Schedule a Meeting with Joshua TODAY! Do you ever find yourself staring at a competitor’s shiny truck or massive fleet and wondering, “What am I doing wrong?” In this episode, Joshua Gillow gets real about a hidden challenge that many outdoor living pros , hardscapers , and landscapers quietly struggle with: comparison. Whether it’s the trucks, trailers, equipment, or social media presence, constantly measuring your business against others can quietly erode your confidence and purpose — even as ...
Jul 02, 2025•12 min•Season 3Ep. 84
Schedule a Meeting with Joshua TODAY! Worried that AI is coming for your job—or worse, your business? You should be… unless you’re paying close attention to what’s actually happening in sales across the trades. In this episode, Joshua and Gene dive deep into the rapidly evolving world of sales in the trades , and what it means for landscapers, hardscapers, and outdoor living pros . From AI sales agents that follow up faster than any human to the chaos that private equity is causing in your marke...
Jun 30, 2025•18 min•Season 3Ep. 83
Schedule a Meeting with Joshua TODAY! Do you have a great outdoor living business—but feel like you have to be the only one closing deals to keep it alive? Whether you're a landscaper, hardscaper, or outdoor living pro, your hands-on skills won't scale your business— sales systems will. If you're stuck training your team the same way over and over again with disappointing results, this episode is a must. Joshua and Gene break down the top three fundamentals every sales-driven trade business need...
Jun 25, 2025•15 min•Season 3Ep. 82
Schedule a Meeting with Joshua TODAY! Still laying pavers and planting with precision but wondering why your phone isn’t ringing? If you're a landscaper, hardscaper, or outdoor living pro—this might be the episode that flips the switch. You’ve mastered the craft, but if you're not building visibility, you're losing business. Most landscapers and hardscapers wait for leads while grinding in the field. This episode is your call to step into sales mode—even if you think you're "just not a salespers...
Jun 23, 2025•13 min•Season 3Ep. 81
Schedule a Meeting with Joshua TODAY! Why are so many hardworking tradesmen and women missing dinner with their families — even when they’re doing everything “right”? If you’re in the trades, clocking long hours but still not making the income or getting the freedom you hoped for, this episode will hit home. Gene Slade shares hard-hitting truths about why poor sales communication — not skill or effort — is keeping you stuck in the cycle of burnout and missed family time. You will: Learn why sell...
Jun 18, 2025•15 min•Season 3Ep. 80
Schedule a Meeting with Joshua TODAY! Are you losing deals even when you know your outdoor living service is top-notch? In this episode, Joshua Gillow uncovers the silent killer in outdoor living, landscaping, and hardscaping sales: confusion. From vague proposals to ghosted clients, Joshua explains how even the most skilled pros are losing jobs simply because their sales process creates uncertainty—and how to fix it for good. You will: Learn how to turn every client interaction into a trust-bui...
Jun 16, 2025•12 min•Season 3Ep. 79
Schedule a Meeting with Joshua TODAY! Do your outdoor living sales calls feel like battles instead of conversations? In this episode, Joshua Gillow breaks down the real reason hardscapers, landscapers, and other outdoor living pros struggle to connect with clients—and it's not about pricing or project timelines. It’s about how you handle rapport, especially when the customer is dead wrong. You will: Discover the #1 communication habit that sabotages trust during client meetings. Learn how to sta...
Jun 11, 2025•10 min•Season 3Ep. 78
Schedule a Meeting with Joshua TODAY! Are you unknowingly running your business with a $100K mindset—while dreaming of million-dollar growth? In this episode, Joshua Gillow breaks down the often-overlooked truth behind business stagnation: your mindset, systems, and leadership skills are either the biggest drivers—or the biggest barriers—to scaling your company in the landscaping and outdoor living industry. You will: Discover how swapping owners between small and large companies reveals the rea...
Jun 09, 2025•10 min•Season 3Ep. 77
Schedule a Meeting with Joshua TODAY! Are your leads drying up, and clients ghosting you after receiving your beautifully designed proposals? In today’s unpredictable economy, outdoor living professionals are facing tighter budgets and pickier clients—yet many still lead with overwhelming, overbuilt designs that scare buyers off. This episode breaks down how listening, not pitching, is the key to closing more jobs. You will: – Learn the difference between hearing and truly listening to clients –...
Jun 04, 2025•10 min•Season 3Ep. 76
Schedule a Meeting with Joshua TODAY! Outdoor living pros—what if your biggest sales problem isn’t your pricing, marketing, or even your leads… but your emotional wiring? In this powerful episode, Joshua Gillow dives into how emotional responses shaped by your past are influencing your behavior in the present—especially during high-stakes client interactions. Using the lens of cognitive appraisal theory, he shows how self-awareness and intentional mindset shifts can unlock better sales, stronger...
Jun 02, 2025•26 min•Season 3Ep. 75
Schedule a Meeting with Joshua TODAY! Do you feel like you're working harder than ever in your landscaping or hardscaping business—yet feeling emptier every day? In this soul-stirring episode, Joshua Gillow shares the story of how a childhood spent working for free in his family's garden center taught him a priceless lesson: money always follows value. If you're grinding through projects just to cover bills or racing toward revenue goals without real purpose, this episode is your call to stop an...
May 28, 2025•15 min•Season 3Ep. 74
Schedule a Meeting with Joshua TODAY! Are you using a hammer when your sales strategy really needs a crowbar? In this episode, Joshua Gillow unpacks one of the most overlooked problems plaguing contractors and business owners—using the wrong communication tools for the job. Whether you're still stuck in "just show up and talk" mode or relying on outdated methods, this episode will help you reframe how you approach client conversations to win more business with less stress. You will: Learn how to...
May 26, 2025•15 min•Season 3Ep. 73
Schedule a Meeting with Joshua TODAY! Are you hearing your clients during sales calls—or actually listening ? That subtle difference could be costing you thousands in lost projects. In this episode, host Joshua Gillow shares a powerful lesson he learned from a 15-year-old Scout that applies directly to how landscapers, hardscapers, and outdoor living pros communicate. If you’ve ever walked out of a sales meeting thinking it went great—only to get ghosted—this is for you. You will: Learn the diff...
May 21, 2025•16 min•Season 3Ep. 72
Schedule a Meeting with Joshua TODAY! Are you treating your clients like transactions instead of real human beings—and wondering why referrals are drying up? In this episode, Joshua Gillow challenges the outdated "business-to-consumer" (B2C) model that most landscape and outdoor living businesses operate under. He introduces a transformative "human-to-human" (H2H) approach that focuses on connection, empathy, and delivering emotional value—something your competitors aren’t even thinking about. Y...
May 19, 2025•14 min•Season 3Ep. 71
Schedule a Meeting with Joshua TODAY! Are you struggling to close outdoor living projects—even when your designs and pricing seem spot on? In today’s market, uncertainty rules—and it’s changing how your clients make decisions. With economic, political, and financial anxiety at an all-time high, understanding the mindset behind your leads has never been more important. If your sales process doesn’t account for this shift, you’re likely missing out on your best opportunities. You will: Learn why a...
May 14, 2025•27 min•Season 3Ep. 70
Schedule a Meeting with Joshua TODAY! Worried about how your outdoor living business will survive in a flat economy with rising wages and uncertain market conditions? In this episode, Joshua Gillow and financial expert Greg Crabtree break down what business owners need to know to stay profitable, stable, and strategic in 2025’s challenging landscape. If you're depending on revenue growth alone, you might be missing the bigger picture. You will: Discover why two months of cash reserves can be the...
May 12, 2025•27 min•Season 3Ep. 69
Schedule a Meeting with Joshua TODAY! Are you making a crucial mistake right after your discovery meetings that could be costing you money? Many outdoor living professionals take measurements immediately after their initial client meeting, thinking it saves time. But what if this common habit is actually leading to costly errors and lost profits? In this episode, we break down why you should stop taking measurements right after discovery meetings—and the smarter approach that ensures accuracy, e...
May 07, 2025•10 min•Season 3Ep. 68
Schedule a Meeting with Joshua TODAY! Are you losing potential clients in the early stages simply because your budget estimates feel vague or uncertain? In the outdoor living industry, trust is everything—and it often hinges on how clearly and confidently you present pricing. If you’ve ever had a lead go cold after a budget conversation, this episode is for you. You will: Learn how to set budget expectations that build immediate trust with your clients. Understand why clients always fixate on th...
May 05, 2025•11 min•Season 3Ep. 67
Schedule a Meeting with Joshua TODAY! Tired of hearing “I need to think about it” right when you think you’ve closed a deal? You’re not alone—sales objections are one of the biggest hurdles in the industry. In this episode, we reflect on the powerful sales system David Esh shared in our last conversation( LISTEN HERE ). If you’ve ever struggled with clients saying, “It’s too expensive” or “I need to think about it,” this breakdown of his approach will show you how to prevent those objections fro...
Apr 30, 2025•15 min•Season 3Ep. 66
Schedule a Meeting with Joshua TODAY! Are you wasting hours on leads that never go anywhere — and wondering why only 2 out of 10 ever convert? For outdoor living pros, landscapers, and hardscapers, low close rates and wasted time often come down to one thing: a lack of structure in your sales process. Without a proven system to pre-qualify leads and guide them confidently, you’re left chasing clients who were never serious in the first place. You will: Discover how a simple sales framework can h...
Apr 28, 2025•22 min•Season 3Ep. 65
Schedule a Meeting with Joshua TODAY! Are you an outdoor living pro still doing sales calls over the phone — and wondering why your close rate is stuck? If you're a landscaper or hardscaper trying to increase your sales without a full-blown marketing overhaul, this episode uncovers a simple yet powerful shift that’s helping pros like you build trust faster, avoid client payment headaches, and stand out from the competition. You will: Discover why using video in your discovery and proposal proces...
Apr 23, 2025•10 min•Season 3Ep. 64
Schedule a Meeting with Joshua TODAY! Struggling to manage client expectations, close quality leads, or juggle large and small landscaping projects without losing your mind? If you're an outdoor living pro, landscaper, or hardscaper trying to grow your business, this episode dives deep into what really makes or breaks a successful operation — from transparent communication and clear payment terms to scalable systems and sales strategies. You will: Learn how to implement sales processes that buil...
Apr 21, 2025•43 min•Season 3Ep. 63
Schedule a Meeting with Joshua TODAY! Are you unintentionally talking your way out of sales during client meetings? If you're an outdoor living pro, hardscaper, or landscaper who feels like you're saying all the right things but still losing jobs, this episode is for you. You might think showcasing your expertise builds trust—but what if your client meetings sound more like monologues than real conversations? The truth is, clients aren’t looking for the smartest person in the room. They’re looki...
Apr 16, 2025•14 min•Season 3Ep. 62
Schedule a Meeting with Joshua TODAY! Are you burning out trying to be the owner and the only salesperson in your hardscaping or landscaping business? In this episode, Joshua Gillow pulls back the curtain on what really holds most outdoor living pros back from scaling—fear of letting go of sales. If you’ve ever thought, “No one can sell like me,” or you’re terrified a new salesperson will ruin your close rate or wreck your client experience, this episode is your wake-up call. You will: Learn why...
Apr 14, 2025•11 min•Season 3Ep. 61
Schedule a Meeting with Joshua TODAY! Are you a landscape contractor struggling to hand off sales—or wondering if anyone else can sell your projects like you do? In this episode, Alex Bulow of Inca Stone breaks down the reality of building a sales system from scratch, hiring his first salesperson, and why he believes in selling through connection instead of commissions. Whether you're scaling a design-build company or just tired of doing every consult yourself, this conversation is packed with h...
Apr 09, 2025•24 min•Season 3Ep. 60
Schedule a Meeting with Joshua TODAY! Are you tired of constantly losing bids to the lowest-priced contractor? Struggling to stand out in a sea of competition? Many contractors believe clients always choose the cheapest option—but that’s not the full story. In this episode, we’ll uncover the secret to making your proposals irresistible, without spending more on marketing or cutting prices. You will: Discover how to differentiate your business using the Value Stack method Learn why most contracto...
Apr 07, 2025•18 min•Season 3Ep. 59
Schedule a Meeting with Joshua TODAY! Do you feel like your clients are running your schedule instead of the other way around? Are late-night texts, constant calls, and last-minute demands draining your time and energy? Many contractors struggle with setting boundaries, fearing that being less available will cost them business. But what if the opposite is true? In this episode, Joshua Gillow dives into the importance of time management, sharing strategies that not only protect your schedule but ...
Apr 02, 2025•16 min•Season 3Ep. 58
Schedule a Meeting with Joshua TODAY! What does it take to build a thriving landscape design business while managing time efficiently and scaling for growth? If you're a business owner or entrepreneur looking to refine your sales process, improve efficiency, and build a strong team, this episode is packed with practical insights. Learn how to overcome industry challenges and set up sustainable operations from someone who's been in the trenches. You will: Discover key strategies for optimizing yo...
Mar 31, 2025•30 min•Season 3Ep. 57
Schedule a Meeting with Joshua TODAY! Do you unknowingly “one-up” your clients when trying to build rapport? It might be costing you sales. Many sales professionals believe that sharing their own experiences helps build connections, but in reality, it can make clients feel less valued. In this episode, we break down why this habit hurts your business and the simple shift that can transform your closing rate. You will: Learn how to replace “one-upping” with genuine rapport-building techniques. Di...
Mar 26, 2025•14 min•Season 3Ep. 56
Schedule a Meeting with Joshua TODAY! Are you losing potential clients because your sales process isn’t personal enough? Many contractors send out proposals and hope for the best—but that approach leaves too much uncertainty in the client's mind. In this episode, we dive into a proven method that helps you close more deals by fostering deeper relationships and eliminating client hesitation. You will: Learn how detailed proposals create perceived value and increase conversion rates. Discover the ...
Mar 24, 2025•12 min•Season 3Ep. 55
