How to Prove ROI and Value
Jan 13, 2026•22 min
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Episode description
Lightning Round: Top 10 Ways to Get to Decision Makers
Question: Amal from Morocco asks, "We love this show—we listen as a team to Sales Logic every week. Here's our question: how do you not sell on price when procurement turns every conversation to price?"
Book: Value Based Selling by John Doerr and Neil Rackham
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