How To Craft Memorable Impressions to Grow Your Business

Sales Maven

Mar 10, 2025•46 min

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Episode description

Networking isn’t just about handing out business cards—it’s about building genuine relationships that help you and your business thrive.

In this episode, Nikki welcomes Faithann Basore, business owner and CEO of Window Cleaning Plus and The Networkers Tour Guide. Faithann shares how networking saved her business during COVID and provides actionable strategies to make your networking efforts more effective.

Learn how to craft a memorable elevator pitch, build rapport effortlessly, and confidently ask for referrals. Faithann and Nikki also discuss why reciprocal relationships are key to long-term success and how small shifts in your approach can lead to big networking wins.

In This Episode:
[01:22] Meet Faithann Basore: Entrepreneur & Networking Expert

[02:42] Why networking is crucial for business success

[05:33] How to craft an elevator pitch that sticks

[07:19] Developing the right networking mindset

[19:39] Faithann’s personal anecdotes & lessons learned

[24:16] How generosity and support strengthen connections

[26:36] Creating responses that leave a lasting impression

[27:57] The framework for successful networking

[29:12] Confidently asking for opportunities

[29:40] Building rapport & making meaningful connections

[32:15] Practical networking tips you can apply today

Resources & Connect with Faithann:
https://www.thenetworkerstourguide.net