Cybersecurity is the art of protecting networks, devices, and data from unlawful access or illegal use, and providing confidentiality, integrity, and availability of information. Now more than ever, consumers spend an increasing amount of time on the Internet. For every social media account with which you interact, every picture you post, and the status you update, you are sharing information about yourself with the world. This information is permanent in cyberspace. It is imperative to be proac...
Oct 20, 2022•11 min
For long-term marketing planning , you need strong foundations: strategies and tactics that have shown good results in the past and are likely to do so in the future. After all, marketing activities thrive on the repetition of a process and the more time you put into something, the better you become at it. That’s why in this collection of my digital marketing trends in 2022 , I focus on seven trends that aren’t things that will fade away but general directions that marketing is heading toward in...
Jan 29, 2022•25 min
Are you thinking of starting a podcast? You have an itch to or burning to talk about something. You might just need a mic and laptop or your phone to get into the world of podcasting. A podcast is, in its simplest form, an on-demand radio program that educates/entertains its audience. All sorts of people have podcasts – from entertainers to scientists to artists and yes, even doctor Thinking of Starting a Podcast? Here Are 6 Things to Know Define Your Audience and Your Niche Focus on a single to...
Jan 25, 2022•13 min
Starting a healthcare blog for your practice, brand or speciality would require your time, your dedication and a full calendar of topics There are different content types, formats and styles that should be seen or can be put together to make your blog rich, valuable, shareable and make it a go-to site for all resources for your client Blogs written by doctors, nurses, health researchers, patients, and healthcare and digital marketers and innovators add much to the richness and diversity of the o...
Sep 22, 2021•17 min
If driving engagement on your Facebook Page has been challenging for you, you will find one or two (or 10) tactics that might be useful to you. Here are 10 ways to Increase Your Facebook Page Engagement. Engagement on Facebook Pages has fallen by 20 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers . Your content’s reach has a lot to do with engagement — that is how many people like, react, comment, or share your post. Wh...
Aug 24, 2021•15 min
Digital Marketing vs. Traditional Marketing: Is One More Powerful Than the Other? I do receive this word occasionally from clients and partners in the field. I feel it is not about which is good, it should be based on many factors which I took my time to share in this podcast. I am a digital marketing expert, communication specialist and journalist and I can tell you I have helped brands and businesses to use the traditional advertising platform. So which do I always subscribe to when it comes t...
Aug 16, 2021•23 min
Digital marketing has breathed a new life in the healthcare industry by strengthening the visibility of your services in the online space. Your prospective patients live in a digital world and those that lead to a doctor or hospital selection—begin with online searches and research Almost half of African online users today search for info about doctors and other providers before making that healthcare decision If you are a doctor, own a clinic, hospital or pharmacy, it is crucial now to have dev...
Jul 28, 2021•11 min
You can now take online courses with certificate free. All it takes is your time, an Internet source, your smartphone or laptop plus a commitment and dedication to learn. The word MOOC, Massive Open Online Courses has open massive opportunities for any one willing to enhance his skills, develop himself, grow his or her career. So, take a breathe as I am about to break open channels of learning for your career, business and Skills enhancement.
Jul 06, 2021•11 min
Work from Home Paying Jobs and Skills You Can Run from Anywhere. (Part D)
Jun 28, 2021•22 min
25 Work from Home Jobs You Can Run from Anywhere Work from Anywhere Part C: The more skills you develop the easier it will be for you to generate an income. It is now easier to do work remotely and get paid while doing them. Listen to first episode here: Work from home Jobs A Some of these remote Jobs doesn't require a degree, they are online Jobs you can start this year. Have any questions for me? Just leave me a comment or shoot me an email to talk@samuelalabi.com or ambsam23@gmail.com
Jun 21, 2021•19 min
25 Work from Home Jobs You Can Run from Anywhere Work from Anywhere Part B: The more skills you develop the easier it will be for you to generate an income. It is now easier to do work remotely and get paid while doing them. Listen to first episode here: Work from home Jobs A Some of these remote Jobs doesn't require a degree, they are online Jobs you can start this year. Have any questions for me? Just leave me a comment or shoot me an email to talk@samuelalabi.com or ambsam23@gmail.com...
Jun 09, 2021•18 min•Season 1Ep. 25
25 Work from Home Jobs You Can Run from Anywhere Work from Anywhere: The more skills you develop the easier it will be for you to generate an income. It is now easier to do work remotely and get paid while doing them. Some of these remote Jobs doesn't require a degree, they are online Jobs you can start this year. Have any questions for me? Just leave me a comment or shoot me an email to talk@samuelalabi.com
Jun 07, 2021•17 min•Season 1Ep. 24
If you’re using social media, you should be measuring it. But don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s successful, what isn’t, and how you can improve .. Focus more on your volume, your reach, influence, engagement and share of voice Social media metrics are KPIs (key performance indicators) that help you understand how effective your social media marketing strategy is. Tracking these important metrics can help you re...
May 24, 2021•16 min•Season 1Ep. 23
Grammar Mistakes Can Ruin Your Content Marketing The impact on individual readers isn’t the only way that bad grammar impacts B2B marketing. It can also affect how discoverable your content is – and how likely it is to be shared. Style and spelling are potentially useful indicators of content quality—that could come to mean Google algorithms penalizing poor grammar. Do I capitalize that word or not? Does grammar still matter in content marketing? Is there really room to worry about the accuracy ...
May 19, 2021•25 min•Season 1Ep. 22
Should you call it off when a prospect refuse to buy? Following up is a process and part of your marketing. It is a part and an essential part. When you’re in the sales process and you get radio silence, you need a predetermined game plan to deal with it. You should master avoiding frustration anger when following up, know when to call it quit and also stick being creative, valuable, and keep yourself in the game. The more intentional and valuable you are to your prospects, the more likely you a...
May 06, 2021•18 min•Season 1Ep. 21
Healthcare consumerism has changed the way we do marketing for hospitals same with connecting millennials Few Stats: By any slice, age or label, at 80 million, Millennials are a big group, and the largest cohort size in history [US Census Bureau]. Millennials have never known a world without the Internet. They own, and nearly constantly use, computers, laptops, tablets, cell phones and smartphones. And they use them routinely to be online, text, and/or gravitate around social media sites and pla...
Apr 26, 2021•13 min•Season 1Ep. 20
It seems as if nearly everyone with a smartphone is addicted to one or more social media connections. Somewhere in that crowd are your patients and prospective patients. If you are just beginning, or if you are looking for improvements, I have put together best guidance and direction. for you. Let me know what would you add to this list?
Mar 15, 2021•16 min•Season 1Ep. 19
Social media marketing seems easy enough when we post pictures of our family and reconnect with long lost friends, but how do you use social media to grow your practice? From strategy, to content creation, and more, here 6 Tips for How Doctors Can Use Social Media to Connect With Patients
Feb 16, 2021•12 min•Season 2Ep. 18
Local SEO Guide for Doctors: A winning strategy to rank higher on Google
Feb 03, 2021•10 min•Season 1Ep. 17
Listen as I share vital information on reasons blogging should be part of marketing practices for Doctors, clinics, hospitals and healthcare professionals. Today, with the increase in open blogging platforms such as WordPress and Medium, you can easily start an engaging dialogue with the world, sharing your unique voice and perspective. Doctors who blog say they do so for a number of reasons: to educate patients, to market their practices, and to humanize themselves. “Quite simply stated, social...
Jan 22, 2021•13 min•Season 1Ep. 16
Here's strategy for doctors, hospitals, healthcare networks, health practitioners, caregivers, healthcare providers, and healthcare marketing executives. Here are marketing strategies that will Deliver more healthcare patients for you explained in details. https://lnkd.in/dq9j2WV Request for our complimentary digital marketing audit, a $1,500 value. https://bit.ly/sm-audit1 Ready to start creating your digital marketing plan for your healthcare practice? Contact us online or call us today at...
Jan 15, 2021•9 min•Season 1Ep. 15
If you’re trying to talk to everybody, you’re going to have a difficult time reaching anybody. In marketing, if you’re trying to talk to everybody, you’re not reaching anybody. I believe in a world where every business can grow massively and be profitable achieving marketing objectives through applying digital technologies and media driven by innovation and purpose 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗱𝗼 𝗻𝗼𝘄: 👉 Send me a message on YouTube or mail a message to talk@samuelalabi.com and let's see what we ...
Jan 14, 2021•7 min•Season 1Ep. 14
If you want your business to continue growing online, you must have a plan in place. Don't know how to create one? You can learn how to easily create one using my simple formula that I shared in this podcast
Dec 11, 2020•10 min•Season 1Ep. 13
Meeting needs is one reason your business is online and it must be addressing the needs of a set of people. You can’t do MARKETing, without truly knowing your market. Because marketing is all about communicating your VALUE to your target market, if you communicate this to the wrong group of people, you will fail. Listen as I share tips on why targeting right is an essential aspect of your brand online growth
Nov 29, 2020•5 min•Season 1Ep. 13
Growing your Brand is a necessity for any entity that has that online presence. But, here is a good question for you: Are you setting your goals the right way? Listen as I speak on Actionable and Smart goals on new series on "How to Grow your Brand Online"
Nov 22, 2020•5 min•Season 1Ep. 11
Nothing kicks off the buying season more than this good old fashioned Black Friday sales. Are you ready to rock better than last year? What plan are in place to get this effective? Want to be sure to maximize sale throughout this holidays? Listen as Sam share vital Black Friday Marketing Ideas to Boost Your Sales
Nov 11, 2020•8 min•Season 1Ep. 10
Brand awareness among your audience and the general public doesn’t happen overnight. It also doesn’t happen from a simple advertisement or marketing campaign. It represents how familiar your target audience is with your brand and how well they recognize it. Listen to learn Four ways to establish a solid brand awareness foundation and make a lasting impact with your audience
Aug 08, 2020•8 min•Season 1Ep. 9
Am episode of "Digital Insight with Sam" with Grace Akinosun, Market Access Consultant for SMEs & Startups Founder Smepeaks .com Host: Samuel Alabi @iamsamalabi ♦️Learn how to use the right digital marketing techniques scale up your business during these perilous times ♦️Learn how to get ahead of your competition using the right marketing tools...
Jul 10, 2020•33 min•Season 1Ep. 1
There are wealth of information hiding behind all your social media activities. It's your social media analytics. Listen as Sam shares reasons why you should use your social media analytics.
Jun 24, 2020•8 min
Discover the 6 essential elements that guarantee a successful online presence for your business or brand
Jun 09, 2020•6 min•Season 1Ep. 2
