Buying Signals in Action - How One Business Owner Turned Interest Into Income

In this episode of the Sales Maven Show, host Nikki Rausch sits down with Sales Maven Society member and client Patricia Viscount, a fun and authentic copywriter who knows how to turn insight into income. Patricia shares how tuning into buying signals has transformed her approach to sales and client engagement.

You’ll hear how her unique framework—interviewing her clients’ clients—has helped boost SEO rankings, improve messaging, and position businesses more effectively. Nikki and Patricia also dive into the critical role of follow-up, the power of client feedback, and the strategies that lead to long-term, profitable relationships.

Packed with success stories and practical tips, this episode will sharpen your ability to recognize and act on buying signals to grow your business with confidence.

Timestamps:

• 00:43 Introduction to the Sales Maven Show

• 01:16 Meet Patricia Viscount: Fun and Authentic Copywriting

• 03:12 The Power of Client Interviews for SEO and Positioning

• 07:18 Recognizing and Acting on Buying Signals

• 09:28 Success Stories: The Impact of Following Up

• 16:19 Building Long-Term Client Relationships

• 22:29 Conclusion and Contact Information

Connect with Patricia Viscount on LinkedIn:
👉 https://www.linkedin.com/in/patricia-viscount

Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

For more actionable sales tips, download the FREE Closing The Sale Ebook.

Nikki Rausch

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