212 | The DIY Guide To PR, Christina Daves

Christina Daves, the DIY (Do-It-Yourself) PR strategist joins us to share a ton of tips and pointers that can help with public relations and getting free publicity for your business. Having no resources for advertising or hiring a PR firm, Christina taught herself everything she could about generating her own publicity. She has appeared in over 1000 local and national media outlets and has a regular segment on Good Morning Washington. Christina, together with her clients, reached over 873 million views and generated over 8 figures in sales from free publicity in one year. Well known for her best-selling book, PR for Anyone™ - 100+ Affordable Ways to Easily Create Buzz for Your Business, Christina has a new book called The DIY Guide to Free Publicity. I’m thrilled to have Christina share her wisdom with you because I learned so much from her and I'm sure you will too! Listen and Discover > The biggest misconception about PR and which pitfalls you can avoid. > How to become a valuable asset for media outlets. > Some of the traps or mistakes that people make when they're trying to pitch ideas. > Specific steps you can take to become PR famous. > How to move the needle and help get free publicity on your own. > And much more... Discover more at https://www.ianaltman.com/same-side-selling-podcast/