage effectively and the best way to leverage them effectively is to use them more for images rather than text in general. Totally agree. I always try and avoid much tech or much. Yeah, much text.
It's all visuals and I just like it prompts me I can't. When I'm presenting I can see the visual. And then know exactly what it is I want to talk about, cuz it acts as a prompt there, but I'm not reading from a bullet list because that's just very disengaging. Exactly. Very well, Sir. When it comes to your approach to business, that's kind of what
this is like. You've got your own business, you've got your own niche, your industry, just as I've got mine own niche and industry within the fitness nutrition space. There's so many different ways to get a message out, market that message and then drive traffic and eventually sales. What have you found to be the most advantageous route in doing so? Like, I know you've got the YouTube channel, you've got the Instagram profile, like are you on a bunch of other platforms as well?
Like are you doing clubhouse? Like where do you try to invest most of your time? For sure. So let's sort the advice and then I'll give you the answer. So the advice is. As an owner at the beginning of the business, and I'm sure you felt that as well, Robert, you don't really know which acquisition strategy works. Like I remember what two years ago when I started doing podcasts, Oh my God, I think at this point I've guessed on five
600 podcasts, like literally. And I've gotten, I've gotten some results, probably made 5075 grand in total. But the main reason I'm a guest on a show is mostly just to for a brand awareness. Just so people know who I am and they watch my YouTube. It rarely leads to clients, but unless unless it's the host of the show. Like I'm sure you've had a lot more success in with selling your Leer products and services in the context of your show cuz it's so big and people are watching you for you.
But in the context of our business, what I found is these are the top three acquisition channels, but you had to try all of them to see what works best with your niche. Number one is the obvious one in coaching word of mouth. Look, if you're not getting word of mouth in your. Business as a coach. You are not a talented coach. That's the way. That's why I've always seen it.
And I don't mean 100% referral like there's some clients who are really introverted, who might not know people to refer you to, but they'll keep buying your product. So that's OK. But if you don't have a like my Business Today is 70% word of mouth cuz I'm in year four now. But if you're like in year four and you're getting 5% referral or 10% referral, I think you just suck as a coach and that
needs to be fixed. So that's that's acquisition strategy number one over deliver for your clients and leverage your clients in a strategic way that gets you more leads without them necessarily having to refer business example. Going back to that free workshop that I'm doing, just cuz you're asking about business. The the yeah, if people from this podcast come to the workshop, that's awesome.
I'd love to see them there. But it's worth mentioning, Robert, that the way that I get the business though is I get my existing clients to bring their friends to the workshop. That's the play. So let's say my friend Josh is an executive and I get him 100X results and his speaking. I'm reviewing all of his videos and he loves me to shreds, but he can't think of somebody on the top of his mind to refer.
What I often tell Josh to do is I go, hey, go back to your company, Josh, and just invite everybody on your team or your friends or your college student friends to or your college buddies to my free workshop. So what Josh will do, Rob is he'll invite 20 to 25 people because he just loved the service so much. But out of those 2025, one or two of them are going to be clients and that's the way we've grown. That's number one. Number two has been LinkedIn, TMS, because a lot of my clients
are in the corporate world. LinkedIn has been a blessing, I would say on social media across all my platforms. I've probably gotten 7080% of out of total the business in that area in that category from LinkedIn alone because everybody money and it's been really good. And then #3 has been YouTube, but it's been a it's been a long, long hustle to get clients from YouTube. It only started in year 3 for us. Yeah, YouTube's a beast, man.
Like, I've been chipping away on YouTube forever and I've got over 1000 videos and it's growing, but it's growing very slowly, like YouTube. I'm not been one of those that has these crazy viral videos. It just blows up and leads to a ton of extra subscribers. Like, it's just been a a slog. But I love it because it documents the entire journey, which I think people appreciate. That's exactly right, Robert.
Like in in our case for us, the benefit of YOU 2, by the way, we're not a big fish on YouTube either. We're doing pretty well. Like we're definitely, we don't have 1000 subscribers, that's for sure. We're definitely doing a lot better than that. But each of our videos is getting a few 100 views, Summer videos get 50 views. It's not a big deal, but the reason why I'm getting clients is because of brand.
So the quality of the videos are still good, so they might discover me on Instagram. Or some other platform, but it's YouTube that builds the relationship. There's a great concept on this from Sharon Srinivasta that the Srivastava rather that I really like and he calls it TLB, which is time on brand. That's why podcasting as a host leads to so much business in the long run. You have to do it a long time like you have.
That's why you've done well where it's like people are spending so much time with you, unlike a 62nd tick tock that they want to do business with you. So I have the equivalent, but on YouTube. So when somebody watches my YouTube videos, they might bench 15 videos and they'll spend almost an hour watching videos. In general, they'll say, Oh my God, Brendan is so good, I need to work with them. And that's really what we found. But it's taken a long time to get there.
I definitely prefer the long, medium, long format. Mediums are like like the you tubes, like the podcasting platforms. I've never really been drawn to the. The quick reels and the Instagram tick tock clips, I mean that's just like, I like that people can engage with me on a deeper level over a longer period of time. So there's not really any questions to who I am or what I stand for. And the lesson I got on that Robert, cuz I used to think what what you believed. And I still do.
By the way, I'm a big fan of long form. That's always been the core focus. But the reason I've invested a lot of money and it's paid off by the way, I've made that money pretty not my recent investment, I haven't made that fully yet because I just started deploying the new reels. But the first investment I made in my Instagram, my 5-6 grand, I already made it back really fast. And the reasons really simple, because short form content is often a gateway to long form
content. And I found out with my own behavior like there's this podcast called 20 VC, which has nothing to do with the audience that's listening to this, which is like venture capitalists in tech. Like I'll watch 62nd clips that are super sharp on like Tick Tock. And I'll say, man, I've listened like three of these clips. I need to listen to this whole episode. So I'll literally specifically search up that episode on Castbox or Spotify and I'll download it and watch it at a later time.
And that's actually the benefit of short form is a lot of people are now watching. Like my Instagram went from 6000 followers in October of last year. And today I'm at 30,000 on Instagram just because I put in the time and the effort. But a lot of those people are now watching my YouTube channel and that's what I wanted them to do in the 1st place. So that's a key benefit that might change your mind around short form.
Yeah, I think if I can you know and gave he talks about this extensively is basically taking your long form and then multi repurposing it into micro content that you can put across the various short form platforms. To just draw people in as a funnel, which I think makes total sense. It's just I gotta get more, more, more time in the day, man. There's just so much content out there. Exactly. You just gotta do what works for you, right.
Like, and that's good. Good point that you drew here because in your case, hey, like if your goal is to make 200K here and your pot. I'm just throwing numbers. These are not the numbers that Robert has. OK, everyone. I'm just throwing numbers out there and let's say you're doing 250K and coaching revenue or the product that you're selling, who cares? Like you don't need to be on Instagram if it's working for you. I think it just depends what
your goals are. If the goals do 3 million, OK, like podcasting only is not gonna get us there. We need to include other acquisition channels and that's where I'm transitioning, right? Going from six figures to seven. Now I have to really push like I'm I'm fine now for the rest of my life. I can get word of. Mouth and be OK. But if I really want to grow a lot faster, I'd really need to start pushing other acquisition channels. So it really just depends on
what your goals are, frankly. Well, the LinkedIn is pretty cool, man. I've not. I've got a LinkedIn, I don't really use it, but I've got a few friends that are just killing it on LinkedIn. And a lot of people, they kind of, they cast LinkedIn out. They don't really give it much time a day. But the people that are actually leveraging LinkedIn to its full potential just swear by it. So I think it's a very viable outlet. Yeah, it's well said, Robert.
I I think the key is like a good way of understanding this or people how to listen to podcasts in general is like there's a thousand ways to win the game. And your job as your own human being, as the CEO of your own life is to take a truth from this podcast and take 99 truths from 99 other people and implement the best practice that you agree with. So for example, from this show, from this episode, we're doing
together. Somebody might listen to this podcast and their take away might be, hey, let me try replacing my black tea in hot water and see what happens, right. So you kind of just pick the one insight that works. But as long as you're implementing what's true to you across 100 different people, I think, I think you'll be very well positioned to win. 100% Do you read a lot? I felt. I feel like reading improves one's vocabulary. Inability to speak significant as well.
But do you read much yourself? A lot of people think I do. I really don't. I read like 3 books a year. I'm gonna read a book this year that this month it's gonna come out cuz I've been anticipating it for a long time. But it's $100 million leads by Alex or Mosey. But I'm sure you know since you're in the fitness game. So the. But the point is I think asking people to read books is dumb advice and I know that sounds controversial. So hear me out.
Because the people who are not going to read books, telling them to read books is not going to change their mind. The right piece of advice that I'm shocked is never to communicate on a podcast. It's funny that I'm the guy who's saying this to people is you need to find the medium of learning that works the best for you. And for some of you listening to this podcast, it's going to be books. For others it's audio books. For a lot of you, it's probably podcasting or why are you
listening to me and Robert talk. For others, it's you're getting coached. For some of you, two or three of these Vms and the key is to list out the top three and spend 80% of your learning on your favorite medium and learning. So for me it's it's 100%. Listening to podcasts, I just love the conversational element. Audiobooks kind of suck for me. I fall asleep really quickly. Unless the guy's really entertaining or the gal's really entertaining books just reading
physical copies. After 40 minutes I just start falling asleep too, so it just doesn't work for me. So you just gotta pick what works for you and triple down on that. That's really the only advice that matters. No, I totally agree. Math fact. As long as you're finding some outlet to learn continually, you're coming out ahead. You just have to prioritize that learning medium. What's your go to podcast on that note?
My favorite I I shift a lot. I'm kind of a podcast ho, so I'm kind of shifting from podcast to podcast. The the only part like the podcast I listen to I wouldn't recommend to the general public but I'll I'll list off a few that's that's kind of related more to interview style. I really like Lewis houses School of Greatness. I think Lewis does a great job at interviewing guests and he could really get to the core of them, not just from a practical
level but also as a human being. I think he does a great job at facilitating those conversations and making it like stupid simple for me to understand it because I'm not super smart unless it's communication related. So that's one second podcast I like that I listen to religiously, but it's not when I recommend to the general public is All In by Shamat, Jason, David and David, which is basically a tech podcast for like a few like tech billionaires and.
High level millionaires, they're they kind of just give a state of the the world. So it's like a news podcast but without the BS, which I like. They kind of laugh. They're drinking wine, they're kind of shooting the shit, but they're not sugar coating anything. They can just give them what they think. So that's how I learned about the world. That's my news basically. That's my CNBC. That's my CNN and I'll listen to that an hour a week.
And I haven't. I've only missed one episode that I have to catch up on from last week. Those are the 2 main ones. And I also like Masters of Scale by Reed Hoffman, where he kind of interviews a lot of really successful entrepreneurs just so watch. The newest seasons are kind of terrible. Listen to like season 1-2 and three. Those are the three that are really good. Nice. I will definitely check those out cuz I'm also a podcast junkie, so I almost certainly be
listening to those. What's your opinion on Toastmasters? Like a lot of people, when they think of improving their communication skills, they automatically default to Toastmasters. I've never done it, but I have friends that haven't gone through that program. Is it well? Received. I mean, what's your take on it? For sure? I get this a lot, so no worries. So Toastmasters, let's talk about this.
You know, for me, I always like to begin that I'm a big fan of Toastmasters. I think what they've done is awesome. Like they got clubs across every city. Basically what this is in a nutshell, Robert, and people listening is you have a weekly meeting, it's 90 minutes, it's in person. Some of them are virtual, but most of them are in person now.
Now that pandemics done and it's kind of like you're practicing, you're speaking for 90 minutes and I think it's a great community, especially for people getting started and it's dirt cheap. I think it's like 200 bucks a year because they run it as a nonprofit. So you pick a city and then you go to the Toastmasters club.
So the but then the other line that I want to comment on really quick is what's the difference between Toastmasters and hiring somebody like me. And the difference is really simple. It's time versus money. So if you have a lot of time but not a lot of money and and an easy benchmark here is if you're making less than 80 to $90,000 a year, you have more time than you do money. So because of that, you want to invest a lot of your time to
acquire skills or make progress. Example, you can spend 2 hours in a meeting every week in Toastmasters, you could spend a bunch of hours listening to a podcast. You can spend a lot of time, you know, getting leads, whatever,
and we're doing job interviews. But what happens at some point in your career, not for everybody, but for some people, Rob, is your time becomes significantly more valuable than your money in the sense that you're making 100 grand a year, 120 or more, and you're kind of thinking, my God, Like if I watch all of Brendan's videos and I listen to all the podcasts, it might take me a year to implement all of this or two. And that's a lot of my time.
Or if I hire Brendan directly, he's going to coach me on how to speak and everything I could learn in three years. I'm going to learn in three months because he's going to adjust everything for me because he has eight years of experience. And then the other piece is in Toastmasters. The best communicators will never stay in Toastmasters because it's a low level group.
So if you get really good at speaking, like I don't attend Toastmaster meetings, like the best speakers will just become politicians or CEO's or podcast host, they won't spend time in a Toastmasters meeting. So the. Key is really what season of life are you in? Like if you're getting started, you're making less than 100 grand. In general, I think Toastmasters is excellent, but if you're someone who's like most of my
clientele. You're a busy executive, you're a manager at Amazon, you're doing well in your business, You're making at least a few 6 figures. Then then I think hiring a coach is definitely the better alternative cuz you'll save a lot more time. Yeah, I think once you get to a point where time is of the essence, you have to double down on that. Otherwise it just gets it escapes you and like time, is the most valuable commodity. Absolutely.
And and one quick example on this to keep it really simple, why does Gary Vaynerchuk spend hundreds of thousands of dollars on his personal trainer? Not because he's charging 100,000. Because he's literally has a personal trainer who flies with him to every event he attends because his health. Is worth millions of dollars to him if not more because he's running $100 million company.
So for him that 300,000 is investing in that personal trainer is worth it because he knows he won't workout if he doesn't have that personal trainer. So for a Gary who's worth a lot more money than all most of us listening to this, he's valuing that personal trainer at.
300,000 but it doesn't need to be 300 K Like if you're living local, it could be signing up for a yoga class every month and that accountability forces you to go to class and that's worth it than just trying to do yoga on your own, in my opinion. Totally Speaking of Gay V and it's interesting you brought him up, so I used to listen to him religiously his book. Which one was it? I forget which one it was one of his first was. Job job, right Hook.
Maybe it was crushing it. I think it was crush it. I think it was the the first one crush it. That was one of the pivotal moments of my life where I really started doubling down on content creation. Building the brand like that was one of the catalysts for me to create what I have today. But honestly, I have not really consumed any of his content in the past few years. And that I mean, maybe that's that's to my own detriment, but. It seems as though I think he said this himself.
Like once you've got the framework, like I'm saying the same stuff, just go out there and implement it. Like you could still consume a lot of his content as he got a lot more fresh content, like bringing up to speed on Gav. Fascinating, Robert. So yes, let's start with what we're on the same page on, which is 90% of what you asked. 100% You know, Gary Vee's a great example of what I refer to as a
0 to one thought leader. So zero to one thought leader is someone who is like he's always yelling at you. Who's going, Why aren't you posting content, why aren't you posting content? But it's never specific tactics on what to actually do to optimize your pages. But for somebody getting started like you did, you know a few years ago when you were religious about Gary Vee, it's
super helpful. Because the the main objection to the business or anything is not that you don't know how to optimize your SEO funnel or your funnel on podcasting or optimizing your sales process. It's that you don't even want to start posting content. It's a mindset game. It's a mindset block. But once you overcome that block, which is actually a good thing, that's what Gary Vee wants, is you naturally stop consuming his content less because you just don't need the boost anymore.
Now you're just more interested in advanced, nuanced conversations. And that's honestly the conversation you also want to have on this podcast just based on the questions you've asked me today. Right. So that's that's what happens as you become more advanced in terms of my consumption of Gary Vee. My consumption with Gary Vee has always been pretty high relatively even from the beginning. I just. Why? And it's nothing. It's nothing intelligent here. I just like his voice.
I like listening to him, but more importantly, I like following him. I like seeing what he's doing with this tech stack. So I'm not spending 10 hours a week on Gary Vee, but I'll probably spend 30 minutes a week on average on Gary Vee, listening to one video, one reel, just to see what he's doing because he'll always catch trends the fastest. And the next trend, I always want to see what he's thinking about, what is on his mind because I think he's the goat of our field.
So it's important for me to keep studying him, but I'm not really listening to him for rah, rah per se. I'm mostly listening to him for those advanced nuanced conversations that he'll have. So sometimes that's gonna be like a 4DS meeting where it's like a 60 minute long form video on YouTube where like you pay 10 grand to be with him for an hour and he's just and he just posts that for free online.
So people just watch it. I just listening to those conversations have been really helpful for me, but that's that's where I see the puck going with Gary Vee. What's he really hot on right now? Do you know? You know, it's funny because I said 30 minutes a week, but I haven't listened to him in a few weeks, so, so way to go to Brendan for not practicing what
he preaches. But, but the last time I was consuming his stuff, it was mostly in regards to threads, Yeah, which is the new, the for those who don't know, the new platforms, kind of like the Twitter clone for Instagram. I just wanted to hear what he thought about it. I'm posting pretty intensively on the on the platform regardless because I got the lesson which is who cares if it works or not, just put all your eggs on the not all your eggs, but invest some eggs in that game.
So I'm just listening to his point of view on that. That's that's been a big one. That's. That's actually been the last kind of big one. Another one that I like this is it's not really in the last few weeks, but in the last year. I like his videos on overrated versus underrated which is basically a series he started that he posts like once 1/4 on where like his team will give him something like. Conor McGregor or UFC or the brand of Pepsi, and they just ask him if he thinks the brand
is underrated or overrated. Just really interesting to kind of hear his perspective in general. Yeah, totally. What's in the pipeline for you, man? Like we've talked quite a bit about what you've done to build your current infrastructure. What are you super stoked about going forward? Yeah, I think what I'm super stoked about. Robert is I always like to start with gratitude. You know when I started Master talk in my mom's basement like
four years ago? I've been coaching for 8:00, but I've been taking it seriously as a business, probably for like 4. Almost four. And for me, the big thing was I never thought I would be who I am today. Like, I just started making videos for fun in my mom's basement. And it's crazy to think now that I'm coaching so many clients and I'm doing pretty well financially now and I get to do this full time and I think that's the greatest gift of all. So I'll start there.
But in terms of the future, I think the keyword in 2022 for me was survival. Because I quit my corporate job in June of 2021 to pursue this full time, and I was a fucking savage in 2022. Just guess on every podcast I would say yes to me posting every single day on social media and and it was survival like of the fittest, like making sure my business works but this year because I'm getting a lot of word of mouth kind of like we were talking about earlier.
Now I'm stable. Like I'm not gonna die anymore in business, things are gonna workout for me. So from now the question is more what am I doing to scale the brand? Scale is the word of this year. So that means I'm investing in Instagram reals. Like I was telling you earlier, I'm thinking about new creative ways. OK, how do we DM 300,000 people on LinkedIn? How can we make that happen across like 15 LinkedIn accounts? Like, that's what I'm thinking now.
How do we scale the brand? Because I still. I still don't have. I still don't have a social media following that's in the six figures. I've I've achieved 5 figures on a multitude of platforms. I still haven't hit the golden 6 on any platform. So that's really what I'm I'm focused on and of course my end game is to be this generations. Dale Carnegie, I think the next Elon Musk is a 7 year old girl who can't afford a communication
coach. So it's my duty and responsibility to share all that content for free and that's where I'm gunning towards and getting that social media growth will help me become that person and get me a step closer to the goal. I love it, man. I think it's very important to have a theme for the year. Like every year I do a manifesto. My manifesto for this year is Discipline is Destiny. And every year I've done that for the past five or six years now pretty much since I started the business.
And having like a dedicated theme for the year has been profoundly impactful and actually making Monument to Strides in that year. So that's that's awesome that you're doing that too. That's awesome. I love that discipline. Destiny's discipline is that you said? Discipline is destiny. It's kind of like Ryan Holidays book. Of the same title, but that like, I've got so much going this year with my competitions, my conferences.
We've got a newborn, like there's a lot going on and I can't possibly keep all the plates in there if I'm not disciplined. So it's just been a very structured year, but I thrive in that type of structure. Nice. Congrats on the newborn. That's awesome. Appreciate it man. Appreciate it. Well, let me let me ask you this. How is my just asking life here. How's my communication been throughout this podcast? We've literally never met before.
Never talked before via. Other than, you know, a few messages back and forth on e-mail, has this been? Very good. Actually, Robert, one one thing I really appreciate about your communication style, which is very rare in podcast hosting and you do it. Very subtly that your audience doesn't catch it is that most people don't is that you'll pause after you share without
asking a follow up question. So and why that's powerful is because when you pause, if I have another thought, I just jump in, whereas what a lot of podcasters do. Is they they'll they'll share, like you'll share your thought and then you'll go, OK, next question. So then what I have to do is I have to go, awesome. Robert, let me answer. And then there's one other point I wanted to so I always have to backtrack, rest here. I haven't done it a single time in the podcast.
So that's a really powerful thing that you're doing. So kudos to you, man. Appreciate that, man. It's kind of unorthodox, I suppose, but I do zero prep work for my podcast. And it really didn't feel that way. By the way, just based on the questions you're asking me, it didn't I? I really felt in this podcast as a compliment to you that you prepped your ass off for this cuz the questions you were
asking. I was like, man, he's taking this conversation into like all the right places, but the fact that you did no prep, it presses me even more. Man, that's awesome. Yeah, I don't know if that's a good thing or a bad thing, but for me it works because I'm able to scale the podcast output because I don't spend time prepping, but because I don't prep, I have to actually pay attention to what you're saying in order to ask a good follow up question. I think so many people get hung
up on the prep work. They've got this list of scripted questions and they just aren't present in the moment, which I think is debilitating in the conversation. You're so right. I I agree with that point a lot, Rob, where there's pros and cons to build styles. So what you referred to us is the Larry King style. So the Larry King style is you'll go into the guest.
He won't even know there's actually a clip on this you can watch on YouTube. So funny where he's like interviewing Jerry Seinfeld like the guy who has the greatest one of the greatest sitcoms like ever in human history and in terms of popularity anyways and he doesn't know who Jerry Seinfeld is and Jerry's like do you not know who I am? Larry cuz Larry asked him a question around did your show ever get cancelled? He's like what are you talking about? I've never been cancelled so it
was hilarious. So the Larry. So the Larry King approach works right? Cuz he's he's one of the goats in in the interview space. And then there's also the over prepped super like the Super funneled and there's pros and cons. Pro is you get every detail right of that person's story. But the con is you miss out on the nuances of the conversation you wouldn't get in a free flowing style. And a good example of the compare the contrast to Larry
King is like a Guy Raz right. The host of How I Built This by NPR. Like when he interviewed Gary Vee which I highly recommend people check out since we talked about him. Like it's ridiculous he even knows the name. Like I never heard this on a podcast before. He even knew the name of Gary Vee's wine store. I was like, what? Like how did you even know the name? And even those the year that the store opened? It's like, ridiculous. But the key is to go all in on
your style. And your style clearly works for you, by the way. Awesome, man. Well, I appreciate that kind sentiment for sure. Well, Brenda, where do people go to find out more about you and jump into the master class? It's basically like a free. A webinar where people can go to get some more information. That kind of acts as a funnel to get more involved in your ecosystem, right? You got it, Robert. So there's basically two ways of keeping in touch.
One is I do a free interactive workshop on communications. This is a live workshop. I do it every two weeks over zoom. So you can jump to rockstarcommunicator.com. Just go to that website and you could register for an upcoming date. I do them all the time. I've never I've I I haven't not done one in like 2 years so like I just keep doing it. And the 2nd way to keep in touch is the YouTube channel.
Just type Master talk in one word and you'll have access to hundreds of free videos on how to speak. Awesome, man. Well, I will link out to all those, make it easy for people to find you, and I really do appreciate that, rich man. Like I said, we're in two different industries, but we have a lot of. Similarities when it comes to brand building, business acumen, etc etc. So I appreciate you reaching out us making this happen, and I thoroughly enjoyed the
conversation. Likewise, this is super fun. You did a great job. Thanks. Thank you, Brandon. Have a good one, man. You too, man. Thanks so much.