145 | How To Talk About Your Competition, Ian Altman

On this episode of the Same Side Selling podcast, I share strategies that you can use to steer conversations about the competition in a way that is beneficial for your business, while still maintaining a positive rapport with the client. Listen to this episode and discover: > How to speak to clients who want to compare your business to a competitor. > Why it is your fault that the misconception about your business exists, and why that is great news! > How to get an edge on your competitors without being negative. > Why you don't necessarily need to be at the pinnacle of the pyramid to still earn business. > And so much more…