215 | Attract Your Ideal Customers, Ian Altman

In this episode, I talk about the best approach to use during that initial contact with someone. It could be with an inbound inquiry, an outbound call with a potential client, or someone you're connecting with via networking opportunity. I share how to avoid the biggest mistake that is incredibly common during initial contact situations - it’s known as prematurely pitching your product and service. Listen and Discover > Why prematurely pitching your product and service only repels a potential customer. > How to avoid sounding like a stereotypical salesperson during the initial contact. > A method to determine whether or not a potential customer has a problem that you’re good at solving, that they feel is worth solving. > The Same Side Pitch - follow this idea of Entice, Disarm, and Discover. > And much more... Discover more about the Same Side Selling Podcast https://www.ianaltman.com/same-side-selling-podcast/