Now one of your pudding. I got a stream going on here, something just cause my dog. Something killed your dog, my dog. We're flying through the air over the tree. I don't know how it did it, Okay, Damn, I'm really confused. All I saw was my dog coming over the fence and he was dead. And once you hit the ground like, I didn't see any cars. All I saw was my dog coming over the fence. Sat, what are you putting? We got some wonder or something prowling around out here? Did you see what it was? Or
was it was? Standing enough? I'm out here looking through the window now and I don't see anything. I don't want to go outside. Jesus Quice, you better hello, get the Boddy out here, quin, I'm out there. I thought of Avenu about Tech fort nine. I don't know. Easy ann out there? Yeah, I'm walking right. Hey.
If you caught my last newsletter, either reading it or listening to it here on the show, you already know. I spent some time on the documentary capturing Bigfoot the claims around it, the new footage supposedly tied to the Patterson Gimlin film. I gave you my initial read on what was being put out there, and I was straight with you. I hadn't watched the full documentary as of
right now. I still haven't, but I've been watching what's been happening around it closely, and what I've seen has been more revealing than anything in the documentary itself, because what's unfolded over the past several weeks isn't a conversation about the Patterson Gimlin film. Not really. It's not about
Roger Patterson or Bob Gimlin. It's not about what happened at Bluff Creek in nineteen sixty seven, or whether that footage shows something real walking through those trees or something staged. Those questions matter, they deserve real attention, but that's not what people are actually doing right now. What people are doing is picking teams. What people are doing is older than any film, older than any documentary, older than Bigfoot
Research itself. What people are doing is tribalism, plain and simple. And I want to spend some real time today talking about why that should bother every single person in this field, not just because of this one documentary, but because of what it says about us, about how we handle evidence, about how we treat each other. About whether this community is actually capable of doing what it claims it wants to do, which is fine, the truth. I need to
take you somewhere first. It's going to seem like it has nothing to do with Bigfoot. I promise you it does. Just give me a minute. Dayton, Tennessee. The summer of nineteen twenty five, a high school teacher named John T. Scopes goes on trial for breaking the Butler apt That was the Tennessee law that said you couldn't teach human evolution in a public school. The trial became a national event.
It became known as the Scopes Monkey Trial, and to this day it's one of the most famous legal spectacles in American history. Most people have a version of this story in their head. Evolution versus creationism, Clarence Darrow on one side, champion of science, William Jennings Bryan on the other, defender of the Bible. A small town courtroom where the modern world collided with the old one. Good versus evil, reason versus ignorance. Pick your hero, pick your villain, and
enjoy the show. Except that's not what happened, not even close. Here's what actually happened. A local businessman named George rapple Yee saw the Butler Act and realize something. If someone got arrested for teaching evolution in Dayton, it would make national news, and national news meant national attention, and national attention meant money, tourism, prestige. He literally recruited Scopes to get arrested. They planned it out at a drug store
over SODA's. Scopes later admitted he wasn't even certain he'd taught evolution in his class. The entire thing was staged. Not the legal proceedings, those were real enough, but the reason it happened. That was manufactured from day one. Then the press showed up and it became a circus. H. L. Mincn came down from Baltimore. He was maybe the most influential journalist in the country at the time, and he had no interest in the actual legal or philosophical questions
at stake none. What Mincoln wanted was a spectacle, a story with heroes and villains. He painted the people of Dayton as fools, ignorant, backwoods hicks, too dim to understand the world they lived in. He turned Darrow into a crusader for enlightenment and Brian into a relic. He created a narrative so clean and so satisfying that people are still repeating it one hundred years later, and the thing
is almost none of it reflected reality. Darrow was brilliant, sure, but he was also a showman who understood the press better than anyone in that courtroom. Brian wasn't an idiot. He was a three time presidential nominee, a former Secretary of State, and a man who genuinely believed he was protecting communities from having their values overridden by distant institutions.
The people of Dayton weren't rubes. They were ordinary Americans, living ordinary lives who suddenly found themselves at the center of a media machine they didn't ask for and couldn't control. But none of that complexity fit the story Mincin wanted to tell, so he told a simpler one, and it stuck. The reporters who followed Mencoln's lead turned Dayton into a joke.
They wrote about the town as if it were some kind of museum exhibit, a living diorama of American backwardness, and the people who lived there, the farmers and shopkeepers and school teachers and families who had to walk those streets. Long after the press went home. They got to carry that reputation for the rest of their lives. Their grandchildren
are probably still carrying it. That's the part that never makes it into the history books, the human wreckage left behind after the circus moves on, the people who got used as props and then discarded. Here's what I need you to understand. The Scopes trial wasn't just a weird chapter in American legal history. It was a prototype. It was the first great media manufactured culture war in this country, and it created a playbook that has been running on
repeat ever since. The playbook goes like this, a controversy is identified or manufactured. Sometimes both advocates on both sides race to claim the moral high ground. The media, always hungry for conflict and drama, amplifies the most extreme voices on each side and ignores everyone in the middle. A complex issue gets reduced to a binary. You're either for science or for religion, for progress or for tradition, for
the enlightened or for the backward. And there's no room, none at all for someone who thinks maybe the question itself has been badly framed. Then comes the rest of it. The tribal sorting. People pick their side and it becomes part of who they are. The outcome gets mythologized, performance replaces substance, and eventually, quietly, inevitably, the truth gets forgotten, entirely buried under the noise. That's what happened in Dayton.
The Butler Act wasn't really a question about whether evolution was true or false. It was about who gets to decide what kids learn. It was about the tension between science and religion, between local control and national norms, between holding on and moving forward. Those are serious questions, hard questions, questions that don't have tidy answers. But tidy answers were all the media wanted, because tidy answers create two sidesdes
create conflict, Conflict creates engagement. An engagement then, as now, creates money. So the question got flattened, stripped of its complexity, shoved into a box it didn't fit in, and the people of Dayton got handed a binary they never asked for. Now, I need you to hear what I'm about to say, because this is where it matters to us. That exact same playbook is running right now, not in Tennessee, in the Bigfoot community, in your Facebook groups, in your YouTube recommendations.
In the way this community is processing the Capturing Bigfoot documentary, a controversy has been identified. People on both sides are scrambling for the moral high ground. The loudest voices, the most extreme ones, are getting all the attention, while anyone trying to occupy the middle gets shouted down. And a genuinely interesting, genuinely complex question about a piece of evidence is being flattened into a binary. You're either a believer
or a debunker, loyal or a trader. You either defend the Patterson Gimlin film without hesitation, or you're trying to burn it down. There is zero room right now for the person who says hold on. Maybe this isn't about whether I'm for the PGF or against it. Maybe it's about whether I'm actually willing to look at what's being presented.
That person is getting eaten alive from both directions, and that should concern every one of us, because every single time a complex question gets crammed into a binary, the first thing that dies is the truth. So I'd suggest this, and I mean it sincerely, be skeptical of any story that comes with clear heroes and clear villains. Be suspicious of any narrative that makes you feel righteous and comfortable and absolutely certain that your side is the right side.
That feeling, that warm, settled certainty. That's almost never what truth feels like. That's what belonging feels like. And those are very, very different things. Mencoln understood this probably better than anyone in that day and courtroom. He understood that people don't really want the truth. They want a story that makes them feel like they're on the right team. They want a villain to point at and a hero to root for. They want the world to be simple
because simple feels safe, and complex feels dangerous. And if you hand people that simplicity, if you give them a clean narrative that sorts the world into good guys and bad guys, they will follow that narrative anywhere. They'll defend it against any evidence, they'll attack anyone who questions it, and the whole time they'll tell themselves they're the righteous ones. Mencoln didn't create this pattern, He just figured out how to weaponize it for newspapers, and every generation since has
been running the same play. Find a topic people feel strongly about, strip the nuance, build two camps, amplify the loudest voices, and let the engagement take care of itself. It worked in print in nineteen twenty five. It works on social media in twenty twenty six. The technology changes, the pattern doesn't, and the people who pay the price
are always the same. The ones who wanted to understand, the ones who were trying to think, the ones who said, I think this is more complicated than either side is making it. Those people get chewed up every time because they don't serve the narrative, and once the machine is running, the narrative is all that matters. The Patterson Gimlin film is the single most significant piece of evidence in the
history of sasquatch research. That's not hyperbole. I say that as someone who's been involved in this field for nearly forty years, Since a childhood encounter in North Georgia in nineteen eighty six that changed the trajectory of my life. Since a visual sighting in Washington State in twenty twenty four while I was filming a documentary, Since decades of walking through those woods, reading the research, talking to witnesses, and trying to bring the same discipline to this subject.
That I brought to my work in law enforcement. The PGF matters, It's always mattered, and because it matters, it has always generated controversy. That's expected, that's even healthy when it's done right. For decades, researchers have debated what the film shows. Some are convinced it's a genuine unknown primate. Others believe it's a man in a suit. Both sides bring technical arguments, detailed analysis, and a lot of personal conviction to the table. People have spent entire careers defending
this footage. Others have spent entire careers trying to dismantle it, and somewhere along the way, the actual question of what the film shows has taken a back seat to what the film means, what it represents, what side you're on. That's what happens when evidence becomes a symbol. It stops being something you examine. It becomes something you identify with, something you protect, or something you tear down, and your response to it stops being about what you see and
starts being about who you are. That's exactly where this community is right now. Capturing Bigfoot has brought claims about new footage, about the circumstances behind the filming at Bluff Creek about what that footage might tell us regarding the pgf's authenticity. I'm keeping this general on purpose because I
still haven't watched the full documentary. What I've seen are clips, interviews, online reactions, and a lot of people with very strong opinions about something most of them haven't fully sat with either. And it's that last part that gets to me. I'm not concerned about the documentary's claims. Those can be weighed on their own merits once people have actually seen them.
What concerns me is the behavior surrounding the documentary, the speed with which people picked sides, the way the conversation splintered into factions that don't look anything like researchers evaluating evidence.
They look like sports fans defending their teams honor. I've watched people reject this documentary outright, not after careful analysis, not after seeing the footage and finding it wanting without seeing it at all, just because they've already decided the PGF is real and anything that might complicate that conclusion has to be an attack. I've also watched people celebrate
the documentary's claims without any scrutiny. Whatsoever, because they've already decided the PGF is fake and this feels like proof. And then there are the people in between, the ones who said something as simple as I'd like to see this before I form an opinion, and for that they caught heat from both directions. Think about where we are saying, I want to look at the evidence is now a controversial position in a community that exists to look at evidence.
That's the scope's playbook running in real time. The controversy identified both sides racing for the high ground. The extreme voice is drowning everyone else out, and stay tuned for more sasquatch out to see. We'll be right back after the these messages, a complex question crushed into a binary. The middle turned into a war zone, different century, different subject, identical dynamics. Let me be straightforward. I don't know what
the Patterson Gimlin film shows. I have opinions, I have instincts shaped by decades of fieldwork, but I don't have certainty, and neither do you. That's the whole reason this conversation exists at all. That's why this documentary matters. If you believe the PGF is authentic and the thought of new evidence makes you defensive rather than curious. You need to sit with that. Ask yourself what you're actually defending. Is it the evidence or is it the identity you've built
around your interpretation of the evidence. There's a difference. Research means following the evidence wherever it goes, even somewhere you don't want to be. Belief means holding your ground no matter what. And belief is fine, it's human, but it's not research. Don't confuse the two. If you believe the PGF is a hoax and you're ready to embrace this documentary without putting it through the same filter you'd apply
to anything else, the same question applies. Are you evaluating evidence or are you celebrating because someone finally validated what you already thought. Here's the uncomfortable reality. Most of us are doing a little of both. We want truth and we want to be right, and we don't always notice when those two things stop being the same. That tension right there, that's the soil tribalism grows in the people
of Dayton in nineteen twenty five. Weren't fools. They were people caught in a moment that demanded they pick a team for evolution. Or against it with Darrow or with Brian, modern or backward, And the moment they chose, everything they encountered got filtered through that choice. The same filter is running in the Bigfoot community right now for the PGF or against it, believer or debunker, loyal or treason us. Once you've been sorted, the evidence stops driving the conversation.
The fight becomes the point. I won't do it, and I'd ask you not to either. I want to talk about why this works so well on us, because understanding the mechanism is how you start to see past it. We are, at our core tribal creatures. We evolved in small bands where social belonging wasn't just nice to have, it was survival. Getting expelled from your group meant death.
So our brains got very very good at reading social cues, at identifying who's in the group and who's not, at adjusting our behavior to match the people around us, at punishing anyone who threatens the group's unity. That wiring is still active. Every time you see a post from someone in this community who disagrees with you about the PGF,
something happens in your nervous system. You might not feel it consciously, but it's there, a small jolt, a titan, a flash of that person is wrong and I need to say something, A quiet signal that whispers they're not one of us. That has nothing to do with evidence, nothing to do with the actual content of the film. That's pure tribal machinery, your brain identifying an outsider and
mobilizing a response. It's ancient, it's automatic, and it hijacks your ability to think clearly about the very thing you claim to care about. The Scopes pattern works because it taps directly into this wiring. It gives people a team, a flag, an enemy, something to fight about that feels important, even when the real questions underneath are more complicated than anyone on either side wants to deal with. Now, let me add something to this picture that makes it worse.
There's a concept in psychology called the backfire effect. It describes what happens when someone encounters evidence that contradicts something they believe deeply. You'd think the evidence would weaken the belief. It doesn't. It strengthens it. The person digs in harder, the belief gets more entrenched, not less. The evidence that was supposed to change their mind actually fortifies the position it was supposed to undermine. This has been studied extensively.
It shows up in politics, in religion, in medicine, and yes, in the Bigfoot community. It happens because our brains aren't designed to process information neutrally. They're designed to protect our existing understanding of the world. Revising a core belief is cognitively expensive. It disrupts your sense of who you are, so your brain resists it, often without you even knowing.
This is why the response to capturing Bigfoot has been so predictable, not because Bigfoot researchers are uniquely pigheaded, because they're human, and this is what humans do when something threatens a belief that's become part of their identity. They circle the wagons, They discredit the source, They retreat to their tribe and tell each other the threat isn't real. Brian did this at the Scopes trial when Darrow put him on the stand and pressed him on the literal
truth of Genesis. Brian didn't engage the questions. He deflected. He played to the gallery. He invoked the authority of faith, and the audience loved every second of it because they weren't there for a legal proceeding. They were there to watch their guy win. And here's the part that makes this so insidious. Nobody in that crowd thought they were performing. They thought they were standing on principle. They thought they were defending something that mattered. The performance and the sincerity
weren't opposites. They were woven together so tightly that nobody could tell where one ended and the other began. And that's what makes tribalism so hard to recognize from the inside. It doesn't feel like tribalism when you're in it. It feels like conviction. It feels like integrity. It feels like doing the right thing. The people going after researchers right now for expressing even mild curiosity about capturing Bigfoot are doing the same thing Brian did. They're not engaging with evidence.
They're performing loyalty, proving to their tribe that they're solid, that they'll hold the line, that they'll defend the cannon and the folks on the opposite end, the ones treating the documentary like it already settled the question without actually subjecting its claims to scrutiny. Same game, different Jersey. Both sides are sure they're the rational ones. Both sides are sure they're following the evidence. Both sides are wrong because
neither side is looking at the evidence. They're looking at each other. And this is the thing that keeps me up at night about this field. We spend more time watching each other than we do examining evidence, more energy crafting rebuttals to people we disagree with than analyzing data. I've watched Facebook threads about the PGF go from a genuine question to a full scale tribal war in under an hour. The question forgotten, the evidence never discussed, just
accusations flying in every direction. Gullible, trader hill, closed minded, hidden agenda. You know who watches all of this The scientific community, the people with the resources, the training, the institutional support to actually move this field forward. They watch
us devour each other, and they walk away. I've had conversations with academic researchers who were genuinely interested in the sasquatch phenomenon, good scientists with real curiosity, And what drove them off wasn't the skeptics, wasn't the lack of a type specimen, wasn't the difficulty of the field work. It was us, the community itself, The way we eat our own. They looked at that and decided it wasn't worth the grief.
We are chasing away the people who could help us the most, and we're doing it because we can't stop fighting each other over who owns the truth in a field where nobody has actually found it yet. I'm not exempt by the way. I've let my frustration get ahead of my judgment. I've said things about other researchers that had more to do with my pride than with any evidence. I'm not above this. I'm in the same valley as everyone else. But recognizing you're in a valley is the
first step toward getting out of it. I want to say something now that isn't going to make everyone comfortable, but I think it needs to be said, so here it is. The Patterson Gimlin film is not sacred scripture. It is a piece of evidence, and evidence exists to
be tested. That distinction matters more than it might seem, because when a piece of evidence becomes sacred in a community, when it gets elevated from important data that deserves examination to foundational truth that must be protected, something fundamental shifts. You stop evaluating it and start guarding it. You stop welcoming new analysis and start viewing it as a threat, and you start treating anyone who approaches the evidence with
open ended curiosity as if they're committing heirin. I've watched that shift happen with the PGF. Slowly over years, the film went from being the most important piece of evidence in this field, which it still is, to being the untouchable arc of the Covenant that no one is permitted to question. And the people who enforced that shift didn't do it consciously. They did it out of love, out of investment, out of decades of defending something they believe in.
I understand the impulse. I respect the devotion, but devotion to a conclusion is not the same as devotion to the truth, and somewhere along the way those two things got confused. I realize that's going to land hard for some people. There are researchers who've spent decades defending this footage. There are people who knew Roger Patterson. There are people who consider Bob Gimlin a personal friend. I have enormous
respect for Bob. The scrutiny that man has endured over the decades would have broken most people, and he's handled it with more grace than anyone could rea reasonably ask for. But respecting the people connected to the film doesn't mean the film itself gets to be off limits. If anything, it means the opposite. If the PGF is authentic, rigorous examination only makes it stronger. Every serious analysis that can't
debunk it adds to its credibility. The only scenario where examination is dangerous is if the film can't hold up under it. And look at the track record. The PGF has withstood a tremendous amount of scrutiny, the biomechanical analysis, the proportional studies, the work Bill Mounds and Jeff Meldrum have done. That's some of the most careful, substantive analytical work this field has ever produced. And it wasn't done by sheltering the film from hard questions. It was done
by inviting them. That's what confidence and evidence actually looks like. Not defensiveness, not aggression toward anyone who raises a concern, just the steady, patient willingness to say go ahead, will wait. If this community can't summon that kind of composure in the face of a single documentary, then we've got a problem much bigger than any film. Here's what I believe about Capturing Bigfoot. Anyone in this field who cares about the truth should want to see the new footage period.
If there's additional material connected to the Patterson Gimlin film, material that could illuminate what happened at Bluff Creek, then everyone with a genuine stake in this question should be eager to examine it, not to confirm what they already believe, not to tear it apart on behalf of their tribe, to examine it with open eyes and honest intent. If it supports the pgf's authenticity important. If it raises new
questions also important. The only bad outcome is the one where we refuse to look because we're afraid of what we might see. Anyone dismissing this documentary without watching it has already made a decision they're not entitled to make. I don't care how long you've been in this field. I don't care how many conferences you've spoken at, or how many books you've published. If your reaction to new evidence is to cover your ears and go after the
person presenting it, you're not doing research. You're doing fandom. And fandom is fine, But it doesn't get to run the investigation. I'm going to watch this documentary. I'm going to look at the footage with everything I've got, the decades of field experience, the investigative training, the willingness to be wrong, and I'm going to share what I honestly think, even if it's messy, even if it contradicts positions I've held before, even if it makes people angry, because that's
the job. That's what real inquiry looks like. And I want to be clear about what I mean by real inquiry, because I think the term has been so diluted in this community that it barely means anything anymore. Real inquiry doesn't mean watching a trailer and deciding you've seen enough. It doesn't mean reading someone else's review and adopting their conclusions as your own. It doesn't mean waiting to see which way the wind is blowing in your Facebook group
before you say what you think. Real inquiry means sitting down, doing the work yourself, engaging with the material directly, and then forming your own honest assessment based on what you actually observed, not what your friends think, not what your audience wants to hear. What you observed that used to be the baseline in this field. It used to be the minimum. I'm not sure it is anymore. If the Patterson Gimlin film shows a real Sasquatch, no documentary on
Earth changes that. The film stands on its own, and if the film shows something else, I'd rather know. I want to tell you something from my years in law enforcement, because I think it connects directly to what we're dealing with here. Every good investigator I ever worked with understood one rule above all others. Don't fall in love with the theory. Don't do it because the moment you decide what happened before you've looked at everything, you start bending
the investigation to fit your conclusion. You give extra weight to evidence that confirms what you think, You minimize the stuff that doesn't fit. You explain away inconsistencies instead of chasing them, and eventually you've built a case that looks bulletproof on paper but lives nowhere near the truth. I watched it happen good investigators, smart people who locked onto a theory too early and missed the answer that was sitting right in front of them. And the price wasn't
an argument lost online. It was real cases that went cold, real victims who didn't get answers, real damage done because someone wanted to be right more than they wanted to be thorough. That's a lesson you learn once and carry for the rest of your life, because you see what confirmation bias actually costs when the stakes are real. Sixteen years of working cases taught me that the people who get it right aren't the ones with the strongest convictions.
They're the ones with the most discipline, the ones who can hold a theory in one hand and doubt in the other and not let either one go until the evidence tells them which one to keep, and stay tuned for more sasquatch ott to see. We'll be right back after these messages. I know bigfoot research doesn't carry the same weight as a criminal investigation. Nobody's going to prison,
nobody's freedom hangs in the balance. But the principle is identical, the mechanism is the same, and the consequences for this field, if not for any individual person, are real, and they accumulate over time. I carry that with me into every conversation about the PGF. That's why I resist the tribal pool, not because I enjoy being difficult because I've seen what happens in the real world when you let your conclusion
outrun your evidence. You get it wrong every time, and in this field, getting it wrong has consequences beyond your own ego. Every time this community tears it so apart, the people on the outside take notice. Mainstream science looks at us eating each other alive and says, why would we invest time and credibility in a community that can't even have a civil conversation. And they're not wrong to ask that we are our own biggest obstacle, not the debunkers,
not the media, not the giggle factor. Us. Our tribalism is doing more damage to the credibility of sasquatch research than any documentary could ever do. Now I already know someone is thinking, Brian, come on, some of these documentaries are just money grabs. You can't just take every new claim seriously. And I hear you. You're right. I'm not asking anyone to accept claims at face value. That's the
exact opposite of what I'm saying. I'm asking you to look to evaluate, to bring your skepticism and your experience and your sharpest critical thinking to bear on what's being presented. That's not credulity. That's investigation, and it's all also the opposite of dismissing something before you've even seen it. This requires discipline. It means holding your opinions loosely enough that new information can actually reach you. It means separating who
you are from what you've concluded. It means being willing, genuinely willing to discover you've been wrong, not hypothetically wrong, actually wrong in a way that changes things. That's hard. I know it is. I've been wrong before, held positions with real conviction, then realized I've been looking through a warped lens the whole time. And the hardest part was never accepting the new information. It was letting go of the old certainty. Because certainty feels so good. It's warm,
it's stable, it tells you where you stand. Uncertainty is the opposite of all that. It's cold and it's exposed, and it's uncomfortable. But that's where the real discoveries live, not in the comfortable warmth of your tribe, in the open air of not knowing. An older officer told me something early in my career that I've never forgotten he said, the moment you stop being willing to be wrong is the moment you stop being any good at this job.
That followed me through sixteen years of police work and nearly four decades of sasquatch research, because it's true in both worlds, the second you decide you have all the answers is the second you become useless. I've watched people in this community build their entire identity around the PGF. Being authentic, their online presence, their friendships, their standing among their peers, all of it balanced on that one conclusion.
And when your identity depends on a single position, any challenge to that position becomes a challenge to who you are. That's not a foundation for research, that's a foundation for war. I've also watched people build their entire identity around debunking the PGF, their reputation in skeptical circles, their self image as the clear eye rationalist who sees through the nonsense. And those people are just as trapped, just as unable to look at something new with fresh eyes, just as
invested in their predetermined answer. Both groups need to loosen their grip, not let go of their positions, just loosen the grip. You can hold a view and still be open to revision. You can believe something strongly and still acknowledge the gap between belief and proof. You can think you're right while keeping enough humility to look at evidence
that says you might not be. That isn't weakness. That's the strongest, most adult thing a person can do in a field like this, and it's in dangerously short supply right now. I think sometimes about the ordinary people of Dayton, not the lawyers, not the journalists, not the national celebrities who rolled into town and turned it into a stage set. The people who actually lived there, went to church there, ran the hardware store, raised kids, had normal lives in
a normal town that was suddenly anything but normal. Most of them didn't have fierce opinions about evolution before all of this started. They were just going about their business. But once the circus arrived, they had to choose. The whole country was watching, Their neighbors were watching, their pastor was watching, and every set of eyes asked the same question, whose side are you on? Some of them surely had nuanced thoughts. Surely some quiet voice in some quiet kitchen
said maybe it's not that simple. Maybe both sides have a point. Maybe the truth is more tangled than anyone out there wants to admit. But that voice didn't get a microphone because nuance doesn't sell papers, Nuance doesn't fill a courtroom with gawkers. Nuance can't compete with the adrenaline of a good, clean fight. I think about those people because I see them in this community every day. Good people, curious people, people who look at capturing Bigfoot and think
that's interesting. Let me sit with it, let me see the evidence and think for myself. But the tribal machinery won't let them. The moment they express anything other than full throated allegiance to one side, they get pounced on. Believers call them traders, Skeptics call them naive. They end up in no man's land, wondering why they bother to speak up at all. I've spent most of my career
standing in that no man's land. It's not comfortable, but it's honest, and I'd rather be honest and standing alone than popular and compromised. I need to say something to the content creators in this space, and I'm saying it as a content creator myself, someone who understands the pressures the algorithms the grind of building and keeping an audience. If you are positioning yourself on one side of this debate purely because that's where your audience lives, you are
making this worse. You know who you are. I don't have to name anybody. You know the math you're running. You know, defending the PGF gets more engagement than examining it. You know, tribal certainty generates more interaction than intellectual honesty. You know, the path of least resistance is to tell your audience what they already believe and make them feel good about believing it. I get the temptation. Building content
is hard. Keeping people engaged is hard, and every platform on Earth is designed to reward the hottest take over the most careful analysis. The algorithm loves conflict, It loves certainty. It loves extreme positions because extreme positions provoke reaction, and reaction is the only currency that matters. But easy isn't the same as right, And at some point everyone with a platform in this field has to make a decision. Are you here to grow numbers or are you here
to push this subject forward? Because right now those two things are pulling in opposite directions. I made my choice a long time ago. I say what I actually think, even when it shrinks my audience, even when people unsubscribe, even when I get that email that starts with I used to respect you. But I didn't get into this to be liked. I got into this because something happened to me in the North Georgia Woods when I was a kid, and I've spent every year since trying to
make sense of it. That's the engine, not metrics, not downloads understanding. I think most people in this community started with that same engine. Something happened, something they couldn't explain, and they wanted to know more. But for some of them, wanting to know quietly became wanting to belong. Curiosity seated ground to certainty. Investigation gave way to performance, and they stopped chasing the truth and started chasing Applause worth asking
yourself which mode you're in right now? This moment, with capturing Bigfoot sitting in front of all of us, is a good time for that kind of honest self check. There's a line investigators use, follow the evidence, not the narrative. Sounds obvious, it's not. Narratives are powerful. They organize information into stories with meaning, with roles, with emotional stakes. And in the Bigfoot world, the narratives have been running for decades.
They're deep. There's the narrative of the noble pioneer Patterson as the gutsy independent filmmaker who went into the wilderness and got the shot of a lifetime. In that story, the PGF is a triumph. Anyone who questions it is attacking a hero's legacy. There's the narrative of the Great Deception, Patterson as the con man who pulled off the biggest hoax in cryptozoology and got away clean. In that story, the PGF is a cautionary tale about gullibility. Anyone who
defends it is a sucker. There's the narrative of the Tragic Witness Gimlin as the honest, decent man who was there, who saw what he saw, and who spent sixty years being either worshiped or accused for it. In that story, the PGF is almost beside the point. The human cost is the real subject. All three of those narratives are compelling, all three contain pieces of truth, and all three, without exception, obstruct the actual examination of evidence. Because once you've settled
into a narrative. You're no longer processing evidence on its merits. You're processing it as a plot point. Does this new footage support my story or threaten it? Does this documentary confirm my narrative or attack it? And your reaction isn't driven by what the evidence actually shows, It's driven by what role the evidence plays in the story you've already chosen. This is why the PGF debate has been spinning its
wheels for decades. Not because the evidence is ambiguous, though it is, not because the analysis is incomplete, though there's always more to do, but because the people arguing aren't actually arguing about the evidence. They're arguing about the narrative, which story is the right one, And a documentary like Capturing Bigfoot doesn't interrupt that pattern. It gives each narrative a new chapter to absorb. If you're in the pioneer camp,
the documentary is slander. If you're in the deception camp, it's vindication. Either way, you've folded it into your existing framework without letting it challenge a thing. The only way out of this is to do something unnatural. Set the narratives down, all of them, just for a moment and look at whatever evidence is being presented as what it actually is. Not a plot twist, not a weapon, not
confirmation or attack. Data, information, something that deserves to be weighed on its own terms, regardless of which story it helps or hurts. That requires a kind of discipline most people aren't used to exercising. The narratives are comfortable, familiar. They tell you what to think and how to feel. Walking away from them, even briefly means sitting in uncertainty, and most people will do almost anything to avoid uncertainty.
But that discomfort is where actual discovery rehappens. That's the space where real researchers live, not in the warmth of the narrative, but in the cold clarity of genuinely not knowing. If this community could learn to occupy that space, even temporarily, I think the results would surprise every one of us. Here's what I know about the history of this field, and it's a history that gives me both hope and a deep grinding frustration in roughly equal doses. The Bigfoot
community has always been fractured, always since the beginning. Patterson and Gimlin themselves ended up in a bitter falling out. Grover Krantz, the first tenured professor to publicly defend the reality of Sasquatch, was ostracized by his academic peers for the trouble. The early wave of researchers, John Green, Peter Burn, Renee dot Hendon, they had decades long feuds with each other that got genuinely nasty. This field has never been unified.
It has never spoken with one voice. It has always been a loose collection of individuals and small factions, often working at cross purposes, often more invested in being the one who was right than in actually getting to the truth together. And Yet despite the infighting, despite the egos, despite the tribalism, and the occasional outright fraud that has surfaced over the years, this field has also produced work
that deserves respect. Serious work. The dermal ridge analysis, the footprint morphology studies that showed consistent anatomical features across casts separated by decades and thousands of miles. The biomechanical analysis of the PGF by Meldrum and Muns, work I mentioned earlier, which represents some of the most careful and rigorous analysis this field has ever seen. Thermal imaging audio analysis habitat
correlation studies. There are people in this community doing real, substantive, scientifically grounded work that would hold up under peer review if anyone in the mainstream cared enough to submit it for consideration. That work doesn't come from tribal spaces. It never has. It doesn't get done in Facebook threads or YouTube comment sections. It gets done by people sitting alone with data, asking honest questions, and being willing to follow
wherever the answers lead. It gets done when someone has the courage to say I was wrong about that piece of the puzzle, and the humility to start again with cleaner eyes. And here's the irony that kills me. The very people who cite that rigorous work to defend the PGF, the ones who point to Muns's proportional analysis or Meldrum's biomechanical models is proof the film can't be faked. Those same people often refuse to apply the same intellectual standard
to new evidence. They love rigorous analysis when it confirms their position, they treat it as an attack when it might challenge their position, and they don't seem to recognize the contradiction and stay tuned for more sasquatch otyesee, we'll be right back after these messages. If you invoke the rigor of Muns and Meldrum to support your case, you've accepted that rigorous analysis is the standard. You don't get to abandon that standard the moment it's applied to something
that makes you uncomfortable. Either careful, honest analysis matters or it doesn't. If it does, then it matters just as much when applied to capturing Bigfoot as when applied to the PGF itself. Consistency isn't just an intellectual virtue. It's a credibility requirement. And the selective application of standards happening in this community right now is doing more to undermine
our standing than any documentary ever could. There's something else at work here that makes everything harder, and I don't think it gets enough attention. In nineteen twenty five, the Scopes trial moved at the speed of print. Lincoln would write his dispatch, it would get typeset printed, people would read it over coffee the next morning. The whole cycle had breathing room built into it. Time to think before reacting, time for that initial surge of emotion to cool before
you had to respond. We lost that completely When Capturing Bigfoot started making waves. The reaction was instantaneous. People were posting before they'd finished processing what they'd seen. Within hours, The trenches were dug within days, the positions were set in stone, and the platforms where all of this plays out are built deliberately engineered to make it happen exactly
that fast. Social media doesn't reward careful thought. It rewards engagement, and engagement runs on strong emotion, outrage, indignation, tribal solidarity, fear. The algorithm is indifferent to whether you're right, or thoughtful or fair. It cares about one thing. Did you generate activity? And the fastest way to generate activity is to say something extreme. The person who says, let me take a week to think about this gets buried. Their post reaches
thirty people. The person who says, this documentary is an attack on everything we stand for and here's why you should be furious gets three thousand and Over time, that selection pressure reshapes the entire conversation. The loudest, most certain, most combative voices rise to the top. The thoughtful ones learned to stay quiet, And then we all look around at the toxic landscape and wonder how it.
Got this bad.
It got this bad because the systems were built for it, not by the people using them, by the people who designed them. Tribalism is the most engaging thing human beings do. It's been the most engaging thing we do since long before we had phones in our pockets. Social media just industrialized it, gave it a megaphone, made it operate at a scale and speed our brains were never built to handle. So what I'm watching happen right now now with capturing
Bigfoot is two forces working in tandem. There's the ancient pull of tribal belonging that's been part of us since we lived in small bands on the savannah. And there's the modern technological amplification of that pull, which turns what used to be a heated conversation around a campfire into a wildfire burning across the entire community in a matter of hours. Both of those forces are enemies of honest inquiry. Both have to be actively deliberately resisted, and that resistance
takes conscious effort. It doesn't come naturally. It can't come naturally because the impulse toward tribalism is natural. Fighting It is the part that takes work, and I want to be practical about this for a second, because I think it's easy to talk about resisting tribalism in the abstract and much harder to do it when you're actually scrolling through your feed at eleven o'clock at night and you see someone you disagree with saying something that makes your
blood pressure spike. Here's what i'd suggest when you feel that spike, and you will because you're human. Pause, just pause, don't type, don't respond, don't share the post with your own commentary, give yourself ten minutes, walk away from the screen, get a glass of water, and then ask yourself one question before you engage. Am I about to respond to what this person actually said? Or am I about to
respond to how what they said makes me feel? Because those are different things, and the tribal impulse lives in the gap between them. If you can learn to operate in that gap, even sometimes even imperfectly, you'll be ahead of ninety percent of the people in this community, and you'll be doing your part to make this field a
place where honest conversation is still possible. Before I start wrapping this up, I want to come back to something I touched on earlier because I think the tension between entertainment and truth seeking is more central to this problem than people realize. There's a version of the Bigfoot world
that's pure entertainment. The TV shows with the thermal cameras and the dramatic score, the YouTube channels with the breathless titles and the blurry thumbnails, the merchandise, the tourism, the cons that version of Bigfoot is a product, and I'm not knocking it. People enjoy it. I produce content myself. There's nothing wrong with engaging with this subject because it's fun.
But the entertainment version of Bigfoot is structurally invested in a specific narrative, the narrative that Bigfoot is real, it's out there, the next expedition could be the one, and the mystery is always just one step away from being solved. That narrative is the engine of the entertainment machine. Without it,
there's no show, no channel, no industry. So the entertainment side has a built in reason to resist anything that complicates the story, not out of dishonesty, not because the people involved don't care about truth, but because truth might not be entertaining, truth might be ambiguous, truth might not fit into a forty two minute episode, and this creates a dynamic that most people in the community don't even recognize, let alone talk about. The entertainment machine becomes a kind
of immune system. Anything that threatens the narrative triggers a response, not a coordinated conspiratorial response, just a natural, organic, structural one. Creators who depend on the Bigfoot is real narrative for their livelihood are going to push back against anything that puts that narrative at risk. Audiences who consume that narrative for enjoyment are going to resist anything that spoils the story, and the whole ecosystem without anyone consciously deciding to do so,
mobilizes against the threat. That's what's happening with Capturing Bigfoot, not because there's some cabal of Bigfoot creators working together to suppress it, but because the documentary, by its very nature, threatens the narrative that the entertainment machine depends on, and the machine responds the way machines always respond automatically. If you can see that dynamic for what it is, you
can start to step outside it. You can enjoy the entertainment for what it is and still ask the hard questions without feeling like you're betraying anything, because you're not. You're just operating in two different modes and having the awareness to know which one you're in at any given moment. This is the same force that powered the Scope's trial. The trial was never really about truth. It was about
selling newspapers and putting Dayton on the map. The actual questions, the ones about education and governance and the relationship between science and religion, were too messy, too resistant to clean storytelling, to be useful to anyone running the show. So the show ran itself and truth got buried. I'm not calling out the entertainment side of this community. What I'm saying is that there's a difference between enjoying a narrative and seeking the truth, and it matters which one you're doing
at any given moment. If you're here for fun, great, no judgment. But when your fund requires other people to stop asking hard questions, you've crossed a line. When your enjoyment depends on nobody examining the evidence too closely, You've crossed a line when you attack a researcher for expressing curiosity about a documentary because that curiosity threatens the story
you prefer. That's not entertainment anymore, that's something else. The entertainment consumer wants a satisfying story, the researcher wants an accurate answer. Those are different goals, and the trouble starts when one camp tries to impose its rules on the other. So where does this leave us? The Capturing Bigfoot documentary is out there, The claims it makes aren't going away. Whatever footage it contains is going to be discussed, debated, and picked apart for years. That train has left the
station regardless of what any of us do today. The only question is how we handle it. We can do it the scope's way. Our sides, dig our trenches, throw grenades until everyone's exhausted and nothing's been resolved. Let the loudest voices drive the conversation, let the algorithm do the sorting. Let the narrative swallow the evidence, and the performance swallow
the inquiry, and the entertainment swallow the truth. Or we can actually watch the documentary, look at the footage, bring everything we've got, the experience, the expertise, the critical eye, and apply it honestly to what's in front of us. We can disagree without going to war. We can hold uncertainty without treating it like defeat. We can separate what we believe from who we are just enough to let new information in. We can be the community this subject deserves.
I'm not sure we will. If I'm honest, I think most people will default to what they've always done. The tribal pull is strong, the backfire effect is real. The platforms are designed to push us toward conflict and away from thought, and this community has a long, well practiced history of eating itself. But I hear from people who
want something different. I read the messages. I see the comments from people who came to this subject out of genuine wonder and stayed because the questions matter to them, and who are looking for a place where honest thinking is more valued than tribal allegiance. That's what I'm trying to build through my shows, through my books, through the stories I share, through my documentaries, through this newsletter, through
every conversation I have about this subject. A space where asking questions isn't disloyal, where changing your mind isn't weakness, where the truth matters more than the team. If you're nodding right now, I want you to know something. There are more of us than you think. We're just quieter than the people doing the screaming. One hundred years ago, two remarkable men stood across from each other in a small courtroom in Dayton, Tennessee, and argued about the nature
of truth. One appealed to reason, one appealed to faith. The crowd cheered for their side. The papers wrote the story they wanted, The country picked its teams, and when it was done, nobody had learned a thing. The Butler Acts stayed on the books. It was still illegal to teach evolution in Tennessee public schools after the trial. The law wasn't repealed until nineteen sixty seven, more than forty years later. I don't want that to be the story
of Capturing Bigfoot. I don't want it to be the story of the Patterson Gimlin film, and I don't want it to be the story of this community. I want us to do better than Dayton. I want us to look at the evidence instead of each other, to hold our convictions with confidence and our minds with openness, to remember that we're all here because something, at some point in our lives didn't fit inside the world. As we understood it, and instead of looking away, we kept looking.
That's what brought us to this field. That courage, that refusal to stop asking and think about what that means. Think about where you were when this subject first grabbed you. For me, it was the woods of North Georgia. I was a kid. I didn't have theories, or tribal affiliations, or an audience to perform for I had an experience I couldn't explain, and I had a question I couldn't
put down. That question has driven me for nearly forty years, through a career in law enforcement, through decades of field work, through conferences and late nights and arguments and frustrations and moments of genuine wonder. That question is still the point, not the answer I hoped for, not the team I belonged to, the question, and the willingness to follow it honestly wherever it goes, even if it goes somewhere I
didn't expect. Even if it goes somewhere that means rethinking things I've believed for a long time, even if it means standing up in a room full of people I respect and saying I looked at this, and here's what I think, and I know some of you aren't going to like it. That's the price of admission for honest inquiry, and it's a price I'm willing to pay. The question is whether enough of us are willing to pay it
to make a difference. I think about the people I've met in this community who still carry that original spark. The witness in Kentucky who had a siding twenty years ago and still goes back to those woods every fall, not to prove anything to anyone, but because the question won't leave him alone. The retired teacher in Oregon who catalogs track casts with the kind of patients most people
reserve for things that pay a salary. The biologist I know who won't put her name publicly to her interest in this subject because she's seen what happens to people who do, but who still spends her weekends analyzing habitat data because the question matters to her more than the risk. Those people are the real backbone of this field. Not the loudest voices, not the biggest channels, not the most combative debaters, the quiet, persistent, honest ones who keep doing
the work because the question won't let them stop. Those people deserve a community that matches their integrity, and right now, I'm not sure we're giving them one. Don't let tribalism take it from you. If there's new footage connected to the Patterson Gimlin film, I want to see it. I want to turn it over. I want to understand what it shows and what it means. Not because I know the answer, because I don't, and I'm okay with that.
I think not knowing and being willing to say so might be the most honest position anyone in this field can hold. The PGF has been debated for nearly sixty years. It will survive one more documentary. The real question is whether we will. I'll be back with more soon, including my full take, once I've sat down and watched the documentary start to finish. Until then, keep your eyes open. You're thinking sharp, and your ego a little smaller than
your curiosity. And if someone asks you what you think about the new film, try something that takes real guts. Try saying I don't know yet, but I'm willing to look. You'd be amazed how much power is in those words when you actually mean them. That's what separates a researcher from a fan, an investigator from a cheerleader. The willingness to not know, the willingness to look anyway, the willingness to let the evidence speak louder than the tribe you
