¶ Welcome and Episode Introduction
Welcome back to Salon Success Secrets , where we don't sugarcoat it , we solve it , and if you've ever followed a salon coach and thought , wait , did they just say what this episode is for you . So today we're pulling back the curtain on some of the wildest , most toxic coaching advice we've seen floating around the salon owner circles and social media .
We're talking about promos that bleed money , bots that pretend to build culture , and models that masquerade as leadership , when really they just leave your team confused not just your team , but you as well and your guest forgotten .
Oh , I love that . You know , and before you think , am I missing something ? Let me say this upfront it's not you . You're smart , you're ambitious , you care deeply . You've just been handed broken systems and broken ideas and thoughts . So let's talk about what actually works and why . Million Dollar Beauty Pro was built to fix all of this , you know .
So stick with me to the end , because I'll show you how to get access to the full system we use to transform brand new team members into top performing pros . You know so . So let's first start with a story that we heard last month . This was so wild , jen , you found it and sent it over to me and I mean we were
¶ The 100% Commission Promotional Disaster
both just like what , what it just made us stop in our tracks , because a well-known salon coach proudly shared that she ran a promotion where she gave her team 100% commission on any new client that they brought in , and her reasoning was because it shows them how hard it is to bring in new clients , you know .
And it was so wild because someone asked in the comments , like how many clients did they bring in ? And she said I believe it was five . Like literally , those were her words . I believe it was five . Five for a 100% giveaway . I mean , it just blew our minds what all we saw in the comments . Jen , do you remember some other comments that we saw ?
Yeah , I think was it . One person said well , did it work or did the promo works ? And I think they responded with well , I think .
So I was like yeah , it's so wild Because you know , here's the truth . If you don't know the ROI on a promo , it's not a strategy , you guys , it's a guessing game and in salon ownership that game costs real time . It costs real money and real momentum .
You know , it also created so much confusion for her team because now they think that it doesn't cost money to run a business . You know , because there's one thing that we believe , and that's marketing is the owner's job . You know , our job is to drive new business into the door .
You know , and your team's job is to create an experience so magnetic and so on brand that people can't wait to come back . You know , and this is truly what we call the CTC model inside of um .
You know , it's the CTC triangle that we go over inside of million dollar beauty pro , where , you know , you create the clients , you train your team team and you close that loop with all of the systems , because you know you don't want to be outsourcing marketing to untrained stylists . You know , and you don't want to guess if the strategy worked .
You know , you want to measure , you want to improve and you want to lead .
Yeah , so so interesting , right . I just had my mind going a thousand miles an hour thinking , how do what ? What could you imagine running a promotion ? And then someone asking did it work ?
Well , I think so , like , like , if you really think about a true business , a true business owner is going to know , hey , yes , it worked or no , it didn't work and this is what we're going to do next time . And so just very interesting perspective . And so another one that we saw was the .
That was a salon owner coaching company that had designed an AI bot . And so interesting , what we realized is like this AI bot almost forgot that we're all human
¶ AI Bots vs Human Training Experience
. And so you know AI , hey , we love it , I use it daily , like we use it . But here's what where things kind of went sideways . You know they're selling this AI powered bot that supposedly trains your team . You know everybody likes that sounds fancy , sign me up .
Until you truly realize all it's doing is spitting out generic commands like , hey , number one , do a model day . Number two , track your services . And number three , check in weekly . It reads like like a task list , not a transformation . And one salon owner said you know , I asked it to build me a master's program for my team and that's what I got .
But you see , transformation doesn't come from passive learning . It comes from like anchoring , you know , emotionally anchoring reputation , mentorship and actually a brand story . You know , imagine this you have a team member come in , you just hand them the 60-page handbook and you say good luck . You know that's what this kind of this AI program is doing .
It's giving direction without meaning and people have to understand the why behind why they're doing something , or you lose them . You know , inside Million Dollar Beauty Pro we talk about the talk method , the T-A-L-K method that trains pros through like live coaching , brand storytelling and real scenarios that truly stick , because the how matters less than the why .
Let me say that again , because it's so good , the how matters less than the why , and if your team doesn't understand the why , they won't remember the what .
That's so good . How you do it . Your team always wants to know how . How you do it . Your team always wants to know how do you do it . You know and so , yes , I love that you married that they still need to know that why , but that they need to know how to do it . And you know , I think jenna reminds me , um , I just recorded a youtube video .
Um , that was inspired by when you told me that you worked for kfc , because you know it's so good . We all started we . You know , hey , your first job in the chat . I think it's so great to see where we . You know some of our first jobs , like where , what ? The transformation that they created in our lives .
You know , and I remember one of the things that you took away was like it's all about the process , it's not about the people , and you know that's why Chick-fil-A does over 17 billion B billion dollars more than KFC each year is because they know the people are more important than the process .
And I think that's the biggest thing that that salon owner coach is missing , you know , in the bot and , hey , she's probably listening to this podcast right now , so maybe she'll make some adjustments , but don't worry if you're , you know , one of our , our , our people inside of salon business school , we've already got some amazing prompts that are just killer to
help you really , truly transform your business . But let's talk about another one that really stood out . You know , this person did some amazing marketing where they were being really tricky in their , in their words , you words . They said commission is dead , booth rent is dead
¶ The 1099 Contractor Model Myth
and the future is based on this whole new model and the model you guys was all about 1099 contractors , and here's what they didn't tell you . If someone is a 1099 , you know , and here's what they didn't tell you . If someone is a 1099 , you , you have no control over anything . You not when they come in , not what they wear , not what shampoo they use .
You can't require them to attend team meetings or additional trainings . You know you can never coach them to your culture , you can't enforce standards , and that's because , legally , you have hired an independent business to work inside of your business .
You know , also , you're dodging taxes and on paper that sounds like the stylist is getting a bigger cut when you're like I'm going to pay you , you know , 55% commission instead of 45 . But this , but after they pay their self-employment taxes , it often bounces out or they end up losing more money .
Especially in the model that she was talking about , they will definitely lose more money . Plus , as the owner , you totally lose control of the guest experience , and that's a cost no salon brand can afford to pay . You guys ? Let me say that again If you lose control of the guest experience , that's a cost no salon brand can afford to pay .
Yeah , I'd be , like you know , I'm thinking like the Ritz Carlton Lindsay , really , kevin employees at the work at the Ritz Carlton all be 1099 . Like you would not have those luxury touch points , that gold standard that they have if they all went and did their own thing .
So it's just such an interesting perspective of why would we want to do that in the salon world when you're really true about your vision and what you're creating , like you need that synergy . You need that synergy together to really create something incredible . So just so interesting .
Another one that we saw was should you escape , yeah , from behind the chair or stay there
¶ "Escaping" vs Evolving as Owner
forever ? And so let me just say this you guys , like , if you're trying to escape something you built , you need a reset . Like , when I think of escaping , I think like escaping jail . I don't know why that comes to me , but like that word , like if you're trying to escape something you built , you probably need a reset . Like we don't escape .
At the end of the day , we evolve . You know , this coach went on to say , hey , build a team of seven to 10 , seven to 10 people , then pull back . But here's the thing pulling back . That sounds kind of weird too to me . It's like when salon owners pull back without systems , the whole thing falls apart .
You know , the culture fades , the clients notice and the brand erodes . And so we want to teach you like you want to pull forward into leadership , into training , into that legacy .
One of the owners recently one of our owners that was getting out behind the chair gifted a longtime client to another team member on their team and she was nervous , so nervous she's like I don't know I've been doing her hair for so long .
But because she had built that trust , she had built that culture , had systems and a transfer process , the client just didn't just stay like , she continued to be a raving fan and even love the new service provider that the owner had paired her with .
You know that's not escaping the chair , that's truly ascending into your next role and like , when you really look at it from that viewpoint , man , that gives you so much more power .
Oh , jen , I love that so much because there is you know , it's two totally different identities . And so when they said , pulling back , no , like you're . No , you're not going to be a hairstylist anymore . So nobody's going to be like did you eat ? Did you wear your seatbelt ? You're not going to have those clients that are addicted to you anymore , necessarily .
But now you get to step in and the hat that you get to wear is that salon owner . So that's your new identity and you get to show up bigger and better than ever , and that's when your team truly starts to really grow and incredible things happen . So I love that you talked about that salon owner that you know .
It is so fun to be able to walk through that stage with people so that they're crystal clear on like , hey , what are you know ? How is this financially going to be smart for everybody ?
And then , how do we make this a win for our team or our clients , which is definitely the most important thing at the end of the day , you know , and that really draws us into this . This fifth thing that really stood up for us stood out to us . You know , it's something that we've heard for years um , from a salon owner coaching company that likes to
¶ Golden Handcuffs and Million Dollar Solution
golden handcuff people to their business . You know , so , um , you know , it's just such a wild thing to think about . You know , because it's almost like they're giving their team anything . They want to keep them , you know , and if they want to act like owners , then make them owners .
You know , let's golden handcuff them , but you know it sounds noble but it's very dangerous . You know , because ownership without responsibility creates entitlement , and when you give away your business without systems or leadership capacity , you lose control of your client experience .
You know , and I used to think this too until Jen you just recently shared a video from Jesse Cole of the Savannah Bananas and he said we said no to investors because once others got involved , their priority becomes control and return and we work for one person only our fans .
You guys , in our world , the fans are our clients , and when you build your business around keeping stylists instead of serving guests or clients , the business starts to hollow out from the inside . Yes , there are smart ways to reward your team .
You know , if you've gotten to the stage where , hey , people are capturing that vision and really truly delivering to your clients , which is the number one thing that you're focused on . You know you could reward them through leadership , equity or franchise opportunity , but golden handcuffs , as you know , no , they're handcuffs .
You guys , at the end of the day it's you might as well go hang out with the people who are , you know , teaching you to escape . You know , like , hey , this is the we should have called this the jail episode . You know , if you want to go to salon owner jail , here's how you do it .
Hey , golden handcuff people and just create a lot of chaos in your lives .
So that's exactly what I was . We just talked about escaping . Now we got golden handcuffs . What in the world is going on here ? So maybe you're listening to this and you're you're laughing , like Lindsay and I . Maybe you're thinking , hey , I want to train my team but I don't have the time .
You know I need to hand them the system , but you know , at the end of the day sometimes I'm still folding towels . And that's exactly why we built Million Dollar Beauty Pro . It's an on-demand and live training program . It's kind of like a plug-and-play system designed to transform new hires into six figure brand builders .
Yeah , we don't just guess , we actually measure . We don't outsource leadership . We built it in and we don't golden handcuff our teams . You know our , our teams in general . We build cultures where they don't want to leave .
And if you want to see how this works , if this really interests you , you're like man , what a gift it would be to get back some time and to have my team trained to become six figure beauty pros . Text the word pro P ? R ?
O to four , six , nine , two , eight , three , five , five , nine , zero , and we'll send you the full breakdown because you don't have time to sort through bad advice . You need that blueprint that builds your brand in your bank account , and this is what million dollar beauty pro is and was designed to do .
I love it . You know , if this episode made you rethink what you've been taught , leave us a five-star review and share it with another salon owner who deserves better , because better is possible and it starts with truth and clarity on the vision that you are trying to create . So we'll see you next time on salon success secrets podcast .
