Selling Across Cultures: Does Being Different Help or Hurt?
Dec 02, 2025•25 min
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Episode description
Lightning Round: Top 10 Ways To Build Trust With Your Customers
Question: Panchal from Spotify asks, "I am from a different country. My English accent is a little different than the native. Will that delay building trust with the customer? If yes, what's the solution?"
Book: The Culture Map by Erin Meyer
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