In this eye-opening episode of the Marketing Reset limited series on the Sanity and Success podcast, I challenge everything you've been told about handling your own marketing. After leaving Instagram, stopping personal branding, and focusing on building my agency, I've discovered the hidden costs of being your own marketing department. I'll reveal the shocking statistic that CEOs who DIY their marketing spend 15-20 hours weekly on tasks generating less than 20% of revenue You'll learn how this t...
Apr 07, 2025•47 min•Season 3Ep. 5
Let's cut through the marketing noise and tackle why your marketing might feel like a hamster wheel of exhaustion. Forget chasing shiny objects—it's time to audit what's actually broken in your current systems. The episode walks you through identifying exactly where your marketing is leaking money, from traffic that never converts to leads that ghost you before purchase. KEY TAKEAWAYS Stop working for your marketing; make it work for YOU Collect real data for at least six months (no, your gut fe...
Apr 07, 2025•31 min•Season 3Ep. 3
In this candid episode of the Sanity and Success podcast, I reveal how I abandoned Instagram in early 2024 and still maintained a thriving six-figure business. If you're exhausted by the content hamster wheel and ready for a different approach to marketing, this episode is your permission slip to break free. I'll share how I've already generated $75K in 2025 with zero social media posts on any platform You'll learn why your business identity doesn't need to be intertwined with your personal iden...
Apr 07, 2025•34 min•Season 3Ep. 2
In this game-changing episode of the Marketing Reset Limited Series on the Sanity and Success podcast, I introduce the revolutionary "Vending Machine Strategy" — a slow marketing approach that lets you create less content while delivering more value. Perfect for entrepreneurs who want to escape the content hamster wheel without sacrificing results. I'll teach you why traditional "always-on" content creation is burning you out and delivering diminishing returns You'll discover how to transform yo...
Apr 07, 2025•34 min•Season 3Ep. 1
In this revealing episode, I break down a common pitfall I call "the CMO trap" - hiring expensive marketing experts who deliver beautiful strategies that never get implemented. As both a fractional CMO who's created those 50-page strategy decks AND an agency owner who helps clients execute, I've seen this problem from both sides. I'll explain why strategy without execution is a waste of time and money You'll learn why execution without proper marketing management makes it impossible to prove ROI...
Apr 07, 2025•32 min•Season 3Ep. 4
This episode is a must-listen for all my fellow entrepreneurs out there. As we approach the busy fall and holiday seasons, it's easy to get burnt out and overwhelmed. But I'm here to share my strategies for staying focused and making progress on your biggest goals. From understanding your "North Star" to identifying the type of support you need, this episode is packed with actionable tips to help you finish the year strong. Key Takeaways: Define your North Star - the one thing you want to accomp...
Nov 04, 2024•29 min
In this episode, we talk about: How personal branding affects entrepreneurs of color. The 3 types of personal branding strategies that exist and how each varies: reputation builder, marketing, and business model. The stress entrepreneurs face when they feel forced to build a personal brand. Recommendations on how to create systems to duplicate yourself in your business Hear more episodes on sanityandsuccess.com...
Feb 07, 2024•43 min
Learn how to cast a yearly vision that you don’t forget about come February. In this episode we will dive into a 'life audit' and chat about identifying and reframing those limiting beliefs so you can stop sabotaging your goals. I get real, sharing my own experiences juggling work, being a mom, and maintaining health. It's a laid-back chat filled with practical advice and a ton of encouragement. We cover: The pre-work that you need to do before any vision boards or collages Limiting beliefs and ...
Jan 26, 2024•40 min•Ep. 19
Fatigue is robbing founders, especially founders of color from the opportunity to build long-standing, legacy businesses. And two large contributing factors to that fatigue is building a personal brand as a marketing strategy and lack of capital to build a team and scale a company. To ignore the impact that these two things are having on the mental health of founders is ignorant at best and negligent at worst. This episode is bringing to light a conversation that has been had many times in priva...
May 30, 2023•27 min•Ep. 18
In this episode I'm going to talk about what alignment actually is (to me) and how to find it. I shared 3 things that are probably holding you back from making the pivot you want in your life, and what were the things that I had to consider to create a life I loved, not one that I felt trapped in. LINKS I MENTIONED Planning for the Year Episode CONNECT WITH US Social Media: instagram.com/SanityandSuccess Share the episode using: #SanityandSuccess Sanity and Success Journal: https://amzn.to/3o1...
Sep 18, 2022•51 min
When we outsource marketing, it's often to hand over daily execution and get some things off our plates. You want to grow your business, and have tried hiring social media managers and virtual assistants. But you aren’t seeing the results you anticipated. You’re disappointed by their performance, and they're doing things you never intended for them to do, or worst of all, they're not doing anything at all. What could possibly be going on? Well. I'm here to explain why and what to do about it....
Jun 20, 2022•28 min
Jun 05, 2022•38 min•Ep. 15
Prayer should be a desire, not a duty. Believers who have had a communication with God describe it as not only unforgettable, but also motivating to pray. With great intimacy comes tremendous power, and Destiny spends the rest of the podcast describing how people have accomplished great things through the power of prayer throughout history, and how it has changed her life. Listen to Destiny Thomas, A serial entrepreneur that is most known as The Prayerpist®️ because she assists on the go woman w...
Mar 20, 2022•32 min•Ep. 14
Renee Bull is an online Helpful Digital Marketer. She teaches online businesses how to use Facebook and Instagram advertising to increase sales and profits. Her ultimate profession is to be a flight attendant, but choose to do digital marketing and helping business owners in finding the most cost-effective approach to increase sales and profits. “If you take the time to learn what your business requires, you will not be in a position of desperation” Renee Said. Renee's and her brother's lives ar...
Mar 13, 2022•38 min•Ep. 13
In this episode, I connect with New York City attorney Pamela Rosario to discuss her transition out of her high-paying law career and into owning her own practice. We discuss: common mistakes that entrepreneurs make when starting their businesses the mindset blocks that keep you from operating at the CEO level my costly copyrighting mistake that landed me with cease and desist and dealing with imposter syndrome as you transition to full-time CONNECT WITH PAMELA Social Media: https://www.instagra...
Feb 13, 2022•39 min
“To surrender is to stop resisting an enemy or opponent and to submit to authority. To surrender is to let go, not to be out of control. To surrender is to let things happen for you and not to you.” There’s always a reason why things are happening. That’s why you need to learn to surrender. The more anxious that you get, it is harder to hold and experience all of life's goodness. If you're constantly in a state of lack, if you're constantly in a state of chaos, you will never feel peace. If you'...
Jan 23, 2022•45 min
Our guest and my good friend, Fallon Rice Scott left Corporate America and her job as a CPA for a Fortune 100 company and pivoted to direct sales and network marketing. After rising to the top of her company within 2 years, she then pivoted to creating her own agency. A CPA. A visionary. An advocate of freedom and sustainability. She embraced uncertainty and vulnerability to survive and be on top of her game. This episode will cover how she managed to pay down a $240k student loan in debt and go...
Jan 09, 2022•42 min
A mom. A businesswoman. A marketing guru. A realtor. How does one do it all, being all the things? A privilege to have Jammyra, the Supermom on this podcast episode. Truly inspiring how she has overcome anxiety, depression, unworthiness, insecurities, self-sabotaging doubts, limiting beliefs. By being aligned and not conforming to society’s standards, she found her own balance within. “We all strive for balance because we feel like balance is peace. And I think the main point of life is to be ab...
Jan 02, 2022•39 min
When was the last time that you were truly happy? When was the last time that you felt like you could breathe? When was the last time that you felt at peace? What do you want your life to look like moving forward? What are those scary decisions and actions that you do need to take so that your life can start to look like your vision? In this episode, I share the 3 biggest lessons I learned during the hardest year of my life. 30 was beautiful and difficult at the same time, and I’m excited to hav...
Dec 26, 2021•34 min
Every single business is not going to be staffed the same. Not every marketing strategy is one size fits all. Oftentimes you get so worked up about who you need to hire, but you don't actually spend time thinking about what it is that you need to get done. Have you made space to come face to face with the gap that exists in your business? What do you need to outsource and delegate? What’s your workflow? You believe that you need more bandwidth, more people, and more time to scale. You are operat...
Dec 19, 2021•41 min
What is it that is stopping you from being able to delegate an outsource? Is that the documentation? Is it not having KPIs? Or is it you not actually being clear on your vision, because you haven't been able to slow down to actually think? If delegating your marketing, outsourcing content creation, social media, emails, ads, all of those things don't allow you to operate as a CEO, then his episode is for you. Move forward into 2022 without being stressed, without being overworked or being confus...
Dec 12, 2021•19 min
Isolation will have you thinking that you could do anything. The biggest breakthroughs in life are through isolation because it gives you time to get clear on what it is that you want, what is your desire, and really set a plan. Be tenacious to figure out what can work for you. When you truly start to look at yourself, work on yourself, and identify the things that are stopping you from becoming the person that you wanted to be, then every little thing will start to shift and be aligned with who...
Dec 08, 2021•37 min•Ep. 5
How to plan for the new year in a way that feels intentional, and how to develop a system to make better decisions. Decisions that are based on what you want out of a situation and not just because of the situation that you are in. Designing a life that you’re proud of, a life that aligns with your values. When you're aligned, you attract the life you've always wanted by becoming the person that you've always needed to be. Ask yourself. What do you want your life to look like? What do you actual...
Nov 28, 2021•20 min
You’re not burnt out, you’re unfulfilled. If you are feeling burnt out, there is probably a mismatch between your work environment, your desires, and your expectations. This can be as an employee or an entrepreneur. Your burnout is rooted in resistance because you’re holding on to things that you don’t want to carry and might not be consciously aware of it. You’re doing things that drain your energy and you’re not prioritizing what you want. You’re exhausted because you’re fighting yourself ever...
Nov 21, 2021•25 min
If you are feeling overwhelmed and burnt out, if you've been personally victimized by social media apps, if you're trying to figure out Facebook ads, and all of the things, this is definitely the episode for you. You probably have a voice in your head telling you that you need to do more and you probably want to stop feeling like you have to compete for attention. Social media is exhausting, but you don't need to be a slave to the rat race. In this episode, we dive into: Understanding the intent...
Nov 16, 2021•22 min
Nov 07, 2021•17 min
Oct 01, 2021•2 min
