Alright. And we are live. This is exciting. Are you excited, Harry? I'm excited. I'm excited, and our friends over at Facebook are now giving me the option to go live. Yay. And we could add more with a title, but we're not doing that right now because I don't know what the title is. Deal with it, Facebook. So great to see you
guys. We are very excited because we're there's my title, elevate your sales game, ethical lead generation on LinkedIn with the one and only beautiful, smiling, happy, cheerful, positive energy filled, Christine Dean. Welcome to the selling with dignity Facebook group, and our podcast are live. What's a good word, Christine? Oh my goodness. I am excited. We are gonna have fun today because this is actually one of my favorite topics. Let's see. Ethical lead gen, watching
you succeed in your business. These are all the space that I love to play. And so we're just gonna have a great time. And, you know, it's one of those topics where it's so important. Right? You can't run a business if you don't have leads and if you can't sell and you can't write. So you're not going anywhere. You're going downhill real fast. Right? So we gotta put some systems in place for this. So, you know, when you invited me on, I was like, oh, sales
and lead gen altogether. This is like the power hour right here. This is it. Power half an hour. We're gonna have a jam packed half an hour. For those of you who don't know Christine, she is a mission driven business strategist and marketing coach. I actually work with her, and she has been great in helping me to get, my marketing together. And yeah. So, Christy, why don't
you explain a little bit as to what you do and who you serve? Well, right now, I'm serving my puppy who's barking in the background, but but one of the things that I love to do is help those businesses with their multiple streams of income, really. And and so as you know, that's really important. And and the puppy may join us. That may happen. That's okay. We like dogs. This is a dog friendly, show and a dog friendly Facebook group. So That's
good. So how often do you bring your dog to work? Well, apparently, today, that's what's gonna happen. Say hi there. Fair is famous now? Alright. Excellent. That being the case, let's see if he'll cooperate for us. So when it comes to lead gen, really, you want to, multiple strengths. Right? So you really have to appeal to your particular audience, whoever that is, and it has to go exactly to the services that
you're providing. And you may have multiple services that you're offering. So you really need to think about when you're talking to somebody, what is it that they want to know? How can you add value to them through your services? But the first thing is add value. Right? You gotta build that relationship, and it's essential that we do this in a way that's ethical. Why? Well, we've all seen the unethical side. Right? So how many people have a LinkedIn
account? Right? If you have a LinkedIn account, you probably have been bombarded with messages. Hi. Let's connect. And then the next pitch is like, you know, they they just slap you upside the head. Hi. Buy my such and such. You're like, woah. Woah. Slow down here. You know, I don't wanna marry you yet. We're just dating. Right? Let's get to know each other first. And so we find a lot of times, right, it's an excuse to get in to to connect with you, and then they instantly try and sell to
you. Right? And that's not what we're about. We're about building those relationships. So imagine that when you talk to somebody in LinkedIn that you were talking to, like, a real person, not a bot that was sending you an automation. Right? What if you could be a real person, they were real, you were real, and you could have a real conversation about adding value to each other. When you take that perspective with you into lead gen, right, it changes the dynamics of the conversation.
So, Harry, I think you're gonna agree with me on that one. Right? Yes. Well, I mean, so I'm having some trouble hearing you. Can you hear me okay? Yeah. I can hear you great. Yeah. Okay. So I might have just had a little glitch in my Internet, which is,
puzzling. But yeah. So here's the here's the challenge. So you have some people who are hardly even using LinkedIn and missing, in my opinion, a huge opportunity to brand themselves, to get involved, to build a community, to find potential clients, comment on their posts. So there's that side. Mhmm. And then there's the side that is there's probably 3 sides. But the other side is the DMs that I get every day, that you get every
day, people who wanna connect. And as soon as we connect, we get this, Harry, so how long have you been coaching? Or, Christine, how long have you been in the marketing business? And then we don't respond because we know it's a setup. And then 2 days later, we get another message that I'm putting on a webinar. I'm selling this program, blah blah blah. So now it goes from connect to quick question, which is a step now, and then the
pitch. So it's interesting how this works. So now I've got my DM, my messages box, my inbox is filled up with these, like, automatic. There there's a certain format that you recognize right away. You're like, no. You're just asking that question. You really don't care what my answer is. Exactly. Right? And and we can tell, right, whether or not that's authentic. So when we're communicating with people and we wanna build those relationships,
right, we really do want that to be authentic. We want it to be real, and we wanna see how we can add value to each other. So instead of coming in like, hey, wanna buy my widget? Right? How about, hey, let's talk and see how we can help each other. Right? I can see some potential synergy between us because, right, maybe we both share the same client base. Maybe we have the same interest. Maybe what whatever it is. I saw you had an article and it really, saying
to me because I could see that you also believe in. Right? Whatever it is, find some kind of mutual ground more so than, just, hey. We're in the same group or, hey, we know the same person. They're like, yeah, but. Right? So they have automations that'll do that now. Right? So try going for that authentic connection because that makes all the difference in the world. And and I'm gonna tell you my special secret on this, right, is leveraging,
who you are. Right? They talk about how your network is your net worth. Right? Yeah. So Love it. If you're if you're leveraging who you're connected with and you're doing in a way that's ethical, people will actually help you. Crazy concept. Right? So Yeah. A 100%. So this this idea of doing this ethically is it's what we're saying here is, like, let's just do this above board where it's not gross and slimy. I mean, it's not a crime to look for
more clients. Alright? It's not a crime to prospect. So can you do it in a way that's clean and helpful without necessarily feeling like you're burning through people, you're burning through your connections? And, you know Right. Like, I had someone recently, one of you know, I went in under DMs, and I said, okay. I'll meet this person. And within 30 seconds, it was, hey. Let me cut to the chase as we had our our meeting. You know? So I'm gonna give this guy a chance because
he says, collaborate. Right? So I have the collaborate, partner. Those are things I'm thinking. You have a lot of connections, and boom. Let me cut to the chase. So you got me on the hook. Right? Because collaborate and partner, things I like. What you lost beyond was cut to the chase. Right. Because now that's playing that building this relationship really wasn't that important to me. I'm gonna cut to the chase and skip that part. You're like, no. That's
how you got in the door. You have to continue that attitude of servant leadership, right, where where we're going to work together and collaborate at the point that you're like, but I'm gonna throw that away now. You've just thrown away the whole meeting. It's like, okay. Well, then I'm done. Oh, think I hear my dog barking. I gotta go. Right. And I'm out of there. Right. We really want real relationships.
And so part of that whole authenticity is if you're being authentic and you're not being slimy about it. And and I've reintroduced people like, oh, can you introduce me so and so? Okay. Sure. And I introduce them. The other person comes back to me and they go, oh, you know, they just kinda pitched me, like, right off the bat, like, hard sell. And I was like, oh, yeah. That's not good. That's not gonna work. So guess what? The next time that person comes
around, it's like, hey, Christine. Can you introduce me? I'm like, you know, I don't think I can do that. They're like, what? And I'm like, yeah. I know. I introduced you to somebody I really trust and and like, and and you kinda went in with a big pitch, and they weren't comfortable with that. So that makes it really difficult for me to refer you. You know, would you like to have a conversation about how you can work around that and and
maybe not be so pitchy next time so I can introduce you to people. Right? And then we have a conversation. But you gotta let people know because if they don't know and they've never been in networking, they only think, like, with the sales hat, the old school sales hat. Right? It's all about the sale. It's all about sale. You're only as good as your last sale. Right? If you've got that hat on or if you're desperate, right, you smell
desperate, and it comes across that way. But some people honestly don't know how to network and how to build a relationship. They really don't. And it's not that it's really intentional. They just have no idea. They've never been exposed to it before. It's a whole new concept. Right. Right. So somebody said take the time to tell them. Right? Yeah. Exactly. So, like, so let's just go back to this person who was doing the connect 30 seconds in. Let's cut to
the chase. So if we're if we're networking and we're having a meeting so now we went from network to now we're having a meeting. So imagine driving to a location. I'm gonna meet this person for the first time. They invite me into their office or in their conference room. I sit down, and then I go, let me just cut to the chase. Right? Nobody would do that. There would be some small talk. There would be some relationship
building. So the whole idea of having the speed thing and getting through people is we're trying to hear no way earlier than we need to. So, with what you're saying then is, like, this is what some people think it is. Right? So And they just they don't know. Yeah. They just don't know. And and, you know, somebody's gotta educate them. Somebody's got to let them know what's going on. Right? Otherwise, they're clueless. Right? They're just wandering around in the dark. So it's
okay to let somebody know what those expectations are. And it's okay when you introduce somebody to say, you know, this is what we're looking for or this might be a good way to approach this first. And this you know what I mean? You can give them insights and and help people along the way. But it's a it's a mind shift. Right? So once you've taken away, I need to make this sale, and you're like, approach a situation
with how can we collaborate and help each other? Shifting that mindset when you walk into the meeting right from the beginning can change the outcome. Right? So if he had come into that meeting, if he'd come into that meeting instead of saying, let me cut to the chase, you know, let me pitch you. Right? If they if you had skipped and he'd said, you know what, Harry? I wanna know more about your business so
I can see how we can collaborate. And then as you shared, he said, oh, well, I see opportunities here here. You know, I was thinking about doing a summit. You know, maybe you'd like to get on stage with me. Maybe right. If you start exploring those opportunities, how does that shift things? Right? Yeah. It does big time. Right? So and, you know, so the bait and switch. Right? So the first thing that comes to mind is someone might be prospecting, and they want, they want new clients, whatever it
is. But, virtually, everyone wants more clients. So they have a conversation. They get you in on the collaboration, but they don't really wanna talk to you about really collaborating. They wanna sell you something. Right. So how I love how you do you have the shift? But if someone is a coach, for instance, and they're working at with middle aged people who are leaving corporate, that person is maybe still in the corporate world, and we're just reaching out and just trying to build
our list and build, like, a community. Probably look fishy if we say we like to collaborate. Right? So is there what's your thought on that? You know Be like the devil's advocate. Yeah. Well, there's usually a lot of opportunities to collaborate when you're open to them. Right? If you really are listening to somebody talk and you're thinking about the possibilities rather than I need this, I need this, and then you don't make it about you and
make it other focused. Right? That changes things. So when I talk to somebody, literally, I am looking for opportunities to share my resources with them, my network with them, anything that I know that's coming up that they might like to participate with. Like, oh, I think they get along really well with this person based on their personality, those their hobbies, whatever it is. And maybe it's business side too. Right? So it just
kinda depends on the person, but I'm always looking for those opportunities. And I laugh because I claim that I see cartoon bubbles above people's head while I'm talking to him. But a little bubble, it says, oh, they need to meet Tonso. Or, you know, oh, they really like this. You know, I bet they'd be interested in this event. Right? So a lot of times I pay attention to what's going on in my communities, so I have opportunities to share those with people.
Right? So I purposely pay attention to that. So if you go into a meeting saying, okay. How can I help this person? That's my only goal. So how can I help this person? You'd be amazed how many people are willing to open up and say, well, goodness. Christine was so nice to me, and she introduced me to this person and that person right there on the spot, and she gave me the suggestion and this resource. You know? What can I do to help? And they literally will ask you, what can I
do to help you? That's how you know you've done what you were supposed to do walking into the room because when they turn around and say how can I help you you need to have an answer You need to know what that is? So have your ask ready ahead of time. Because even then, you don't wanna be like, oh, don't worry about it. Because now you're not getting anything out of this
at all. You you want something. They wanna help you. And when you have a lopsided relationship where one person has given a lot and the other person hasn't given anything, it makes the other person feel uncomfortable when they've received and they can't give something back. So let them give something back.
Right? Whether it's something really simple, maybe there's somebody you wanted to meet specifically you wanna ask them to introduce you to, Or maybe, you know, for me, I always say I love ACES authors, coaches, executive coaches, entrepreneurs, and speakers. Who do you know that's, got a book? Right? Mhmm. Because I have great resources I would like to share with them. Now they trust me when I say that. Why? Because I just gave them fantastic resources. So they know I'm gonna
get fantastic resources to their friends. Yeah. Right? So if you start building that relationship and you use those reach outs on LinkedIn as an opportunity to have a real conversation. And when you say, hey. Can we collaborate? Not, hey. I'd like to sell you something. And you
mean it. Right and you're asking for a quick one on one right and you could do something really short to start with you know a 15 minute 20 minute phone call or something to kinda feel the vibes and see if you feel like, yeah, you know, this is good synergy or not. And if it's not, you can move on. I've got a friend that literally does 10 minutes. That's all they do for their 1st meeting. If they feel like this is gonna be good, then they book a longer appointment after that.
But they start off with something really short and simple to see if it's a good fit. Because sometimes, you know, somebody looks really good on paper, and then you start talking to me like, oh, personality is just none. You know, this may not be somebody I wanna hang out with. Yep. Very true. Yeah. I I like what you're saying. It's like, so you've got, you know, just to backtrack a little bit, you gotta know what you're doing. I
can't just say I'm here to serve. What are you working on? And, like, you don't they the person doesn't know you yet. Mhmm. So they're wondering. And I remember giving someone some coaching advice on sales. And the person didn't know who I was. I mean, they didn't look me up. And so here I was. You know, they're saying something, and I I gave it very casual. Here's yeah. Whatever I said. And the person said, so what's your
background? Like, so I just assumed you might have looked me up, but, you know, but I should have at least introduced that better. So I'll take the blame, but this is where we have to have, like, a I'm not gonna even say it's 30 seconds. Right? Sometimes it's around 10 or 15 seconds as to who you are and what you do. Right? If they already know your name, you don't have to say your name, but you gotta say how I serve the community.
And my goal here today is to learn about you, see if there's some opportunities where I might be able to serve you, and go from there. Yep. Exactly. Set up those expectations at the beginning. Give them a little bit of detail about who you are. Hi. I'm Christine Dean. I'm the networking diva. I love working with mission driven organizations and
people and causes. Right? So anybody that's doing good in the world, I love to meet them because I love to, you know, provide resources for them so they can be more successful. Short, very simple. You know, Harry, tell me more about what you do. Right? Don't do the whole speech. Don't get into a 15 minute dialogue, you know, or monologue. Right? Keep it short and simple. Give them enough things so they can go, hey. What's
that mean? You know, what is mission driven? How how does that define? You know, when you say, well, I've had right. Give them some room to ask those questions. Draw them in. Right? And give them a chance to talk a little bit about what they do. Because there's nothing worse than sitting there for, you know, a 30 minute sales pitch and, like, do you mind if I pull up my slides? No. No. Do not pull up slides for the first meeting ever. I'm just gonna say just no. Please.
Because nothing says slide, you know, sales pitch like a slide deck. Right? So just first meeting now. Just don't even do that. Right? But there there's a secret to this whole getting people on, and there's special tools that can make this easier. So I was gonna share one of my secrets with your audience today. Alright. Let's do it. Let me find it and pull that up for us. Of course, I'm gonna try and make sure all my other stuff is closed. But yeah, it's good. I'll probably get
messages on LinkedIn while we're doing this, but that's okay. That'll give us an opportunity. Hey. So I wanna share my LinkedIn with you right now. And, we're gonna take a little journey, and I'm gonna show you one of my favorite tools. Alright. Great. So, Harry, there you are. I'm on your LinkedIn page right now. Okay. So one of my favorite tools is my most trusted. It's a Chrome extension. And reach out to me if you want a closer one on one demo on this
because I love showing this off. This is like one of my favorite tools. So what it is is it it's a Chrome extension. It floats around every time you open LinkedIn, it follows you around. Right? And on here, it'll give me information, all sorts of stuff. You're like, woah. That's a lot of cool stuff. Right? Think of it as, like, the secret office backdoor to LinkedIn. It's like the people on LinkedIn that actually want to connect. K? So for example, I've got trusted
connections that I've added to my little mini network. Of course, I have a lot more people on LinkedIn about, like, 6,000 or something on LinkedIn, but these are people I've added into my trusted connection. Did you wanna show this? Because I'm not seeing anything. Are you showing it? I'm supposed to be showing it. Is it not showing? I'm not seeing anything. Well, that's rather than me. Not seeing it, but I'm seeing it on Oh, that's because you need to add
it into this show. Yep. Alright. There it is. And, there you go. Alright. Yeah. Why is it always my fault? I needed to add it. Okay. Well, I did know. I see it now. Well, I'm glad you said something before I got all the way into it. So this is my little Chrome extension. I'm gonna hide the window again. So here's Harry's profile. I had this little Chrome extension that follows me everywhere I go. And every time I go to somebody's profile, I have this little bar right here
that shows that. So it gives me all sorts of wonderful details. So I have an opportunity in the my most trusted thing to say who I'm looking for and what what kind of qualities they have. So then it ranks them to, oh, they think Harry would be a 7 out of 10 for the people I wanna meet based on my criteria. Sales coach, author, which aligns with your interest in meeting business coaches, authors, influencers. Right?
Background in sales, additionally, is focused on serving others aligned with your interest in meeting professionals who prioritize helping others. Boom. Right? Harry is my ideal person right here. He's my he's my kinda tribe. He's somebody I would hang out with. Right? So one of the things you can have then is there's golden recommendations. You can see, oh, has anybody else recommended? I recommended Harry. I've given him the golden handshake saying he is the bomb if you work with Harry.
This is, like, putting my reputation on the line. When I give somebody a golden recommendation, it means that you should have an amazing time talking to them because they are just fantastic people. K? So you can do that to people that you really like. Now I can introduce Harry to one of my connections. So this right here, this is the gold because I can introduce him to people, but then I can also have people request introductions and
I can request introductions. So this is all this little My Most Trust is all about making connections. So right here, Harry said, you know, hey, Christina. I see you've got so and so in your network. Can you introduce them? Absolutely. I'm trying to remember who I have I introduced you to, Keegan yet? Me? Yeah. Possibly. But you have introduced me to someone, Katie, just, yesterday. So But so that was so yesterday. Alright. So see how nice this is, though?
I say, who do you want to introduce Harry to? I get that handshake, and then I wanna introduce him to Keegan, who's another amazing business coach that works with a lot of male business coaches. So I'm going it automatically pops up. It goes, hey, Keegan. Allow me to introduce you to Harry Spade. I go, Harry, Keegan is, what coach for male coaches. I mean, that's the best way to say it. Right? He's phenomenal. Right? He understands the male mindset.
Phenomenal. Let's see if I can even spell right. Oh, I was close. Uh-huh. Welcome up. And that's okay. Thank goodness for spell check. You still love me anyway. Right? Alright. And then we're gonna say Keegan. Right? Harry is, a sales coach. And a male. And a male. Right? I'm hoping he gets that from the name Harry, but, you know, nowadays. And the author of selling with dignity. Awesome. I think, right, you 2 would get along famously. Alright? So what's gonna happen? I'm gonna introduce
you to. Now what happens with this, when I hit this introduction button, it's gonna actually send an email, three way email, letting you both know that you're being introduced to each other. K? Plus, I have options here. Open a group chat with all parties. I can check that off if I want, but I want it to leave it on because it's gonna automatically create a three way
message within LinkedIn. Share this introduction as a LinkedIn post, And I wanna do that too because it's gonna tag both of you, which will elevate your visibility in front of each other's audience and my audience. And so it gets everybody attention. So I'm gonna go ahead and say, yes, introduce. Here we go. Alright. This is what's happening. Here goes AI go go magic automations. So now what's happening? So now it just popped up for that LinkedIn
message three way between Harry and Keegan. Allow me to introduce you. It takes the words that I already put in, puts it in here for me so I don't have to copy and paste it. I don't have to write it again. I can hit send. It's now introducing you to. Alright. And then it's taking you back to my page where you can see what we're live. There we are. And Look at Tegan just showed up in our StreamYard. Oh, no. That's something. No. Just kidding. How
cool is this? Right? So now it's tagging both of you. It's gonna do this post right here. It already wrote it for me. The AI took information from each of your profiles, brought that in. Right? So the AI wrote all that. I didn't have to do that. And then, of course, I'm gonna add an image because we all know that everything is better when you have an image attached to it. Right? People pay more attention. So I've already got something I've
already made ready to rock and roll. And I'm gonna go ahead and post that, or I can schedule it either way. But now I'm about to get you guys both the most more notoriety on LinkedIn. Nice. Ta da. So that's connecting you. Now how long did that take? 3 and a half minutes. How fast is that? Right? Fast. That's crazy fast. Right? Yeah. So we don't you know, one of the people will
get frustrated because sometimes it takes a while to do introductions. If you do it on the fly and you're doing it right then, right, it's so much faster when you have a tool like this to go. So this little tool floats around and follows me everywhere. Right? So I just made an introduction to 2 people. I can get deeper insights into Harry's personality. Oh, let's find out. Oh my goodness. Harry, it says all in that man. It's just I don't know if I want people
knowing about me. It's a little scary. Alright. So listen. You can read the first part. Alright. It's got personality summaries. It's got the profile summary. Right? Seasoned sales professional over 2 decades of experience in industry's approach to sales is rooted in serving others, building trust, and being a genuine listener. There is book selling with dignity. He promotes the concept to serving first with sales following naturally. What do
you think? Is this seeming pretty appropriate? Yeah. It's pretty good. Yeah. So the AI broke this and created this whole, summary right here. Yeah. Right? So now that I've got you down as my trusted connection because that's what I do is I, you know, click on you, say I make you a trusted connection. But let's say you're looking at this somebody you don't know. You can actually ask chat gpt to write a message
for you. I've already got him as one of my trusted connections. But if not, I could click something and add him to my trusted connections. Right? So the nice thing is is now I've got Harry back here. Once I have somebody as a trusted connection, I can introduce him to someone else who's a trusted connection. So since I already had Keegan marked as a trusted connection, now I can introduce you both. And it keeps track of it for me. So I know what's going on, who's been, who
I've introduced to who. So, I've received some referrals this month. I've given some referrals this month. How many introductions I've made? Somebody is asking me right now to make an introduction. So you can actually request. So let's say I wanna come in here and search. So I wanna meet, maybe we wanna meet an author. So I'm gonna type in author. We're gonna do a search on that. I'm looking for I don't want my first three connections. I want second degree because first people already know. 2nd
degree are people I don't know yet. But since they're second, that means that they know people that I know. So these are people connected to my first. So if I go to author, this will actually tell me who knows who. So I can scroll down in here, and I could say, oh, you know, Dave says author, see crisis PR expert, author, speaker, trainer. So if that's somebody I wanted to talk to, I can actually request that introduction.
And I would say why I would love to speak with them. Right? So I can say, you know, I love connecting authors with resources. And, Christine, can I ask a question while you're doing this? Yeah. If you can multitask and type and listen at the same time. Uh-huh. On LinkedIn, a lot of us have more connections than we even know. So in our first connections, would is that I mean, they're a bigger place to start. Like, if you don't know your first connections, why not start there? Absolutely.
A warmer call. But you know your first connections, whereas I know some of them. Right. And how well do you know them? Have you talked to them in a while? So, yeah, first connections are great also. This tool is really good for your second connections because you're asking for introductions. Right. So that's really what this tool is about. So if I hit request introduction, so they're gonna send that request to the other person, and then they're gonna have an
opportunity to say yes or no and introduce me. And we all know that being able to get that introduction makes all the difference in the world because that warm handshake. Right? Yep. Are you more likely to talk to somebody who just spammed you on LinkedIn and is like, hey. Let's collaborate maybe. Or, hey. Here's my sales pitch. Or are you gonna be like, hey. So and so who you already connected with introduced you to so and so. And you're
like, I want to talk to you because I trust this person. So, therefore, that trust is extended to the person they introduce you to. Right? Warm introductions, hands down, so much better. Oh my goodness. That's what this tool is all about. I love it. So there's there's a number of tools like this. I've seen another one in, I've used and used periodically. It's very good. What about the automated outreach? We've
got a couple of minutes left. I'd like to just touch on that. Is what do you what's your feelings about the automated outreach, which is, you know, now people can use AI. I've been pitched on it recently. So it's just a whole lot better. So you're gonna put your personality in it and all this. And I was like, yeah. Alright. I've got enough first connections. I don't know yet. It's not just about having a gazillion connections because you only need
whatever. You need a 100 or couple 100 clients, not over years years versus I need, you know, 30,000 followers. Well and it's better to have tight connections that know you well and can refer you rather than a bunch of people that kinda know see your name, but don't really know anything about you and don't know you. They have no motivation to connect you with anybody. So those
tight connections are so much more important. But with the automation side of it, yeah, there's been a lot of advancements, but part of it and and you gotta be careful. You gotta go with your gut instinct because I know I tried one of those. Somebody's like, oh, this is what I do here. Let me help you. I wanna get this back because you're so nice. I'm like, okay. And I followed their advice. I'm like, not feeling comfortable. Still feeling kinda
slimy with this. Right? So if it makes you go you, it's gonna make the other person go you. So don't do that. Right? So, really, it's where do you stop the automation? The automation is great to do that initial reach out. Right? Because it would say what you were going to say. So if you wanna do it for that initial reach out, and maybe then you start doing it by hand instead of doing all the automation sides. Yeah.
Right? And if Yeah. Right? And if you want, you can even do the automations to reach out to people that you're already connected with and say first level connections. Right? So maybe I wanna go through and talk to all the authors that I already know. Right? And somebody, if I haven't talked to them in 2 years, I may not even be aware that they've published a book in the last 2 years.
I'm like, oh, how did I miss that? Right? So use it as an opportunity to reconnect, and you can do a campaign that says, hey, we're connected, but we need to, like, really connect because we don't wanna just be, you know, names on a platform. We wanna actually know each other. So what do you think? You wanna get together for a 1 on 1? Let's see how we can
help each other. Right? Nice. Reinitiate that. Yeah. So that might be the automation, but when they respond, you might wanna start doing the human side. Right? Yep. I like it. So so the outreach on LinkedIn can be very normal, can be very natural. Right? So just getting that first line down of maybe collaborate, partner, learn more about you, trying to be a resource in my community or in my LinkedIn connection world. Like to get to know you a little bit better to see if I could
provide some value for you. Lines along those. Right? And we do. Right? Even if that you want that person to buy from you, you would like to learn how they think and what's important to them. And there may be opportunities to collaborate down the road after you make tons of money off of that. No. No. I'm just kidding. But there may be you don't know. Right? So just keep an open mind on this, and it's like sometimes people feel sleazy about the wrong word. It's like, we're not
saying collaborate in the next 3 months. It could be let's get to know each other and over time, like, you and I didn't collaborate when we first started, but I've known you probably for 3 or 4 years. Yeah. Right? Now we're doing stuff together. So in the big picture, when you said, well, let's learn about each other and let's collaborate if you ever said that, well, here we are. Right? You're not alive. And don't do it 1 and done.
Follow-up with them and and continue to touch base. Those people that you continue to build that relationship with are the ones that you end up, doing collaborations with, the ones that you end up building relationships and sending referrals to. So not one and done. Put it on your calendar. Say, hey. Let's catch up again. Let's do this again. Let's not be strangers
now that we've talked and we get along so well. Let's touch base again. Do you mind if I reach out again to you next month or, you know, month after or whatever, month to quarter or something. Let's just stay in each other's orbit. Right? Tag me on things when you're doing something because I wanna know about it because I wanna be able to support you. One of the things I always tell people is add me to your influencer network. So if you don't have it, this is the last secret right here. Here
we go. Alright. If you have your CRM or if you have your emailing list, create a group specifically for influencers. These are people that love and adore you and that want to share what you're doing with the world. They get a special email from you. They get a special notification from you letting them know, hey. I've got this book that's coming out, or, hey. I'm doing this event. Can I get you to show me some support? Here's the link to it. Can you invite people to it? Let
them know what the call to action is and how they can help you. Right? So if they're somebody that you get along really well with, see if you can add them to your influencer list so that they will be able to help you. Because a lot times we wanna help. We just don't know what's going on. We've seen social media. It's all over the place. Right? There's so many messages. We're being constantly bombarded. And just because someone's friends with you doesn't mean you actually see their
post. So send them a specific message as your influencer group and say, hey, you know, I love supporting you. I'm hoping you can support me too. This is what I'm up to. Help me. And you'd be amazed how many people will help so good so just to recap a little bit. Don't be 1 and done Have multiple conversations with people. It takes a while to build up the trust. Rarely done on the first call. The first call is a nice get to know each other. That person is nice. If you have a good feeling
about it, let's say, hey. Let's try this again a month from now. Does that sound good? Maybe 2 months, 3 months. Right? Get a feeling for it based on, you know, what the relationship is like on that first call. And then for the people who are that that already love you. Right? I can think of, of of 3 people that love me. I can probably ask them to help promote events. You would be one of them. My wife would be another. Eric Hanavala, who's here, would probably be a third. But you get the
idea. Right? And that that's just a great thought. It's now you've got other people, your fans. They're fans because they're friends. Mhmm. It's not because, like, oh, I'm a big fan of Harris. You know, you're my friend. Right? And that's and that's what you've done. I mean, just so you know, Christine gets in touch with me. It's been a while since we had a conversation. We get on a conversation. I'm
like, holy cow. Christine has provided me so much value. I need some help with this in particular. What what would that look like? So, here we are. So, yes, great stuff, Christine Dean. Absolutely. And if you wanna know more about the we've got that special tool. So if you're looking for more of an outreach organic style, we can sit down and talk about that. I really I do love that tool. It's a great tool. Exactly. So if you have more questions on that, reach out to Christine
Dean. Where are people going to find you, Christine? Here on Facebook would be 1. I am everywhere. I'm Facebook. I'm in LinkedIn. I'm in Instagram. Whatever it is. Yeah. So I'm send me an email too. Right? So diva at the networking diva.com. Alright. Great stuff, Diva. It's been a real pleasure. Thank you for joining us and providing incredible value on lead gen ethical lead gen on LinkedIn. Have a great rest of the day.