Episode 92: Dynamic Customer Journeys: A Beginner’s Guide – Raj Balasundaram & Esteban Kolsky

My name Steven Spears, great to back with you for another episode together. Customer journey maps are a common way to document the full experience of being your customer. But are we doing it right? I’m joined by Esteban and Raj, two customer experience veterans who are rethinking this process. We dive into the flaws of how we look at customer journeys today in a very static way. Then discuss the elements of a dynamic customer journey and how it’s a more useful perspective tied to the real world. All of that on this episode of the SAP Experts Podcast.