154 | Using LinkedIn to Form Authentic Connections, Ian Altman

On this episode of Same Side Selling, I discuss LinkedIn. It's one of the most powerful tools that sales and marketing professionals have ever had access to. However, sales and marketing folks often find ways to ruin great things. In my experience, many people use the platform in profoundly stupid ways. LinkedIn is a great place to connect with potential customers, prospective employees, and other likeminded folks. But to optimize the platform's potential, you need to be smart about how you use it. If you're looking to optimize the potential of LinkedIn, you're going to love this episode of Same Side Selling. Listen to this episode and discover: > Some common ways that people misuse this great platform. > Why being smart about your interactions is better for business. > Specific things you can do to form stronger connections And so much more...