137 Craig Zawada | Is Your Pricing Strategy Costing You Business?

On today’s edition of the podcast I speak with Craig Zawada who is Chief Visionary Officer at PROS, an organization that applies the latest technology to help customers drive incremental sales growth and profit.   Craig and I talk about the biggest mistakes people make when it comes to pricing, what factors you should look at to determine where your pricing might need to be adjusted up and down, how to use technology to move the needle, and also how important timing is when it comes to pricing. Craig shares that "Either companies don’t spend enough time on pricing or they spend it in the wrong way."