853: Solution Selling, with Mike Bosworth
Dec 10, 2020•51 min•Ep. 853
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Episode description
Mike Bosworth is the author of the classic book Solution Selling. In this episode, Mike and I talk about how to coach sellers to master creating trust and emotional connection in conversations with their buyers. Plus we talk about the importance of relationships in sales and why the idea of relationships makes so many seller so uncomfortable.
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