How to Win Over the CFO
Dec 23, 2025•26 min
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Episode description
CFOs: The True Decision-Maker in Today's Buying Cycle
Lightning Round: Top 10 Things You Need to Do Now to Start 2026 Strong
Question: From Chris in London asks, "I have been selling pharmaceuticals for years, and I have ridden economic ups and downs, but I have never in all my career made so many sales presentations where the CFO is in the room. I know how to sell to a CRO, I know how to sell to a CEO, but how do I sell to a CFO?"
Book: The Value Sale by Ian Altman
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